市場調查報告書
商品編碼
1423141
2024-2032 年按產品類型、車輛類型、作業系統、安裝類型、銷售管道、技術、連接性和地區分類的汽車資訊娛樂市場報告Automotive Infotainment Market Report by Product Type, Vehicle Type, Operating System, Installation Type, Sales Channel, Technology, Connectivity, and Region 2024-2032 |
2023年全球汽車資訊娛樂市場規模達到196億美元。展望未來, IMARC Group預計到2032年該市場將達到377億美元,2024-2032年複合年成長率(CAGR)為7.3%。在連接和介面技術進步、消費者對複雜車載體驗不斷成長的需求以及影響系統設計、功能以及環境永續和先進技術整合的不斷變化的監管標準的推動下,全球市場正在快速成長。
連接和介面方面的技術進步
連接和介面技術的進步極大地推動了市場的發展。透過 Apple CarPlay 和 Android Auto 等平台將智慧型手機與車輛整合,為用戶提供導航、通訊和娛樂應用程式的存取權。 5G 的出現預計將增強這些功能,並實現更高效的車輛與萬物的通訊,這對於先進的駕駛員輔助系統至關重要。此外,透過語音命令、觸控螢幕和人工智慧驅動的個人化等複雜的介面增強了用戶體驗,使車輛更具互動性和方便用戶使用性。軟體已成為焦點,製造商正在開發可升級且安全的系統。這種向軟體定義車輛的轉變強調了網路安全的重要性,確保使用者資料保護和系統完整性。
消費者對增強車內體驗的需求與期望
現代用戶期望車輛的連接性和便利性與其他數位設備相同,從而導致串流媒體服務、社交媒體和網際網路連接在汽車中的整合。這種需求促使製造商專注於透過高品質音訊、先進導航和個人化內容創造沉浸式體驗。資訊娛樂系統的品質越來越影響購買決策,尤其是對於重視數位功能的年輕消費者而言。這一趨勢正在引導汽車品牌在資訊娛樂領域進行創新和競爭,為不同的汽車細分市場提供從基礎到高級的一系列系統。此外,自動駕駛汽車的發展正在塑造消費者對資訊娛樂系統的期望,預計未來隨著駕駛角色的減弱,車內娛樂和生產力功能將變得更加突出。
影響創新的監管和產業標準
旨在最大程度地減少駕駛分心的法規會影響這些系統的設計和功能,因此必須遵守各種全球標準。這包括有關螢幕佈局、使用者介面複雜性和免持操作的規定。此外,環境法規正在推動資訊娛樂系統在材料、製造和能源效率方面更加永續,特別是在電動車領域。藍牙和 Wi-Fi 等連接產業標準可確保與各種個人裝置的相容性,從而促進無縫的使用者體驗。這些標準的製定對於在導航中整合擴增實境等新技術至關重要。這些監管和標準化工作不僅塑造了資訊娛樂系統的設計和功能,而且推動了創新,確保系統使用者友好、永續且技術先進。
The global automotive infotainment market size reached US$ 19.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 37.7 Billion by 2032, exhibiting a growth rate (CAGR) of 7.3% during 2024-2032. The global market is rapidly growing, driven by technological advancements in connectivity and interface, increasing consumer demand for sophisticated in-vehicle experiences, and changing regulatory standards that shape system design, functionality, and the integration of environmentally sustainable and advanced technologies.
Technological advancements in connectivity and interface
The market is significantly driven by advancements in connectivity and interface technologies. Integration of smartphones with vehicles through platforms like Apple CarPlay and Android Auto offers users access to navigation, communication, and entertainment apps. The emergence of 5G is expected to enhance these features and enable more efficient vehicle-to-everything communications, critical for advanced driver-assistance systems. Additionally, user experience is enhanced through sophisticated interfaces including voice commands, touchscreens, and AI-powered personalization, making vehicles more interactive and user-friendly. Software has become a focal point, with manufacturers developing upgradable and secure systems. This shift towards software-defined vehicles emphasizes the importance of cybersecurity, ensuring user data protection and system integrity.
Consumer demand and expectations for enhanced in-vehicle experience
Modern users expect vehicle connectivity and convenience on par with their other digital devices, leading to the integration of streaming services, social media, and internet connectivity in cars. This demand has prompted manufacturers to focus on creating immersive experiences with high-quality audio, advanced navigation, and personalized content. The infotainment system's quality is increasingly influencing purchase decisions, especially among younger consumers who value digital features. This trend is steering automotive brands to innovate and compete in the infotainment domain, offering a range of systems from basic to advanced in different vehicle segments. Furthermore, the progression towards autonomous vehicles is shaping consumer expectations for infotainment systems, anticipating a future where in-car entertainment and productivity features become more prominent as the driving role diminishes.
Regulatory and industry standards influencing innovation
Regulations focused on minimizing driver distraction impact the design and features of these systems, necessitating compliance with various global standards. This includes regulations on screen placement, user interface complexity, and hands-free operation. Additionally, environmental regulations are pushing for more sustainable infotainment systems, in terms of materials, manufacturing, and energy efficiency, particularly in the electric vehicle sector. Industry standards for connectivity, such as Bluetooth and Wi-Fi, ensure compatibility with a range of personal devices, promoting a seamless user experience. The development of these standards is essential for integrating newer technologies like augmented reality in navigation. Together, these regulatory and standardization efforts not only shape the design and functionality of infotainment systems but also drive innovation, ensuring systems are user-friendly, sustainable, and technologically advanced.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, vehicle type, operating system, installation type, sales channel, technology and connectivity.
Navigation Unit
Display Audio
Audio
Others
Audio dominates the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes navigation unit, display audio, audio, and others. According to the report, audio represented the largest segment.
Passenger Cars
Commercial Vehicles
Passenger cars hold the largest share in the market
A detailed breakup and analysis of the market based on the vehicle type has also been provided in the report. This includes passenger cars and commercial vehicles. According to the report, passenger cars accounted for the largest market share.
QNX
LINUX
Microsoft
Others
LINUX dominates the market
The report has provided a detailed breakup and analysis of the market based on the operating system. This includes QNX, LINUX, Microsoft, and others. According to the report, LINUX represented the largest segment.
In-Dash Infotainment
Rear Seat Infotainment
In-dash infotainment holds the largest share in the market
A detailed breakup and analysis of the market based on the installation type have also been provided in the report. This includes in-dash infotainment and rear-seat infotainment. According to the report, in-dash infotainment accounted for the largest market share.
OEM
Aftermarket
OEM dominates the market
The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes OEM and aftermarket. According to the report, OEM represented the largest segment.
Integrated
Embedded
Tethered
Tethered holds the largest share in the market
A detailed breakup and analysis of the market based on technology has also been provided in the report. This includes integrated, embedded, and tethered. According to the report, tethered accounted for the largest market share.
Bluetooth
Wi-Fi
3G
4G
5G
Bluetooth dominates the market
The report has provided a detailed breakup and analysis of the market based on the connectivity. This includes Bluetooth, Wi-Fi, 3G, 4G and 5G. According to the report, Bluetooth represented the largest segment.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Turkey
Saudi Arabia
Iran
United Arab Emirates
Others
Asia Pacific leads the market, accounting for the largest automotive infotainment market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa (Turkey, Saudi Arabia, Iran, United Arab Emirates and others). According to the report, Asia Pacific accounted for the largest market share.
Aisin Seiki Co. Ltd.
Continental AG
Clarion Co. Ltd.
Denso Corporation
Garmin Ltd.
Harman International Industries, Inc. (Samsung Electronics)
Magneti Marelli S.p.A.
Panasonic Corporation
Pioneer Corporation
Robert Bosch GmbH
Aptiv