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市場調查報告書
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1549701

智慧標籤：市場佔有率分析、產業趨勢/統計、成長預測（2024-2029）

Smart Label - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 137 Pages | 商品交期: 2-3個工作天內

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簡介目錄

智慧標籤市場規模預計到2024年為156.7億美元，預計到2029年將達到334億美元，在市場估計和預測期間（2024-2029年）複合年成長率為16.34%。

智慧標籤市場

智慧標籤正在成為零售、醫療保健和物流領域最受歡迎的技術之一，它提供了從倉庫到配送中心的整個供應鏈中物品的真實性及其可追溯性，同時提高了產品的效率和可靠盈利，被認為是一種理想的手段。

主要亮點

  • 消費者行為和生活方式的改變導致人們對電商平台上安全、可追溯的食品越來越感興趣，消費者的健康和安全意識也隨之增強。 IBM 研究表明，71% 的消費者願意為提供完全透明度和可追溯性的公司支付平均 37% 的溢價。食品供應鏈是最複雜、最分散的供應鏈之一，但70%的企業在其原始供應商和內部客戶系統之間存在「可見性差距」。
  • 2023年4月，CCL Industries宣布收購E-Agile，專注於醫療保健領域的硬體和軟體解決方案提供商。此次收購還包括 eAgile 的標籤 RFID嵌體專業知識和 Alert Systems ApS 的智慧財產權。 eAgile 的整合將加強 CCL Label 的醫療保健和專業部門，並增強整個組織的 RFID 能力。此外，Alert Systems ApS 是私人公司，專門為歐洲零售商提供防盜解決方案，並將補充查核點的商品可用性解決方案 (MAS) 產品線。
  • 這些標籤被用作實現智慧供應鏈的工具。標籤在消費品的行銷和廣告中發揮著重要作用。這可以透過提供產品資訊和分析消費者購買模式來實現，這些資訊可以從這些標籤收集的資料中存取。製造商供應鏈成本的降低將推動這些解決方案的積極採用，使效率接近最接近的水平，增加需求，並在各個最終用戶行業中獲得先發優勢，這是鼓勵這一點的重要因素。
  • 此外，客戶消費模式的不斷成長和網際網路的快速普及也直接影響電子商務的擴張。因此，電子商務可能會產生對智慧標籤的持續需求，用於產品追蹤和追溯。為了從這種情況中獲得最大利益，智慧標籤製造商正在推出先進的標籤解決方案，特別是針對電子商務領域。
  • 由於列印過程中使用的溶劑的溶解度，智慧標籤在運輸過程中承受惡劣氣候條件和陽光照射的能力起著重要作用。許多標籤會因暴露在陽光、化學物質以及骯髒或潮濕的環境中而損壞，因此標籤必須能夠承受運輸、儲存或使用過程中的惡劣條件。

智慧標籤市場趨勢

零售終端用戶產業佔主要市場佔有率

  • 用於追蹤和識別產品的智慧標籤在零售業中越來越受歡迎。這些標籤使用 RFID（無線射頻識別）或其他技術來追蹤整個供應鏈和商店內的產品。智慧標籤有潛力透過提供有關存量基準和位置的即時資訊來幫助商家更有效地管理庫存。商家可以輕鬆更新標籤上的產品訊息，從而實現更準確的定價和行銷。
  • 據國際貿易部稱，2023年至2027年，印度零售電子商務產業預計將以14.1%的複合年複合成長率（CAGR）成長。阿根廷和巴西在零售電子商務產業也取得了長足進步。
  • 透過將RFID技術融入電子商務，企業可以避免可用庫存與實際庫存之間存在差異等問題，從而導致銷售和客戶信任的損失、客戶出貨出現問題、網路購物和實體店或倉庫避免庫存等錯誤。問題不統一，管理更複雜。
  • NFC（近距離場通訊）標籤可以在零售業中以多種方式使用，以改善客戶的購物體驗並提高效率。 NFC 標籤的應用之一是電子貨架標籤系統 (ESL)。零售商可以使用嵌入這些數位價格標籤的配備有 NFC 技術的行動裝置或 PC 即時更改產品價格和資訊。這節省了時間和資源，同時減少了價格錯誤的可能性。
  • 市場上的公司正在開發新的解決方案來滿足其客戶的需求。例如，2023 年 2 月，北美小型電子紙顯示器技術提供商 Danavation Technologies Corp. 宣布，該公司贏得了四佔有率外安裝新型數位智慧標籤的新契約。該公司表示，將從 2023 年開始在加拿大和美國最近的 10 個零售點安裝數位智慧標籤。
  • 總體而言，智慧標籤市場的未來充滿希望，並有潛力透過即時庫存追蹤、提高客戶參與和促進永續性來徹底改變零售業。隨著零售商繼續採用先進技術並尋求創新解決方案以提高業務效率，未來幾年對智慧標籤產品的需求預計將成長。

