市場調查報告書
商品編碼
1468672
2024-2032 年按類型(香菸、捲菸、雪茄、小雪茄、無菸菸草等)和地區分類的菸草市場報告Tobacco Market Report by Type (Cigarettes, Roll Your Own, Cigars, Cigarillos, Smokeless Tobacco, and Others), and Region 2024-2032 |
IMARC Group年,全球菸草市場規模達到860萬噸。不斷增加的行銷和廣告活動、不斷成長的社會和文化接受度,以及加熱不燃燒菸草產品和電子煙等多種創新菸草產品的推出,是推動市場發展的一些關鍵因素。
煙草是一種科學上稱為煙草的植物,主要因其葉子而種植,其中含有尼古丁,一種高度成癮的生物鹼。該植物原產於美洲,傳統上被土著文化用於各種目的。它以多種形式消費,包括香煙、雪茄、鬥煙以及鼻煙和嚼煙等無菸產品。它涉及在精心準備的田地中播種種子,並培育成幼苗,然後將其移植到更大的田地中,直至成熟。手工精心採摘葉子,然後透過各種醃製方法進行乾燥,包括風乾、煙燻、火烤或日曬。此外,含有尼古丁的煙草可起到興奮劑的作用,釋放多巴胺等神經傳導物質,並提供愉悅和放鬆的感覺。
該市場主要受到城市化進程的加速和人口成長的推動。此外,不斷增加的工作人口、繁忙的工作日程以及對菸草產品不斷成長的需求正在促成更大的消費基礎。此外,社會和文化環境中對菸草的接受度不斷提高,因為它被用作社會地位的象徵,這是另一個主要的成長誘導因素。除此之外,積極的行銷和廣告策略,尤其是在發展中國家,可以吸引新的吸菸者並維持現有消費者的忠誠度,從而加速市場成長。除此之外,多種菸草產品(包括捲菸、雪茄、無菸菸草和電子菸)的容易取得,迎合了不同消費者的喜好,正在推動市場成長。此外,菸草產品相對較低的價格和尼古丁的成癮性也促進了市場的成長。
社會和文化接受度不斷提高
由於根深蒂固的社會規範和傳統,菸草消費不斷增加正在影響市場成長。此外,吸煙通常被視為社會地位的象徵或社交聚會期間聯繫的一種手段,這是同齡人和社區中公認的做法,特別是在煙草使用歷史悠久的地區,從而促進了市場成長。此外,流行文化、電影和媒體中對吸煙的描繪有助於年輕觀眾接受吸煙,這是另一個主要的成長誘導因素。除此之外,名人代言和電影中對菸草使用的描述正在營造一種魅力和吸引力的感覺,鼓勵易受影響的個體進行實驗,從而推動市場成長。此外,在某些文化中,菸草被用於宗教儀式、傳統儀式或作為熱情好客的象徵,從而推動市場成長。
推出多種創新菸草產品
市場正在見證多項產品創新和多樣化,以滿足不斷變化的消費者偏好。此外,電子煙或電子煙和電子煙設備的引入正在影響市場成長。這些設備提供了傳統煙草產品的替代品。此外,加香菸產品(包括薄荷醇捲菸和加香無菸菸草)的加入是另一個主要的成長誘導因素。除此之外,為了吸引更廣泛的消費者群體,許多無菸菸草產品(例如鼻煙和可溶解菸草)的開發正在加速市場成長。這些無菸替代品被宣傳為方便且謹慎的菸草消費選擇。同時,加熱不燃燒菸草產品的出現正在推動市場成長,這種產品加熱菸草而不是燃燒菸草,產生用於吸入的氣霧劑作為吸菸的替代品。
不斷增加的行銷和廣告活動
菸草公司投入大量資源設計和執行有說服力的活動,以吸引消費者並建立品牌忠誠度。這些活動採用各種策略來創造對菸草產品的正面看法並影響消費者行為。此外,電影、電視節目和音樂錄影帶中的策略性產品置入巧妙地將菸草使用融入流行文化,使其顯得有吸引力且符合社會需求,進而影響市場成長。此外,知名人士的名人代言也進一步強化了這一形象,將菸草使用與成功、吸引力和魅力聯繫在一起,從而促進了市場的成長。此外,色彩繽紛的包裝、引人注目的設計和創新的產品形式相結合,創造出強大的視覺吸引力,並使幾個品牌脫穎而出,這是另一個主要的成長誘因。這些元素旨在使菸草產品對潛在消費者更具吸引力,尤其是年輕族群。此外,新興的數位行銷和社群媒體平台正在吸引更廣泛的受眾,特別是年輕人,其吸引人的內容、競賽和促銷活動推動了市場成長。
The global tobacco market size reached 8.6 Million Tons in 2023. Looking forward, IMARC Group expects the market to reach 9.7 Million Tons by 2032, exhibiting a growth rate (CAGR) of 1.3% during 2024-2032. The increasing marketing and advertising campaigns, the growing social and cultural acceptance, and the introduction of several innovative tobacco products such as heat not burn tobacco products and e-cigarettes represents some of the key factors propelling the market.
