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市場調查報告書
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1685849

智慧包裝：市場佔有率分析、行業趨勢和統計數據、成長預測（2025-2030 年）

Smart Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 144 Pages | 商品交期: 2-3個工作天內

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簡介目錄

智慧包裝市場規模預計在 2025 年為 242.8 億美元，預計到 2030 年將達到 342.5 億美元，預測期內（2025-2030 年）的複合年成長率為 7.12%。

智慧包裝-市場-IMG1

智慧包裝是指配備感測器的特定類型的包裝系統，用於各種物品，包括食品和藥品。智慧包裝所使用的技術有助於提高產品品質、保存期限、新鮮度監控以及客戶和產品安全。一旦使用智慧技術包裝產品，這些系統就會提供有關產品品質和新鮮度的詳細資訊。

主要亮點

  • 智慧包裝市場的成長受到快速都市化帶來的消費者生活方式的改變以及個性化個人物品使用日益增多和先進綜合技術創新的推動。該市場依賴尚未開發的地理區域，這些區域為競爭對手提供了巨大的商機。人們對健康和衛生的擔憂日益加劇，尤其是在疫情之後，導致全球對永續包裝的有機食品的需求增加。
  • 根據杜拜工商會歐睿國際預測，2020年至2025年間，阿拉伯聯合大公國包裝主食的成長率最高，為4%。在印度、中國、泰國和印尼等新興國家，有機包裝食品市場近年來均錄得正成長。因此，預計未來這些國家對智慧包裝的需求將會增加。
  • 根據 YouGov 於 2023 年 9 月針對印度消費者在永續食品上的支出進行的調查，38% 的受訪者願意為永續包裝的食品和飲料支付比傳統包裝食品高出 10% 的費用。同時，只有4%的受訪者表示願意為採用永續包裝的食品和飲料支付100%或更多的價格。
  • 生態智慧包裝的一個特點是在盒子外面印有2D碼，該2D碼連結到包含所有可用產品的快速入門指南 (QSG) 的網頁。客戶可以使用智慧型手機掃描包裝盒上的2D碼並查看相關主頁上的 QSG，快速下載與新 LMI 產品對應的 PDF 版本。
  • 智慧包裝還提供了基於數位化的經濟可能性並適應工業4.0。希悅爾推出包裝品牌，提供一系列設計服務、數位印刷和智慧包裝解決方案。 2023 年 10 月，數位科技工作室 Appetite 創新與包裝公司 Tetra Pak 合作，為歐洲果汁製造商 Rauch 推出了互動式創新新包裝。
  • 然而，實施的高資本成本、安全問題、製造符合包裝標準的感測器和指示器的新技術以及消費者意識是市場成長的一些主要限制和挑戰。對於沒有實現這些軟體包功能所需基礎設施的最終用​​戶來說，建立支援基礎設施意味著一筆額外的開支。為了最大限度地提高投資的效率和效果，現有的市場結構確保供應鏈中的每個環節都具有相同的技術水準。

