市場調查報告書
商品編碼
1467658
2024-2032 年按產品、服務、部署類型、技術、垂直產業和地區分類的視訊牆市場報告Video Wall Market Report by Product, Service, Deployment Type, Technology, Vertical, and Region 2024-2032 |
2023年全球視訊牆IMARC Group規模達179億美元。對有效廣告工具的需求不斷成長、直播活動數量不斷增加以及學校視訊牆安裝的增加是推動市場的一些關鍵因素。
視訊牆是一個大型顯示器,由多個螢幕或面板組成,這些螢幕或面板排列在一起以創建單個圖像。它可以使用傳統的視訊投影機、電視機、LCD 或 LED 面板、立方體、瓷磚或投影螢幕來建造。它可以組織在傳統的正方形或矩形框架中,也可以組織在創意形狀的演示中,螢幕以相對不太傳統的方式排列。它可以從中央位置進行控制,這使得跨多個螢幕或位置管理和更新內容變得容易。它具有不同的解析度,取決於面板的數量及其各自的解析度。它提供均勻的亮度、高影像解析度和對比度、即時內容共享以及改進的觸控螢幕互動性。它通常用於公共場所、控制室和其他需要大型高解析度顯示器來娛樂、廣告和傳達訊息的環境。
全球不同環境中擴大採用視訊牆,包括購物中心、博物館、餐廳、公共場所和企業空間,以提供尋路、訊息、行銷和戶外廣告。它們用於為眾多產品做廣告並吸引路人的注意。再加上對有效廣告工具不斷成長的需求,這是推動全球市場成長的主要因素之一。此外,越來越多的直播活動(例如允許遠端觀看和參與的音樂會、體育比賽和音樂節)正在對市場產生積極影響。此外,零售業也擴大使用視訊牆,因為它們有助於顯示詳盡的產品目錄並增強客戶的購物體驗,有利於市場的成長。除此之外,學校和其他學術機構中視訊牆的安裝越來越多,因為其具有眾多優勢,例如靈活性和允許用戶根據需要在佈局之間切換,正在推動市場的成長。此外,主要參與者正在推出視訊牆軟體,該軟體可以將內容跨越各種配置的多個不同的顯示器。他們還推出了採用雷射投影技術的視訊牆,可提供改進的響應時間、高對比度和防眩光螢幕,有助於提高可讀性。
The global video wall market size reached US$ 17.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 94.0 Billion by 2032, exhibiting a growth rate (CAGR) of 19.6% during 2024-2032. The increasing demand for effective advertisement tools, rising number of live streaming events, and the growing installation of video walls in schools represent some of the key factors driving the market.
A video wall is a large display that consists of multiple screens or panels arranged together to create a single image. It can be built using traditional video projectors, television sets, LCD or LED panels, cubes, tiles, or projection screens. It can be organized in a traditional square or rectangular framework or a creatively shaped presentation with screens arranged in a relatively less conventional manner. It can be controlled from a central location, which makes it easy to manage and update content across multiple screens or locations. It has different resolutions depending on the number of panels and their individual resolutions. It provides uniform brightness, high image resolution and contrast, and real-time content sharing with improved touchscreen interactivity. It is generally used in public spaces, control rooms, and other settings wherein a large, high-resolution display is needed for entertainment, advertising and conveying information.
There is an increase in the adoption of video walls in different settings, including shopping malls, museums, restaurants, public spaces, and corporate spaces, worldwide to offer wayfinding, messaging, marketing, and outdoor advertising. They are used for advertising numerous products and grabbing the attention of passers-by. This, coupled with the rising demand for effective advertisement tools, represents one of the major factors bolstering the market growth around the world. Moreover, the growing number of live streaming events, such as concerts, sports games, and music festivals that allow remote view and engagement, is influencing the market positively. In addition, the increasing use of video walls in the retail sector, as they help display exhaustive product catalogs and enhance the shopping experience of the customers, is favoring the growth of the market. Apart from this, the rising installation of video walls in schools and other academic institutions on account of their numerous advantages, such as flexibility and allowing users to switch between layouts whenever needed, is propelling the growth of the market. Furthermore, key players are launching video wall software that can span content across multiple and diverse displays in various configurations. They are also introducing video walls with laser projection technology that offer improved response time, high contrast ratio, and anti-glare screens and help in increasing readability.
IMARC Group provides an analysis of the key trends in each sub-segment of the global video wall market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on product, service, deployment type, technology and vertical.
LCD Display System
LED Display System
LPD Display System
Others
The report has provided a detailed breakup and analysis of the video wall market based on the product. This includes LCD display system, LED display system, LPD display system, and others. According to the report, LED display system represented the largest segment.
Housing
Installation
Content Management
A detailed breakup and analysis of the video wall market based on the service has also been provided in the report. This includes housing, installation, and content management. According to the report, housing accounted for the largest market share.
Touch Based
Touch Less
Multi Touch
Others
The report has provided a detailed breakup and analysis of the video wall market based on the deployment type. This includes touch based, touch less, multi touch, and others.
Rear Projection Display
Narrow Bezel Display
A detailed breakup and analysis of the video wall market based on the technology has also been provided in the report. This includes rear projection display and narrow bezel display. According to the report, narrow bezel display accounted for the largest market share.
Retail
IT and Telecommunication
Government and Defense
Media and Entertainment
Others
The report has provided a detailed breakup and analysis of the video wall market based on the vertical. This includes retail, IT and telecommunication, government and defense, media and entertainment, and others. According to the report, media and entertainment represented the largest segment.
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, Europe was the largest market for video wall. Some of the factors driving the video wall market in Europe included product innovations, market strategies, technological advancements, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global video wall market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Daktronics, Inc. (ADFLOW Networks), AU Optronics Corp., Samsung Electronics Co., Ltd., LG Display Co. Ltd., Barco NV, Acer Inc., Christie Group plc, Panasonic Corporation, Sony Corporation, Koninklijke Philips N.V, NEC Display Solutions, Planar Systems, Inc., Sharp Corporation, Toshiba Corporation, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.