日本家庭護理市場報告（按產品類型（廚房護理、家庭護理、浴室護理、洗衣護理等）、配銷通路（超市和大賣場、便利商店、網路商店等）和地區分類2025-2033年

2024 年日本IMARC Group護理市場規模達到 57 億美元。地區人口的成長導致對醫療保健服務的需求增加，尤其是喜歡在舒適的家中接受照護的老年人，這主要推動了市場的發展。

家庭護理是一項至關重要且富有同情心的服務，使個人能夠在舒適和熟悉的家中獲得所需的護理和支持。它涵蓋廣泛的服務，從洗澡、穿衣和做飯等日常活動的基本幫助，到熟練護士和治療師提供的更專業的醫療護理。居家照護最重要的優點之一是維護人的獨立和尊嚴。它使老年人、殘疾人或從疾病或手術中恢復的人能夠保持對自己生活的控制感，促進情緒健康。此外，居家照護通常會帶來更個人化和一對一的照護方法，從而在照護者與其客戶之間建立牢固的聯繫。居家照護也可以成為機構照護的一種經濟有效的替代方案，因為它可以減少再次入院和長期照護機構的住院率。此外，它可以減輕可能難以提供全職護理的家庭成員的負擔。

日本家庭護理市場趨勢：

由於多個相互關聯的促進因素，日本的家庭護理市場正在經歷強勁成長。首先，以老年人口為主的人口老化，大大推動了居家照護服務的需求。因此，家庭尋求機構護理以外的替代方案，更喜歡為年長的親人提供舒適和熟悉的家。此外，醫療技術的不斷進步使得更複雜的醫療程序可以在家庭環境中進行，從而增加了對熟練家庭醫療保健專業人員的需求。這種技術的發展與個人化醫療的更廣泛趨勢密切相關，因為患者擴大尋求在舒適的住所中提供量身定做的醫療保健解決方案。此外，與住院或長期照護機構相比，居家照護服務的整體成本效益是另一個促進因素。居家照護往往被證明是一種在經濟上更可行的選擇，特別是在醫療保健成本持續上升的情況下。總之，人口老化、技術創新和成本考量的綜合作用預計將在預測期內推動日本家庭照護市場的發展。

日本家庭護理市場細分：

產品類型見解：

• 廚房護理
• 居家護理
• 浴室護理
• 洗衣護理
• 其他

配銷通路見解：

• 超級市場和大賣場
• 便利商店
• 網路商店
• 其他

競爭格局：

市場研究報告也對競爭格局進行了全面分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀表板和公司評估象限等競爭分析。此外，也提供了所有主要公司的詳細資料。一些主要參與者包括：

• 漢高日本有限公司（Henkel AG & Co. KGaA）
• 花王株式會社
• 寶潔公司
• 聯合利華公司

本報告回答的關鍵問題：

• 到目前為止，日本家庭護理市場的表現如何，未來幾年將如何表現？
• COVID-19 對日本家庭護理市場有何影響？
• 日本家庭護理市場以產品類型分類是怎樣的？
• 日本家庭護理市場在配銷通路上的分化是什麼？
• 日本家庭護理市場價值鏈的各個階段是什麼？
• 日本家庭照護的關鍵促進因素和挑戰是什麼？
• 日本家庭護理市場的結構如何？
• 日本家庭護理市場的競爭程度如何？

本報告回答的關鍵問題：

• 到目前為止，日本家庭護理市場的表現如何，未來幾年將如何表現？
• COVID-19 對日本家庭護理市場有何影響？
• 日本家庭護理市場以產品類型分類是怎樣的？
• 日本家庭護理市場在配銷通路上的分化是什麼？
• 日本家庭護理市場價值鏈的各個階段是什麼？
• 日本家庭照護的關鍵促進因素和挑戰是什麼？
• 日本家庭護理市場的結構如何？
• 日本家庭護理市場的競爭程度如何？

目錄

第1章：前言

第 2 章：範圍與方法

• 研究目的
• 利害關係人
• 數據來源
  • 主要來源
  • 二手資料
• 市場預測
  • 自下而上的方法
  • 自上而下的方法
• 預測方法

第 3 章：執行摘要

第 4 章：日本家庭護理市場 - 簡介

• 概述
• 市場動態
• 產業動態
• 競爭情報

第 5 章：日本家庭護理市場格局

• 歷史與當前市場趨勢（2019-2024）
• 市場預測（2025-2033）

第 6 章：日本家庭護理市場 - 細分：按產品類型

• 廚房護理
  • 概述
  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）
• 居家護理
  • 概述
  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）
• 浴室護理
  • 概述
  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）
• 洗衣護理
  • 概述
  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）
• 其他
  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）

