市場調查報告書
商品編碼
1519825
2024-2032 年液體肥皂市場報告(按類型、產品類型、配銷通路、應用和地區)Liquid Soap Market Report by Type, Product Type, Distribution Channel, Application, and Region 2024-2032 |
2023年全球液態皂市場規模達209億IMARC Group。消費者對衛生和衛生產品的偏好不斷提高,手部衛生意識不斷增強,以避免疾病傳播,液體肥皂產品的可用性和種類不斷增加,向有機產品的快速轉變以及對永續包裝的需求不斷成長,推動了市場的發展。
主要市場促進因素:消費者對衛生和衛生產品的偏好不斷提高,液體肥皂產品的可用性和種類不斷增加,以及人們對手部衛生以避免疾病傳播的意識不斷增強,是一些主要的市場促進因素。
主要市場趨勢:一些主要市場趨勢包括向有機肥皂配方的急劇轉變、對抗菌和抗菌肥皂的需求不斷成長以及對環保和永續包裝的需求不斷成長。
地理趨勢:亞太地區由於該地區人口迅速成長、可支配收入水平不斷提高以及個人衛生和環境衛生意識不斷提高而佔據市場主導地位。
競爭格局: 3M 公司、Cleenol Group Ltd.、高露潔棕欖公司、Godrej Consumer Products Limited、GOJO Industries Inc/、Henkel AG & Co. KGaA、花王公司、Lion Corporation、Medline Industries LP、Procter & Gamble Company、Reckitt Benckiser集團PLC 和聯合利華PLC 是液體肥皂行業的一些主要參與者。
挑戰與機會:激烈的國際競爭、可變的原料成本以及與塑膠包裝相關的日益嚴重的環境問題是該行業面臨的一些挑戰。另一方面,液體肥皂市場近期的機會包括對優質產品的需求不斷成長、創新肥皂產量增加、未開發市場的擴張。
對衛生和環境衛生產品的需求不斷成長
人們對健康和衛生的認知不斷增強,大大推動了市場的成長。隨著越來越多的人意識到由於流行疾病而保持清潔的必要性,人們擴大轉向採用衛生相關產品。與傳統的條皂相比,液體皂由於其方便、有效和衛生的性質而特別成為流行的選擇。這些肥皂已被證明能夠有效去除皮膚上的油脂、污垢和微生物。與條皂不同,條皂在潮濕和重複使用時會失去功效,而液體肥皂可以透過每次泵來保持清潔。產品的這種衛生特性與其包裝和分配機制相結合,增加了全球液體肥皂的需求。
增加產品的可用性和多樣性
這些產品的可用性不斷增加,迎合了消費者不斷變化的需求和偏好,推動了市場的成長。領先公司正在開發結合保濕劑、天然和有機成分以及抗菌特性等獨特功能的配方。這種區別進一步使這些產品吸引了更廣泛的消費者群體,例如有特定皮膚問題的人或尋求有機和環保產品的人。除此之外,這些產品的包裝也隨著液體肥皂市場的預測而發展,該預測表明消費者對便利性和旨在最大限度地減少環境影響的產品的需求不斷成長。此外,在廣泛投資研發(R&D)活動後,主要參與者也在創新新產品線。例如,2023 年 3 月,聯合利華在印尼推出了其品牌 LIFEBUOY 的首款餐具洗滌劑。這種新產品將幫助個人以經濟的價格獲得優質的清潔產品。
COVID-19 疫情突然爆發
COVID-19 大流行的突然爆發正在創造積極的液體皂市場前景。這次全球大流行凸顯了手部衛生在防止病毒傳播方面的重要性,從而推動了市場成長。全球各國政府和衛生組織進行了廣泛的公共衛生活動,教育個人定期用肥皂和水洗手作為預防 COVID-19 的主要措施的重要性。這種意識的提高大大增加了液體肥皂的市場,因為人們選擇可靠有效的衛生解決方案來保護自己和家人。與此一致的是,這種流行病導致了消費者行為的變化,人們明顯轉向更頻繁地洗手和使用衛生用品。
The global liquid soap market size reached US$ 20.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 34.6 Billion by 2032, exhibiting a growth rate (CAGR) of 5.6% during 2024-2032. The market is propelled by the rising consumer preferences for hygiene and sanitation products, increasing awareness about hand hygiene so as to avoid the spread of diseases, increasing availability and variety of liquid soap products, rapid shift toward organic products, and rising demand for sustainable packaing.
Major Market Drivers: Rising consumer preferences for hygiene and sanitation products, increasing availability and variety of liquid soap products, and the growing awareness about hand hygiene to avoid disease spread, are some of the major market drivers.
Key Market Trends: Some of the major market trends include drastic shift toward organic soap formulations, rising demand for antibacterial and antimicrobial soap, and growing demand for eco-friendly and sustainable packaging.
Geographical Trends: Asia Pacific dominates the market on account of the rapidly increasing population across the region, rising disposable income levels, and the rising awareness about hygiene and sanitation.
Competitive Landscape: 3M Company, Cleenol Group Ltd., Colgate-Palmolive Company, Godrej Consumer Products Limited, GOJO Industries Inc/, Henkel AG & Co. KGaA, Kao Corporation, Lion Corporation, Medline Industries LP, Procter & Gamble Company, Reckitt Benckiser group PLC, and Unilever PLC, are among some of the key players in the liquid soap industry.
Challenges and Opportunities: Tough international competition, variable raw material costs, and rising environmental concerns associated with plastic packaging are some of the challenges in the industry. On the other hand, liquid soap market recent opportunities include rising demand for premium products, increasing production of innovative soaps, expansion across untapped markets.
Growing Demand for Hygiene and Sanitation Products
The increasing awareness about health and hygiene is substantially propelling the market growth. With the rising number of individuals becoming aware about the necessity of cleanliness on account of the prevailing diseases, there is an increasing shift toward adoption of hygiene related products. Liquid soap specifically has become a popular choice in comparison to the conventional bar soap, on account of its convenience, effectiveness, and hygienic nature. These soaps have proved their efficacy in eliminating oils, dirt, and microbes from the skin. Unlike bar soaps which can lose efficacy when left wet and used repeatedly, liquid soaps maintain cleanliness with each pump. This hygienic nature of the product, in confluence with its packaging and dispensing mechanism, increasing the liquid soap demand globally.
Increasing Availability and Variety of Products
The increasing availability of these products is catering to the evolving consumer demands and preferences of the consumers, thereby propelling the market growth. The leading companies are developing formulations integrated with moisturizing agents, natural and organic components, and distinctive features such as antibacterial properties. This distinction has further made these products appealing to a wider consumer base, such as those with specific skin concerns or those seeking organic and eco-friendly products. Other than this, the packaging of these products has evolved as per the liquid soap market forecast which states rising demand for convenience of the consumers and products aiming toward minimizing environmental impact. Moreover, key players are also innovating new product lines after extensively investing in research and development (R&D) activities. For instance, in March 2023, UNILEVER launched its first dishwashing detergent in Indonesia under its brand LIFEBUOY. This new product would assist individuals with quality cleaning products at economical prices.
Sudden Outburst of the COVID-19 Pandemic
The sudden outburst of the COVID-19 pandemic is creating a positive liquid soap market outlook. This global pandemic highlighted the importance of hand hygiene in preventing the transmission of this virus thereby propelling the market growth. Governments and health organizations globally introduce extensive public health campaigns to educate individuals about the importance of regular handwashing with soap and water as a major preventive measure against COVID-19. This rising awareness substantially increased the market for liquid soap, as individuals are opting for reliable and effective hygiene solutions in order to safeguard themselves and their families. In line with this, this pandemic led to the changes in consumer behavior with a significant shift toward more frequent handwashing and the usage of hygiene products.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, product type, distribution channel, and application.
Organic
Conventional
Conventional soap accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the type. This includes organic and conventional. According to the report, conventional represented the largest segment.
Conventional holds the largest liquid soap market share on account of its easy availability, affordability, and consumer familiarity. These soaps are easily accessible in numerous retail formats, from supermarkets to local convenience stores, which makes them a popular choice for a wide consumer base. These products are usually available in a wide array of scents and formulations, offering their products to a wider consumer base. Other than this, the economical nature of conventional liquid soaps in comparison to their organic or specialized counterparts makes them a popular choice for budget-conscious individuals.
Bath and Body Soaps
Dish Wash Soap
Laundry Soaps
Others
Bath and body soaps holds the largest share in the industry
A detailed breakup and analysis of the market based on the product type have also been provided in the report. This includes bath and body soaps, dish wash soap, laundry soaps, and others. According to the report, bath and body soaps accounted for the largest market share.
Bath and body soaps hold maximum number of shares on account of their vigorous use in daily personal hygiene activities. These products are vital for maintaining cleanliness and skin health, thereby making them a primary choice in households globally. The numerous formulations available such as antibacterial, moisturizing, and fragrance-infused options cater to changing consumer needs and skin types. Other than this, the rising trend toward self-care and wellness has led to a rapid liquid soap market growth. Moreover, key players are developing numerous packaging innovations and product formulations in order to expand their product portfolio.
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Others
Supermarkets and hypermarkets represent the leading market segment
The market report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.
Supermarkets and hypermarkets hold maximum number of shares in the industry due to a wide range of factors. Primarily, these outlets offer numerous products, offering individuals with a wide variety of products offering consumers with choices in formulations, brands, and packaging sizes, offering individuals with a wide array of preferences. Besides this, supermarkets and hypermarkets often possess competitive pricing and frequent promotions, catering to budget-friendly individuals. In line with this, according to the liquid bath market analysis, the prominence of supermarkets and hypermarkets is strengthening their ability to offer a wholistic shopping experience, in confluence with variety, convenience, and affordability.
Households
Commercial
Households exhibits a clear dominance in the market
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes households and commercial. According to the report, households accounted for the largest market share.
Households dominate the market on account of the widespread utilization of liquid soap for daily hygiene routines. The effectiveness, convenience, and hygiene nature of liquid soap make it a popular choice for regular use in houses. Besides this, the COVID-19 pandemic lead to the increased awareness about hand hygiene, thereby leading to an increased consumption of liquid soap in households. The constant usage of the product in households for personal hygiene in confluence with the focus on maintaining a germ-free environment, is generating a positive liquid wash market revenue.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific leads the market, accounting for the largest liquid wash market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
Asia Pacific dominates the market on account of the rapidly growing population across the region which substantially increases the need for hygiene products. For instance, one of the most important and developing nations of the region includes India, with a population of 1,417,173,167 as of 2022 with an expected rise of 18% to 1,670,490,587 by the year 2050. Additionally, the rapidly increasing urbanization and increasing disposable income level is also creating a positive liquid wash market overview. Other than this, the significant impact of the sudden outburst of COVID-19 cannot be ignored, governments across the region initiated numerous campaigns so as to spread awareness for washing hand with soap in as a primary preventive measure against the virus.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major liquid soap companies include 3M Company, Cleenol Group Ltd., Colgate-Palmolive Company, Godrej Consumer Products Limited, GOJO Industries Inc., Henkel AG & Co. KGaA, Kao Corporation, Lion Corporation, Medline Industries LP, Procter & Gamble Company, Reckitt Benckiser Group PLC and Unilever PLC.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Key players in the liquid soap industry are engaging in various strategic activities to strengthen their market positions and meet evolving consumer demands. Major companies are focusing on product innovation, introducing new formulations with added benefits such as moisturizing properties, natural ingredients, and antibacterial features. These innovations cater to the growing consumer preference for health and wellness-oriented products. Additionally, these companies are investing heavily in marketing and promotional activities to increase brand visibility and consumer engagement, thereby driving the liquid soap industry growth. This includes leveraging digital platforms and social media to reach a broader audience and drive sales through online channels. Moreover, strategic partnerships and acquisitions are being pursued to expand their product portfolios and geographical presence, ensuring they can meet the diverse needs of a global consumer base.
February 2024: Dr. Bronner's, family-owned maker of the top-selling natural brand of soap in North America, has announced the nationwide launch of a new 32 oz. Soap Refill Carton package for its Pure-Castile Liquid Soap. Now available in multiple retailers across the United States, the Soap Refill Carton can be used to refill existing bottles or other containers for personal care and home cleaning use. By purchasing this product, consumers will reduce their plastic use by 82% compared to the company's 32 oz. post-consumer recycled (PCR) plastic bottles.