市場調查報告書
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1564131
LED電視牆的全球市場預測,價格成本分析(2025年)2025 Global LED Video Wall Market Outlook and Price Cost Analysis |
TrendForce 觀察到,歐洲和北美的 LED 拼接顯示市場將持續成長,尤其是 LED 戶外顯示器。然而,由於激烈的價格競爭,室內顯示市場的成長已經放緩。總體而言,預計到 2024 年這些地區的需求將保持穩定。相較之下,中國市場正經歷需求下降、政府預算削減以及社會投資胃口下降,定價競爭加劇,促使2024年LED顯示器市場規模預計出現下滑。包括中東和東南亞在內的亞洲地區對LED視訊牆的需求持續快速成長,並將在2024年成為最強勁的地區。非洲、拉丁美洲和大洋洲等其他市場預計也會成長,儘管規模較小。 LED視訊牆的使用,加上對高解析度顯示器的需求,在全球範圍內繼續以更高的滲透率成長,預計2025年全球LED視訊牆市場規模將達到79.91億美元。室內/室外小間距顯示器將繼續成為市場成長的主要驅動力,預計2023年至2028年複合年增長率分別為10%和4%。
室內顯示:由於對高解析度和 HDR 功能的需求不斷增加,企業/教育、虛擬製作、家庭劇院和電影院等市場預計將穩定成長。一體式LED顯示器規格朝向135-146吋2K、16:9解析度邁進,歐美視訊會議用21:9顯示器、講座用32:9顯示器需求增加。在東南亞,虛擬製作正在蓬勃發展,音樂會電影拍攝(例如泰勒絲的音樂會電影院)推動了優質虛擬製作市場機會。自推出以來,Micro LED電視已應用於家庭劇院、展覽、企業和教育領域。 Micro LED透明顯示器非常適合零售空間、藝術場館(畫廊、博物館、水族館)和飯店業,提供補充產品展示。 Micro LED電視和透明顯示器都將在2025年普及。
戶外顯示器:由於現場活動、體育和教育應用,對戶外顯示器的需求正在穩步增長。此外,球體、裸眼3D裝置等創新展示可顯著提升城市景觀,吸引人們的注意力,產生視覺衝擊。 LED戶外小間距顯示器主要用於街道設施顯示器和公車候車亭顯示屏,在美國和歐洲(如英國、荷蘭、德國)需求不斷增長。特別值得一提的是,NBC 正在選擇利亞德的 LUO-1.5 LED 戶外小間距顯示器用於 2024 年巴黎奧運會的轉播。
2025年,2025年Micro LED電視市場規模將達到1.85億美元,三星、LG出貨量將穩定成長,京東方、Vistar、天馬、海信也計畫進入該市場。成長率將達到119%。
受惠於市場需求增加及品牌推廣,預計2024年Mini LED顯示器市場規模將達6.76億美元。 P1.2顯示器將成為主流,三星110吋The Wall將是P0.625以下機型的主力產品。隨著Mini LED技術的成熟和產能的增加,Mini LED顯示器預計將從P1.2型號擴展到P1.5~P1.6及以上和P0.625及以下產品。
本報告提供全球LED電視牆市場相關調查,提供2025年的市場預測與用途市場趨勢,主要LED電視牆企業的收益與產品開發,LED電視牆的價格和成本的分析等資訊。
According to TrendForce's observations, the LED video wall market in Europe and North America, particularly for LED outdoor displays, will continue to grow. However, the indoor display market's growth has slowed coupled with intense price competition. Overall, the demand in these regions is expected to remain stable throughout 2024. In contrast, the Chinese market is experiencing declining demand, reduced government budgets, and weakened social investment intentions, exacerbating competitive pricing, which is likely to lead to a downturn in the LED video wall market value in 2024. In Asia, including the Middle East and Southeast Asia, the demand for LED video walls continues to grow rapidly, making it the best-performing region in 2024. Other markets, such as Africa, Latin America, and Oceania, are expected to grow, albeit on a smaller scale. As the applications for LED video walls continue to expand with higher penetration rates throughout the world, coupled with high-resolution display requirements, the global LED video wall market scale is expected to reach USD 7.991 billion in 2025. Indoor and outdoor fine pitch displays will remain the main drivers of market growth, with a CAGR of 10% and 4% respectively, from 2023 to 2028.
Indoor Displays: Benefiting from the rising demand for high-resolution and HDR capabilities, markets such as corporation & education, virtual production, home theaters, and cinemas are expected to experience steady growth. The specifications for all-in-one LED displays are moving towards 135-146 inches with a 2K 16:9 resolution, while the demand for 21:9 displays for video conferencing and 32:9 displays for lectures is rising in Europe and North America. In Southeast Asia, virtual production is booming, and the filming of concert movies (e.g., Taylor Swift's concert film) is driving opportunities in the premium virtual production market. After their debut, Micro LED TVs are being applied to home theaters, exhibitions, and the corporation & education sector. Micro LED transparent displays are highly suitable for retail spaces, art venues (galleries, museums, and aquariums), and the hospitality industry, providing auxiliary product presentations. Both Micro LED TVs and transparent displays will start to take off in 2025.
