市場調查報告書
商品編碼
1324229
到 2030 年 LED 電視牆市場預測:按產品類型、類型、組件、佈局、位置、顯示技術、最終用戶和地區進行分析Light Emitting Diode Video Walls Market Forecasts to 2030 - Global Analysis By Product Type, Type, Component, Layout, Location, Display Technology, End User and By Geography |
根據 Stratistics MRC 的數據,2023 年全球 LED 電視牆市場規模為 291.8 億美元,預計預測期內年複合成長率為 12.9%,到 2030 年將達到 682.3 億美元。
採用發光二極體(LED)技術的大型顯示解決方案的生產、銷售和安裝是LED電視牆行業的主要關注領域。高解析度顯示螢幕,即 LED 電視牆,由無數個 LED 面板結構,這些面板無形地相互連接,創造出令人驚嘆的視覺效果。 LED 面板尺寸和形狀的靈活性使您能夠創建獨特的電視牆結構,以滿足您的特定安裝需求。此類電視牆還用於多種行業,包括零售商店、體育場館、控制室和娛樂設施。
據台灣ITIS(工業技術資訊服務處)統計,台灣目前由30多家LED製造商生產了全球約一半的需求。
節能顯示系統擴大用於音樂會、體育賽事、政治集會和產品發布會等促銷活動,以及在控制室、博物館、展覽等場所顯示重要資訊,這是成長的主要要素。此外,雙向交互式電視牆的廣泛技術創新正在改善醫院的患者體驗和零售商店的購物體驗,為LED電視牆行業創造了新的機遇。此外,在禮堂、購物中心等場所顯示各種項目資訊的需要也可能會在預期期間增加對LED電視牆的需求。
安裝 LED 電視牆的高昂成本可能會讓您的財務狀況不穩定。與其他型態的數位標牌相比,LED 電視牆顯示螢幕的投資成本較高。企業必須為LED顯示螢幕項目準備資金。例如,一面 165 英寸的牆,高階螢幕的成本約為 60,000 美元至 80,000 美元。這些要素都可能阻礙LED顯示螢幕市場的擴大。
隨著消費者需求的變化,LED 電視牆技術不斷發展,LED 電視牆市場不斷擴大。此外,人工智慧、機器學習和巨量資料分析等最尖端科技的進步正在增加 LED 電視牆的採用,從而導致市場成長。
由於老化而導致的 LED 顏色變化會影響品質。正如溫度影響 LED 一樣,在寒冷氣候下使用 LED 電視牆也會影響性能。此外,LED 牆通常很薄,因此很脆且容易破碎。因此,它可能比其他電視牆選項更不攜帶。此類限制可能會在預測期內阻礙市場。
中國作為電子產品的主要製造地,由於製造活動大幅放緩,受到了新冠肺炎 (COVID-19) 疫情的負面影響。許多公司正在使用電視牆,這些公司已轉向在家遠程操作,作為通過線上影片、Zoom 通話和其他媒體進行廣播的創意背景。由於前所未有的封鎖措施,娛樂和酒店行業對 LED 電視牆的需求有所下降。
預計運輸領域將在預測期內佔據最大佔有率並主導市場。交通行業應用最廣泛的數位技術是LED電視牆,在機場、火車站、巴士總站等主要交通樞紐都可以看到它的身影。消費行為的這些變化使公司能夠戰略性地將其品牌植入所有交通方式的目標受眾的心目中。預計這將在預期期間推動 LED 電視牆市場。
預計直視 LED 電視牆細分市場將在預測期內出現顯著成長。這些電視牆由大型顯示器結構,通常用於戶外顯示。它們主要用於室外顯示,但由於趨勢的變化,它們現在也用於室內顯示以及良好的像素解決方案。此外,直視電視牆還具有最高亮度、可變像素選項以及幾乎無邊框的優勢,可實現無縫體驗。
LED 電視牆的全球趨勢以亞太地區為主,預計這一趨勢在預測期內將持續下去。韓國、中國、日本和印度等國家的零售商擴大利用 LED 電視牆來展示數位資訊和尖端廣告,以吸引更多顧客並參與市場競爭。智慧零售的擴張、使用 VR 和 AR 的交互式顯示設備的出現以及該地區戶外運動和娛樂活動的增加正在促進該地區的市場成長。
預計在預測期內,北美市場的年複合成長率最高。近年來,企業正在利用尖端技術通過電視牆與客戶互動。它們還安裝在博物館、商店、體育場館和交通設施等公共場所。這些要素預計將在未來幾年推動該地區 LED 電視牆的需求。
According to Stratistics MRC, the Global Light Emitting Diode (LED) Video Walls Market is accounted for $29.18 billion in 2023 and is expected to reach $68.23 billion by 2030 growing at a CAGR of 12.9% during the forecast period. The production, sale, and installation of large-scale display solutions utilizing Light-Emitting Diode (LED) technology are the primary areas of focus for the LED video wall industry. High-resolution displays known as LED video walls are made up of numerous LED panels that are connected invisibly to one another to produce a stunning visual effect. Due to the size and shape flexibility of LED panels, unique video wall configurations can be made to meet particular installation needs. These video walls are also used in a variety of industries, such as retail, sports arenas, control rooms, and entertainment venues.
