市場調查報告書
商品編碼
1451823
2024-2032 年按解決方案、應用程式、使用者類型和地區分類的企業行動學習市場Corporate M-Learning Market by Solutions, Application, User Type, and Region 2024-2032 |
2023年,全球企業行動學習市場規模達到393億美元。展望未來, IMARC Group預計到2032年市場規模將達到1,413億美元,2024-2032年複合年成長率(CAGR)為14.81%。由於對遠距勞動力培訓解決方案的需求不斷成長、智慧型手機向員工提供培訓和教育內容的利用率不斷提高,以及對具有成本效益和可擴展的學習解決方案的需求不斷成長,市場正在經歷穩定成長。
市場成長與規模:市場正在見證強勁成長,這可歸因於對靈活和基於行動的學習解決方案的需求不斷成長。此外,對遠距和靈活的勞動力培訓的日益重視也帶來了良好的市場前景。
技術進步:行動應用程式開發和基於雲端的學習平台的創新正在推動市場的成長。此外,人工智慧(AI)和機器學習(ML)的整合提供個人化學習體驗正在支援市場成長。
產業應用:企業行動學習在各個領域都有應用,包括醫療保健、IT、金融和製造業。除此之外,對客製化課程和模組的需求不斷成長正在加強市場的成長。
地理趨勢:北美因其精通技術的勞動力和較早採用行動技術而引領市場。然而,由於對智慧型手機的依賴日益增加,亞太地區正在成為一個快速成長的市場。
競爭格局:市場主要參與者積極參與各種策略措施以維持競爭優勢。他們正在投資研發 (R&D) 活動,以增強其行動學習平台和內容,使其更具互動性、個人化並符合行業特定需求。
挑戰與機會:雖然市場面臨資料安全和隱私問題等挑戰,但由於需要針對不同行業和利基客製化內容,因此也遇到了機會。
未來展望:隨著虛擬實境(VR)和擴增實境(AR)融入學習體驗,企業行動學習市場的未來前景廣闊。此外,投資自適應學習技術的公司可能會獲得競爭優勢。
遠距勞動力培訓需求
對遠距勞動力培訓解決方案的需求不斷成長正在推動市場的成長。隨著企業全球化和遠距辦公的興起,組織正在尋求靈活且易於使用的方法來教育員工。透過智慧型手機、平板電腦和筆記型電腦提供的行動學習使公司能夠彌合地理差距,並為無論身在何處的員工提供培訓。向遠距工作的轉變以及對數位培訓解決方案的需求正在對市場產生積極影響。隨著公司投資行動學習平台,他們可以提供一致的培訓體驗,確保員工隨時了解最新的行業趨勢和技能,最終提高生產力和競爭力。因此,對遠距勞動力培訓的需求是推動市場成長的重要驅動力。
行動技術的進步
行動技術的不斷進步正在加強市場的成長。隨著智慧型手機和平板電腦變得越來越強大和易於使用,它們為向員工提供培訓和教育內容提供了理想的平台。這些設備為學習者提供了一種攜帶式、便捷的方式來獲取資訊、參加課程和參與互動材料,使學習更加靈活,並根據個人日程安排進行客製化。此外,高速行動上網連線的普及確保學習者幾乎可以在任何地方存取行動學習內容,從而減少參與障礙並增強學習體驗。此外,將觸控螢幕、擴增實境 (AR) 和虛擬實境 (VR) 等功能整合到行動裝置中正在徹底改變企業培訓的提供方式,使其更加身臨其境、更具吸引力。
經濟高效且可擴展的學習解決方案
傳統的現場培訓和發展計劃可能非常昂貴,涉及差旅、住宿、場地租賃和印刷材料等費用。相較之下,行動學習透過以數位方式提供培訓內容,消除了其中許多成本。公司可以創建、更新和分發學習模組,而成本只是傳統方法的一小部分。此外,行動學習可以輕鬆擴展,滿足不斷成長的勞動力的培訓需求或擴大全球業務,而無需大量基礎設施投資。這種可擴展性在商業環境中至關重要,公司需要快速適應不斷變化的行業需求。隨著組織認知到行動學習的成本節約潛力和可擴展性優勢,他們擴大將其視為員工發展的策略方法,從而推動市場的成長。
提高員工敬業度和留任率
傳統的培訓方法往往難以保持員工的注意力和興趣,導致重要資訊的保留率較低。相較之下,行動學習利用互動和引人入勝的內容格式,例如遊戲化、模擬和多媒體演示,使學習變得有趣和難忘。這種方法不僅可以讓員工更投入,還可以提高他們保留和運用所學的能力。敬業的員工更有可能感到受到重視和積極主動,這可以提高工作滿意度並降低流動率。隨著企業認知到行動學習對員工敬業度和留任率的正面影響,他們正在投資這些解決方案,以培養熟練且忠誠的員工隊伍,從而推動市場的成長。
The global corporate M-learning market size reached US$ 39.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 141.3 Billion by 2032, exhibiting a growth rate (CAGR) of 14.81% during 2024-2032. The market is experiencing steady growth driven by the escalating demand for remote workforce training solutions, increasing utilization of smartphones for delivering training and educational content to employees, and rising need for cost-effective and scalable learning solutions.
Market Growth and Size: The market is witnessing robust growth, which can be attributed to the increasing demand for flexible and mobile-based learning solutions. Moreover, the growing emphasis on remote and flexible workforce training is offering a favorable market outlook.
Technological Advancements: Innovations in mobile app development and cloud-based learning platforms are propelling the growth of the market. In addition, the integration of artificial intelligence (AI) and machine learning (ML) for personalized learning experiences is supporting the market growth.
Industry Applications: Corporate M-learning finds applications in diverse sectors, including healthcare, IT, finance, and manufacturing. Besides this, the rising need for tailored courses and modules is strengthening the growth of the market.
Geographical Trends: North America leads the market, on account of its tech-savvy workforce and the early adoption of mobile technologies. However, Asia Pacific is emerging as a fast-growing market, driven by the increasing reliance on smartphones.
Competitive Landscape: Key players in the market are actively engaged in various strategic initiatives to maintain their competitive edge. They are investing in research and development (R&D) activities to enhance their M-learning platforms and content, making them more interactive, personalized, and aligned with industry-specific needs.
Challenges and Opportunities: While the market faces challenges, such as data security and privacy concerns, it also encounters opportunities due to the need for customizing content for different industries and niches.
Future Outlook: The future of the corporate M-learning market looks promising, with the integration of virtual reality (VR) and augmented reality (AR) into learning experiences. Additionally, companies investing in adaptive learning technologies will likely gain a competitive edge.
Remote workforce training demand
The increasing demand for remote workforce training solutions is propelling the growth of the market. With the globalization of businesses and the rise of telecommuting, organizations are seeking flexible and accessible methods to educate their employees. M-learning, delivered through smartphones, tablets, and laptops, enables companies to bridge geographical gaps and provide training to employees regardless of their location. The shift towards remote work, the need for digital training solutions, is positively influencing the market. As companies are investing in M-learning platforms, they can deliver consistent training experiences, ensuring that employees stay updated with the latest industry trends and skills, ultimately boosting productivity and competitiveness. Therefore, the demand for remote workforce training is a significant driver impelling the growth of the market.
Advancements in mobile technology
Continuous advancements in mobile technology are strengthening the growth of the market. As smartphones and tablets are becoming more powerful and accessible, they provide an ideal platform for delivering training and educational content to employees. These devices offer a portable and convenient way for learners to access information, take courses, and engage with interactive materials, making learning more flexible and tailored as per individual schedules. Additionally, the proliferation of high-speed mobile internet connectivity ensures that learners can access M-learning content virtually anywhere, reducing barriers to participation and enhancing the learning experience. Furthermore, the integration of features like touchscreens, augmented reality (AR), and virtual reality (VR) into mobile devices is revolutionizing the way corporate training is delivered, making it more immersive and engaging.