智慧包裝市場趨勢

活性包裝可望佔據顯著的市場佔有率

  • 主動包裝技術建立在傳統包裝概念的基礎上，為包裝產品添加功能，並根據產品的保護功能和需求調整其作用方式，超越簡單的容納、保護和傳輸，以限制破壞性過程。在供應鏈需求增加時，主動包裝為減少食物廢棄物和損失提供了一種新方法。
  • 公司正在利用智慧主動包裝來在市場上區分他們的產品，提供增強用戶體驗和品牌認知的創新功能。例如，2024年1月，NPP完成對Active Packaging的收購。 Active Packaging 總部位於奧馬，是一家擁有 21 年歷史的公司，為愛爾蘭各地的食品、園藝和工業部門提供各種軟包裝。透過此次收購，NPP 旨在利用兩家公司的優勢，為客戶提供增強的、多樣化的包裝解決方案。
  • 2024 年 1 月，軟包裝和材料科學公司 ProAnpack 宣布推出 ProActive Intelligence Moisture Protect (MP-1000)，這是一項突破性的正在申請專利的吸濕技術，無需使用乾燥劑包。 MP-1000 平台採用 Aptar 旗下 CSP Technologies 的 3-Phase Activ-Polymer 平台技術來降低包裝頂部空間的水分含量，使其成為需要最佳水分控制的應用的理想選擇，例如照護現場診斷試劑套件、活培養益生菌和吸濕性粉狀食品產品。此次合作旨在透過 CSP 成熟的活性聚合物技術提供靈活、完全整合的多層薄膜解決方案，改變活性包裝的交付方式並滿足尚未滿足的需求。此類技術創新將推動活性包裝領域的成長。
  • 對安全和追蹤解決方案不斷成長的需求正在推動這一領域的成長。例如，RFID標籤提供識別、控制和管理食品供應鏈的能力。它們比傳統的條碼標籤更先進、更可靠，並且能夠有效地追溯食品。市面上有 RFID 標籤可用於監測產品溫度、相對濕度、壓力、pH 值和光照，有助於提高食品品質和安全。 2023 年 10 月，費森尤斯卡比 (Fresenius Kabi) 宣布推出用於在美國銷售的單劑量 Diprivan（Propofol）注射乳劑（USP，每 20 毫升 200 毫克）管瓶的 +RFID 智慧標籤。 RFID 標籤與所有主要的美國RFID套件和托盤系統完全相容。
  • 此外，美國製造公司 Zebra Technologies Corporation 報告稱，到 2024 年，市場領先的包裝製造商和最終用戶將傾向於在其倉庫營運中實現更全面的技術整合。根據斑馬技術公司（Zebra Technologies）的《倉儲願景研究》報告，預計到2024年，對RFID、感測器和擴增實境等倉庫管理技術的投資將分別從上一年的29%、29%和22%增至35%、35%和29%，這顯示智慧包裝的成長機會越來越大。
  • 主動包裝在工業領域越來越受歡迎，因為它可以延長產品壽命並維持品質標準。主動包裝廣泛應用於食品工業，以保存生鮮產品並防止變質。然而，將吸附劑等活性包裝成分加入食品中所帶來的成本增加可能會阻礙未來的市場成長。例如，2023年6月，透過利用FreshCase主動真空包裝的優勢，最佳化了成本效率。 FreshCase主動包裝降低了成本並有效提高了盈利。為了解決加工商面臨的成本上升問題，Amcor Limited 的創新解決方案增強了消費者吸引力並最大限度地提高了單位利潤率。

預計北美市場將大幅成長

  • 預計該地區將實現顯著成長。美國消費者越來越尋求智慧包裝所提供的技術型、增值功能，例如新鮮度指示器、互動式包裝和產品認證。
  • 食品安全是重中之重，尤其是在最近發生的食物中毒事件之後，推動了對智慧包裝和可在整個供應鏈中提供即時監控和可追溯性的解決方案的需求。美國美國有4,800萬人（六分之一）食物中毒，12.8萬人因食物中毒住院，3,000人死於食物中毒。
  • 受有利的監管條件、對永續性的日益關注以及各個終端用戶行業（尤其是食品和醫療保健）對主動和智慧包裝的需求不斷成長的推動，美國智慧包裝市場在過去幾年中經歷了顯著成長。
  • 根據美國糧食及農業組織統計，每年約有 1,330 億磅（價值 1,610 億美元）的食物被浪費。減少食物浪費的努力是多方面的，包括增加向食物銀行的食物轉移、教育和推廣工作，以及標準化食品標籤上日期標記的努力。此外，透過智慧包裝減少食物廢棄物在美國正獲得大力支持。
  • 此外，食品業智慧包裝的成長很大程度上得益於政府的舉措。智慧包裝除了有助於減少食物廢棄物和確保食品安全之外，還可以追蹤食品的位置和狀況。例如，美國國防部（DOD）和食品藥物管理局（FDA）正在鼓勵使用RFID技術進行供應鏈管理以及需要創新包裝的產品的追蹤和追溯。
  • 感測器、RFID 標籤和 NFC（近距離場通訊）等技術進步使得創新包裝更加普及且更具成本效益，加速了其在美國各行各業的應用。例如，2023年2月，UPS投資1.4億美元在其位於美國剩餘的940棟建築中安裝該技術。該計劃包括在行李上貼上 RFID 標籤，並為員工配備穿戴式設備。此舉旨在實現掃描自動化，最大限度地減少錯誤裝載，並加快快遞公司倉庫內小包裹的處理速度。
  • 為了在競爭激烈的市場中脫穎而出，各公司擴大採用智慧包裝來提供創新功能，從而增強消費者體驗和品牌認知。例如，2023年5月，專注於永續包裝和解決方案的全球知名公司Amcor PLC宣布收購ModaSystems。 ModaSystems 以其先進的自動化蛋白質包裝機而聞名，專注於為肉類、家禽和酪農行業開發和提供可客製化的關鍵真空包裝系統。