According to the ITIS (Industrial Technology Information Service) of Taiwan, Taiwan now produces around half the world's demand from its more than 30 LED manufacturers.
The growth is primarily driven by the expanding use of energy-efficient display systems for promotional activities at an increasing number of music concerts, sporting events, political rallies, and product launches, as well as the requirement to display critical information in control rooms, museums, and exhibitions. Additionally, the extensive innovation of bi-directional interactive video walls improves both the patient experience in hospitals and the shopping experience in retail stores, opening up new opportunities for the LED video wall industry. The need to display information about various items in auditoriums, shopping malls, etc. will also increase demand for LED video walls during the anticipated period.
Financial uncertainties may result from higher installation costs for LED video walls. The investment cost of LED video wall displays is high when compared to that of other forms of digital signage. Businesses must set aside money for their LED video wall project. For instance, a 165-inch wall can run between $60,000 and $80,000 for high-end screens. Such factors are likely to impede the market expansion for LED video walls.
The LED video walls market is expanding as a result of ongoing technological developments in LED video walls brought on by shifting consumer demands. Dubbed planar direct light ultra-series and fine pitch LED video walls, these are two recent innovations that are influencing the market. Furthermore, the adoption of LED video walls has increased as a result of advancements in cutting-edge technologies like artificial intelligence, machine learning, and big data analytics, which have resulted in the growth of the market.
The LED color shift that occurs with aging could have an effect on quality. Similar to how temperature can affect LEDs, using an LED video wall in colder climates may affect performance. LED walls are also frequently thinner, which makes them more brittle and susceptible to breaking. They might be less portable as a result compared to other video wall options. Such limations may hinder the market in the forecast period.
Due to a significant slowdown in manufacturing activities, China, which is the primary manufacturing hub for electronic goods, has been negatively impacted by the COVID-19 outbreak. Video walls are being used as a creative backdrop for broadcasts through online videos, Zoom calls, and other mediums by a variety of businesses that have shifted to remote operations from homes. Due to the unprecedented lockdown that was imposed, LED video walls are experiencing a drop in demand in the entertainment and hospitality sectors.
Over the course of the forecast period, the transportation segment is anticipated to dominate the market with the largest share. The most prevalent digital technology used in the transportation industry is the LED video wall, which is found in major transportation hubs like airports, train stations, and bus terminals. Because of this shift in consumer behavior, businesses are now able to strategically establish their brands in the minds of their target audiences across all transportation modes. This is anticipated to drive the market for LED video walls during the anticipated period.
The direct-view LED video walls segment is expected to grow significantly in the forecast period. Large displays make up these video walls, which are typically used for outdoor displays. Although they are primarily used for outdoor displays, they are now also better pixel solutions for indoor displays due to changing trends. Additionally, direct-view video walls have the advantage of offering the highest brightness levels, variable pixel options, and almost no bezels, creating a seamless experience.
Global sales of LED video walls were dominated by the Asia-Pacific region, and this trend is anticipated to continue during the forecast period. Retailers from nations including South Korea, China, Japan, and India are increasingly utilizing LED video walls to present digital information and cutting-edge advertisements to draw in more customers and compete in the market. The expansion of smart retail, the emergence of interactive display units using VR and AR, and an increase in outdoor sporting and entertainment events in the region have all contributed to the market growth in the area.
During the forecast period, North America is expected to register the highest CAGR in the market. In recent days, businesses have been using cutting-edge techniques to interact with their clients via video walls. They are putting them in public places like museums, shops, stadiums, and transportation systems. In the upcoming years, these factors are anticipated to fuel demand for LED video walls in this region.
Some of the key players profiled in the Light Emitting Diode (LED) Video Walls Market include: Barco, Cetech, Christie Digital Systems USA Inc., Delphi Display Systems, Delta Electronics Inc., Leyard Optoelectronic Co., Ltd., LG Electronics, Lighthouse Technologies Limited., Panasonic Corporation, Primeview Global, Samsung Electronics, Sharp NEC Display Solutions, Sony Corporation, Toshiba Corporation and ViewSonic Corporation.
In June 2023, Samsung Electronics announced its new digital signage lineup at InfoComm 2023, North America's largest audiovisual trade show, taking place in Orlando, Florida from June 14 to 16. The Wall for Virtual Production's LED display features pixel pitch options of P1.68 and P2.1, dedicated studio frame rates (23.976, 29.97 and 59.94Hz) and genlocking, which can synchronize the screen with a camera's video signal. The display also boasts a refresh rate of up to 12,288Hz, a max brightness of 1,500nits, a 35,000:1 fixed contrast ratio (for P2.1) and up to 170-degree wide viewing angles. All these new features combine to enable an unprecedented level of picture quality for virtual content.
In October 2022, Planar, a global leader in visualization technology, announced a new addition to the company's portfolio of outdoor fine pitch LED display solutions with the release of a fine pitch, high bright outdoor LED video wall designed for up close viewing. The Planar® Luminate™ Ultra Series LED video wall display features coated LEDs to deliver ruggedness and exceptional image detail for high-ambient light.
Note: Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa Regions are also represented in the same manner as above.