Outdoor Displays: Driven by live events and sports / education applications, the demand for outdoor displays is steadily growing. Moreover, innovative displays such as spheres and glasses-free 3D installations significantly enhance urban landscapes and attract public attention, providing visual impact. LED outdoor fine pitch displays are primarily used for street furniture displays and bus shelter displays, with growing demand in the United States and Europe (e.g., the UK, Netherlands, and Germany). Notably, NBC has adopted Leyard's LUO-1.5 LED outdoor fine pitch display for broadcasting the 2024 Paris Olympics.
In 2025, with stable growth in shipments from Samsung and LG as well as plans of BOE, Vistar, Tianma, and Hisense to enter the market, the Micro LED TV market value in 2025 is expected to reach USD 185 million, with a 119% CAGR from 2023 to 2028.
Benefiting from increasing market demand and brand promotion, the Mini LED video wall market scale is expected to reach USD 676 million in 2024. P1.2 displays will be the mainstream, accounting for up to >55% of the total, and Samsung's 110-inch The Wall will be the major product for less than or equal to P0.625 models. With the annual maturity of Mini LED technology and increased production capacity, the Mini LED video wall is expected to extend from P1.2 models to greater than or equal to P1.5-P1.6 and less than or equal to P0.625 products.
With price reductions, the penetration rate of fine pitch displays will increase not only in Europe and North America but also in Asia, Africa, and Latin America in 2024. Overall, despite a lackluster demand in the Chinese market, overseas markets are expected to maintain growth. Looking ahead to 2025, the penetration rate of LED fine pitch displays is expected to further increase in overseas, particularly in Asia. The increased penetration is expected to drive the global market value of LED fine pitch displays to USD 4.866 billion in 2025. As TrendForce analyzes, top 10 LED fine pitch display manufacturers in 2023 include Unilumin, Leyard, Absen, Qiangli Jucai, Hikvision, Samsung, Cai Liang, GKGD, LG, and Dahua.
According to TrendForce's analysis of the less than or equal to P1.0 ultra-fine pitch display market, in 2024, the penetration rates for less than or equal to P0.625 and P0.7-P0.8 LED displays are expected to reach 20% and 25%, respectively. As Micro/Mini LED technology matures annually and applications expand, the market value for less than or equal to P0.625 LED displays is expected to reach USD 334 million by 2028, with a CAGR of 66% from 2023 to 2028.
According to TrendForce, the LED video wall market scale for Entertainment & Cinema is estimated to grow by 18%. Applications in this sector include virtual production, home theaters, and cinemas, emphasizing high resolution, high grayscale, high refresh rates, and HDR imaging, making it a competitive market for LED display manufacturers.
Looking ahead to the development of the virtual production market in 2024, the Thai government has announced a certain rebate for foreign film production companies conducting location shoots in Thailand. Therefore, growth in virtual production in Southeast Asian countries is expected to flourish. The production of concert films (such as the Taylor Swift concert film) is also driving opportunities in the high-end virtual production market, extending the industry into movies, television, theater, music, and advertising production. In brief, TrendForce estimates the market value of virtual production LED displays in 2024 to reach USD 311 million.
With budget concerns, mainstream specifications for general background displays are typically >P2.1, such as P2.3, P2.6, and P2.8. However, premium film and television production demands higher brightness and display quality. For close-up shots, P1.2-P1.6 Mini LED video walls are used. The specifications for floor displays are mostly P2-P4, with the adoption of Mini LED video walls for better immersive experiences, while ceiling screens typically range from P3.9 to P6, emphasizing high brightness. Combining Mini LED video walls with common-cathode drive ICs can help enhance brightness (+30-40%), and display effect (wide viewing angle, high contrast, moire-free), and offer significant energy savings up to 50-60%.
All-in-One LED displays are controller-integrated standardized products, mainly applied to corporate meeting rooms, event, retail and exhibition, lecture halls, control rooms, gaming events, and even home theaters. In 2023, all-in-one LED display manufacturers ramped up their efforts in overseas market promotion. In addition to the Chinese market, shipments to Europe, America, and Asia also continued to increase. Overall, the global shipments of all-in-one LED displays grew by 34% in 2023, with significant increases from Leyard and Samsung. As more manufacturers enter the all-in-one LED display market, global shipments are expected to reach 6,400 sets in 2024.
TrendForce's analysis focuses on 2025 LED video wall market outlook and application market trends; major LED video wall players' revenue and product development; LED video wall price and cost analysis; suppliers' technology and product specification cost development of the Micro/Mini LED and less than or equal to P1.0 ultra-fine pitch display markets, etc. TrendForce aims to provide readers with a comprehensive understanding of marketing and sales in the LED video wall market.