汽車資訊娛樂市場規模、佔有率、成長分析：按技術類型、FIT類型、車輛類型、地區分類 - 產業預測，2024-2031 年

全球汽車資訊娛樂市場規模2022 年約 74.2 億美元,預計從 2023 年的 81.4 億美元在預測期內（2024-2031 年）複合年成長率為 9.7%，成長到 2031 年預計將達到 177 億美元。

新興國家對先進技術車輛的需求受到兩個主要因素的推動：可支配收入的增加和資金籌措選擇的改善。隨著購買力的增強，消費者擴大投資於具有最新功能的汽車。除了娛樂系統之外，主要汽車製造商還專注於整合先進技術，例如駕駛員輔助系統、具有即時資料的擴增實境顯示器以及物聯網 (IoT)。對先進技術的關注旨在提高車輛安全性和整體駕駛體驗，推動對先進資訊娛樂系統的需求並擴大市場。然而，由於 COVID-19 大流行，汽車行業面臨重大挫折。供應鏈中斷導致生產停止，封鎖結束後需求激增，導致汽車短缺。晶片等關鍵半導體元件的短缺加劇了情況，導致生產進一步延遲。作為回應，寶馬等製造商不得不透過削減車輛功能來進行調整。例如，BMW暫時從美國、英國、西班牙、義大利和法國等多個國家的資訊娛樂系統中刪除了 CarPlay、Android Auto 和內建 Wi-Fi 等功能，以便在晶片短缺的情況下繼續生產被刪除了。對駕駛員安全的持續關注正在推動技術進步，汽車製造商將 ADAS（高級駕駛員輔助系統）和數位監控系統 (DMS) 融入其車輛中。這些技術具有多種優勢，包括即時交通更新、停車輔助和提高整體安全性。此外，資訊娛樂系統收集即時車輛資料以幫助保險申請和執法調查。隨著這些技術變得更加廣泛，對高科技車輛的需求預計將繼續成長。

目錄

介紹

• 研究目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 二手資料來源和主要資料來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場魅力指數
• 生態系繪圖
• 智慧財產權分析
• 貿易分析
• Start-Ups分析
• 原料分析
• 創新矩陣
• 研發線產品分析
• 總體經濟指標
• 價格分析
• 價值鏈分析
• 供應鏈分析
• 技術分析

汽車資訊娛樂市場：依技術類型

• 市場概況
• 導航系統
• 地面數位音訊廣播 (T-DAB)數位廣播
• 衛星數位音訊廣播 (S-DAB) 衛星廣播
• 媒體播放機
• 抬頭顯示器(HUD)
• 後座娛樂系統 (RSE)

汽車資訊娛樂市場：依FIT類型

• 市場概況
• OEM安裝
• 售後市場

汽車資訊娛樂市場：依車型分類

• 市場概況
• 輕型商用車
• 大型商用車

汽車資訊娛樂市場規模：按地區分類

• 市場概況
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• Harman International Industries Inc.
• Panasonic Corporation
• Pioneer Corporation
• Clarion Co. Ltd.
• Alpine Electronics Inc.
• Delphi Technologies
• TomTom NV
• Garmin Ltd.
• Mitsubishi Electric Corporation
• JVCKENWOOD Corporation
• Denso Corporation
• Continental AG
• Visteon Corporation
• Sony Corporation
• FCA Group
• General Motors Company
• BMW AG
• Ford Motor Company
• Hyundai Motor Company
• Volkswagen AG.

Global Automotive Infotainment Market size was valued at around USD 7.42 billion in 2022 and is expected to rise from USD 8.14 billion in 2023 to reach a value of USD 17.7 Billion by 2031, at a CAGR of 9.7% over the forecast period (2024-2031).

The demand for technologically advanced vehicles in developing countries is being driven by two main factors: rising disposable incomes and improved financing options. With increased buying power, consumers are now more inclined to invest in cars equipped with the latest features. Major automakers are focusing on more than just entertainment systems; they are integrating sophisticated technologies such as driver assistance systems, augmented reality displays with real-time data, and leveraging the Internet of Things (IoT). This push towards advanced technologies aims to enhance both vehicle safety and the overall driving experience, boosting the demand for advanced infotainment systems and growing the market. However, the automotive industry faced significant setbacks due to the COVID-19 pandemic. Supply chain disruptions led to halted production and a subsequent vehicle shortage when demand surged after lockdowns ended. The shortage of critical semiconductor components, such as chips, exacerbated the situation, leading to further production delays. In response, manufacturers like BMW have had to adjust by scaling back features in their vehicles. For example, BMW temporarily removed functionalities like CarPlay, Android Auto, and built-in Wi-Fi from infotainment systems in several countries, including the US, UK, Spain, Italy, and France, to keep production moving despite the chip shortage. The ongoing focus on driver safety has spurred advancements in technology, with automakers integrating advanced driver-assistance systems (ADAS) and digital monitoring systems (DMS) into their vehicles. These technologies offer various benefits such as real-time traffic updates, parking assistance, and overall improved safety. Additionally, infotainment systems collect real-time vehicle data, which is valuable for insurance claims and law enforcement investigations. As these technologies become more prevalent, the demand for high-tech vehicles is expected to continue rising.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Automotive Infotainment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Automotive Infotainment Market Segmental Analysis

The global automotive infotainment market is segmented based on product type, fit type, vehicle type, and region. In terms of fit type, the market is categorized into OE fitted and aftermarket. Based on vehicle type, the market is segmented into Light Commercial Vehicles, and Heavy Commercial Vehicles. Based on Technology Type, the market is segmented into Navigation Systems, Terrestrial Digital Audio Broadcasting (T-DAB) Digital Radio, Satellite Digital Audio Broadcasting (S-DAB) Satellite Radio, Multimedia Player, heads-up display (HUD), and Rear Seat Entertainment (RSE). Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and MEA.

Drivers of the Global Automotive Infotainment Market

A major factor driving the growth of the automotive infotainment market is the rising demand for advanced in-car entertainment systems. Consumers are seeking infotainment solutions that provide high-quality audio and video experiences, as well as seamless connectivity and intuitive user interfaces. This growing interest in sophisticated in-car entertainment options reflects a desire for enhanced in-vehicle experiences and greater convenience. As a result, automakers are focusing on integrating state-of-the-art infotainment technologies into their vehicles to meet these consumer expectations. The emphasis is on delivering systems that not only entertain but also offer smooth connectivity with various devices and applications, contributing to a more enjoyable and connected driving experience.

Restraints in the Global Automotive Infotainment Market

A significant challenge facing the automotive infotainment market is the high expense associated with advanced infotainment systems. The development and integration of cutting-edge technologies, such as artificial intelligence and augmented reality, come with substantial costs, making these systems prohibitively expensive for a large segment of consumers. The high price tag of these advanced systems limits their accessibility, particularly for budget-conscious buyers. As a result, while the demand for sophisticated infotainment features continues to grow, the cost remains a barrier to widespread adoption and market penetration.

Market Trends of the Global Automotive Infotainment Market

The rising trend of connected cars is driving increased demand for advanced infotainment systems. Automotive manufacturers are placing greater emphasis on creating vehicles that seamlessly integrate with a range of entertainment and communication services, enhancing the driving experience. As connected cars become more popular, the need for sophisticated infotainment systems that provide smooth and efficient connectivity is growing. This shift reflects a broader industry focus on integrating cutting-edge technology to offer drivers and passengers enhanced access to various digital services and functionalities.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Degree Of Competition
• Top Investment Pockets
• Market Attractive Index
• Ecosystem Mapping
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Pricing Analysis
• Value Chain Analysis
• Supply Chain Analysis
• Technology Analysis

Global Automotive Infotainment Market by Technology Type

• Market Overview
• Navigation Systems
• Terrestrial Digital Audio Broadcasting (T-DAB) Digital Radio
• Satellite Digital Audio Broadcasting (S-DAB) Satellite Radio
• Multimedia Player
• Heads-up display (HUD)
• Rear Seat Entertainment (RSE)

Global Automotive Infotainment Market by Fit Type

• Market Overview
• OEM Fitted
• Aftermarket

Global Automotive Infotainment Market by Vehicle Type

• Market Overview
• Light Commercial Vehicles
• Heavy Commercial Vehicles

Global Automotive Infotainment Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Harman International Industries Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pioneer Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarion Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpine Electronics Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Delphi Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TomTom NV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi Electric Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JVCKENWOOD Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Denso Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Continental AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visteon Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FCA Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Motors Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford Motor Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai Motor Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volkswagen AG.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments