市場調查報告書
商品編碼
1423019
按業務模式(訂閱、廣告、下載擁有 (DTO) 等)、裝置(筆記型電腦、個人電腦 (PC)、行動裝置等)、類型(視訊點播 ( VOD)、線上影片)和地區 2024-2032Digital Video Content Market Report by Business Model (Subscription, Advertising, Download-to-Own (DTO), and Others), Device (Laptop, Personal Computers (PC), Mobile, and Others), Type (Video-on-Demand (VOD), Online Video), and Region 2024-2032 |
2023年全球數位視訊內容市場規模達到1,930億美元。展望未來, IMARC Group預計到2032年市場規模將達到5,037億美元,2024-2032年複合年成長率(CAGR)為10.9%。由於高速網際網路的廣泛普及、保持用戶參與度的內容個性化和推薦演算法、以行動為中心的策略和最佳化的內容格式以及與當地電信提供商和智慧電視製造商的合作夥伴關係,該市場正在經歷強勁成長。
市場成長與規模:由於消費者透過串流媒體平台對點播視訊內容的需求不斷成長,以及價格實惠的智慧電視的普及,推動了市場的強勁成長。
技術進步:視訊壓縮、串流媒體協定和 5G 技術的進步正在提高視訊品質並減少緩衝問題。人工智慧驅動的內容推薦也增強了使用者體驗和參與度。
產業應用:數位影片內容可應用於各行業,包括娛樂、教育、行銷和電子商務。本公司利用影片內容進行品牌推廣、產品展示和客戶參與。
地理趨勢:在高速網路存取的推動下,北美引領市場。然而,在龐大且多樣化的觀眾以及行動優先觀看習慣的推動下,亞太地區正在成為一個快速成長的市場。
競爭格局:主要參與者正在大力投資製作高品質的原創劇集和電影。一些主要參與者也為內容創作者提供獲利機會。
挑戰與機會:市場在面臨內容盜版和版權問題等挑戰的同時,也遇到了個人化內容推薦和利基內容市場潛力的機會。
未來展望:數位視訊內容市場的未來看起來充滿希望,8K 串流媒體和沈浸式 AR/VR 體驗等創新即將出現。永續性和環保生產實踐預計將推動市場成長。
高速網路存取
高速網際網路的廣泛普及正在加強市場的成長。隨著寬頻和行動網路基礎設施的不斷擴展,人們可以輕鬆存取和串流影片內容。這種可訪問性導致線上影片消費的增加。用戶可以享受高畫質 (HD) 和 4K 視訊串流,無需大量緩衝或加載時間,從而增強觀看體驗。此外,5G 技術的普及有望實現更快、更可靠的連接,進一步刺激對數位影片內容的需求。這一因素正在使內容分發民主化,使各種創作者和平台能夠接觸到世界各地的受眾,推動市場成長,並為創新和內容多元化創造機會。
智慧型手機滲透率和行動觀看
智慧型手機的廣泛採用促進了市場的成長。智慧型手機充當攜帶式娛樂中心,允許用戶隨時隨地存取視訊內容。憑藉更大、更高解析度的螢幕以及更高的處理能力,智慧型手機正在成為視訊串流的首選設備。主要串流媒體平台行動應用程式的推出進一步加速了這一趨勢。因此,人們幾乎可以在任何地方觀看自己喜歡的節目、電影和用戶生成的內容,不受傳統電視螢幕的束縛。行動觀看的便利性和可近性導致人們對影片內容的參與度不斷提高,為內容創作者和廣告商提供了以新穎的方式與受眾建立聯繫的機會。以行動為中心的策略和最佳化的內容格式正成為數位視訊領域成功的關鍵。
內容個人化和推薦演算法
內容個人化和推薦演算法正在推動市場的成長。先進的機器學習 (ML) 和人工智慧 (AI) 演算法分析用戶行為、偏好和觀看歷史記錄,以策劃個人化內容建議。這透過提供相關且引人入勝的影片內容、提高用戶保留率和消費來增強用戶體驗。這些演算法不僅可以保持觀眾的參與度,還可以幫助平台最佳化其內容庫和貨幣化策略。透過了解用戶偏好,串流媒體服務可以投資製作或授權更有可能吸引和留住訂戶的內容。此外,個人化推薦可以提高利基或鮮為人知的內容的可發現性,使老牌和新興創作者受益。
串流服務的擴展
串流媒體平台擴大瞄準國際市場,提供各種具有多語言支援和在地化的內容。這種擴張是由對全球內容日益成長的需求所推動的。來自不同地區和文化的原創作品和授權內容吸引了全世界不同的觀眾。主要參與者正在追求國際成長策略,投資特定地區的內容並根據當地偏好調整其平台。此外,與當地電信供應商和智慧電視製造商的合作使各國觀眾可以輕鬆存取這些平台。
The global digital video content market size reached US$ 193.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 503.7 Billion by 2032, exhibiting a growth rate (CAGR) of 10.9% during 2024-2032. The market is experiencing strong growth driven by the widespread availability of high-speed internet, content personalization and recommendation algorithms to keep users engaged, mobile-centric strategies and optimized content formats, and partnerships with local telecom providers and smart TV manufacturers.
