市場調查報告書
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1422794
2024-2032 年按儲存解決方案、部署模式、儲存媒體、最終用戶和區域分類的媒體和娛樂儲存市場報告Media & Entertainment Storage Market Report by Storage Solution, Deployment Mode, Storage Medium, End User, and Region 2024-2032 |
2023年,全球媒體和娛樂儲存市場規模達到106億美元。展望未來, IMARC Group預計到2032年市場規模將達到285億美元,2024-2032年複合年成長率(CAGR)為11.22%。內容創作的激增、儲存技術的創新、4K、8K 和其他更高解析度格式的出現、基於雲端的儲存解決方案的日益普及、更嚴格的資料管理和存檔法規、消費者對高品質和更高品質的需求不斷增加-需求內容和策略合作是推動市場的一些主要因素。
媒體和娛樂儲存是指專門的基礎設施,旨在儲存、管理和促進快速檢索對媒體和娛樂產業至關重要的大量數位內容。這些行業正在產生日益複雜和高解析度的格式,例如 4K 和 8K 影片,因此需要可擴展、安全和高效能的儲存解決方案。它的範圍可以從本地伺服器到基於雲端的系統,具體取決於專案或營運的特定要求。它對於從電影製作、廣播到內容分發等各種工作流程的成功至關重要,這取決於這些儲存解決方案的效率和可靠性。
內容(包括視訊、音訊和數位影像)的激增需要強大的儲存解決方案,這主要推動了全球媒體和娛樂儲存市場的發展。除此之外,固態硬碟和物件儲存等儲存技術的持續創新提供了增強的效能和可擴展性,從而加強了市場成長。同時,4K、8K 甚至更高解析度格式的出現需要更多的儲存容量,從而推動了對高階儲存解決方案的需求。除此之外,擴大採用基於雲端的儲存解決方案,可以實現經濟高效且可擴展的存儲,吸引了媒體和娛樂領域的小型和大型企業,從而促進了市場的成長。此外,更嚴格的資料管理和檔案法規迫使公司投資安全且合規的儲存解決方案,從而促進市場成長。此外,消費者對高品質和隨選內容的需求不斷成長,需要強大的儲存後端來確保順利交付,這有助於市場擴張。
對內容的需求不斷成長
內容製作的指數成長是媒體和娛樂儲存市場的關鍵驅動力。在智慧型設備的普及和寬頻網路服務的擴展的推動下,消費者對數位內容的消費不斷成長,對儲存解決方案的需求也相應成長。此外,該公司正在製作更多內容並多樣化為各種形式,包括虛擬實境體驗、互動式媒體和即時串流媒體。這種多樣化涉及更多種類的文件類型和大小,所有這些都需要獨特的儲存規範來有效管理資料。除此之外,即時串流事件和 24/7 新聞週期會產生大量即時資料,需要即時儲存功能。因此,媒體和娛樂產業對多功能、可擴展和高速儲存解決方案的需求空前高漲。
持續的技術進步
技術進步是推動媒體和娛樂儲存市場成長的另一個關鍵因素。固態硬碟 (SSD)、物件儲存和非揮發性高速記憶體 (NVMe) 等創新正在改變這一格局。這些技術提供了高速、低延遲的效能,這對於視訊編輯、3D 渲染和即時分析等媒體相關任務至關重要。此外,技術進步使得開發更節能、更安全、更易於管理的儲存解決方案成為可能。公司熱衷於利用這些新技術來獲得競爭優勢,無論這意味著加快產品上市時間,或是能夠為客戶提供優質服務。這些技術進步正在創造儲存領域創新和投資的良性循環。
引入高解析度格式
4K 和 8K 等高解析度格式已成為各種類型內容的行業標準,從長片和電視廣播到視訊遊戲和虛擬實境體驗。雖然這些格式提供了無與倫比的視覺質量,但它們也需要大量的儲存空間。一分鐘的 8K 影片可能會消耗數 GB 的儲存空間。因此,媒體和娛樂公司需要先進的儲存解決方案,能夠在不影響速度或可靠性的情況下處理這些龐大的資料量。此外,創建高解析度內容所涉及的工作流程通常需要專門的儲存解決方案,以實現不同團隊和部門之間的無縫協作。高解析度格式的廣泛採用需要更大的儲存容量,並推動了對針對媒體和娛樂產業的獨特需求而最佳化的儲存解決方案的需求。
The global media & entertainment storage market size reached US$ 10.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 28.5 Billion by 2032, exhibiting a growth rate (CAGR) of 11.22% during 2024-2032. The surge in content creation, innovations in storage technologies, the advent of 4K, 8K, and other higher-resolution formats, growing adoption of cloud-based storage solutions, stricter data management and archival regulations, increasing consumer demand for high-quality and on-demand content, and strategic collaborations, are some of the major factors propelling the market.