第 7 章：日本家庭護理市場 - 細分：按配銷通路

• 超級市場和大賣場
  • 概述
  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）
• 便利商店
  • 概述
  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）
• 網路商店
  • 概述
  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）
• 其他
  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）

第 8 章：日本家庭護理市場 - 競爭格局

• 概述
• 市場結構
• 市場參與者定位
• 最佳制勝策略
• 競爭儀表板
• 公司評估象限

第 9 章：關鍵參與者簡介

• Henkel Japan Ltd. (Henkel AG & Co. KGaA)
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Kao Corporation
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• The Procter & Gamble Company
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Unilever plc
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events

請注意，這只是關鍵參與者的部分列表，報告中提供了完整列表。

第 10 章：日本家庭護理市場 - 產業分析

• 促進因素、限制因素和機會
  • 概述
  • 促進要素
  • 限制
  • 機會
• 波特五力分析
  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅
• 價值鏈分析

第 10 章：附錄

Japan home care market size reached USD 5.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 8.5 Billion by 2033, exhibiting a growth rate (CAGR) of 4.6% during 2025-2033. The growing regional population, which leads to an increased demand for healthcare services, especially among older adults who prefer to receive care in the comfort of their homes, is primarily driving the market.

Home care is a vital and compassionate service that allows individuals to receive the care and support they need in the comfort and familiarity of their own homes. It encompasses a wide range of services, from basic assistance with daily activities like bathing, dressing, and meal preparation to more specialized medical care provided by skilled nurses and therapists. One of the most significant advantages of home care is the preservation of a person's independence and dignity. It enables seniors, individuals with disabilities, or those recovering from illness or surgery to maintain a sense of control over their lives, promoting emotional well-being. Additionally, home care often results in a more personalized and one-on-one approach to care, fostering strong bonds between caregivers and their clients. Home care can also be a cost-effective alternative to institutional care, as it reduces hospital readmissions and long-term care facility stays. Furthermore, it can alleviate the burden on family members who may struggle to provide full-time care.

Japan Home Care Market Trends:

The home care market in Japan is experiencing robust growth due to several interconnected drivers. Firstly, the aging population, characterized by a rising number of seniors, has significantly fueled the demand for home care services. As a result, families seek alternatives to institutional care, preferring the comfort and familiarity of their own homes for their elderly loved ones. Moreover, the ongoing advancements in medical technology have enabled more complex medical procedures to be conducted in a home setting, increasing the need for skilled home healthcare professionals. This technological evolution is closely tied to the broader trend of personalized medicine, as patients increasingly seek tailored healthcare solutions delivered in the comfort of their residences. Furthermore, the overall cost-effectiveness of home care services compared to hospital stays or long-term care facilities is another driving factor. Home care often proves to be a more economically viable option, particularly as healthcare costs continue to rise. In summary, the confluence of an aging population, technological innovation, and cost considerations is expected to drive the home care market in Japan during the forecast period.

Japan Home Care Market Segmentation:

Product Type Insights:

• Kitchen Care
• Household Care
• Bathroom Care
• Laundry Care
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• Henkel Japan Ltd. (Henkel AG & Co. KGaA)
• Kao Corporation
• The Procter & Gamble Company
• Unilever plc

Key Questions Answered in This Report:

• How has the Japan home care market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan home care market?
• What is the breakup of the Japan home care market on the basis of product type?
• What is the breakup of the Japan home care market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan home care market?
• What are the key driving factors and challenges in the Japan home care?
• What is the structure of the Japan home care market and who are the key players?
• What is the degree of competition in the Japan home care market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Home Care Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Home Care Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Home Care Market - Breakup by Product Type

• 6.1 Kitchen Care
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Household Care
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Bathroom Care
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Laundry Care
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Others
  • 6.5.1 Historical and Current Market Trends (2019-2024)
  • 6.5.2 Market Forecast (2025-2033)

7 Japan Home Care Market - Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Convenience Stores
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Online Stores
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Others
  • 7.4.1 Historical and Current Market Trends (2019-2024)
  • 7.4.2 Market Forecast (2025-2033)

8 Japan Home Care Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 Henkel Japan Ltd. (Henkel AG & Co. KGaA)
  • 9.1.1 Business Overview
  • 9.1.2 Product Portfolio
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Kao Corporation
  • 9.2.1 Business Overview
  • 9.2.2 Product Portfolio
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 The Procter & Gamble Company
  • 9.3.1 Business Overview
  • 9.3.2 Product Portfolio
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Unilever plc
  • 9.4.1 Business Overview
  • 9.4.2 Product Portfolio
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events

Please note that this is only a partial list of the key players, and the complete list is provided in the report.

10 Japan Home Care Market - Industry Analysis

• 10.1 Drivers, Restraints, and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

10 Appendix