Cost-effective and scalable learning solutions
Traditional in-person training and development programs can be expensive, involving expenses, such as travel, accommodation, venue rental, and printed materials. In contrast, M-learning eliminates many of these costs by delivering training content digitally. Companies can create, update, and distribute learning modules at a fraction of the cost associated with traditional methods. Furthermore, M-learning allows for easy scalability, accommodating the training needs of a growing workforce or expanding global operations without significant infrastructure investments. This scalability is essential in a business environment, where companies need to adapt quickly to changing industry demands. As organizations are recognizing the cost-saving potential and scalability advantages of M-learning, they increasingly embrace it as a strategic approach to employee development, driving the growth of the market.
Enhanced employee engagement and retention
Traditional training methods often struggle to maintain the attention and interest of employees, leading to lower retention rates of essential information. In contrast, M-learning leverages interactive and engaging content formats, such as gamification, simulations, and multimedia presentations, to make learning enjoyable and memorable. This approach not only keeps employees more engaged but also improves their ability to retain and apply what they have learned. Engaged employees are more likely to feel valued and motivated, which can lead to increased job satisfaction and reduced turnover rates. As businesses are recognizing the positive impact of M-learning on employee engagement and retention, they are investing in these solutions to foster a skilled and loyal workforce, thereby impelling the growth of the market.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on solutions, application, and user type.
E-Books
Portable LMS
Interactive Assessment
Mobile and Video Based Courseware
M-Enablement
Others
E-books account for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the solutions. This includes e-books, portable LMS, interactive assessment, mobile and video based courseware, M-enablement, and others. According to the report, e-books represented the largest segment.
E-books offer convenient and portable access to training materials, making them a popular choice for learners looking for self-paced, text-based content. They are particularly favored for subjects that require extensive reading and reference materials. E-books can be easily downloaded and read on various devices, ensuring accessibility for employees with different learning preferences. As the largest segment, e-books are playing a pivotal role in corporate training, especially for knowledge-based industries.
Portable LMS solutions are gaining prominence in the market due to their comprehensive approach to managing and delivering training content. These systems provide organizations with the flexibility to create, organize, and track learning modules, making them valuable for employee onboarding, compliance training, and ongoing skill development. Portable LMS platforms offer features like progress tracking, reporting, and user analytics, empowering companies to assess the effectiveness of their training programs and make data-driven improvements.
Interactive assessment tools are essential components of the corporate M-learning landscape. They enable organizations to evaluate the knowledge and skills of employees effectively. These assessments can take the form of quizzes, tests, and scenario-based evaluations, providing immediate feedback to learners. Interactive assessments help identify areas where employees may require additional training, allowing for personalized learning pathways and more efficient skill development.
Mobile and video-based courseware represents a dynamic segment within the market. With the proliferation of smartphones and high-speed internet, employees can access video-based courses and mobile-friendly content anytime and anywhere. This segment caters to the growing demand for multimedia learning experiences, offering engaging and visually rich training materials that enhance comprehension and retention. Mobile and video-based courseware are especially valuable for delivering hands-on demonstrations, simulations, and real-world scenarios.
The M-enablement segment focuses on creating mobile-responsive learning environments and content delivery platforms. It ensures that all M-learning solutions are accessible and optimized for various devices, including smartphones and tablets. This segment plays a critical role in enabling a seamless and consistent M-learning experience across different mobile platforms, enhancing the accessibility and usability of corporate training materials on the go.
Simulation Based Learning
Corporate Learning
On-The-Job Training
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes simulation based learning, corporate learning, and on-the-job training.
Simulation-based learning is a significant segment within the market, offering immersive and practical training experiences. This application is particularly valuable in industries where hands-on experience is crucial, such as healthcare, aviation, and manufacturing. Simulation-based learning allows employees to practice real-world scenarios in a safe and controlled digital environment. It helps enhance decision-making skills, critical thinking, and problem-solving abilities by providing a risk-free space for employees to make mistakes and learn from them.
