市場調查報告書
商品編碼
1451147
2024-2032 年按技術(無線射頻識別、電子商品監控、電子貨架標籤、感測標籤、近場通訊)、組件、最終用戶和地區分類的智慧標籤市場報告Smart Labels Market Report by Technology (Radio-Frequency Identification, Electronic Article Surveillance, Electronic Shelf Label, Sensing Labels, Near Field Communication ), Component, End-User, and Region 2024-2032 |
2023年全球智慧標籤市場規模達到109億美元。展望未來, IMARC Group預計到2032年市場規模將達到297億美元,2024-2032年複合年成長率(CAGR)為11.4%。減少入店行竊和盜竊的需求日益成長,智慧型手機內建實用程式的使用量不斷增加,以讀取2D碼,以及製造商意識的不斷提高,是推動市場發展的一些關鍵因素。
獲取營養成分和其他產品相關資訊的需求不斷成長,促進市場成長
隨著網路上資訊的便利獲取和慢性病患病率的激增,越來越多的人有意識地關注產品標籤以了解營養成分。因此,對包含過敏原、第三方認證、使用說明、社會責任計劃和安全處理資訊的智慧標籤的需求不斷增加。智慧標籤還提供產品的智慧可追溯性,並有助於保持其真實性。
報告涵蓋了市場結構、主要參與者的市場佔有率、參與者定位、最佳制勝策略、競爭儀表板和公司評估象限等競爭分析。此外,也提供了所有主要公司的詳細資料。市場結構分散,產業內參與者眾多。由於智慧標籤產業保持獲利所需的高資本投資、產品差異化和規模經濟,智慧標籤產業的新進入者數量較少。此外,智慧標籤市場的特點是產品差異化和轉換成本高,因為多家製造商已為其產品申請了專利。
什麼是智慧標籤?
智慧標籤,也稱為智慧標籤,是與數位技術和智慧設備相關的創新透明標籤,使消費者能夠存取有關其產品的詳細資訊。它們由紙張、織物或塑膠製成,可用作電子標籤、印刷標籤或晶片標籤。它們包括各種技術,例如無線射頻識別 (RFID)、電子商品監控 (EAS)、電子貨架標籤 (ESL)、感測標籤和近場通訊 (NFC)。它們具有各種優點,包括自動讀取、快速識別、可重新編程、高容差和減少錯誤。它們還為製造商提供高水準的生產力、準確性、可讀性和庫存管理。他們協助追蹤產品並記錄庫存管理資訊。因此,智慧標籤在全球零售、物流和運輸、醫療保健、汽車、製造以及食品和飲料 (F&B) 領域中廣泛應用。
目前,安全和追蹤解決方案對智慧標籤的需求不斷成長,因為它們有助於減少商店行竊和盜竊,這是支持市場成長的關鍵因素之一。此外,製造商對智慧標籤的認知不斷增強,帶來了積極的市場前景。除此之外,對智慧標籤的需求不斷成長,因為它們使消費者能夠透過自己喜歡的方式存取訊息,例如訪問網站和使用智慧型手機掃描產品代碼,正在推動市場的成長。此外,由於智慧型手機內建了讀取2D碼和存取智慧標籤提供的資訊的實用程序,智慧標籤的利用率不斷上升,這為行業投資者提供了利潤豐厚的成長機會。除此之外,對智慧標籤的需求不斷成長,因為它們提供有關任何產品的高度可靠和準確的資訊,正在加強市場的成長。此外,智慧標籤的使用不斷增加,因為它們使包裝在包裝商品的內容和運輸細節方面更具吸引力和資訊量,正在對市場產生積極影響。與此一致,由於對綠色環境的需求不斷增加,對智慧標籤的需求不斷成長,推動了市場的成長。其他一些促進成長的因素包括零售店數量的增加、品牌參與度的提高以及防盜設備需求的增加。
The global smart labels market size reached US$ 10.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 29.7 Billion by 2032, exhibiting a growth rate (CAGR) of 11.4% during 2024-2032. The growing need for reducing shoplifting and theft, increasing usage of built-in utility in smartphones to read QR codes, and rising awareness among manufacturers represent some of the key factors driving the market.
Rising Need to Access Nutritional Facts and Other Product Related Information Facilitating Market Growth
With the easy availability of information over the internet and the surging prevalence of chronic diseases, there is an increase in the number of people who are consciously paying attention to product labeling for understanding the nutrition facts. As a result, there is a rise in the need for smart labels that comprise information about allergens, third-party certifications, usage instructions, social compliance programs, and safe handling. Smart labels also offer smart traceability of a product and help maintain its authenticity.
Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is fragmented with a large number of players operating in the industry. The volume of new entrants is low in the smart labels industry due to high capital investment, product differentiation and economies of scale required to remain profitable in the smart labels industry. In addition, the smart labels market is characterized by high product differentiation and switching costs as several manufacturers have patented their product.
