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市場調查報告書
商品編碼
1460116
汽車資訊娛樂市場規模 - 按產品、車輛、安裝類型、作業系統、配銷通路和全球預測，2024 年至 2032 年Automotive Infotainment Market Size - By Product, Vehicle, Installation Type, Operating System, Distribution Channel & Global Forecast, 2024 - 2032 |
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受電動車採用率不斷增加的推動，汽車資訊娛樂市場規模預計在 2024 年至 2032 年間以超過 6.5% 的CAGR成長，促使製造商專注於為這些車輛配備先進系統，以增強用戶體驗。電動車中的資訊娛樂系統包括能源監控、里程估計和充電站定位器等對駕駛員至關重要的功能。由於電動車通常被認為技術先進且具有未來感，因此消費者期望能夠與最先進的資訊娛樂選項保持一致。此外，電動車越來越吸引具有環保意識的買家，他們重視車輛中的連接性、智慧型手機整合和數位助理。
此外，製造商不斷推出新功能，例如擴增實境導航、無線連接以及與智慧家庭系統的整合。定期軟體更新為用戶提供最新的應用程式、服務和安全性增強功能，以確保無縫的用戶體驗。舉個例子，2024 年 1 月，谷歌宣布對 Android Auto 以及OEM資訊娛樂系統進行多項升級，包括為所有谷歌內置系統引入新應用程式，以及針對 Android Auto 推出新的電動汽車專用增強功能。這種持續的進步和升級將增強整個產業到 2032 年的前景。
汽車資訊娛樂產業分為產品、安裝類型、車輛、作業系統、配銷通路和地區。
從產品來看，隨著消費者越來越重視駕駛時的便利性和連接性，導航單元細分市場的市場價值預計在 2024 年至 2032 年期間將出現高需求。導航單元提供即時路況更新、語音引導方向和興趣點，以增強駕駛體驗。 GPS、擴增實境和人工智慧驅動的路線最佳化等先進技術的整合將進一步推動該細分市場的成長。
在車輛方面，重型商用車(HCV) 領域的汽車資訊娛樂市場預計到2032 年將出現可觀的成長。車隊營運商和駕駛員正在優先考慮連接性和生產力，這進一步增加了對HCV 先進資訊娛樂系統的需求。這些系統提供 GPS 導航、即時交通更新和車隊管理工具等功能，以最佳化物流和營運效率。此外，娛樂選項和行動工作連接的整合將增加技術的採用。
從地區來看，歐洲汽車資訊娛樂產業預計將在 2024 年至 2032 年期間呈現強勁成長。該地區精通技術的消費者增加了對具有無縫連接和直覺介面的先進資訊娛樂系統的需求。對分心駕駛的更嚴格監管正在推動對免持通訊和聲控控制的需求。歐洲汽車製造商還優先考慮智慧型手機整合、數位助理和高清顯示器等創新功能的整合，以滿足不斷成長的需求，同時為行業參與者提供潛在的成長機會。例如，2023年6月，中國電動車公司小鵬汽車選擇ACCESS Twine4Car車載娛樂系統為其新系列電動車提供應用程式和遊戲，包括流行的串流媒體服務，以進入歐洲電動車市場。
目錄
第 1 章：方法與範圍
第 2 章：執行摘要
第 3 章：產業洞察
- 產業生態系統分析
- 供應商格局
- 原料及零件供應商
- 軟體供應商
- 網路供應商
- 技術提供者
- 製造商
- 終端用戶
- 利潤率分析
- 技術與創新格局
- 專利分析
- 重要新聞和舉措
- 監管環境
- 衝擊力
- 成長動力
- 對更互聯、更具娛樂性的駕駛體驗的需求不斷成長
- 汽車領域新技術的開發
- 擴大採用自動駕駛和電動車
- 汽車個性化需求不斷成長
- 產業陷阱與挑戰
- 開發和整合成本高
- 技術過時
- 成長動力
- 成長潛力分析
- 波特的分析
- PESTEL分析
第 4 章：競爭格局
- 介紹
- 公司市佔率分析
- 競爭定位矩陣
- 戰略展望矩陣
第 5 章：市場估計與預測：依產品分類，2018 年 - 2032 年
- 主要趨勢
- 音訊單元
- 顯示單元
- 抬頭顯示器
- 導航裝置
- 通訊單元
第 6 章：市場估計與預測：按安裝類型，2018 年 - 2032 年
- 主要趨勢
- 儀表板內資訊娛樂系統
- 後座資訊娛樂系統
第 7 章：市場估計與預測：按車輛分類，2018 - 2032 年
- 主要趨勢
- 搭乘用車
- 輕型商用車
- 丙型肝炎病毒
第 8 章：市場估計與預測：依作業系統分類，2018 年 - 2032 年
- 主要趨勢
- QNX
- Linux
- 微軟
- 其他
第 9 章：市場估計與預測：按配銷通路分類，2018 年 - 2032 年
- 主要趨勢
- OEM
- 售後市場
第 10 章：市場估計與預測：按地區分類，2018 年 - 2032 年
- 主要趨勢
- 北美洲
- 美國
- 加拿大
- 歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
- 北歐人
- 歐洲其他地區
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳新銀行
- 東南亞
- 亞太地區其他地區
- 拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
- MEA
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- MEA 的其餘部分
第 11 章：公司簡介
- Aisin Corporation
- Alpine Electronics Inc.
- Aptiv PLC
- Clarion Co., Ltd.
- Continental AG
- Denso Corporation
- FORVIA Faurecia
- Fujitsu Ten Limited
- Garmin Ltd.
- Harman International Industries Inc.
- Kenwood Corporation
- LG Electronics
- Magnetic Marelli S.p.A
- Mitsubishi Electric Corporation
- Pacific Industrial Co., Ltd.
- Panasonic Corporation
- Pioneer Corporation
- Robert Bosch GmbH
- Sony Corporation
- TomTom N.V.
- Visteon Corporation
Automotive Infotainment Market size is poised to expand at over 6.5% CAGR between 2024 and 2032, driven by increasing adoption of EVs spurring manufacturers to focus on equipping these vehicles with advanced systems to enhance user experience. Infotainment in EVs includes features like energy monitoring, range estimations, and charging station locators, that are crucial for drivers. With EVs often considered as technologically advanced and futuristic, consumers are expecting the alignment to cutting-edge infotainment options. Additionally, EVs are increasingly attracting environmentally conscious buyers who value connectivity, smartphone integration, and digital assistants in their vehicles.
Furthermore, manufacturers are constantly introducing new features, such as augmented reality navigation, wireless connectivity, and integration with smart home systems. Regular software updates provide users with latest apps, services, and security enhancements for ensuring a seamless user experience. To cite an instance, in January 2024, Google announced multiple upgrades to Android Auto as well as OEM infotainment systems, including the introduction of new applications for all Google Built-In systems and new EV-specific enhancements to Android Auto. Such ongoing advancements and upgrades will augment the industry outlook through 2032.
The automotive infotainment industry is segmented into product, installation type, vehicle, operating system, distribution channel, and region.
Based on product, the market value from the navigation unit segment is set to witness high demand from 2024-2032 as consumers are increasingly prioritizing convenience and connectivity while driving. Navigation units offer real-time traffic updates, voice-guided directions, and points of interest for enhancing the driving experience. The integration of advanced technologies, such as GPS, augmented reality, and AI-driven route optimization will further boost the segment growth.
In terms of vehicle, the automotive infotainment market from the heavy commercial vehicle (HCV) segment is slated to depict considerable growth through 2032. Fleet operators and drivers are prioritizing connectivity and productivity, further surging the demand for advanced infotainment systems in HCVs. These systems offer features, such as GPS navigation, real-time traffic updates, and fleet management tools for optimizing logistics and operational efficiency. Additionally, the integration of entertainment options and connectivity for on-the-go work will add to the technology adoption.
Regionally, the Europe automotive infotainment industry is set to exhibit robust growth during 2024-2032. The tech-savvy consumers across the region have increased the demand for advanced infotainment systems with seamless connectivity and intuitive interfaces. Stricter regulations on distracted driving is fueling the need for hands-free communication and voice-activated controls. Automakers in Europe are also prioritizing the integration of innovative features, such as smartphone integration, digital assistants, and high-definition displays to cater to the growing demands while providing potential growth opportunities to industry participants. For instance, in June 2023, Xpeng, a Chinese EV firm, chose the ACCESS Twine4Car in-car entertainment system to provide applications and games for its new line of EVs, including popular streaming services, to enter the European EV market.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definitions
- 1.2 Base estimates & calculations
- 1.3 Forecast calculations
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry 360 degree synopsis, 2018 - 2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.2 Supplier landscape
- 3.2.1 Raw material & component suppliers
- 3.2.2 Software providers
- 3.2.3 Network providers
- 3.2.4 Technology providers
- 3.2.5 Manufacturers
- 3.2.6 End users
- 3.3 Profit margin analysis
- 3.4 Technology & innovation landscape
- 3.5 Patent analysis
- 3.6 Key news & initiatives
- 3.7 Regulatory landscape
- 3.8 Impact forces
- 3.8.1 Growth drivers
- 3.8.1.1 Increasing demand for a more connected and entertaining driving experience
- 3.8.1.2 Development of new technologies in the automotive sector
- 3.8.1.3 Growing adoption of autonomous and electric vehicles
- 3.8.1.4 Rising demand for personalization in cars
- 3.8.2 Industry pitfalls & challenges
- 3.8.2.1 High development and integration costs
- 3.8.2.2 Technology obsolescence
- 3.8.1 Growth drivers
- 3.9 Growth potential analysis
- 3.10 Porter's analysis
- 3.10.1 Supplier power
- 3.10.2 Buyer power
- 3.10.3 Threat of new entrants
- 3.10.4 Threat of substitutes
- 3.10.5 Industry rivalry
- 3.11 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Product, 2018 - 2032 (USD Billion, Units)
- 5.1 Key trends
- 5.2 Audio unit
- 5.3 Display unit
- 5.4 Heads-up display
- 5.5 Navigation unit
- 5.6 Communication unit
Chapter 6 Market Estimates & Forecast, By Installation Type, 2018 - 2032 (USD Billion, Units)
- 6.1 Key trends
- 6.2 In-dash infotainment
- 6.3 Rear seat infotainment
Chapter 7 Market Estimates & Forecast, By Vehicle, 2018 - 2032 (USD Billion, Units)
- 7.1 Key trends
- 7.2 Passenger cars
- 7.3 LCV
- 7.4 HCV
Chapter 8 Market Estimates & Forecast, By Operating System, 2018 - 2032 (USD Billion, Units)
- 8.1 Key trends
- 8.2 QNX
- 8.3 Linux
- 8.4 Microsoft
- 8.5 Others
Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2018 - 2032 (USD Billion, Units)
- 9.1 Key trends
- 9.2 OEM
- 9.3 Aftermarket
Chapter 10 Market Estimates & Forecast, By Region, 2018 - 2032 (USD Billion, Units)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
- 10.3.7 Nordics
- 10.3.8 Rest of Europe
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 ANZ
- 10.4.6 Southeast Asia
- 10.4.7 Rest of Asia Pacific
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
- 10.5.4 Rest of Latin America
- 10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE
- 10.6.4 Rest of MEA
Chapter 11 Company Profiles
- 11.1 Aisin Corporation
- 11.2 Alpine Electronics Inc.
- 11.3 Aptiv PLC
- 11.4 Clarion Co., Ltd.
- 11.5 Continental AG
- 11.6 Denso Corporation
- 11.7 FORVIA Faurecia
- 11.8 Fujitsu Ten Limited
- 11.9 Garmin Ltd.
- 11.10 Harman International Industries Inc.
- 11.11 Kenwood Corporation
- 11.12 LG Electronics
- 11.13 Magnetic Marelli S.p.A
- 11.14 Mitsubishi Electric Corporation
- 11.15 Pacific Industrial Co., Ltd.
- 11.16 Panasonic Corporation
- 11.17 Pioneer Corporation
- 11.18 Robert Bosch GmbH
- 11.19 Sony Corporation
- 11.20 TomTom N.V.
- 11.21 Visteon Corporation