Market Growth and Size: The market is witnessing strong growth, driven by the increasing consumer demand for on-demand video content through streaming platforms, along with the accessibility of affordable smart TVs.
Technological Advancements: Advancements in video compression, streaming protocols, and 5G technology are improving video quality and reducing buffering issues. AI-driven content recommendations are also enhancing user experiences and engagement.
Industry Applications: Digital video content finds applications across various industries, including entertainment, education, marketing, and e-commerce. Companies leverage video content for branding, product demonstrations, and customer engagement.
Geographical Trends: North America leads the market, driven by high-speed internet access. However, Asia Pacific is emerging as a fast-growing market, driven by a large and diverse audience, with mobile-first viewing habits.
Competitive Landscape: Key players are investing heavily in producing high-quality original series and films. Some key players also offer monetization opportunities for content creators.
Challenges and Opportunities: While the market faces challenges, such as content piracy and copyright issues, it also encounters opportunities in personalized content recommendations and the potential of niche content markets.
Future Outlook: The future of the digital video content market looks promising, with innovations like 8K streaming and immersive AR/VR experiences on the horizon. Sustainability and eco-friendly production practices are expected to propel the market growth.
High-speed internet access
The widespread availability of high-speed internet is strengthening the growth of the market. As broadband and mobile network infrastructure is expanding, people can easily access and stream video content. This accessibility is leading to a rise in online video consumption. Users can enjoy high-definition (HD) and 4K video streaming without significant buffering or loading times, enhancing their viewing experience. Additionally, the proliferation of 5G technology promises even faster and more reliable connections, further catalyzing the demand for digital video content. This factor is democratizing content distribution, allowing a diverse range of creators and platforms to reach audiences worldwide, impelling the market growth and creating opportunities for innovation and content diversification.
Smartphone Penetration and Mobile Viewing
The widespread adoption of smartphones is contributing to the growth of the market. Smartphones serve as portable entertainment hubs, allowing users to access video content on the go. With larger and higher-resolution screens and improved processing power, smartphones are becoming a preferred device for video streaming. This trend is further accelerated by the availability of mobile apps from major streaming platforms. As a result, people can watch their favorite shows, movies, and user-generated content virtually anywhere, untethered from traditional TV screens. The convenience and accessibility of mobile viewing are leading to increasing engagement with video content, presenting opportunities for content creators and advertisers to connect with audiences in novel ways. Mobile-centric strategies and optimized content formats are becoming essential for success in the digital video landscape.
Content Personalization and Recommendation Algorithms
Content personalization and recommendation algorithms are bolstering the growth of the market. Advanced machine learning (ML) and artificial intelligence (AI) algorithms analyze user behavior, preferences, and viewing history to curate personalized content suggestions. This enhances the user experience by delivering relevant and engaging video content, increasing user retention and consumption. These algorithms not only keep viewers engaged but also help platforms optimize their content libraries and monetization strategies. By understanding user preferences, streaming services can invest in producing or licensing content that is more likely to attract and retain subscribers. Additionally, personalized recommendations can boost the discoverability of niche or lesser-known content, benefiting both established and emerging creators.
Expansion of Streaming Services
Streaming platforms are increasingly targeting international markets, offering a wide variety of content with multi-language support and localization. This expansion is driven by the increasing appetite for global content. Original productions and licensed content from different regions and cultures attract diverse audiences worldwide. Key players are pursuing international growth strategies, investing in region-specific content and adapting their platforms to local preferences. Moreover, partnerships with local telecom providers and smart TV manufacturers are making these platforms easily accessible to audiences in various countries.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional for 2024-2032. Our report has categorized the market based on business model, type, and device.
Subscription
Advertising
Download-to-Own (DTO)
Others
The report has provided a detailed breakup and analysis of the market based on the business model. This includes subscription, advertising, download-to-own (DTO), and others.
In the subscription-based segment of the digital video content market, people pay a recurring fee to access a library of content. Subscribers enjoy unlimited access to a wide range of movies, TV shows, and original content without ads. This model fosters consumer loyalty and predictable revenue streams for content providers. It also encourages platforms to invest in high-quality and exclusive content to retain and attract subscribers.
The advertising-based segment relies on offering free access to digital video content, with revenue generated through advertisements. Some platforms allow users to watch videos for free while advertisers pay for ad space. Ad-supported content often includes short video ads or banners. The success of this model depends on the ability to deliver targeted and relevant ads to viewers, maximizing ad revenue without detracting from the user experience.
In the download-to-own segment, users purchase and download digital video content, typically movies or TV episodes, to own it permanently. Users pay a one-time fee per video, which grants them access to the content without time limitations. This model appeals to consumers who prefer to build a digital library and have offline access to content. It is especially popular for purchasing movies, documentaries, or TV series that viewers want to keep for the long term.
Laptop
PC
Mobile
Others
The report has provided a detailed breakup and analysis of the market based on the device. This includes laptop, PC, mobile, and others.