What are Smart Labels?
Smart labels, also known as smart tags, act as innovative transparent labels associated with digital technology and smart devices that enable consumers to access detailed information about their products. They are manufactured from paper, fabrics, or plastics and are available as electronic labels, printed labels, or chip labels. They comprise various technologies, such as radio-frequency identification (RFID), electronic article surveillance (EAS), electronic shelf labels (ESLs), sensing labels, and near field communication (NFC). They offer various advantages, including automated reading, quick identification, re-programmability, high tolerance, and reduced errors. They also provide high levels of productivity, accuracy, readability, and inventory management to manufacturers. They assist in tracking products and recording information for inventory management. As a result, smart labels find applications in the retail, logistics and transportation, healthcare, automotive, manufacturing, and food and beverage (F&B) sectors across the globe.
At present, the increasing demand for smart labels in security and tracking solutions, as they help in reducing shoplifting and theft, represents one of the key factors supporting the growth of the market. Additionally, the growing awareness among manufacturers about smart labels, is offering a positive market outlook. Besides this, the escalating demand for smart labels, as they enable consumers to access information by their own preferred method, such as visiting a website and scanning product codes using a smartphone, is propelling the growth of the market. In addition, the rising utilization of smart labels due to a built-in utility in smartphones to read QR codes and access the information provided by smart labels is offering lucrative growth opportunities to industry investors. Apart from this, the increasing demand for smart labels, as they provide highly reliable and accurate information about any product, is strengthening the growth of the market. Moreover, the growing employment of smart labels, as they make packaging more appealing and informative in terms of content and shipping details on packaged goods, is positively influencing the market. In line with this, the rising demand for smart labels on account of the increasing demand for a green environment is contributing to the growth of the market. Some of the other growth-inducing factors include the growing number of retail outlets, increasing brand participation, and rising demand for demand for anti-theft devices.
IMARC Group provides an analysis of the key trends in each sub-segment of the global smart labels market report, along with forecasts at the global and regional level from 2024-2032. Our report has categorized the market based on technology, component and end-user.
Radio-Frequency Identification (RFID)
Electronic Article Surveillance (EAS)
Electronic Shelf Label (ESL)
Sensing Labels
Near Field Communication (NFC)
The report has provided a detailed breakup and analysis of the smart labels market based on the technology. This includes radio-frequency identification (RFID), electronic article surveillance (EAS), electronic shelf label (ESL), sensing labels, and near field communication (NFC). According to the report, radio-frequency identification (RFID) represented the largest segment due to the features offered, such as information accuracy, real-time tracking, and automatic data capture. RFID is highly preferred to maintain the synchronized record for inventory and supply chain management.
Batteries
Transceivers
Microprocessors
Memories
Others
A detailed breakup and analysis of the smart labels market based on the component has also been provided in the report. This includes batteries, transceivers, microprocessors, memories, and others. According to the report, batteries accounted for the largest market share as they are used to power the radio signal transceiver embedded in smart label tags. The presence of batteries in active smart labels help them activate regardless of the presence of a reader or interrogator in proximity. In addition, batteries enabled smart labels are very useful for tracking high-value goods that need to be scanned over long ranges.
Retail
Logistics and Transportation
Healthcare
Food and Beverage
Aerospace
Data Centers and Libraries
Others
A detailed breakup and analysis of the smart labels market based on the end-user has also been provided in the report. This includes retail, logistics and transportation, healthcare, food and beverage, aerospace, data centers and libraries, and others. According to the report, retail accounted for the largest market share as companies in the retail segment are highly benefiting from smart label technology. They can use the data to understand the mindset of customers and manufacture products accordingly. Moreover, organizations can achieve huge time savings, which is also leading to reduced labor costs as companies no longer have to rely on a handheld scanner to extract information on products.
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, North America was the largest market for smart labels. Some of the factors driving the North America smart labels market included the growing penetration of smart labels in merchandises and assets tracking applications, increasing labor costs and issues related to price integrity, and rising demand among large manufacturers and wholesalers. Additionally, the increasing utilization of digital technology, along with the growing demand for smart labels in various sectors, such as healthcare, pharmaceuticals, logistics, retail, food and beverage (F&B), is positively influencing the market.
Avery Dennison Corporation
CCL Industries Inc.
Checkpoints Systems, Inc.
Zebra Technologies Corporation
Intermec Inc.
Invengo Technology Pte. Ltd.
Sato Holdings Corporation
Thin Film Electronics ASA (Ensurge Micropower ASA)
Smartrac N.V.
Muehlbauer Holding AG
Please note that this only represents a partial list of companies, and the complete list has been provided in the report.