印度化妝品市場的評估：依產品類別、性別、最終用戶、通路、地區、機會和預測，2018年至2032年

2024年，印度化妝品市場規模價值 172.7億美元，預計在預測期內將成長至 292.3億美元，2025-2032年的年複合成長率為 6.8%，推動因素包括中產階級人口的成長、個人護理產品向有機和天然成分的轉變，以及 Nykaa 和 Purplle。印度是化妝品最好的市場之一，為各個類別的各種品牌提供了成長潛力。印度人口超過 14億，主要由千禧世代、Z 世代和 Y 世代組成，對美容產品有著巨大的需求，這使其成為國際品牌的有利的市場。

化妝品產業目前經歷一個新趨勢：D2C（直接面向消費者）。印度大部分消費者年齡在35歲以下，是化妝品品牌的重要目標市場。國際美容品牌透過與電子商務巨頭建立長期獨家合作關係來瞄準印度市場。這是因為他們明白中產階級和富裕階層的購買力成長，而電子商務有潛力幫助他們提高市場知名度和滲透力。

美容產品的技術正成為品牌在市場上成功的重要工具。例如，塔塔集團計劃開設至少20 家 "美容科技" 商店，配備數位皮膚檢查和虛擬化妝亭，以吸引更年輕的顧客。 Sugar Cosmetics 大力投資擴增實境（AR）以增強客戶體驗。 Myntra Beauty 計劃推出產品搜尋、皮膚分析和虛擬試穿服務，而 Nykaa 計劃推出由人工智慧驅動的虛擬試穿平台 ModiFace。

目錄

第1章 研究方法

第2章 專案範圍與定義

第3章 執行摘要

第4章 顧客回饋

• 人口統計（年齡/群體分析 - 嬰兒潮世代、X 世代、千禧世代、Z 世代、性別、收入 - 低、中、高、地區、國籍等）
• 市場意識與產品訊息
• 品牌知名度與忠誠度
• 做出購買決定時考慮的因素
  • 品牌名稱
  • 包裝尺寸
  • 價格
  • 自訂選項
  • 包裝類型
  • 產品品質
  • 對有機產品的偏好
  • 促銷優惠和折扣
• 購買目的（個人使用、禮品）
• 購買頻率
• 購買媒介
• 品牌大使與影響力行銷在推廣產品/品牌中的作用

第5章 印度化妝品市場前景，2025年～2032年

• 市場規模與預測
  • 依金額
  • 依數量
• 依產品類別
  • 皮膚護理
  • 護髮
  • 指甲護理
  • 化妝
  • 香水
  • 沐浴及美體產品
  • 其他
• 性別
  • 男性
  • 女性
  • 男女通用
• 依最終用戶
  • 商業設施
    • 飯店
    • 溫泉
    • 美容院
    • 彩妝及美容服務提供者
    • 其他
  • 個人用戶
• 依通路
  • 線上
  • 離線
    • 零售店
    • 批發通路
    • 經銷商/經銷商
    • 其他
• 依地區
  • 北部
  • 南部
  • 東部
  • 西部和中部
• 2024年度各公司的市場佔有率（%）

第6章 市場地圖，2024年

• 依產品類別
• 依性別
• 依最終用戶
• 依通路
• 依地區

第7章 宏觀環境與產業結構

• 供需分析
• 進出口分析
• 價值鏈分析
• PESTEL 分析
  • 政治因素
  • 經濟體系
  • 社會影響
  • 技術進步
  • 環境影響
  • 法律合規與監管政策（包括法定機構）
• 波特五力分析
  • 供應商權力
  • 買方權力
  • 替代威脅
  • 新進入者的威脅
  • 競爭敵對

第8章 市場動態

• 成長動力
• 阻礙成長的因素（挑戰、限制）

第9章 主要公司狀況

• 五大市場領導者的競爭矩陣
• 五大市場領導者的市場收入分析（百分比，FY24）
• 併購/合資（如適用）
• SWOT 分析（針對 5 家市場公司）
• 專利分析（如果適用）

