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市場調查報告書
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1642952

電視牆：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Video Wall - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計預測期內電視牆市場複合年成長率將達到 11%。

視訊牆-市場-IMG1

主要亮點

  • 人工智慧、機器學習和巨量資料等新技術的出現催生了新的內容傳送方式，從而推動了電視牆市場的成長要素。例如，如果電視牆配備了人工智慧功能並能立即顯示個人化通訊，則有望對觀眾產生更深遠的影響。
  • 此外，每個企業工作區、控制室和公共空間都包含大量資料和訊息，必須傳達這些數據和訊息才能吸引員工、觀眾或客戶的注意力或激發他們的反應。電視牆讓您能夠即時、直覺地共用訊息，從而產生巨大影響。
  • 此外，旅遊業的成長也是推動全球電視牆需求快速成長的主要因素之一。這些地方的交通電視牆在讓人群了解情況方面發揮著重要作用，因此電視牆的採用率很高。
  • 然而，電視牆的初始安裝成本相當高，並且很可能在不久的將來成為市場面臨的挑戰。
  • 由於新冠肺炎疫情，各種會議均在線上進行，因此虛擬世界呈現繁榮景象。當國際同事必須參加會議但無法出差時，會議室安裝的電視牆就非常有用。由於疫情的影響，許多跨境培訓計畫、音樂會和頒獎典禮也透過虛擬方式進行，進一步推動了市場成長。

電視牆市場趨勢

運輸業具有成長潛力

  • 電視牆是機場、火車站和客運站等主要交通地點最常使用的數位技術。由於對與旅客相關的數位內容和資訊的需求不斷成長，透過電視牆進行的互動廣告佔據了交通媒體收益成長的很大一部分。
  • 這一背景也導致了所有交通途徑的客戶參與方面的消費行為發生了變化，從而在客戶心態中策略性地打造品牌。預計這將在預測期內推動電視牆市場的發展。
  • 疫情過後，全球航空運輸量強勁復甦，航空旅行持續成長。例如，根據國際民航組織的數據，2022年1月至4月的航空旅客數量與去年同期相比增加了65％，而飛機起飛次數增加了30％。
  • 因此，航班資訊量也不斷增加，手動操作的顯示器已無法跟上不斷增加的更新速度。相較之下，電視牆系統可以快速滿足即時顯示最新航班資訊的需求。
  • 此外，電視牆將為乘客在前往航站樓的整個旅途中提供娛樂，並為機場創造額外的收入。大多數電視牆支援任何形式的內容，包括視訊、圖像和 3D 圖形。

亞太地區發展迅速

  • 亞太地區是成長最快的市場之一，也是最具創新性的市場之一。主要原因是由於市場技術創新不斷增加導致消費者偏好改變。
  • 此外，亞洲的數位廣告支出持續快速成長。例如，據電通預計，2022年亞太地區的廣告支出將達到2,500億美元，其中數位廣告佔很大一部分。預計 2022 年廣告支出將成長 16%，2023 年將成長 15.2%，2024 年將成長 15.7%，其中印度的市場增幅最高。
  • 由於該地區提供了巨大的商機，許多跨國公司也在透過產品發布和策略合作來擴大其影響力。
  • 例如，2021 年 10 月，巴可印度推出了全新 IEX 系列，擴展了其創新的 LED電視牆產品組合。每個磁磚的長寬比為 16：9，新系列可用於創建原生全高清或超高清螢幕，讓客戶能夠完美顯示最流行格式的影片，而不會失真或出現未使用的畫布。
  • 此外，該地區酒店和酒店業市場的投資持續穩定成長，為市場帶來了新的成長機會。例如，根據世邦魏理仕統計，截至2022年8月，亞太地區飯店投資累計達101億美元，與前一年同期比較成長17%。

電視牆產業概況

電視牆市場競爭適中，參與者包括：索尼公司、三星電子、LG 電子等。

  • 2022 年 9 月-三星宣布推出 Wall All-In-One，有 110 吋和 146 吋兩種尺寸，並針對企業辦公空間進行了最佳化。該產品最具創新性的特點之一是其便捷的安裝方法，具有預先對準的接頭和「組裝框架套件」。
  • 2022 年 2 月-LG 電子和 VA 公司開設了一個聯合研究中心，致力於開發針對相機內視覺效果最佳化的LED幕牆。這項革命性的技術使電影製作者能夠在最具成本效益的環境中在同一工作室製作多個場景和地點。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 價值鏈/供應鏈分析
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買家的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • 新冠肺炎疫情對產業的影響

第5章 市場動態

  • 市場促進因素
    • 採用創新技術在機場顯示相關訊息
    • 日益轉向數位廣告
  • 市場限制
    • 增加初始投資

第6章 市場細分

  • 依技術分類
    • LED
    • LCD
  • 按最終用戶
    • 零售
    • 運輸
    • 政府
    • 企業
    • 飯店業
    • 其他
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲

第7章 競爭格局

  • 公司簡介
    • Sony Corporation
    • Samsung Electronics
    • Toshiba Corporation
    • Panasonic Corporation
    • LG Electronics
    • Barco NV
    • ViewSonic Corporation
    • Planar Systems, Inc.
    • Koninklijke Philips NV,
    • Acer Inc

第8章投資分析

第9章 市場機會與未來趨勢

簡介目錄
Product Code: 68076

The Video Wall Market is expected to register a CAGR of 11% during the forecast period.