北美佔據主要市場佔有率

  • 北美是全球最大的智慧標籤市場之一，其中美國佔最大佔有率。該國的巨大需求是由於大大小小的零售店的存在。在美國，沃爾瑪等零售巨頭和其他公司處於主導，推動了活動的增加，並顯著促進了該國智慧標籤市場的成長。沃爾瑪正在為牛仔褲等男士服裝添加電子識別標籤，因為該零售商希望更好地管理其庫存。
  • 2023 年 1 月，艾利丹尼森達成協議，收購 Thermopatch，這是針對運動、工作服和酒店業的標籤、裝飾和轉錄專家。收購完成後，Thermopatch 將併入艾利丹尼森的 RBIS（零售品牌和資訊解決方案）服裝解決方案部門。這項策略性舉措將使艾利丹尼森能夠​​透過調動產業專業知識和提供優質服務來加速外部裝飾領域的成長。
  • 食品公司正在使用智慧標籤，透過提供額外的營養和成分資訊並幫助減少家庭食品廢棄物來更好地與消費者建立聯繫。美國農業部 (USDA) 和 FDA（食品藥物管理局）宣布了一項框架協議，對細胞肉類和其他潛在食品進行標籤。新興國家的這些發展預計將擴大該國調查市場的規模。此外，該國的供應商正在投資技術，以增加整個供應鏈的可追溯性，並增加區塊鏈和智慧標籤的使用。
  • 美國的員工竊盜和入店行竊事件也有所增加，其中包括有組織的零售犯罪。為了打擊零售犯罪的驚人成長，相關人員正在開發基於 RFID 的智慧標籤來追蹤紡織品和服飾。
  • 數位技術的新進步正在影響加拿大印刷業，提高其競爭力並鼓勵對該行業的投資。數位印刷、整合系統、客戶介面軟體和後端自動化等新技術的採用提高了業務效率，並顯著提高了交付給最終用戶的產品品質。
  • 加拿大食品和消費品部 (FCPC) 推出了一款創新的智慧標籤，讓消費者能夠即時、輕鬆地獲取無法列印在產品標籤上的資訊。這是 FCPC 成員公司策略的一部分，旨在透過提高向消費者提供的產品的透明度來培養更健康的飲食習慣。許多領先的加拿大公司也利用智慧標籤來培育透明文化。

智慧標籤產業概況

全球智慧標籤市場分散，主要參與者包括艾利丹尼森公司、CCL工業公司、威廉弗里克公司、霍尼韋爾國際公司和遠望谷資訊科技公司。市場上的公司正在採取聯盟、協議和收購等策略來增強其產品供應並獲得永續的競爭優勢。例如