Tobacco is a plant known scientifically as nicotiana tabacum, primarily cultivated for its leaves, which contain nicotine, a highly addictive alkaloid. The plant is native to the Americas, where it was used traditionally for various purposes by indigenous cultures. It is consumed in various forms, including cigarettes, cigars, pipe tobacco, and smokeless products such as snuff and chewing tobacco. It involves sowing seeds in carefully prepared fields and nurtured into seedlings which are transplanted to larger fields where they grow to maturity. The leaves are carefully harvested by hand and then dried through various curing methods, including air-curing, flue-curing, fire-curing, or sun-curing. Additionally, tobacco with the presence of nicotine acts as a stimulant, releasing neurotransmitters such as dopamine and providing a sense of pleasure and relaxation.
The market is primarily driven by the increasing urbanization and the growing population. In addition, the increasing working population, hectic working schedules, and the rising demand for tobacco products are contributing to a larger consumer base. Moreover, the growing acceptance of tobacco in social and cultural settings as it is employed as a symbol of social status represents another major growth-inducing factor. Besides this, aggressive marketing and advertising strategies, especially in developing countries, attract new smokers and maintain the loyalty of existing consumers, thus accelerating market growth. Along with this, the easy availability of several tobacco products, including cigarettes, cigars, smokeless tobacco, and e-cigarettes, catering to diverse consumer preferences is propelling the market growth. Furthermore, the relatively lower prices of tobacco products and the addictive nature of nicotine are contributing to the market growth.
The growing social and cultural acceptance
The increasing tobacco consumption due to deeply ingrained social norms and traditions is influencing market growth. In addition, smoking is often perceived as a symbol of social status or a means of bonding during social gatherings which is an accepted practice among peers and communities, particularly in regions with a long history of tobacco use, thus augmenting the market growth. Moreover, the portrayal of smoking in popular culture, movies, and media contributes to its acceptance among young audiences representing another major growth-inducing factor. Along with this, celebrity endorsements and depictions of tobacco use in movies are creating a perception of glamour and attractiveness, encouraging experimentation among impressionable individuals, thus propelling market growth. Furthermore, in some cultures, tobacco is employed in religious rituals, traditional ceremonies, or as a symbol of hospitality, thus propelling market growth.
The introduction of several innovative tobacco products
The market is witnessing several product innovations and diversifications to cater to changing consumer preferences. In addition, the introduction of electronic cigarettes or e-cigarettes and vaping devices is influencing the market growth. These devices offer an alternative to traditional tobacco products. Moreover, the incorporation of flavored tobacco products, including menthol cigarettes and flavored smokeless tobacco represents another major growth-inducing factor. Besides this, the development of numerous smokeless tobacco products, such as snus and dissolvable tobacco to appeal to a broader consumer base is accelerating the market growth. These smokeless alternatives are promoted as convenient and discreet options for tobacco consumption. Along with this, the emergence of heat-not-burn tobacco products that heat tobacco instead of burning it, producing an aerosol for inhalation as an alternative to smoking cigarettes is propelling the market growth.
The increasing marketing and advertising campaigns
Tobacco companies invest substantial resources in designing and executing persuasive campaigns to attract consumers and create brand loyalty. These campaigns employ various tactics to create a positive perception of tobacco products and influence consumer behavior. In addition, strategic product placement in movies, television shows, and music videos subtly integrates tobacco use into popular culture, making it appear appealing and socially desirable, thus influencing market growth. Also, celebrity endorsements by well-known figures further reinforce this image, associating tobacco use with success, attractiveness, and glamour, thus augmenting the market growth. Moreover, the integration of colorful packaging, eye-catching designs, and innovative product formats are utilized to create a strong visual appeal and distinguish several brands representing another major growth-inducing factor. These elements aim to make tobacco products more attractive to potential consumers, especially among younger age groups. Furthermore, the emerging digital marketing and social media platforms are reaching a broader audience, particularly the youth with engaging content, contests, and promotions propelling the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global tobacco market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on type.
Cigarettes
Roll Your Own
Cigars
Cigarillos
Smokeless Tobacco
Others
Cigarettes represent the most popular type
The report has provided a detailed breakup and analysis of the market based on the type. This includes cigarettes, roll your own, cigars, cigarillos, smokeless tobacco, and others. According to the report, cigarettes accounted for the largest market share.
Cigarettes are the most widely consumed tobacco product globally, accounting for a significant share of the industry's revenue. In addition, the widespread adoption of cigarettes due to easy availability, convenience, and cost-effectiveness is influencing the market growth. Moreover, continuous product innovation and flavor diversification with the introduction of flavored cigarettes and novel packaging designs attract new consumers and reinforce brand loyalty among existing customers representing another major growth-inducing factor. Besides this, the extensive investment in marketing and advertising campaigns promoting cigarettes by targeting numerous consumers, including the youth, through strategic product placements and appealing branding are providing a positive thrust to the market growth, Furthermore, the increasing use of cigarettes in many cultures and societies, as an integral part of social norms and daily routines are contributing to the market growth. Along with this, cigarettes offer convenience and portability, making them a preferred choice for on-the-go consumption thus propelling the market growth.
China
India
Brazil
United States
EU 15
Others
China exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include China, India, Brazil, the United States, EU 15, and others. According to the report, China accounted for the largest market share.
The increasing demand for tobacco products in China is influencing the market growth. In addition, rapid urbanization, the growing population, hectic work schedules, and the rising working population are contributing to market growth. Also, China has a long history of tobacco consumption, with smoking deeply ingrained in its social fabric and traditions are propelling the market growth. The market is characterized by several products, including traditional cigarettes, cigars, and smokeless tobacco. China national tobacco corporation (CNTC), a state-owned enterprise, controls a substantial portion of the market, with an extensive distribution network and a diverse portfolio of tobacco brands. Moreover, China's economic growth and rising disposable income are escalating the demand for tobacco products. Besides this, the aggressive marketing campaigns and the presence of numerous regional and local tobacco companies are further contributing to the market growth.
At present, key players in the market are employing various strategies to strengthen their positions and retain their market dominance. They are continuously innovating and diversifying their product portfolios to cater to changing consumer preferences and introduce novel tobacco products including the development of smokeless tobacco products, e-cigarettes, and flavored tobacco options. Moreover, they are focusing on building and strengthening their distribution networks to ensure their products are widely available and accessible to consumers including collaborations with wholesalers, retailers, and online platforms. Besides this, companies are investing in research and development (R&D) of reduced-risk products, such as heated tobacco products and smokeless alternatives, positioning them as potentially less harmful options to traditional cigarettes. Furthermore, key players are focusing on engaging with consumers through loyalty programs, digital platforms, and social media to create a sense of community around their brands fostering brand loyalty and repeat purchases.
China National Tobacco Corporation
Phillip Morris International
British America Tobacco
Japan Tobacco International
Imperial Tobacco Group
In November 2022, Phillip Morris International introduced its latest heat-not-burn tobacco heating system, BONDS by IQOS, featuring a unique combination of custom-designed tobacco sticks called BLENDS that aim to offer consumers a distinct and enhanced tobacco experience with its advanced heating technology.
In August 2021, Japan Tobacco International launched Ploom X, a cutting-edge heated tobacco device, in the market, which is conveniently available at various convenience stores and select tobacco retail outlets across Japan.
In July 2022, British American Tobacco (BAT) revealed the debut of gloTM hyper X2, the newest addition to its rapidly expanding global heated tobacco brand, gloTM, in Japan. The product boasts a 'barrel styling' design, incorporating innovative user-friendly features, shaped by valuable consumer insights.