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市場調查報告書
商品編碼
1660705
2025 年至 2033 年智慧標籤市場報告(按技術分類,包括無線射頻識別、電子商品監控、電子貨架標籤、感應標籤、近場通訊)、組件、最終用戶和地區Smart Labels Market Report by Technology (Radio-Frequency Identification, Electronic Article Surveillance, Electronic Shelf Label, Sensing Labels, Near Field Communication ), Component, End-User, and Region 2025-2033 |
2024IMARC Group全球智慧標籤市場規模達到 122 億美元。市場主要受到安全和追蹤解決方案的產品需求不斷成長、消費者對增強追蹤和身份驗證的需求不斷成長、實施嚴格的產品追蹤監管要求、NFC 和 RFID 技術的快速發展以及對永續發展的偏好轉變的推動。
獲取營養成分和其他產品相關資訊的需求不斷成長,促進市場成長
隨著網路資訊的普及和慢性病的發生率不斷上升,越來越多的人開始有意識地關注產品標籤,了解其中的營養成分。因此,對包含有關過敏原、第三方認證、使用說明、社會合規計畫和安全處理資訊的智慧標籤的需求日益增加。智慧標籤還提供產品的智慧可追溯性並有助於保持其真實性。
報告涵蓋了市場結構、主要參與者的市場佔有率、參與者定位、最佳制勝策略、競爭儀表板和公司評估象限等競爭分析。此外,也提供了所有主要公司的詳細資料。市場格局較為分散,產業參與者眾多。智慧標籤產業保持獲利需要較高的資本投入、產品差異化和規模經濟,因此,智慧標籤產業新進入者的數量較少。此外,由於多家製造商已為其產品申請了專利,因此智慧標籤市場的特點是產品差異化程度高、轉換成本高。
什麼是智慧標籤?
智慧標籤,也稱為智慧標牌,是與數位技術和智慧設備相關的創新透明標籤,使消費者能夠獲取有關其產品的詳細資訊。它們由紙、織物或塑膠製成,可作為電子標籤、印刷標籤或晶片標籤。它們包括各種技術,例如無線射頻識別 (RFID)、電子商品監控 (EAS)、電子貨架標籤 (ESL)、感應標籤和近場通訊 (NFC)。它們具有多種優點,包括自動讀取、快速識別、可重新編程、高容忍度和減少錯誤。它們還為製造商提供高水準的生產力、準確性、可讀性和庫存管理。它們協助追蹤產品並記錄庫存管理資訊。因此,智慧標籤在全球零售、物流和運輸、醫療保健、汽車、製造以及食品和飲料 (F&B) 領域得到應用。
目前,安全和追蹤解決方案中對智慧標籤的需求不斷增加,因為它們有助於減少商店偷竊和盜竊,這是支持市場成長的關鍵因素之一。此外,製造商對智慧標籤的認知不斷增強,為市場帶來了積極的前景。除此之外,智慧標籤的需求不斷成長,因為它們使消費者能夠透過自己喜歡的方式獲取訊息,例如訪問網站和使用智慧型手機掃描產品代碼,從而推動了市場的成長。此外,由於智慧型手機內建有讀取2D碼和存取智慧標籤提供的資訊的功能,智慧標籤的利用率不斷上升,為行業投資者提供了有利可圖的成長機會。除此之外,由於智慧標籤能夠提供有關任何產品的高度可靠和準確的資訊,因此對智慧標籤的需求不斷增加,從而促進了市場的成長。此外,智慧標籤的使用日益廣泛,因為它們使包裝更具吸引力,並且在包裝商品的內容和運輸細節方面更具資訊量,從而對市場產生了積極影響。與此相符的是,由於對綠色環境的需求不斷增加,對智慧標籤的需求不斷增加,從而促進了市場的成長。其他一些促進成長的因素包括零售店數量的增加、品牌參與度的提高以及對防盜設備的需求的增加。
The global smart labels market size reached USD 12.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 31.1 Billion by 2033, exhibiting a growth rate (CAGR) of 10.86% during 2025-2033. The market is majorly driven by the increasing product demand in security and tracking solutions, rising consumer demand for enhanced tracking and authentication, implementation of stringent regulatory requirements for product tracking, rapid advancements in NFC and RFID technologies, and a shifting preference towards sustainable development.
Rising Need to Access Nutritional Facts and Other Product Related Information Facilitating Market Growth
With the easy availability of information over the internet and the surging prevalence of chronic diseases, there is an increase in the number of people who are consciously paying attention to product labeling for understanding the nutrition facts. As a result, there is a rise in the need for smart labels that comprise information about allergens, third-party certifications, usage instructions, social compliance programs, and safe handling. Smart labels also offer smart traceability of a product and help maintain its authenticity.
Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is fragmented with a large number of players operating in the industry. The volume of new entrants is low in the smart labels industry due to high capital investment, product differentiation and economies of scale required to remain profitable in the smart labels industry. In addition, the smart labels market is characterized by high product differentiation and switching costs as several manufacturers have patented their product.
What are Smart Labels?
Smart labels, also known as smart tags, act as innovative transparent labels associated with digital technology and smart devices that enable consumers to access detailed information about their products. They are manufactured from paper, fabrics, or plastics and are available as electronic labels, printed labels, or chip labels. They comprise various technologies, such as radio-frequency identification (RFID), electronic article surveillance (EAS), electronic shelf labels (ESLs), sensing labels, and near field communication (NFC). They offer various advantages, including automated reading, quick identification, re-programmability, high tolerance, and reduced errors. They also provide high levels of productivity, accuracy, readability, and inventory management to manufacturers. They assist in tracking products and recording information for inventory management. As a result, smart labels find applications in the retail, logistics and transportation, healthcare, automotive, manufacturing, and food and beverage (F&B) sectors across the globe.
At present, the increasing demand for smart labels in security and tracking solutions, as they help in reducing shoplifting and theft, represents one of the key factors supporting the growth of the market. Additionally, the growing awareness among manufacturers about smart labels, is offering a positive market outlook. Besides this, the escalating demand for smart labels, as they enable consumers to access information by their own preferred method, such as visiting a website and scanning product codes using a smartphone, is propelling the growth of the market. In addition, the rising utilization of smart labels due to a built-in utility in smartphones to read QR codes and access the information provided by smart labels is offering lucrative growth opportunities to industry investors. Apart from this, the increasing demand for smart labels, as they provide highly reliable and accurate information about any product, is strengthening the growth of the market. Moreover, the growing employment of smart labels, as they make packaging more appealing and informative in terms of content and shipping details on packaged goods, is positively influencing the market. In line with this, the rising demand for smart labels on account of the increasing demand for a green environment is contributing to the growth of the market. Some of the other growth-inducing factors include the growing number of retail outlets, increasing brand participation, and rising demand for demand for anti-theft devices.