  • 2024年5月，Roambee推出了物流業首創的「即剝即運」智慧標籤，採用真正的5G GPS技術。這款 4" x 6" 標籤利用 NIST 校準的 5G、GPS、溫度、濕度、衝擊和光線感測器來重新定義使用者與「類似條碼」介面的互動。其一次性設計專為一次性使用而設計，可為企業提供無與倫比的對二級配銷通路、直接面對消費者的產品以及傳統可重複使用追蹤器往往無法提供的全面產品流資料的即時監控。
  • 2024 年 6 月，印刷低功耗電子紙顯示器產品供應商 Ynvisible Interactive Inc. 宣布與專門從事供應鏈視覺性數位解決方案的瑞士公司 Hive-Zox 建立策略合作夥伴關係。此次合作旨在將 Ynvisible 的電子紙顯示器整合到緊湊的智慧標籤中，用於監控藥品和醫療保健運輸。 Hive-Zox 正準備增加產量，目標是每年超過 100 萬台。同時，Hive-Zox 推出了連網型 Label，這是一種針對製藥和醫療保健產業的經濟高效的自動化監控解決方案。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買家/消費者的議價能力
    • 新進入者的威脅
    • 競爭公司之間的敵對關係
    • 替代品的威脅
  • 產業價值鏈分析
  • COVID-19 對市場的影響

第5章市場動態

  • 市場促進因素
    • 對安全性和追蹤解決方案的需求增加
  • 市場限制因素
    • 缺乏普遍的標準、安全問題以及無法承受惡劣的氣候條件

第6章 市場細分

  • 依技術
    • 電子商品防盜系統 (EAS)
    • RFID
    • 感測標籤
    • NFC
    • 電子貨架標籤（ESL）
  • 按最終用戶產業
    • 零售
    • 醫療保健和製藥
    • 後勤
    • 製造業
    • 其他最終用戶產業
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 其他歐洲國家
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 其他亞太地區
    • 拉丁美洲
    • 中東/非洲

第7章 競爭格局

  • 公司簡介
    • Avery Dennison Corporation
    • CCL Industries Inc.
    • William Frick & Company
    • Honeywell International Inc.
    • Invengo Information Technology Co. Ltd
    • Scanbuy Inc.
    • Sato Holdings Corp.
    • Alien Technology
    • Zebra Technologies Corp.
    • Roambee Corporation

第8章投資分析

第9章市場的未來

簡介目錄
Product Code: 49954

The Smart Label Market size is estimated at USD 15.67 billion in 2024, and is expected to reach USD 33.40 billion by 2029, growing at a CAGR of 16.34% during the forecast period (2024-2029).

Smart Label - Market

Smart labels are becoming one of the most popular technologies across the retail, healthcare, and logistics sectors and are viewed as an ideal means to achieve greater efficiencies and profitability while providing the authenticity of an item and its traceability from the warehouse to the distribution center throughout the supply chain.

Key Highlights

  • The changing consumer behavior and lifestyle have brought a higher interest in safe and traceable food on e-commerce platforms and raised public consciousness of health and safety in general. According to an IBM study, 71% of consumers are ready to pay an additional average premium of 37% for companies providing full transparency and traceability. While the food supply chain is one of the most complex and fragmented supply chains, 70% of firms have "visibility gaps" between the initial supplier and internal clients' systems.
  • In April 2023, CCL Industries Inc. announced its acquisition of eAgile Inc., a provider of hardware and software solutions tailored for the healthcare sector. This acquisition also includes eAgile's expertise in RFID inlays integrated into labels and the intellectual property of Alert Systems ApS. The integration of eAgile is expected to bolster CCL Label's Healthcare & Specialty division, enhancing its RFID capabilities across the organization. In addition, Alert Systems ApS, a privately held company based in Denmark, specializes in anti-theft solutions for European retailers, complementing Checkpoint's merchandise availability solutions (MAS) product lines.
  • These labels are used as a tool to enable smart supply chains. They play a vital role in the marketing and advertising of consumer products. This can be achieved through the provision of product information, as well as the analysis of consumer buying patterns that can be accessed from the data collected by these labels. Cost-cutting over the supply chain by manufacturers to be closer to the nearest level of efficiency has been a critical factor that has augmented the demand and prompted the proactive adoption of these solutions to gain the first-mover advantage in the individual end-user industry.
  • Moreover, increasing customer spending patterns and rapid internet penetration are directly influencing the expansion of e-commerce. Thus, consistent demand for smart labels is likely to be generated by e-commerce for product tracking and tracing. To benefit the most from this scenario, smart label manufacturers are launching advanced label solutions, particularly for the e-commerce sector.
  • The ability of a smart label to withstand harsh climatic conditions during shipping and exposure to sunlight plays an important role due to the dissolving nature of solvents used during printing. The labels should have the ability to face tough conditions during shipping, storage, or point-of-use, as many labels are subject to damage when exposed to sunlight, chemicals, and dirty or wet environments.

