市場調查報告書
商品編碼
1451890
2024-2032 年按產品、性質、性別、配銷通路和地區分類的美白產品市場報告Skin Lightening Products Market Report by Product, Nature, Gender, Distribution Channel, and Region 2024-2032 |
2023年,全球美白產品市場規模達到105億美元。展望未來, IMARC Group預計到2032年市場規模將達到185億美元,2024-2032年複合年成長率(CAGR)為6.31%。大眾對美白產品的需求不斷成長,創新產品配方和先進技術的出現,以及有效和更安全的美白產品的開發是推動市場的一些關鍵因素。
皮膚美白產品包括用於透過降低黑色素的產生來改變皮膚顏色和色調的化妝品,黑色素是負責賦予皮膚自然顏色的色素。它們通常被稱為皮膚漂白或美白產品,旨在淡化黑斑,均勻膚色,使膚色更白。它們通常含有活性化學物質,包括對苯二酚、曲酸、熊果苷、類維生素A和維生素C,它們的作用是防止黑色素的形成或促進皮膚表層剝落,露出下面更亮、更年輕的皮膚細胞。雖然有些人可能會選擇使用皮膚美白產品來解決特定的皮膚問題,例如色素沉著過度或黃褐斑,但其他人可能會因為文化或社會影響而使用它們來獲得更淺的膚色。此外,遵守某些美容標準的社會壓力使膚色歧視長期存在,並強化了與淺膚色相關的有害優越感。
大眾對美白產品不斷成長的需求主要推動了全球市場。不斷變化的美容標準、對淺膚色的文化偏好以及對獲得完美膚色的渴望都支持了這一點。同時,護膚品產業見證了創新產品配方和先進技術的興起,這極大地支持了市場。此外,許多製造商正致力於開發更有效、更安全的美白產品,融入天然成分、植物萃取物和抗氧化劑,以滿足消費者對更安全、更永續的選擇不斷成長的需求。這一趨勢與人們對清潔、有機和環保美容產品的意識和偏好不斷提高相一致,因為消費者尋求符合其永續發展和環境意識價值觀的有效產品,從而對市場產生影響。除此之外,社群媒體和網路對美容趨勢和產品意識日益成長的影響力也對市場做出了貢獻。此外,線上平台作為強大的行銷管道的廣泛採用,可以接觸更廣泛的受眾並開展有針對性的活動,這正在推動對皮膚美白產品的需求。此外,美白產品的知名度和可及性不斷提高,正在創造積極的市場前景。推動市場的其他一些因素包括快速城市化和群眾可支配收入水準的提高。
The global skin lightening products market size reached US$ 10.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 18.5 Billion by 2032, exhibiting a growth rate (CAGR) of 6.31% during 2024-2032. The growing demand for skin lightening products among the masses, the emergence of innovative product formulations and advanced technologies, and the development of effective and safer skin lightening products represent some of the key factors driving the market.
Skin lightening products comprise cosmetics used to change the color and tone of the skin by lowering the production of melanin, the pigment in charge of giving our skin its natural color. They are commonly referred to as skin bleaching or whitening products and are formulated to lighten dark spots, even out skin tone, and achieve a lighter complexion. They frequently include active chemicals, including hydroquinone, kojic acid, arbutin, retinoids, and vitamin C, which function by preventing the development of melanin or by encouraging the exfoliation of the top layers of skin to expose lighter, younger skin cells beneath. While some individuals may choose to use skin lightening products to address specific skin concerns, such as hyperpigmentation or melasma, others may use them to achieve a lighter skin tone due to cultural or societal influences. Moreover, the societal pressure to conform to certain beauty standards perpetuates colorism and reinforces harmful notions of superiority associated with lighter skin tones.
The escalating demand for skin lightening products among the masses majorly drives the global market. This can be supported by the changing beauty standards, cultural preferences for lighter skin tones, and the desire to attain a flawless complexion. Along with this, the skincare industry has witnessed a rise in innovative product formulations and advanced technologies, which is significantly supporting the market. In addition, numerous manufacturers are focusing on developing more effective and safer skin lightening products, incorporating natural ingredients, botanical extracts, and antioxidants to cater to the rising consumer demand for safer and more sustainable options. This trend aligns with the rising awareness and preference for clean, organic, and eco-friendly beauty products, as consumers seek efficacious products aligned with their sustainability and environmental consciousness values, thus impacting the market. Besides this, the growing influence of social media and the internet on beauty trends and product awareness is also contributing to the market. Also, the widespread adoption of online platforms as powerful marketing channels to reach a wider audience and create targeted campaigns is driving the demand for skin lightening products. Furthermore, the increasing visibility and accessibility of skin lightening products are creating a positive market outlook. Some of the other factors driving the market include rapid urbanization and inflating disposable income levels of the masses.
IMARC Group provides an analysis of the key trends in each segment of the global skin lightening products market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product, nature, gender, and distribution channel.
Creams
Cleanser
Mask
Others
The report has provided a detailed breakup and analysis of the skin lightening products market based on the product. This includes creams, cleanser, mask, and others. According to the report, creams represented the largest segment.
Synthetic
Natural
Organic
A detailed breakup and analysis of the skin lightening products market based on the nature has also been provided in the report. This includes synthetic, natural, and organic. According to the report, synthetic accounted for the largest market share.
Men
Women
The report has provided a detailed breakup and analysis of the skin lightening products market based on the gender. This includes men and women. According to the report, women represented the largest segment.
Hypermarkets and Supermarkets
Specialty Stores
Pharma and Drug Stores
Online Sales Channel
Others
A detailed breakup and analysis of the skin lightening products market based on the distribution channel has also been provided in the report. This includes hypermarkets and supermarkets, specialty stores, pharma and drug stores, online sales channel, and others. According to the report, hypermarkets and supermarkets accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for skin lightening products. Some of the factors driving the Asia Pacific skin lightening products market included the changing beauty standards, inflating disposable income levels, rapid urbanization, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global skin lightening products market. The detailed profiles of all major companies have been provided. Some of the companies covered include Avon Products Inc. (Natura & Co), Beiersdorf AG, E.T. Browne Drug Co. Inc., Kao Corporation, L'Oreal S.A., Lotus Herbals Pvt. Ltd., Procter & Gamble Company, Shiseido Co. Ltd., The Estee Lauder Companies Inc., Unilever plc, VLCC Health Care Limited, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.