第10章 定價分析

第11章 案例研究

第12章 主要公司展望

• Hindustan Unilever Limited
• 公司簡介
• 主要管理團隊
• 產品與服務
• 財務表現（如報告）
• 主要市場重點與地理分佈
• 近期發展
• L'Oreal SA
• The Procter &Gamble Company
• The Estee Lauder Companies Inc.
• Modi Enterprises
• Bio Veda Action Research Co.
• Lotus Herbals Ltd
• The Himalaya Drug Company
• The Shahnaz Husain Group
• WOW Skin Science

上述公司並未根據市場佔有率排序，並且可能根據研究工作期間可用的資訊而變更。

第13章 策略建議

第14章 關於調查公司/免責聲明

India Cosmetics Market size was valued at USD 17.27 billion in FY2024 which is expected to grow to USD 29.23 billion in FY2032 with a CAGR of 6.8% for the forecast period between FY2025 and FY2032 owing to several factors such as growing middle class population, shift towards organic and natural ingredients in personal care and expansion of online retail platforms such as Nykaa and Purplle. India being one of the finest markets for cosmetics has a growth potential for various brands in any category. A large population of more than 1.4billion, dominated by Millennials, Gen Z and Gen Y have huge appetite for cosmetics available in the market, makes it lucrative for international brands.

Cosmetic industry is currently witnessing a new trend where D2C (Direct-to-consumer) is picking up the pace and brands are coming up with innovate ideas to engage with customers directly. India, a country of young population with majority of them below age of 35, is a key target market for cosmetic brands. International cosmetic brands are targeting on the Indian market through long-term exclusive partnerships with e-commerce giants as they have understood two things: growing buying capacity of the middle and rich class and the potential of e-commerce to help them gain visibility and penetrate the market.

Technology in beauty products is becoming an essential tool for brands to succeed in the market. For example, to draw in young customers, the Tata Group plans to open at least 20 "beauty tech" stores with kiosks for digital skin checks and virtual makeup applications. Sugar Cosmetics is spending a lot of money on augmented reality (AR) to improve the customer experience. Myntra Beauty plans to launch a product finder, skin analyzer, and virtual try-on service, and Nykaa will debut ModiFace, an AI-powered virtual try-on platform.

Emergence of Organic & Natural Cosmetics

Growth of natural and organic beauty care has been on an upward swing as consumers are more inclined towards products which are chemical free and are gentler on skin and hair. Not just in the ingredients of the products, manufacturers are also improving on their packaging and switching from traditional plastic packaging to eco-friendly options by opting for materials that are recyclable or biodegradable. For example,, Soultree, a Gurgaon based ayurvedic cosmetic brand uses biodegradable materials in their packaging by replacing plastic tapes with paper tapes and inner packaging with honeycomb paper. Not just the packaging and product's ingredients are natural, the company has ensured to go natural even in the infrastructure of their outlet that is India's first 100% solar powered beauty and wellness store in Gurugram. The construction of the store is done using sustainable and biodegradable materials, non-plastic fixtures and reclaimed wood.

Growing Younger Population, Social Gathering Propels Market Demand

India is one of the flourishing hotspots for cosmetics and the large consumer base is attributed to increasing consumer spending power, rising middle class and upper middle-class population, growing women workforce, increase in social gatherings and growing awareness about skin care products. Both men and women are becoming highly conscious about their personal care and hygiene. The desire to purchase advanced skin care products that improve the skin coupled with young population's increasing inclination towards colour cosmetics is surging the demand of overall cosmetics market in India in years to come. Consumer spending in India rose to USD 303.1 billion (INR 24.77 trillion) in the last quarter of 2022, from USD 281.44 billion (INR 23 trillion) in the previous quarter.

Skin Care Products Dominate Market Growth

Indian cosmetics market is currently growing with significant momentum as there is growing consumer awareness of the skin and rising demand for more tailored skincare solutions. This growth can be contributed to changing consumer preferences, higher disposable incomes, and increased emphasis on personal grooming and wellness. The consumers are looking for more natural and organic products, with an influence of social media and celebrities. With an easy availability of a variety of skincare products, the expansion of e-commerce platforms also boosts market growth. Diverse landscapes of local and international brands have allowed the Indian skincare market to keep innovating, catering to unique consumer needs in terms of promoting holistic well-being and sustainability.

For instance, in December 2024, Hydrinity Accelerated Skin Science, Hydrinity LLC, a professional skincare brand, has partnered with Photonence India Private Limited to expand its presence into the Indian market. This collaboration aims to leverage Photonence's distribution network and expertise in the healthcare industry to introduce Hydrinity's hyaluronic acid-based products in India. The Indian skincare market is projected to grow significantly, presenting a substantial opportunity for Hydrinity's innovative skincare solutions.

Government Regulations

The Drug and Cosmetic Act 1940 and rules 1945 has laid down stringent provisions pertaining to the import, manufacturing and Sale & distribution of cosmetics. Animal cruelty is a serious issue for Indian government as products that have been tested in animals has been restricted for imported in India. It is also prohibited to manufacture or import cosmetics that contain toxic metals and minerals like hexachlorophene, lead, arsenic and mercury compounds. Time to time these regulations have been updated to meet the changing environment and protect customer's interest.

Also, a license needs to be attained from the state regulatory authority (States foods and Drug Administration) for manufacturing of cosmetics. This state regulatory authority is appointed by the state government to manufacture any cosmetic specified under Schedule M-II of the Act for its sale/distribution.

Grooming isn't limited to Women

Men demographic segment of India is witnessing splendid growth for beauty and cosmetic products which are dubbed and advertised as grooming products for men. After effects of Covid-19 and influence of social media have caused men to become more conscious regarding their well-being and looks. Brand advertising also played an important role for men beauty by promoting beauty of all and normalizing self-care. Unlike women who follow multiple step skin care routine, men address their issues directly by using products for issues like acne, dryness, oily skin, etc. Facial hair care has found a niche space in the grooming segment for men who want to maintain good and nice beard and hair styles.

Impact of COVID-19

The entire beauty industry was hit hard by the pandemic and in line with the same, there was a significant decline in the demand for cosmetic products. The personal hygiene products faced an increase in demand as consumers became more aware and conscious for the self-care.

However, when the Indian economy started reshaping again and restrictions were removed cosmetic industry displayed high growth rate and never looked back. After effects of COVID-19 saw changed brand strategy with focused D2C strategy and increase in ayurvedic and organic cosmetics demand from customer and more attention of men toward grooming.

Key Players Landscape and Outlook

Indian market for cosmetics is dominated by multinational companies but owing to a huge population base and a rise in middle class segment, many domestic manufacturers are also able to mark their significant presence in the country's cosmetic market. With growing demand for natural, cruelty-free and organic beauty products, many dermatologists and cosmetologists are also entering into manufacturing of skincare products for the highly health conscious and environment friendly consumers.

With changing dynamics, many Indian startups, especially the online retail platforms are driving the expansion of cosmetics market in India. Nykaa which stared as an e-commerce company for cosmetics has now opened it retail stores in 45 cities in India, reaching a total of 140+ stores across the country.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millenials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Brand Name
  • 4.4.2. Pack Size
  • 4.4.3. Price
  • 4.4.4. Customisation Options
  • 4.4.5. Packaging Type
  • 4.4.6. Product Quality
  • 4.4.7. Inclination Towards Organic Products
  • 4.4.8. Promotional Offers & Discounts
• 4.5. Purpose of Purchase (Personal Use, Gifting)
• 4.6. Frequency of Purchase
• 4.7. Medium of Purchase
• 4.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. India Cosmetic Market Outlook, FY2025-FY2032