Corporate learning represents a fundamental segment in the market, focusing on the broader training and development needs of employees. This application encompasses a wide range of topics, ranging from compliance training and soft skills development to leadership training and product knowledge. Corporate learning through M-learning platforms provides employees with access to a diverse array of courses and modules, often tailored as per the specific needs of the organization.
On-the-job training is a crucial segment in the market, emphasizing continuous learning and skill enhancement while employees perform their daily tasks. This application promotes learning in the flow of work, allowing employees to access relevant information and guidance exactly when they need it. On-the-job training through M-learning involves resources like quick reference guides, job aids, and microlearning modules that can be easily accessed via mobile devices.
Large Organization
Small and Mid-Size Organization
Large organization represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the user type. This includes large organization and small and mid-size organization. According to the report, large organization represented the largest segment.
Large organizations often have extensive employee bases and complex training needs. They invest in M-learning solutions to streamline their training processes, ensuring that employees across various departments and locations receive consistent and standardized training. They also leverage M-learning platforms to onboard new hires efficiently, provide ongoing professional development, and ensure compliance with industry regulations. The scalability of M-learning solutions allows them to adapt to the evolving needs of a sizable workforce, making it an essential tool for talent development and organizational growth.
Small and mid-size organizations, including startups and SMEs, form another vital segment in the market. These businesses often operate with limited resources and may have fewer employees compared to larger counterparts. For SMEs, M-learning offers a cost-effective and flexible approach to employee training and skill development. It allows them to deliver training content without the substantial infrastructure investments required by traditional training methods.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest corporate M-learning market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share, which can be attributed to its tech-savvy workforce, early adoption of mobile technologies, and the presence of numerous large enterprises and tech companies. In North America, corporate organizations have been quick to embrace M-learning solutions to enhance employee training, onboarding, and skill development. The well-established infrastructure, high-speed internet connectivity, and a culture of innovation are further increasing the adoption of M-learning.
Asia Pacific represents a rapidly growing segment within the market. The dynamic business landscape, diverse economies, and the proliferation of smartphones are catalyzing the demand for M-learning solutions. In countries like India and China, where a large and young workforce is seeking flexible training options, M-learning is gaining significant traction.
Europe is another substantial segment in the market. The diverse industries and multinational corporations are leading to a significant adoption of M-learning solutions. European countries emphasize workforce development and lifelong learning, making M-learning an integral part of their corporate training strategies.
Latin America is experiencing a growing interest in the market. As businesses in the region are seeking to improve workforce skills and competitiveness, M-learning solutions offer an accessible and cost-effective means to achieve these goals.
The Middle East and Africa represent an emerging segment in the market. With a growing economy, expanding business sectors, and a youthful workforce, the region is poised for increased adoption of M-learning solutions.
Key players in the market are actively engaged in various strategic initiatives to maintain their competitive edge. They are investing in research and development (R&D) activities to enhance their M-learning platforms and content, making them more interactive, personalized, and aligned with industry-specific needs. These companies are also expanding their global reach by forming partnerships and collaborations with educational institutions, content providers, and corporate clients to deliver comprehensive learning solutions. Additionally, they focus on data analytics to provide insights into employee performance and engagement, enabling organizations to make informed decisions about training programs. Furthermore, key players are staying updated with technological advancements, such as augmented reality (AR) and virtual reality (VR), to create immersive learning experiences, ensuring their relevance and leadership in the rapidly evolving corporate M-learning landscape.
Adobe Inc.
Allen Interactions
Aptara Inc (iEnergizer)
Blackboard Inc.
D2L Corp
dominKnow Inc
Kallidus Ltd
Learning Pool
Meridian Knowledge Solutions (Visionary Integration Professionals)
SumTotal Systems (Cornerstone OnDemand)
Upside Learning Solutions Pvt. Ltd.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
December, 2023: Upside Learning Solutions Pvt. Ltd. announced the release of a new eBook that delves into the world of scenario-based learning. This eBook is a valuable resource for learning professionals looking to harness the potential of scenario-based learning for effective and engaging training experiences.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.