Smart Label Market Trends

Retail End User Industry to Hold Significant Market Share

  • In the retail industry, smart labels are becoming increasingly popular for tracking and identifying merchandise. RFID (radio-frequency identification) or other technologies are used in these labels to track products throughout the supply chain and in-store. Smart labels have the potential to assist merchants in managing inventories more efficiently by delivering real-time information on stock levels and locations. Merchants can easily update product information on labels, which also enables more accurate pricing and marketing.
  • According to the International Trade Administration, between 2023 and 2027, India is poised to boast a projected compound annual growth rate (CAGR) of 14.1% in its retail e-commerce sector. Not far behind, Argentina and Brazil are also making significant strides in the retail e-commerce industry.
  • By incorporating RFID technology into e-commerce, firms can avoid mistakes like the available stock not matching the actual one, which results in a loss of sales and customer confidence, problems with customer shipments, and issues with a stock that does not integrate online shopping with the actual store or warehouse, which results in more complex management.
  • NFC (near field communication) labels can be utilized in a variety of ways in the retail business to improve the customer shopping experience and increase efficiency. One application for NFC labels is electronic shelf labeling systems (ESL). Retailers can change product pricing and information in real time using a mobile device or PC with NFC technology embedded into these digital price tags. This saves time and resources while also lowering the chance of price errors.
  • The players in the market are developing new solutions to cater to customers. For instance, in February 2023, Danavation Technologies Corp., a North American-founded and based technology provider of tiny e-paper displays, announced that the company received new contracts for four further installations of new digital smart labels. The firm mentioned installing digital smart labels in ten recent retail locations in Canada and the United States since the start of 2023.
  • Overall, the future of the smart label market looks promising, with the potential to revolutionize the retail sector by offering real-time inventory tracking, improving customer engagement, and promoting sustainability. As retailers continue to adopt advanced technologies and seek innovative solutions to improve operational efficiency, the demand for smart label products is projected to grow in the coming years.

North America to Hold Major Share in the Market

  • North America is one of the largest markets for smart labels across the world, with the United States accounting for a significant share of the region. The country's huge demand can be attributed to the vast presence of retail stores, both small and large. Retail goliaths like Walmart and other businesses are in charge in the United States, driving the uptick in activity and significantly boosting the country's growth in the smart label market. Walmart has been putting electronic identification tags on men's clothing, like jeans, as the retailer tries to gain more control over its inventory.
  • In January 2023, Avery Dennison inked a deal to acquire Thermopatch, a specialist in labeling, embellishments, and transfers for the sports, workwear, and hospitality sectors. Following the acquisition, Thermopatch was set to integrate into Avery Dennison's Retail Branding and Information Solutions (RBIS) Apparel Solutions division. This strategic move positions Avery Dennison to leverage its collective industry expertise, emphasizing its quality service to propel growth in external embellishments.
  • Food companies are using smart labels to connect with consumers by offering additional nutritional and ingredient information and helping to reduce food waste in the country. The USDA and FDA (Food and Drug Administration) announced a framework agreement to label cell-based meats and potentially other food products. These developments are expected to augment the size of the market studied in the country. Moreover, vendors in the country invest in technologies that drive greater traceability throughout their supply chains, with blockchain being increasingly used along with smart labels.
  • The United States is also witnessing increasing employee theft and shoplifting, including organized retail crime. To address the alarming rise in retail crimes, stakeholders are developing smart labels based on RFID to track textiles and garments.
  • The effects of new advancements in digital technologies have influenced the Canadian printing industry, making it more competitive and encouraging firms to invest in this domain. The adoption of new technologies, such as digital printing, integrated systems, customer interface software, and post-process automation, has enhanced operating efficiency and significantly improved the quality of products delivered to end users.
  • Food and Consumer Products of Canada (FCPC) launched an innovative smart label that gives consumers instant and easy access to information that cannot be printed on product labels. This is a part of the Healthy Eating Strategy that the members of FCPC have undertaken by ushering in higher levels of transparency in the products that they offer to consumers. Many major companies in Canada have also committed to using smart labels to enhance the culture of transparency.

Smart Label Industry Overview

The global smart label market is fragmented, with the presence of major players like Avery Dennison Corporation, CCL Industries Inc., William Frick & Company, Honeywell International Inc., and Invengo Information Technology Co. Ltd. Players in the market are adopting strategies such as partnerships, agreements, and acquisitions to enhance their product offerings and gain a sustainable competitive advantage. For instance,

  • In May 2024, Roambee debuted the logistics industry's pioneering 'peel-and-ship' smart label, powered by true 5G GPS technology. This 4-inch x 6-inch label redefines user interaction with its 'barcode-like' interface, harnessing 5G, GPS, and NIST-calibrated sensors for temperature, humidity, shock, and light. Tailored for one-time use, its disposable design grants enterprises unparalleled real-time oversight of secondary distribution channels, customer-direct shipments, and comprehensive product flow data, areas where conventional reusable trackers often lag.
  • In June 2024, Ynvisible Interactive Inc., a provider of printed low-power e-paper display products, unveiled a strategic partnership with Hive-Zox, a Switzerland-based firm specializing in digital solutions for supply chain visibility. The collaboration aims to embed Ynvisible's e-paper displays into a compact, intelligent label tailored for monitoring pharmaceutical and healthcare shipments. Hive-Zox is poised to ramp up production, targeting an annual output exceeding 1 million units. Concurrently, Hive-Zox introduced its latest offering, the ConnectedLabel, a cost-effective, automated monitoring solution tailored for the pharmaceutical and healthcare sectors.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Industry Value Chain Analysis
  • 4.4 Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Demand for Security and Tracking Solutions
  • 5.2 Market Restraints
    • 5.2.1 Lack of Ubiquitous Standards, Safety Concerns, and Inability to withstand Harsh Climatic Conditions

6 MARKET SEGMENTATION

  • 6.1 By Technology
    • 6.1.1 Electronic Article Surveillance (EAS)
    • 6.1.2 RFID
    • 6.1.3 Sensing Label
    • 6.1.4 NFC
    • 6.1.5 Electronic Shelf Label (ESL)
  • 6.2 By End-user Industry
    • 6.2.1 Retail
    • 6.2.2 Healthcare and Pharmaceutical
    • 6.2.3 Logistics
    • 6.2.4 Manufacturing
    • 6.2.5 Other End-user Industries
  • 6.3 By Geography
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 United Kingdom
      • 6.3.2.2 Germany
      • 6.3.2.3 France
      • 6.3.2.4 Rest of Europe
    • 6.3.3 Asia-Pacific
      • 6.3.3.1 China
      • 6.3.3.2 India
      • 6.3.3.3 Japan
      • 6.3.3.4 South Korea
      • 6.3.3.5 Rest of Asia-Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Avery Dennison Corporation
    • 7.1.2 CCL Industries Inc.
    • 7.1.3 William Frick & Company
    • 7.1.4 Honeywell International Inc.
    • 7.1.5 Invengo Information Technology Co. Ltd
    • 7.1.6 Scanbuy Inc.
    • 7.1.7 Sato Holdings Corp.
    • 7.1.8 Alien Technology
    • 7.1.9 Zebra Technologies Corp.
    • 7.1.10 Roambee Corporation

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET