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市場調查報告書
商品編碼
1451697
2024-2032年按產品類型(廚房護理、家庭護理、浴室護理、洗衣護理等)、配銷通路(超市和大賣場、便利商店、網路商店等)和地區分類的家庭護理市場報告Home Care Market Report by Product Type (Kitchen Care, Household Care, Bathroom Care, Laundry Care, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2024-2032 |
2023年全球家庭護理市場規模達到1,575億美元。展望未來, IMARC Group預計到2032年市場規模將達到2,214億美元,2024-2032年複合年成長率(CAGR)為3.74%。
家庭護理產品用於清潔房屋並使其更加衛生。它們包括洗衣粉、消毒劑、漂白水、餐具洗滌產品、空氣處理產品、去污劑,以及有助於控制灰塵和黴菌等過敏原的地板、玻璃、表面和廁所清潔劑。此外,氯化家庭護理產品依靠氯基清潔劑的消毒特性來預防季節性流感爆發和食源性疾病。目前,由於冠狀病毒病(COVID-19)的爆發,大眾對衛生習慣的採用有所增加,這刺激了世界各地對家庭護理產品的需求。
家庭護理產品的需求不斷成長,以維持家庭無疾病的環境,這是推動市場的關鍵因素之一。此外,對營造誘人氛圍的需求也在增加。再加上細菌和其他微生物引起的疾病盛行率上升,正在推動市場的成長。此外,對吸塵器、擦窗機器人、拖把機器人、多功能清潔套件、灌漿刷、除塵風扇和空氣清淨機等創新家庭護理產品的需求不斷成長,正在對市場產生積極影響。除此之外,為了降低室內空氣污染風險而對有機家庭護理產品的需求不斷成長,為行業投資者提供了利潤豐厚的成長機會。除此之外,主要市場參與者正在廣泛投資於研發(R&D)活動,以推出具有有吸引力的香味、包容性價格和高效率的新家庭護理產品,這正在促進市場成長。其他促進成長的因素包括容易獲得負擔得起的環保產品、生活方式的改變、快速城市化、新產品開發以及個人收入水平的提高。
The global home care market size reached US$ 157.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 221.4 Billion by 2032, exhibiting a growth rate (CAGR) of 3.74% during 2024-2032.
Home care products are utilized for cleaning homes and making them more hygienic. They comprise laundry detergents, disinfectants, bleaches, dishwashing products, air treatment products, stain removers, and floor, glass, surface and toilet cleaners that help control allergens like dust and mold. In addition, chlorinated home care products rely on the disinfectant qualities of chlorine-based cleaners to prevent seasonal flu outbreaks and foodborne illnesses. At present, there is a rise in the adoption of hygienic practices among the masses on account of the coronavirus disease (COVID-19) outbreak, which is catalyzing the demand for home care products around the world.
The escalating demand for home care products to maintain a disease-free environment at home represents one of the key factors driving the market. Moreover, there is an increase in the demand for creating an alluring ambiance. This, coupled with the rising prevalence of diseases caused due to bacteria and other micro-organisms, is propelling the growth of the market. In addition, the growing demand for innovative home care products, such as vacuums, window cleaner robots, robot mops, multipurpose cleaning kits, grout brushes, fan dusters, and air purifiers, is positively influencing the market. Besides this, the escalating demand for organic home care products to reduce the risk of indoor air pollution is offering lucrative growth opportunities to industry investors. Apart from this, key market players are extensively investing in research and development (R&D) activities to introduce new home care products with attractive fragrances, inclusive prices, and high efficiency, which is bolstering the market growth. Other growth-inducing factors are easy availability of affordable and environment-friendly products, changing lifestyles, rapid urbanization, new product development, and inflating income levels of individuals.
IMARC Group provides an analysis of the key trends in each sub-segment of the global home care market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product type and distribution channel.
Kitchen Care
Household Care
Bathroom Care
Laundry Care
Others
Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Alicorp SAA, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Kao Corporation, Reckitt Benckiser Group PLC, S.C. Johnson & Son Inc., The Clorox Company, The Procter & Gamble Company and Unilever plc.