Media & entertainment storage refers to the specialized infrastructure designed to store, manage, and facilitate the rapid retrieval of large volumes of digital content critical to the media and entertainment sector. These industries are generating increasingly complex and high-resolution formats, such as 4K and 8K video, thus necessitating scalable, secure, and high-performance storage solutions. It can range from on-premises servers to cloud-based systems, depending on the specific requirements of a project or operation. It is crucial for the success of various workflows, from film production, and broadcasting, to content distribution, which hinges on the efficiency and reliability of these storage solutions.
The surging generation of content, including video, audio, and digital images, necessitates robust storage solutions, primarily driving the global media & entertainment storage market. In addition to this, ongoing innovations in storage technologies, such as solid-state drives and object storage, offer enhanced performance and scalability, thus strengthening the market growth. Concurrently, the advent of 4K, 8K, and even higher-resolution formats requires more storage capacity, thereby pushing the demand for advanced storage solutions. Besides this, the growing adoption of cloud-based storage solutions allows for cost-effective and scalable storage, attracting small and large enterprises in the media and entertainment sectors, which is contributing to the market growth. Moreover, stricter data management and archival regulations are compelling companies to invest in secure and compliant storage solutions, thereby boosting the market growth. Furthermore, increasing consumer demand for high-quality and on-demand content necessitates robust storage backends to ensure smooth delivery, which is aiding in market expansion.
Rising demand for content
The exponential growth in content production is a pivotal driver for the media & entertainment storage market. As digital content consumption is rising among consumers, driven by the ubiquity of smart devices and the expansion of broadband internet services, the need for storage solutions grows correspondingly. Moreover, companies are producing more content and diversifying into various forms, including virtual reality experiences, interactive media, and real-time streaming. This diversification involves a greater variety of file types and sizes, all requiring unique storage specifications to efficiently manage data. Apart from this, live streaming events and 24/7 news cycles generate massive amounts of real-time data that require immediate storage capabilities. As a result, the demand for versatile, scalable, and high-speed storage solutions is at an all-time high in the media and entertainment industries.
Ongoing technological advancements
The advancement of technology is another crucial factor driving the growth of the media & entertainment storage market. Innovations such as solid-state drives (SSDs), object storage, and non-volatile memory express (NVMe) are transforming the landscape. These technologies provide the high-speed, low-latency performance that is crucial for media-related tasks like video editing, 3D rendering, and real-time analytics. Furthermore, technological advancements have made it possible to develop storage solutions that are more energy-efficient, more secure, and easier to manage. Companies are keen to leverage these new technologies to gain a competitive edge, whether it means faster time-to-market for their products or the ability to offer superior quality services to their customers. These technological advancements are creating a virtuous cycle of innovation and investment in the storage domain.
Introduction of high-resolution formats
High-resolution formats like 4K and 8K have become industry standards for various types of content, from feature films and television broadcasts to video games and virtual reality experiences. While these formats deliver unparalleled visual quality, they also require a significant amount of storage space. A single minute of 8K video can consume several gigabytes of storage. Consequently, media and entertainment companies need advanced storage solutions that can handle these enormous data volumes without compromising on speed or reliability. Moreover, the workflow involved in creating high-resolution content often necessitates specialized storage solutions that enable seamless collaboration among different teams and departments. The widespread adoption of high-resolution formats necessitates greater storage capacities and drives the demand for storage solutions optimized for the media and entertainment industry's unique needs.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on storage solution, deployment mode, storage medium, and end user.
Direct-attached Storage
Network-attached Storage
Storage Area Network
Direct-attached storage accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the storage solution. This includes direct-attached storage, network-attached storage, and storage area network. According to the report, direct-attached storage represented the largest segment.
The growing demand for direct-attached storage (DAS) is contributing to the market growth as it offers low-latency performance, which is essential for real-time media editing and processing tasks. Besides this, the direct connection to the host system allows for high-speed data transfers, making it highly effective for time-sensitive operations, which increases its appeal. Furthermore, DAS solutions are generally easier to configure and manage, requiring less specialized expertise. This simplicity results in a lower total cost of ownership, making DAS an attractive choice for various media & entertainment storage organizations. Apart from this, with the increasing emphasis on data security and compliance, many businesses prefer DAS for its ability to provide localized and controlled storage environments, ensuring sensitive data remains within the organization's physical premises.
On-premises
Cloud-based
Hybrid
On-premises holds the largest share in the industry
A detailed breakup and analysis of the market based on the deployment mode have also been provided in the report. This includes on-premises, cloud-based, and hybrid. According to the report, on-premises accounted for the largest market share.
On-premises storage offers a higher degree of control and customization, which is crucial for media companies handling sensitive or proprietary content. These systems ensure that the data resides within the physical confines of the organization, thereby providing an additional layer of security against data breaches. Concurrent with this, on-premises storage is often optimized for high-performance tasks specific to media production, such as video editing, that require rapid data retrieval capabilities, which is fueling the demand for on-premises storage solutions. Additionally, on-premise media and entertainment storage solutions are essential for maintaining data integrity, high-performance workflows, and stringent security measures in the industry.
HDD
SSD
Digital Type
Others
HDD represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the storage medium. This includes HDD, SSD, digital type, and others. According to the report, HDD represented the largest segment.
Hard disk drives (HDDs) offer a high storage capacity at a relatively lower cost per gigabyte compared to other storage mediums like Solid-State Drives (SSDs). This cost-effectiveness is crucial for industries handling vast amounts of data, such as high-definition videos and complex graphics. In line with this, HDDs have matured as a technology, making them a reliable and well-understood storage medium, instilling confidence in their deployment for large-scale storage needs. Moreover, advances in HDD technology have also led to improvements in data transfer rates and durability. While alternative storage mediums are emerging, HDDs' established reliability and cost-effectiveness continue to make them a preferred choice in the media & entertainment storage market.
Broadcast
Production and Post-Production
Media Agencies
Advertising
Others
Production and Post-Production exhibit a clear dominance in the market
The report has provided a detailed breakup and analysis of the market based on the end user. This includes broadcast, production and post-production, media agencies, advertising, and others. According to the report, production and post-production represented the largest segment.
Production and post-production segments are driving the growth of the media & entertainment storage market primarily due to the data-intensive nature of their operations. These stages involve the capture, editing, and rendering of high-resolution digital content, processes that require immense storage capabilities. Besides this, the shift towards higher resolution formats, such as 4K and 8K, has further exacerbated the need for efficient and robust storage systems, creating a positive outlook for market growth. Beyond sheer capacity, these processes demand fast data transfer rates and real-time access to files to ensure seamless workflows and meet tight production timelines. Furthermore, post-production work often involves multiple iterations and the use of complex graphics, requiring even more specialized storage solutions, thereby strengthening the market growth.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest media & entertainment storage market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America holds a dominant position in the media & entertainment storage market, mainly due to the concentration of major media and entertainment companies, including film studios, broadcasters, and streaming services, in the region. The United States, in particular, is a hub for technological innovation and has a well-established infrastructure, which fosters the development and adoption of advanced storage solutions. In addition to this, high consumer demand for digital content, facilitated by widespread high-speed internet access, further fuels the need for robust storage systems. Moreover, stringent regulatory frameworks in North America also encourage data security and compliance, thus necessitating storage solutions that meet stringent requirements. Apart from this, the region's economic strength allows for significant investments in research and development, driving advancements in storage technology, which is propelling the market forward.
The competitive landscape of the global media and entertainment market is characterized by intense rivalry among a diverse range of companies across various segments. The leading market players are actively engaging in innovation, research and development (R&D) to offer advanced and scalable storage solutions. Besides this, they are also focusing on introducing products that provide high-speed data transfer, greater storage capacity, and superior reliability. Moreover, these companies are extensively partnering and collaborating to expand product offerings and reach a broader customer base. They are also investing in cloud-based solutions to meet the growing demand for remote accessibility and real-time collaboration. The key players are introducing cybersecurity features, customer support and after-sales services to ensure data integrity and compliance with regulatory standards and provide end-to-end solutions.
Amazon Web Services Inc. (Amazon.com Inc.)
Cisco Systems Inc.
Dell Technologies Inc.
International Business Machines Corporation
Microsoft Corporation
NetApp Inc.
Seagate Technology LLC
Western Digital Corporation
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
In September 2023, AWS for Media & Entertainment announced the launch of a new Monetization solution, allowing customers to simplify and modernize their advertising, licensing, subscription, and marketing technology strategies.
In May 2020, Dell Technologies and Google Cloud launched Dell Technologies Cloud OneFS for Google Cloud to allow organizations to control exponential data and application growth and ease the flow of files across their private clouds and Google Cloud.
In August 2023, NetApp®, a global, cloud-led, data-centric software company, announced an extension of its partnership with Google Cloud to deliver new levels of storage performance combined with the simplicity and flexibility of the cloud.