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. By Product Category
  • 5.2.1. Skin Care
  • 5.2.2. Hair Care
  • 5.2.3. Nail Care
  • 5.2.4. Make-Up
  • 5.2.5. Fragrances
  • 5.2.6. Bath & Body
  • 5.2.7. Others
• 5.3. By Gender
  • 5.3.1. Male
  • 5.3.2. Female
  • 5.3.3. Unisex
• 5.4. By End-user
  • 5.4.1. Commercial Establishments
    • 5.4.1.1. Hotels
    • 5.4.1.2. Spas
    • 5.4.1.3. Beauty Salons
    • 5.4.1.4. Colour Cosmetics and Beauty Service Provider
    • 5.4.1.5. Others
  • 5.4.2. Individual Users
• 5.5. By Distribution Channel
  • 5.5.1. Online
  • 5.5.2. Offline
    • 5.5.2.1. Retail Stores
      • 5.5.2.1.1. Brand Stores
      • 5.5.2.1.2. Kiosks
      • 5.5.2.1.3. Multi-Brand Outlets
      • 5.5.2.1.4. Pharmacies/Drug Stores
      • 5.5.2.1.5. Speciality Salons
      • 5.5.2.1.6. Others
    • 5.5.2.2. Wholesale Channels
    • 5.5.2.3. Dealers/Distributors
    • 5.5.2.4. Others
• 5.6. By Region
  • 5.6.1. North
  • 5.6.2. South
  • 5.6.3. East
  • 5.6.4. West & Central
• 5.7. By Company Market Share (%), FY2024

6. Market Mapping, FY2024

• 6.1. By Product Category
• 6.2. By Gender
• 6.3. By End-user
• 6.4. By Distribution Channel
• 6.5. By Region

7. Macro Environment and Industry Structure

• 7.1. Supply Demand Analysis
• 7.2. Import Export Analysis
• 7.3. Value Chain Analysis
• 7.4. PESTEL Analysis
  • 7.4.1. Political Factors
  • 7.4.2. Economic System
  • 7.4.3. Social Implications
  • 7.4.4. Technological Advancements
  • 7.4.5. Environmental Impacts
  • 7.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5. Porter's Five Forces Analysis
  • 7.5.1. Supplier Power
  • 7.5.2. Buyer Power
  • 7.5.3. Substitution Threat
  • 7.5.4. Threat from New Entrant
  • 7.5.5. Competitive Rivalry

8. Market Dynamics

• 8.1. Growth Drivers
• 8.2. Growth Inhibitors (Challenges and Restraints)

9. Key Players Landscape

• 9.1. Competition Matrix of Top Five Market Leaders
• 9.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
• 9.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4. SWOT Analysis (For Five Market Players)
• 9.5. Patent Analysis (If Applicable)

10. Pricing Analysis

11. Case Studies

12. Key Players Outlook

• 12.1. Hindustan Unilever Limited
  • 12.1.1. Company Details
  • 12.1.2. Key Management Personnel
  • 12.1.3. Products & Services
  • 12.1.4. Financials (As reported)
  • 12.1.5. Key Market Focus & Geographical Presence
  • 12.1.6. Recent Developments
• 12.2. L'Oreal S.A.
• 12.3. The Procter & Gamble Company
• 12.4. The Estee Lauder Companies Inc.
• 12.5. Modi Enterprises
• 12.6. Bio Veda Action Research Co.
• 12.7. Lotus Herbals Ltd
• 12.8. The Himalaya Drug Company
• 12.9. The Shahnaz Husain Group
• 12.10. WOW Skin Science

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13. Strategic Recommendations

14. About Us & Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Cosmetics Market, By Value, In USD Billion, FY2018-2032F
• Figure 2. India Cosmetics Market, By Volume, In Unit Thousand, FY2018-2032F
• Figure 3. India Cosmetics Market Share, By Product Category, In USD Billion, FY2018-2032F
• Figure 4. India Cosmetics Market Share, By Gender, In USD Billion, FY2018-2032F
• Figure 5. India Cosmetics Market Share, By End-user, In USD Billion, FY2018-2032F
• Figure 6. India Cosmetics Market Share, By Distribution Channel, In USD Billion, FY2018-2032F
• Figure 7. India Cosmetics Market Share, By Region, In USD Billion, FY2018-2032F
• Figure 8. By Product Category Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9. By Gender Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024