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市場調查報告書
商品編碼
1468571
2024-2032 年按產品類型(樂透、測驗型彩票、數位遊戲、刮刮樂即時遊戲等)、平台(桌面、行動/基於應用程式)和區域分類的線上彩票市場報告Online Lottery Market Report by Product Type (The Lotto, Quizzes Type Lottery, Numbers Game, Scratch-off Instant Games, and Others), Platform (Desktop, Mobile/App-based), and Region 2024-2032 |
IMARC Group年,全球線上彩券市場規模達到110億美元。
線上彩票是指透過出售編號彩票並隨機抽取號碼來獲取金錢並向所選號碼的持有者提供獎品的賭博系統。這些遊戲連接到中央電腦,該電腦進一步連接到電信網路。線上彩票應用程式可以在桌面和智慧型手機上下載,也可以透過網站玩。會議由電腦程式主持,從而消除了所有形式的身體接觸和互動。除此之外,線上彩票解決方案還具有多種優勢,例如即時體驗、便利、安全支付、輕鬆存取、無現金交易和安全環境。
全球高速網路連線的可用性不斷提高以及智慧型手機銷量的激增是創造積極市場前景的一些關鍵因素。由於手機和個人電腦 (PC) 的可訪問性增強、為線上玩家提供數位和行動支付以及改進的投注流程、安全性和可靠性,消費者廣泛採用線上彩票方法。此外,由於較低的投資獲得較高的回報,用戶的傾向從傳統的抽獎遊戲轉向線上彩票,這有利於市場的成長。除此之外,各種技術進步,例如虛擬實境和擴增實境(VR/AR)的整合,以及可在確保透明度的同時提供沉浸式遊戲體驗的連網穿戴裝置的推出,都為市場成長提供了相當大的推動力。此外,擴大使用提供加密安全性來保護線上交易相關資料的線上支付管道,這對市場成長產生了積極影響。其他因素,包括社交媒體上的各種促銷活動、消費者支出能力的提高以及促進在線彩票服務安全和合法化的各種政府舉措的實施,預計將推動市場進一步成長。
The global online lottery market size reached US$ 11.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 17.7 Billion by 2032, exhibiting a growth rate (CAGR) of 5.37% during 2024-2032.
Online lottery refers to a system of gambling that involves acquiring money by selling numbered tickets and randomly drawing numbers to provide prizes to holders of selected numbers. These games are linked to a central computer, which is further connected to a telecommunication network. Online lottery applications can be downloaded on the desktop and smartphones or can be played through a website. The sessions are moderated by computer programs, thus eliminating all forms of physical contact and interactions. Apart from this, online lottery solutions offer multiple benefits, such as real-time experience, convenience, secure payments, easy accessibility, cashless transactions, and a safe environment.
The rising availability of high-speed internet connectivity and the inflating sales of smartphones across the globe represent some of the key factors creating a positive outlook for the market. Consumers are widely adopting online lottery methods due to their enhanced accessibility on mobile phones and personal computers (PCs), provision of digital and mobile payments for online players, and improved betting processes, security, and reliability. Additionally, the shifting inclination of users from traditional draw-based games to online lotteries due to a higher amount of return on lower investments is favoring the market growth. Apart from this, various advancements in technology, such as the integration of virtual and augmented reality (VR/AR), along with the introduction of connected wearables for providing an immersive gaming experience while ensuring transparency, are providing a considerable boost to the market growth. Moreover, the increasing utilization of online payment channels that offer encryption security for protecting data related to online transactions is positively impacting the market growth. Other factors, including various promotional activities on social media, rising expenditure capacities of consumers, and the implementation of various government initiatives promoting safe practices and legalization of online lottery services, are anticipated to drive the market further toward growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the global online lottery market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product type and platform.
The Lotto
Quizzes Type Lottery
Numbers Game
Scratch-off Instant Games
Others
Desktop
Mobile/App-based
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Camelot Group, International Game Technology PLC, Jackpot.com, Lotto Agent, Lotto Direct Limited, Lotto247, Lottoland Limited, LottosOnline, MultiLotto, OneLotto.com, Play UK Internet N.V and ZEAL Network SE.