Laptop-based digital video content consumption remains a significant segment in the market. Laptops offer a versatile and portable viewing experience, making them a preferred choice for users who want the flexibility to watch content in different locations, whether at home, in cafes, or during travel. The larger screen size compared to mobile devices enhances the viewing experience, especially for longer-form content like movies and TV series. Streaming platforms often provide web-based access, and users can also download dedicated apps for a seamless laptop viewing experience. Laptops are ideal for multitasking, allowing users to watch videos while working or browsing the internet.
Mobile devices, including smartphones and tablets, are widely used to watch digital video content. With the increasing prevalence of high-quality screens and powerful processors, mobile devices offer convenience and accessibility. Users can watch videos on the go, during commutes, or in waiting rooms, providing a personalized, pocket-sized entertainment experience. Streaming apps, optimized for mobile, are gaining traction, offering content recommendations and offline viewing options.
Personal computers, including desktops, remain a segment for digital video content consumption, particularly for users who prefer a more immersive and stationary viewing experience. Desktop PCs offer larger screens, powerful hardware, and a comfortable viewing environment. They are favored for tasks like gaming, video editing, and content creation, making them suitable for users who want a comprehensive digital media experience. Streaming platforms typically offer web-based access and downloadable desktop applications. PC users often appreciate the ability to customize their viewing setup with larger monitors and audio systems for enhanced audio-visual quality.
Video-on-Demand (VOD)
Online Video
Video-on-demand (VOD) holds the largest share in the industry
A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes video-on-demand (VOD) and online video. According to the report, video-on-demand (VOD) accounted for the largest market share.
VOD services offer a vast library of pre-recorded content, including movies, TV series, documentaries, and user-generated videos. Viewers can access this content at their convenience and watch it on-demand, pausing, rewinding, or fast-forwarding as desired. Popular VOD platforms provide subscribers with a wide selection of content, often without ads. The flexibility and the absence of scheduled programming of VOD make it a preferred choice for users looking to binge-watch series or explore a diverse range of content.
The online video segment encompasses a broader spectrum of video content, including live streaming, short-form videos, and user-generated content, in addition to traditional VOD. Online video caters to a more dynamic and interactive experience, allowing users to engage with live broadcasts, creators, and communities in real-time. It is a hub for content creators and influencers to share their videos, tutorials, and vlogs. The appeal of online video lies in its diverse content offerings and the opportunity for creators to build dedicated audiences and monetize their content through advertising, sponsorships, and merchandise sales.
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
North America leads the market, accounting for the largest digital video content market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share.
North America is a prominent and mature segment in the digital video content market. It includes the United States and Canada, where high-speed internet access and advanced digital infrastructure are prevalent. This region is home to major streaming platforms. Viewers in the region have a strong appetite for both original and licensed content, and the market is characterized by fierce competition and a diverse range of content offerings.
The European segment of the digital video content market is characterized by a mix of well-established streaming platforms and regional players. Countries like the UK, Germany, and France have vibrant digital video ecosystems. European viewers appreciate a variety of content, including local language productions and international hits. The market is influenced by regulatory policies and cultural preferences, driving the growth of both subscription and ad-supported models.
The Asia Pacific region is a dynamic and rapidly growing segment of the digital video content market. Countries like China, India, Japan, and South Korea are major contributors to the expansion of the market. The region has a large and diverse audience, with mobile-first viewing habits. Local platforms are gaining prominence, catering to regional content preferences. The Asia Pacific market is also witnessing significant investments in original content production and technological advancements.
The Middle East and Africa represent a region with growing digital video content consumption due to access to high-speed internet and increasing streaming services. Content localization and regional partnerships are essential strategies in this diverse and culturally rich market.
Latin America is a burgeoning segment in the digital video content market. Countries like Brazil and Mexico are key contributors to the growth of the market. Streaming platforms are offering a mix of Spanish and Portuguese content alongside international hits. The potential of the market is driven by improving digital infrastructure, rising smartphone penetration, and a young, tech-savvy population.
Key players in the digital video content market are pursuing strategies to maintain and expand their market share. They are investing in original content production to attract and retain subscribers while diversifying their offerings. These platforms are also focused on global expansion, targeting emerging markets where digital video consumption is rising. Moreover, they are adopting advanced technologies, such as AI and ML for content recommendation and personalization, enhancing the user experience. Additionally, partnerships with content creators, including influencers and production studios, are helping platforms secure exclusive content and engage audiences. Overall, these players are committed to staying ahead in a competitive landscape by delivering high-quality content and innovative viewing experiences to their viewers.
Google LLC
Facebook, Inc.
Amazon.com, Inc.
Netflix, Inc.
Snap Inc.
Twitter, Inc.
Apple Inc.
Hulu LLC
Youku Tudou, Inc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
June 14, 2023: Google LLC announced two new Google AI-powered campaigns, Demand Gen and Video View campaigns to connect with consumers and improve content recommendations. These campaigns offer a set of unique features designed especially for the needs of social marketers. They also integrate best-performing video and image assets on most visual and entertainment-focused touchpoints- YouTube and YouTube Shorts.