Video Wall - Market - IMG1

Key Highlights

  • The emergence of new technologies, such as AI, ML, and big data, has created new methods of content delivery which are a contributing factor towards the growth of the Video Walls market. For instance, when a video wall has AI functionality, allowing it to display instant personalized communication, it is expected to have a more profound impact on the audience.
  • Moreover, all corporate workspaces, control rooms, and public spaces have vast amounts of data and information that must be conveyed to employees, audiences, or customers to attract their attention or trigger a reaction. Video walls can help share information visually in real time with high impact.
  • Also, rising tourism is one of the significant factors surging the demand for video walls globally. To keep the crowd informed, video walls for transport serve a great purpose at such places, and thus, the adoption of video walls is higher.
  • However, the initial setup cost of the video wall is much higher, which is likely to pose a challenge for the market soon.
  • Due to the Covid-19 pandemic, there was a boom in the virtual world where meetings and conferences started happening online. Video walls placed in conference rooms have proved effective in cases where international colleagues have to be part of a meeting or conference and cannot travel. Due to the pandemic, many cross-border training programs, concerts, and awards have also started taking place via virtual products, which has further boosted the market growth.

Video Wall Market Trends

Transportation Industry Offers Potential Growth

  • The video wall is the most common digital technology utilized across the transportation sector by critical hubs of the transportation industry, such as airports, railways, bus stations, etc. The increasing demand for digital content and information, which are relevant to travelers, has led to interactive ads through a video wall that has accounted for a significant share of growth in transportation media revenues.
  • Also, due to this, there is a shift in consumer behavior in terms of customer engagement across all the modes of transportation, thereby strategically building their brands in the customer mindset. This is expected to drive the video wall market in the forecasted period.
  • Global air traffic has witnessed a strong recovery post the pandemic, and air travel continues to increase. For instance, according to ICAO, the number of air passengers carried from January to April 2022 grew by 65% compared to the same period in the previous year, while aircraft flight departures increased by 30%.
  • As such, the amount of flight information has also been increasing simultaneously, and manually operated display boards are no longer effective in coping with the increasing updates. In contrast, a video wall system can quickly meet the requirement of displaying updated fight information in real time.
  • Moreover, video walls can help keep the passengers entertained throughout their way to the terminal and can also serve as a source to generate additional revenue for the airports. Most video walls support content in all formats, including video, image, or 3D graphics.

Asia-Pacific to Witness Fastest Growth

  • The Asia-Pacific is one of the fastest-growing markets and also one of the most innovative markets, mainly due to changing consumer preferences with increasing innovation in the market.
  • Further, digital advertising spending continues to grow at a fast pace in Asia. For instance, as per Dentsu, spending in the Asia Pacific was expected to reach USD 250 billion in 2022, with digital accounting for a large share of this amount. With a growth rate of 16% in 2022 and predicted increases in advertising spending of 15.2% in 2023 and 15.7% in 2024, India is witnessing the highest growth in the market.
  • Owing to the significant opportunities in the region, many global companies are also expanding their footprint through product launches or by doing strategic partnerships.
  • For instance, in October 2021, Barco India expanded its innovative LED video wall portfolio by launching the new IEX series. With each tile having a 16:9 aspect ratio, the new series can be used to create native Full HD or UHD screens, which would allow customers to display videos in the most common formats in full, without distortion or unused canvas.
  • Moreover, investments in the region's hotels & hospitality market continue to grow steadily, creating new opportunities for growth for the market. For instance, as per CBRE, investment in Asia Pacific hotels reached USD 10.1 billion year-to-date as of August 2022, an increase of 17% year-over-year.

Video Wall Industry Overview

The video wall market is moderately competitive because of players such as Sony Corporation, Samsung Electronics, LG Electronics, and many more. Product launches, high expenses on research and development, partnerships and acquisitions, etc., are the prime growth strategies these companies adopt to sustain the intense competition in the video wall market.

  • September 2022 - Samsung announced the launch of the Wall All-In-One, which comes in 110-inch and 146-inch sizes and is optimized for corporate office spaces. One of the most innovative characteristics of the product is the convenient installation that features a pre-adjusted seam and a 'Pre-Assembled Frame Kit.'
  • February 2022 - LG Electronics and VA Corporation opened a joint research center to develop a LED wall optimized for in-camera visual effects. This innovative technique allows filmmakers to create multiple scenes and locations in the same studio in the most cost-effective environment.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Value Chain / Supply Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Impact of COVID-19 Outbreak on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Adoption of Innovative Technologies at Airports For Displaying Relevant Information
    • 5.1.2 Increase Shift Towards Digital Advertisement
  • 5.2 Market Restraints
    • 5.2.1 Higher Initial Investments

6 MARKET SEGMENTATION

  • 6.1 By Technology
    • 6.1.1 LED
    • 6.1.2 LCD
  • 6.2 By End-User
    • 6.2.1 Retail
    • 6.2.2 Transportation
    • 6.2.3 Governments
    • 6.2.4 Corporate
    • 6.2.5 Hospitality
    • 6.2.6 Others
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia-Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Sony Corporation
    • 7.1.2 Samsung Electronics
    • 7.1.3 Toshiba Corporation
    • 7.1.4 Panasonic Corporation
    • 7.1.5 LG Electronics
    • 7.1.6 Barco NV
    • 7.1.7 ViewSonic Corporation
    • 7.1.8 Planar Systems, Inc.
    • 7.1.9 Koninklijke Philips N.V.,
    • 7.1.10 Acer Inc

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS