液體肥皂市場規模、佔有率和成長分析（按類型、產品類型、應用、分佈和地區）- 行業預測 2025-2032

預計 2023 年液體肥皂市場規模將達到 231 億美元，並從 2024 年的 246.7 億美元成長到 2032 年的 417.6 億美元，預測期內（2025-2032 年）的複合年成長率為 6.8%。

由於技術進步和創新化學配方能夠增強皮膚功效，液體肥皂市場正在經歷強勁成長。甜菜鹼和月桂酸鈉等關鍵成分可使產品的 pH 值更低，對家庭和企業都有吸引力。消費者對衛生和清潔的關注度不斷提高，加上健康意識的不斷增強，也推動了需求的成長。保濕性能、多功能配方和精美的密著包裝等增強的功能可滿足各種皮膚類型和偏好，而餐旅服務業對液體沐浴皂的採用也越來越多。然而，高成本、傳統固態的競爭、農村地區缺乏意識以及生產方面的環境問題等挑戰阻礙了市場擴張。儘管存在這些障礙，但低度開發地區和技術進步依然帶來機會。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管分析
• 專利分析
• 原料分析

液體肥皂市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 有機的
• 傳統的

液體肥皂市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 手洗
• 洗面乳
• 表面清潔劑
• 其他

液體肥皂市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概況
• 商業的
• 住宅

液體肥皂市場規模（按分銷類型和複合年成長率） (2025-2032)

• 市場概況
• 專賣店
• 超級市場和大賣場
• 便利商店
• 網路銷售管道

液體肥皂市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Procter & Gamble（US）
• Unilever（UK/Netherlands）
• Colgate-Palmolive（US）
• Reckitt Benckiser（UK）
• Henkel AG & Co. KGaA（Germany）
• SC Johnson & Son（US）
• Kao Corporation（Japan）
• Lion Corporation（Japan）
• Godrej Consumer Products（India）
• Dabur India（India）
• ITC Limited（India）
• PZ Cussons（UK）
• McBride plc（UK）
• Kimberly-Clark Corporation（US）
• L'Oreal SA（France）
• Beiersdorf AG（Germany）
• Church & Dwight（US）
• Colgate-Palmolive Philippines, Inc（Philippines）
• RSPL Group（India）
• Vi-Jon, Inc.（US）

結論和建議

Liquid Soap Market size was valued at USD 23.1 billion in 2023 and is poised to grow from USD 24.67 billion in 2024 to USD 41.76 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

The liquid bath soap market is experiencing robust growth driven by advancements in technology and innovative chemical formulations that enhance skin benefits. Key ingredients such as betaines and sodium laurate have led to products with lower pH levels, appealing to both households and businesses. Increased consumer focus on hygiene and cleanliness, coupled with rising health concerns, has also fueled demand. Enhanced features like moisturizing properties, diverse formulations, and attractive packaging cater to various skin types and preferences, while the hospitality sector increasingly adopts liquid bath soaps. However, challenges such as high costs, competition from traditional soap bars, lack of rural awareness, and environmental concerns regarding production impact market expansion. Despite these hurdles, opportunities persist in undeveloped regions and through technological advancement.

Top-down and bottom-up approaches were used to estimate and validate the size of the Liquid Soap market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Liquid Soap Market Segments Analysis

Global Liquid Soap Market is segmented by Type, Product Type, Application, Distribution and region. Based on Type, the market is segmented into Organic and Conventional. Based on Product Type, the market is segmented into Hand wash, Face wash, Surface Cleaner and Others. Based on Application, the market is segmented into Commercial and Residential. Based on Distribution, the market is segmented into Specialty Stores, Supermarkets & Hypermarkets, Convenience stores and Online Sales Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Liquid Soap Market

The liquid soap market is set to gain momentum as global awareness of sanitation and hygiene continues to rise. This increased consciousness emphasizes the need for effective cleaning solutions for hands and various surfaces, including utensils, tiles, floors, and clothing, thereby minimizing the threat of microbiological infections. Additionally, numerous government initiatives in various countries are encouraging the public to adopt better personal hygiene habits, notably in public restrooms. The growing application of liquid soaps in healthcare settings such as hospitals, clinics, and diagnostic centers, aimed at reducing healthcare-associated infections, further enhances the positive outlook for the liquid soap market.

Restraints in the Liquid Soap Market

The liquid soap market faces significant constraints due to concerns surrounding the inclusion of harmful substances like parabens and triclosan in soap products, leading to increased consumer awareness and hesitance. Furthermore, the liquid format requires extensive packaging, typically using plastic, to prevent leakage, resulting in added costs for manufacturers which ultimately raises retail prices. These elevated costs make liquid soaps less appealing compared to solid bar alternatives, thereby dampening demand. Additionally, the reliance on plastic packaging exacerbates the environmental footprint of production companies, further stifling the market's growth potential while drawing scrutiny from eco-conscious consumers.

Market Trends of the Liquid Soap Market

The liquid soap market is experiencing significant growth driven by heightened hygiene awareness and safety measures in response to health crises, including COVID-19. This uptick in demand is particularly evident in healthcare settings, where touch-free dispensers are becoming standard for maintaining sterility. Additionally, the food service and hospitality industries are increasingly adopting liquid soap to comply with stringent sanitation standards. Major brands are innovating multipurpose formulations, while a growing emphasis on environmentally friendly products-crafted from sustainable, plant-based ingredients-aligns with consumer preferences for organic and non-toxic options. This trend toward eco-conscious consumption is expected to bolster the market's positive trajectory in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Patent Analysis
• Raw Material Analysis

Global Liquid Soap Market Size by Type & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Liquid Soap Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Hand wash
• Face wash
• Surface Cleaner
• Others

Global Liquid Soap Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial
• Residential

Global Liquid Soap Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Specialty Stores
• Supermarkets & Hypermarkets
• Convenience stores
• Online Sales Channel

Global Liquid Soap Market Size & CAGR (2025-2032)

• North America (Type, Product Type, Application, Distribution)
  • US
  • Canada
• Europe (Type, Product Type, Application, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product Type, Application, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product Type, Application, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product Type, Application, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson & Son (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PZ Cussons (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McBride plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Philippines, Inc (Philippines)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSPL Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vi-Jon, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations