市場調查報告書
商品編碼
1451533
2024-2032 年行動商務智慧市場報告(按解決方案、部署模式、企業規模、應用程式、最終用戶垂直領域和地區)Mobile Business Intelligence Market Report by Solution, Deployment Mode, Enterprise Size, Application, End User Vertical, and Region 2024-2032 |
2023年,全球行動商業智慧市場規模達到138億美元。展望未來, IMARC Group預計到2032年該市場將達到515億美元,2024-2032年複合年成長率(CAGR)為15.3%。全球市場主要由即時資料存取需求不斷成長、遠端工作的成長、人工智慧和機器學習的進步、資料量的增加、基於雲端的解決方案的採用、嚴格的資料安全需求以及與現有業務系統無縫整合的必要性。
市場成長和規模:由於對即時資料存取和決策能力的需求不斷成長,市場正在經歷顯著成長。隨著移動勞動力的擴大和技術的進步,市場預計將繼續呈上升趨勢,為現有參與者和新進入者提供大量機會。
主要市場促進因素:主要促進因素包括遠端工作的興起和對行動資料分析不斷成長的需求、人工智慧和機器學習的進步增強了商業智慧能力,以及業務資料的數量和種類不斷增加。此外,對改善用戶體驗的需求和基於雲端的解決方案的採用也有助於市場的擴張。
技術進步:人工智慧和機器學習的創新正在徹底改變行動商業智慧,提供複雜的資料分析、預測分析和個人化見解。雲端運算也發揮著至關重要的作用,它提供了可擴展且經濟高效的 BI 解決方案,而使用者介面設計的增強則使這些工具更容易被更廣泛的受眾使用。
產業應用:行動 BI 正在各行業廣泛應用,其中 BFSI、醫療保健、零售和政府等行業廣泛採用。這些工具用於多種目的,包括客戶參與度分析、預測性資產維護、風險和合規管理以及供應鏈最佳化。
主要市場趨勢:市場正在見證一些趨勢,例如擴大採用基於雲端的行動 BI 解決方案、注重增強的安全性和合規性功能,以及行動 BI 與其他業務系統的整合以進行全面分析。即時資料分析和跨組織層次結構的資料民主化也是值得注意的趨勢。
地理趨勢:北美憑藉先進的技術基礎設施和強大的企業部門引領市場。亞太地區由於數位化和中小企業的擴張而快速成長,而歐洲則保持穩定成長,重點關注資料安全和監管合規性。隨著數位化應用的不斷增加,拉丁美洲、中東和非洲正在成為潛在市場。
競爭格局:市場既有老牌企業,也有新興挑戰者,其中主要參與者專注於策略合作、技術創新和擴大服務範圍。競爭格局的特點是努力整合先進技術、改進用戶介面並提供可擴展的基於雲端的解決方案。
挑戰與機會:商業智慧市場是不熟悉 BI 技術的企業(尤其是中小型企業)採用的障礙。此外,在有效利用先進 BI 工具方面存在技能差距,需要持續的培訓和教育。應對這些挑戰為 BI 提供者提供了開發更直覺、易於使用的介面和全面的培訓計劃的機會,從而促進各個業務部門更順利地採用和更好地利用 BI 工具。
行動勞動力和遠距工作趨勢的增加
行動勞動力的擴張和遠距工作的成長趨勢是行動 BI 市場的重要驅動力。隨著越來越多的組織採用靈活的工作模式,對可移動存取的即時資料分析工具的需求不斷增加。行動 BI 解決方案可讓員工隨時隨地存取關鍵業務資訊並執行資料分析,從而增強決策流程和生產力,無論身在何處。這種對遠距工作環境的適應性解決了不斷變化的工作場所動態,提高了效率和回應能力。將行動商業智慧整合到業務流程中可以滿足技術嫻熟的員工隊伍的需求,從而在各個行業培養數據驅動決策的文化。
人工智慧和機器學習的進步
行動 BI 工具中人工智慧 (AI) 和機器學習 (ML) 的結合是推動市場發展的關鍵因素。這些技術透過支援更複雜的資料分析、預測分析和個人化資料洞察來增強行動 BI 應用程式的功能。人工智慧和機器學習演算法可以比傳統方法更有效地處理大量資料,提供更深入的見解和更準確的預測。這種技術進步使企業能夠更有效地利用其資料資產,從而改善業務策略和競爭優勢。此外,人工智慧驅動的行動商業智慧應用程式可以自動執行日常資料分析任務,節省時間和資源,同時允許員工專注於更具策略性的活動。
資料量和種類的增加
企業產生的資料量和種類呈指數級成長是全球市場的關鍵驅動力。隨著數位交易、社群媒體互動和物聯網設備的激增,組織正在累積大量不同的資料。行動 BI 工具提供了一個有效管理、分析和視覺化這些資料的平台,使企業能夠收集可行的見解。透過行動裝置存取和解釋這些資料的能力確保決策者無論身在何處都可以保持知情和敏捷。這一趨勢強調了強大的行動 BI 解決方案的必要性,該解決方案能夠處理大型資料集並提供全面的分析功能以支援資料驅動的決策流程。
The global mobile business intelligence market size reached US$ 13.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 51.5 Billion by 2032, exhibiting a growth rate (CAGR) of 15.3% during 2024-2032. The global market is primarily driven by the rising demand for real-time data access, the growth of remote work, advancements in AI and machine learning, an increase in data volume, the adoption of cloud-based solutions, stringent data security needs, and the necessity for seamless integration with existing business systems.
Market Growth and Size: The market is experiencing significant growth, driven by the increasing demand for real-time data access and decision-making capabilities. With the expansion of the mobile workforce and advancements in technology, the market is expected to continue its upward trajectory, offering substantial opportunities for both existing players and new entrants.
Major Market Drivers: Key drivers include the rising trend of remote work and the growing need for on-the-go data analysis, advancements in AI and machine learning enhancing BI capabilities, and the escalating volume and variety of business data. Additionally, the demand for improved user experiences and the adoption of cloud-based solutions contribute to the market's expansion.
Technological Advancements: Innovations in AI and machine learning are revolutionizing Mobile BI, offering sophisticated data analysis, predictive analytics, and personalized insights. Cloud computing is also playing a crucial role, providing scalable and cost-effective BI solutions, while enhancements in user interface design are making these tools more accessible to a wider audience.
Industry Applications: Mobile BI is seeing widespread application across various industries, with significant adoption in sectors, including BFSI, healthcare, retail, and government. These tools are used for diverse purposes including customer engagement analysis, predictive asset maintenance, risk and compliance management, and supply chain optimization.
Key Market Trends: The market is witnessing trends, such as increasing adoption of cloud-based mobile BI solutions, a focus on enhanced security and compliance features, and the integration of mobile BI with other business systems for comprehensive analytics. The move towards real-time data analysis and the democratization of data across organizational hierarchies are also notable trends.
Geographical Trends: North America leads the market, attributed to its advanced technological infrastructure and strong corporate sector. Asia Pacific is rapidly growing due to digitalization and expanding SMEs, while Europe maintains steady growth with an emphasis on data security and regulatory compliance. Latin America and the Middle East & Africa are emerging as potential markets with increasing digital adoption.
Competitive Landscape: The market features a mix of established players and emerging challengers, with key players focusing on strategic collaborations, technological innovations, and expanding service offerings. The competitive landscape is characterized by efforts to integrate advanced technologies, improve user interfaces, and offer scalable, cloud-based solutions.
Challenges and Opportunities: Business Intelligence market is the adoption barrier among businesses unfamiliar with BI technology, particularly small and medium-sized enterprises. Additionally, there exists a skill gap in effectively utilizing advanced BI tools, requiring ongoing training and education. Addressing these challenges offers opportunities for BI providers to develop more intuitive, easy-to-use interfaces and comprehensive training programs, facilitating smoother adoption and better utilization of BI tools across various business sectors.
Increasing mobile workforce and remote work trends
The expansion of the mobile workforce and the growing trend of remote work are significant drivers of the mobile BI market. As more organizations adopt flexible working models, there is an escalating need for mobile-accessible, real-time data analytics tools. Mobile BI solutions enable employees to access critical business information and perform data analysis on-the-go, enhancing decision-making processes and productivity irrespective of location. This adaptability to remote work environments addresses the changing workplace dynamics, promoting efficiency and responsiveness. The integration of mobile BI into business processes caters to the demands of a technologically adept workforce, fostering a culture of data-driven decision-making across various industries.
Advancements in AI and Machine Learning
The incorporation of artificial intelligence (AI) and machine learning (ML) in mobile BI tools is a key factor propelling the market. These technologies enhance the capabilities of mobile BI applications by enabling more sophisticated data analysis, predictive analytics, and personalized data insights. AI and ML algorithms can process vast amounts of data more efficiently than traditional methods, offering deeper insights and more accurate forecasts. This technological progression allows businesses to leverage their data assets more effectively, leading to improved business strategies and competitive advantage. Furthermore, AI-driven mobile BI applications can automate routine data analysis tasks, saving time and resources while allowing employees to focus on more strategic activities.
Rise in data volume and variety
The exponential growth in the volume and variety of data being generated by businesses is a crucial driver of the global market. With the proliferation of digital transactions, social media interactions, and IoT devices, organizations are amassing vast amounts of diverse data. Mobile BI tools provide a platform for effectively managing, analyzing, and visualizing this data, enabling businesses to glean actionable insights. The ability to access and interpret this data through mobile devices ensures that decision-makers can remain informed and agile, regardless of their location. This trend underscores the necessity for robust mobile BI solutions capable of handling large data sets and offering comprehensive analytical capabilities to support data-driven decision-making processes.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on solution, deployment mode, enterprise size, application, and end user vertical.
Software
Service
The report has provided a detailed breakup and analysis of the market based on the solution. This includes software and service.
On-premises
Cloud-based
A detailed breakup and analysis of the market based on the deployment mode have also been provided in the report. This includes on-premises and cloud-based.
Small and Medium-sized Enterprises
Large Enterprises
The report has provided a detailed breakup and analysis of the market based on the enterprise size. This includes small and medium-sized enterprises and large enterprises.
Fraud and Security Management
Sales and Marketing Management (Customer Engagement and Analysis)
Predictive Asset Maintenance
Risk and Compliance Management
Supply Chain Management and Operations
Others
Sales and marketing management exhibits a clear dominance in the market
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes fraud and security management, sales and marketing management (customer engagement and analysis), predictive asset maintenance, risk and compliance management, supply chain management and operations, and others. According to the report, sales and marketing management accounted for the largest market share.
BFSI
IT and Telecommunications
Healthcare
Retail
Government
Manufacturing
Others
BFSI dominates the market
The report has provided a detailed breakup and analysis of the market based on the end user vertical. This includes BFSI, IT and telecommunications, healthcare, retail, government, manufacturing, and others. According to the report, BFSI represented the largest segment.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest mobile business intelligence market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
International Business Machines Corporation
Microsoft Corporation
Microstrategy Incorporated
Oracle Corporation
QlikTech International AB
SAP SE
SAS Institute Inc.
Tableau Software LLC (Salesforce Inc.)
TIBCO Software Inc.
Yellowfin International Pty Ltd. (Idera Inc.)
Zoho Corporation Private Limited