市場調查報告書
商品編碼
1521250
2024-2032 年按技術(氣調包裝、活性包裝、智慧包裝)、垂直產業(食品和飲料、汽車、醫療保健、個人護理等)和地區分類的智慧包裝市場報告Smart Packaging Market Report by Technology (Modified Atmosphere Packaging, Active Packaging, Intelligent Packaging), Industry Vertical (Food and Beverages, Automotive, Healthcare, Personal care, and Others), and Region 2024-2032 |
IMARC Group年全球智慧包裝市場規模達359億美元。3D(3D)列印在智慧包裝設計中的使用不斷增加、對永續資源的偏好不斷增加以及對線上購物管道的日益依賴是推動該市場的一些主要因素。
智慧包裝是指將技術整合到包裝系統中,以在產品與消費者或供應鏈之間建立智慧連接。它透過提供監控、追蹤、追溯和通訊等功能來增強傳統包裝。它允許包裝、產品和用戶之間的通訊。它增強了防偽措施,確保產品的真實性,並檢測篡改或變質。它在食品和飲料 (F&B) 行業中用於監控新鮮度、提供營養成分資訊並確保品質控制。除此之外,它還透過提供額外的產品資訊並透過互動元素吸引消費者來增強購物體驗。
醫療保健和藥品領域對患者依從性、劑量追蹤和防偽措施的需求不斷成長,正在推動智慧包裝技術在這些領域的採用。除此之外,食品和飲料 (F&B) 行業對份量控制和新鮮度指標的需求不斷成長,正在對市場產生積極影響。此外,物聯網 (IoT) 的整合可實現遠端監控和分析等進階功能。此外,全通路零售的興起,人們可以透過線上平台、行動應用程式和實體店等各種管道購買產品,有利於市場成長。
對永續解決方案的需求不斷成長
日益成長的環境問題和個人對永續解決方案重要性的認知不斷提高,正在對市場產生積極影響。此外,向永續資源的轉變正在推動可回收和可生物分解材料在智慧包裝中的使用,這有助於市場成長。智慧包裝可以更好地追蹤產品的新鮮度和質量,並有助於減少不必要的浪費。此外,領先的市場參與者正在推出綠色包裝解決方案,以最大限度地減少有害排放並促進環境健康,這正在加強市場的成長。除此之外,提供附加產品資訊的2D碼和 NFC 技術的便利性也吸引了精通技術的消費者。
先進技術的融合
3D (3D) 列印在智慧包裝設計中的應用不斷增加,可實現快速原型設計和客製化。此外,擴增實境(AR)在智慧包裝中的整合提供了身臨其境的消費者體驗並提升了品牌互動。同時,人工智慧 (AI) 在包裝中擴大用於預測分析,改善了庫存管理並減少了浪費,從而加強了市場的成長。除此之外,在智慧包裝解決方案中採用區塊鏈技術有助於追蹤和追蹤,提高透明度和真實性。此外,利用巨量資料進行智慧包裝的洞察和分析正在提高供應鏈的效率。
全球化和電子商務行業的快速成長
人們對網上購物的日益青睞正在刺激對智慧包裝等高效包裝的需求,因為它提供物流解決方案,包括即時追蹤,並確保高效運輸。此外,個人越來越依賴線上購物管道來獲得令人興奮的優惠和折扣、送貨上門服務和各種支付方式,這為市場創造了積極的前景。智慧包裝有助於遵守各種國際貿易法規,簡化全球業務運作。此外,不斷擴大的全球網路正在推動對滿足不同地區需求的多功能包裝解決方案的需求。此外,包裝公司、線上零售通路和技術提供者之間的合作正在加強市場的成長。
The global smart packaging market size reached US$ 35.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 60.9 Billion by 2032, exhibiting a growth rate (CAGR) of 6.05% during 2024-2032. The rising utilization of three-dimensional (3D) printing in smart packaging design, increasing preferences for sustainable resources, and the growing reliance on online shopping channels are some of the major factors propelling the market.
Smart packaging refers to the integration of technology within packaging systems to create an intelligent connection between the product and the consumer or supply chain. It enhances traditional packaging by providing functionalities like monitoring, tracking, tracing, and communication. It allows communication between the package, the product, and the user. It enhances anti-counterfeiting measures, ensures product authenticity, and detects tampering or deterioration. It is used in the food and beverage (F&B) industry to monitor freshness, provide information on nutritional content, and ensure quality control. Besides this, it enhances the shopping experience by providing additional product information and engaging consumers through interactive elements.
The rising need for patient adherence, dosage tracking, and anti-counterfeiting measures in healthcare and pharmaceuticals is driving the adoption of smart packaging technologies in these sectors. Apart from this, the increasing need for portion control and freshness indicators in the food and beverage (F&B) sector is positively influencing the market. Additionally, the integration of Internet of Things (IoT) allows advanced functionalities, such as remote monitoring and analytics. Furthermore, the rise of omnichannel retailing, wherein people can buy products through various channels like online platforms, mobile apps, and physical stores is favoring market growth.
The increasing demand for sustainable solutions
The growing environmental concerns and rising awareness among individuals about the importance of sustainable solutions are positively influencing the market. Additionally, the shift towards sustainable resources is driving the use of recyclable and biodegradable materials in smart packaging, which is contributing to market growth. Smart packaging enables better tracking of product freshness and quality and aids in reducing unnecessary waste. Furthermore, the leading market players are introducing green packaging solutions to minimize harmful emissions and promote environmental health, which is strengthening the growth of the market. Apart from this, the convenience of QR codes and NFC technology that provide additional product information is attracting tech-savvy consumers.
Integration of advanced technologies
The rising utilization of three-dimensional (3D) printing in smart packaging design is allowing for rapid prototyping and customization. Additionally, the integration of augmented reality (AR) in smart packaging is offering an immersive consumer experience and elevating brand interaction. Along with this, the rising use of artificial intelligence (AI) for predictive analytics in packaging is improving inventory management and reducing waste, which is strengthening the growth of the market. Apart from this, the adoption of blockchain technology in smart packaging solutions helps in tracking and tracing increases transparency and authenticity. Furthermore, leveraging big data for insights and analytics in smart packaging is enhancing efficiency in the supply chain.
Rapid globalization and growth in the e-commerce industry
The rising preference for online shopping is catalyzing the demand for efficient packaging like smart packaging as it offers logistic solutions, including real-time tracking, and ensures efficient transportation. Additionally, the increasing reliance of individuals on online shopping channels to avail exciting deals and discounts, home delivery services, and various payment methods, is creating a positive outlook for the market. Smart packaging assists in complying with varied international trade regulations, simplifying global business operations. Additionally, expanding global networks is driving the need for versatile packaging solutions that cater to different regional needs. Moreover, collaborations between packaging firms, online retail channels, and technology providers are strengthening the growth of the market.
IMARC Group provides an analysis of the key trends in each segment of the global smart packaging market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on technology and industry vertical.
Modified Atmosphere Packaging
Active Packaging
Antimicrobial
Gas Scavengers
Moisture Control
Corrosion Control
Intelligent Packaging
Indicators
Tracking Devices
Modified atmosphere packaging holds the majority of the market share
A detailed breakup and analysis of the market based on the technology has also been provided in the report. This includes modified atmosphere packaging, active packaging (antimicrobial, gas scavengers, moisture control, and corrosion control), and intelligent packaging (indicators and tracking devices). According to the report, modified atmosphere packaging accounted for the largest market share. Modified atmosphere packaging helps in extending the shelf life of perishable food products by altering the internal atmospheric composition. Additionally, it enhances food preservation without the need for added preservatives, aligning with consumer preferences for more natural products. Apart from this, as it contributes to waste reduction by preventing premature spoilage, the demand for modified atmosphere packaging is increasing across the globe. Furthermore, advancements in packaging technology are making modified atmosphere packaging more accessible and effective. Moreover, regulatory bodies of various countries are emphasizing food safety and quality, which is driving its demand.
Food and Beverages
Automotive
Healthcare
Personal care
Others
Food and beverages dominate the market
The report has provided a detailed breakup and analysis of the market based on the industry vertical. This includes food and beverages, automotive, healthcare, personal care, and others. According to the report, food and beverages represented the largest segment. The increasing consumer preference for convenience in food preparation and consumption is catalyzing the demand for ready-to-eat (RTE) meals and on-the-go beverages, which is positively influencing the market. Smart packaging offers numerous features like resealable packages, portion control, and easy-to-open designs. Apart from this, the implementation of stringent food safety regulations is driving the need for precise monitoring and control over food products. Smart packaging technologies comply with these regulations by providing detailed tracking and monitoring. Furthermore, by providing real-time information about the freshness and expiration of products, smart packaging helps in reducing food waste. Moreover, rising concerns associated with counterfeiting are catalyzing the demand for smart packaging solutions as they offer authentication features that ensure product genuineness and safety.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest smart packaging market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share as the region has a well-established and rapidly growing e-commerce sector, which requires efficient packaging solutions that provide tracking, monitoring, and enhanced user experiences. Additionally, North America, especially the United States, is home to numerous technology hubs and leading innovation centers. This supports the development of cutting-edge technologies that can be integrated into smart packaging, giving the region a competitive edge. Apart from this, the sophisticated supply chain and logistics networks in the region are well-suited for the integration of smart packaging technologies. Moreover, many leading companies in the smart packaging domain are headquartered in North America.
Companies are investing in research and development (R&D) activities to create cutting-edge solutions in smart packaging. This includes integrating technologies like the Internet of Things (IoT), NFC, blockchain, and augmented reality (AR) to enhance product tracking, consumer engagement, and security. Additionally, they are using eco-friendly materials and designing packaging that reduces waste, aligning with environmental regulations and consumer preferences. Apart from this, various leading companies are offering tailored solutions to various industries, such as food and beverages (F&B), pharmaceuticals, and consumer electronics. This industry-specific approach enables them to meet unique needs and regulatory requirements. Moreover, many smart packaging firms are exploring opportunities in emerging markets and adapting their products to meet regional preferences and regulations.
Amcor plc
American Thermal Instruments
Avery Dennison Corporation
Berry Global Inc.
Crown Holdings Inc.
Dupont De Nemours Inc.
Linde plc
Multisorb Technologies Inc. (Filtration Group Corporation)
Point Five Packaging LLC
R.R. Donnelley & Sons Company
SEE
WestRock Company
Zebra Technologies Corporation
In May 2023, Amcor plc announced that it signed a definitive agreement to acquire ModaSystems, the manufacturer of state-of-the-art automated protein packaging machines.
In February 2022, Avery Dennison Corporation announced its first partnerships with startups for an accelerator program called ADStretch to solve the ecological harms of the packaging industry by developing materials that generate a positive ecological impact.