市場調查報告書
商品編碼
1518719
頭髮和身體噴霧市場按類型(身體噴霧、發霧)、配銷通路(線上、線下)和地區分類2024-2032年Hair and Body Mist Market by Type (Body Mist, Hair Mist), Distribution Channel (Online, Offline), and Region 2024-2032 |
IMARC Group年,全球頭髮和身體噴霧市場規模達到82億美元。人們對個人衛生意識的增強、對天然和有機產品的需求不斷成長、社交媒體滲透率的不斷提高和影響者的認可以及新香水的推出是推動市場發展的一些關鍵因素。
頭髮和身體噴霧是一種化妝品,旨在為頭髮和身體帶來宜人的香味。它們是輕質、可噴霧的解決方案,可提供清新而微妙的香味。頭髮和身體噴霧是較濃的香水和古龍水的流行替代品,提供更精緻和多功能的香味體驗。它們通常由水、酒精和精油、芳香油或芳香化合物的混合物組成。這些芳香成分經過精心挑選和組合,創造出誘人的香味,從花香、果香到木質香或麝香。噴霧中的酒精含量有助於在噴霧時均勻地分散香氣。頭髮和身體噴霧的使用包括從遠處將噴霧噴到頭髮或皮膚上,重點是手腕、頸部和耳後等脈搏點。它還可以噴灑在衣服或頭髮上,以獲得持久的香味。如今,隨著新奇香水的推出,人們越來越傾向於頭髮和身體噴霧。
推動市場的主要因素之一是消費者偏好的變化,因為現在人們傾向於更淡、更微妙的香水。噴霧質地輕盈,可在需要時快速補妝和重新塗抹,適合忙碌的生活方式。此外,製造商正在開發創新的包裝,例如攜帶式噴霧瓶,使其易於全天攜帶和使用。除此之外,對個人美容產品的需求不斷成長是推動市場成長的另一個因素。此外,消費者對自我照顧和個人健康的興趣日益濃厚,加速了產品的採用,以改善他們的個人美容習慣。此外,隨著人們對合成產品有害影響的認知不斷增強,消費者正在尋求不含刺激性化學物質和人工添加劑的產品,使得天然有機頭髮和身體噴霧成為首選。此外,社群媒體和名人代言的影響力不斷上升,正在推廣和認可頭髮和身體噴霧產品,從而創造了積極的市場前景。
The global hair and body mist market size reached US$ 8.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 14.7 Billion by 2032, exhibiting a growth rate (CAGR) of 6.55% during 2024-2032. The increasing awareness about personal hygiene, rising demand for natural and organic products, growing social media penetration and endorsements by influencers, and the introduction of new fragrances represent some of the key factors driving the market.
Hair and body mists are cosmetic products designed to impart a pleasant fragrance to both the hair and the body. They are lightweight, sprayable solutions that provide a refreshing and subtle scent. Hair and body mists are a popular alternative to heavier perfumes and colognes, offering a more delicate and versatile fragrance experience. They typically consist of a blend of water, alcohol, and a mixture of essential oils, fragrance oils, or aromatic compounds. These fragrant ingredients are carefully selected and combined to create appealing scents, ranging from floral and fruity to woody or musky. The alcohol content in the mists helps to disperse the fragrance evenly when sprayed. The application of hair and body mist involves spraying mists onto the hair or skin from a distance, focusing on pulse points such as the wrists, neck, and behind the ears. It can also be spritzed onto clothes or hair for a long-lasting scent. Nowadays, with the introduction of new and exotic fragrances, individuals are becoming inclined toward hair and body mists.
One of the primary factors driving the market is the changing consumer preferences as individuals are nowadays gravitating toward lighter and more subtle fragrances. The lightweight nature of the mist allows for quick touch-ups and reapplication whenever desired, making it suitable for on-the-go lifestyles. Additionally, manufacturers are developing innovative packaging, such as portable spray bottles, making them easy to carry and apply throughout the day. Other than this, the increasing demand for personal grooming products is another factor contributing to the market growth. Furthermore, the growing interest of consumers toward self-care and personal hygiene has accelerated the product adoption to enhance their personal grooming routines. Moreover, with the increasing awareness about the harmful effects of synthetic products, consumers are seeking products that are free from harsh chemicals and artificial additives, making natural and organic hair and body mists a preferred choice. Moreover, the rising influence of social media and celebrity endorsements is promoting and endorsing hair and body mist products, thus creating a positive market outlook.
IMARC Group provides an analysis of the key trends in each segment of the global hair and body mist market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on the type and distribution channel.
Body Mist
Hair Mist
The report has provided a detailed breakup and analysis of the hair and body mist market based on the type. This includes body mist and hair mist. According to the report, body mist represented the largest segment.
Online
Offline
A detailed breakup and analysis of the hair and body mist market based on the distribution channel has also been provided in the report. This includes online and offline. According to the report, offline accounted for the largest market share.
North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for hair and body mist. Some of the factors driving the North America hair and body mist market included changing consumer preferences and lifestyle trends, growing focus on natural and organic products, and influence of social media and celebrity endorsements.
The report has also provided a comprehensive analysis of the competitive landscape in the global hair and body mist market. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Bath & Body Works Inc., Chanel Limited, L'Oreal S.A., The Estee Lauder Companies Inc., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.