智慧包裝市場概覽

智慧包裝市場參與者之間的競爭態勢適中，預計在預測期內將保持不變。市場的主要企業包括 Sealed Air Corporation、Amcor PLC、Ball Corporation、 BASF SE 和 Huhtamaki OYJ。市場上的公司正在採用夥伴關係、創新和收購等策略來增強其產品供應並獲得永續的競爭優勢。

  • 2024 年 1 月，NPP 收購了 Active Packaging Limited，後者是一家為愛爾蘭食品、園藝和工業領域提供軟包裝的供應商。該策略聯盟旨在結合兩家公司的優勢，為客戶提供更廣泛的包裝解決方案。我們的重點是堅持品質、永續性和以客戶為中心的通用價值觀。透過此次收購，NPP 強調了其致力於保持包裝行業領先地位並適應客戶不斷變化的需求的決心。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概覽
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買家的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭
  • 產業價值鏈分析
  • 主要宏觀經濟趨勢的市場影響

第5章市場動態

  • 市場促進因素
    • 用於品質檢驗的先進食品包裝技術
    • 提高食品安全意識
    • 透過智慧包裝的各種應用促進印刷產業的發展
  • 市場限制
    • 由於初始要求較高，成本較高

第6章市場區隔

  • 依技術
    • 活性包裝
    • 智慧包裝
  • 按行業
    • 食物
    • 飲料
    • 衛生保健
    • 個人護理
    • 其他行業
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 其他歐洲國家
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 其他亞太地區
    • 拉丁美洲
    • 中東和非洲

第7章競爭格局

  • 公司簡介
    • Sealed Air Corporation
    • Amcor PLC
    • Ball corporation
    • BASF SE
    • Huhtamaki OYJ
    • Stora Enso
    • Avery Dennison Corporation
    • Zebra Technologies Corporation
    • 3M Company
    • International Paper Company

第8章投資分析

第9章：市場的未來

簡介目錄
Product Code: 48513

The Smart Packaging Market size is estimated at USD 24.28 billion in 2025, and is expected to reach USD 34.25 billion by 2030, at a CAGR of 7.12% during the forecast period (2025-2030).

Smart Packaging - Market - IMG1

Smart packaging refers to a specific type of sensor-equipped packaging system used for various items, including food and medication. The technology used in smart packaging helps increase product quality, shelf life, freshness monitoring, and customer and product safety. When products are packaged using intelligent technology, these systems provide details about the product's quality and freshness.

Key Highlights

  • The smart packaging market's growth is driven by consumer lifestyle changes brought on by rapid urbanization and increased use of individualized personal items with advanced integrated innovation. The market depends on untapped geographic areas that offer enormous opportunities for competitors. Owing to increasing concern about health and hygiene, especially after the pandemic, the demand for sustainably packaged organic food has increased worldwide.
  • According to the Dubai Chamber of Commerce and Industry Euromonitor, between 2020 and 2025, the growth rate of packaged staple food in the United Arab Emirates was the highest at 4%. In developing countries like India, China, Thailand, and Indonesia, the market for organic packaged food has recorded positive growth in the past few years. This is expected to lead to an increase in the demand for smart packaging in these countries in the future.
  • According to a survey by YouGov in September 2023 about consumer spending on sustainable food products in India, 38% of the respondents were willing to pay 10% more for sustainably packaged food and drinks than conventionally packaged food products. On the other hand, 4% of respondents were willing to pay more than 100% for sustainably packaged food and beverages.
  • Eco-smart packaging features a printed QR code on the outside of the box that connects to a webpage with all available product quick start guides (QSG). Customers can quickly download the PDF version corresponding to their new LMI product by scanning the QR code on the box with their smartphone and then perusing the QSGs on the associated homepage.
  • Smart packaging also presents economic potential based on digitization, making it compatible with Industry 4.0. Sealed Air launched its digital packaging brand with a portfolio of design services, digital printing, and intelligent packaging solutions. Additionally, in October 2023, the digital technology studio Appetite Creative, in collaboration with packaging company Tetra Pak, launched a new interactive, innovative packaging for European fruit juice producer Rauch.
  • However, the high cost of capital for installment, security issues, new techniques for fabricating such sensors and indicators compatible with packaging standards, and consumer awareness are vital restraints and challenges to the market's growth. Building a supporting infrastructure is an additional expense for end users who lack the infrastructure required to enable these package functionalities. To maximize the efficiency and efficacy of investments, every link in the supply chain has developed equivalent technological proficiency due to the existing market structure.

Smart Packaging Market Trends

Active Packaging is Expected to Hold a Significant Market Share

  • Active packaging technology builds on the traditional concept of packaging by adding functionality to the packaged product, adapting its mode of action to the protective function and needs of the product, and going beyond mere containment, protection, and transmission to limit destructive processes. Active packaging offers a new approach to reducing food waste and loss during increased demand in the supply chain.
  • Companies are leveraging smart active packaging to differentiate their products in the market, offering innovative features that enhance user experience and perception of their brand. For instance, in January 2024, NPP completed the acquisition of Active Packaging Limited. Active Packaging, based in Omagh, is a business with a 21-year history supplying various flexible packaging materials to the food, horticultural, and industrial sectors throughout Ireland. With this acquisition, NPP aimed to leverage the strengths of both entities to deliver enhanced and diversified packaging solutions to its customers.
  • In January 2024, ProAmpac, a player in flexible packaging and material science, announced the launch of ProActive Intelligence Moisture Protect (MP-1000), a patent-pending breakthrough moisture-adsorbing technology that eliminates the need for desiccant packets. MP-1000 platforms use Aptar's CSP Technologies' 3-Phase Activ-Polymer platform technology to lower the moisture level in the packaging headspace, making it ideal for applications that require optimal moisture control, such as point-of-care diagnostic kits, live culture probiotics, and hygroscopic powdery food products. This collaboration aims to transform how active packaging is delivered and fulfill unmet needs by providing a fully integrated, multi-layer film solution that is flexible and powered by CSP's proven Activ-Polymer technology. Such innovations drive the growth of the active packaging segment.
  • Increasing demand for security and tracking solutions drives the growth of the segment. For instance, RFID tags provide the ability to identify, control, and manage the food supply chain. These are more advanced, reliable, and efficient for food traceability than conventional barcode tags. RFID tags for monitoring the products' temperature, relative humidity, pressure, pH, and light exposure are available in the market, aiding in enhancing food quality and safety. In October 2023, Fresenius Kabi announced the introduction of +RFID smart labels for Diprivan (Propofol) Injectable Emulsion, USP, 200 mg per 20 ml in single-dose vials, sold in the United States. The +RFID labels are fully compatible with all significant US RFID kit and tray systems.
  • Additionally, Zebra Technologies Corporation, a US manufacturing company, reported that, by 2024, the market-leading packaging manufacturers and end users will likely gravitate toward incorporating more comprehensive technology integrations in warehousing management. According to the Warehousing Vision Study report by Zebra Technologies, the investment in technologies in warehousing, including RFID, sensors, and augmented reality, is expected to increase from 29%, 29%, and 22%, respectively, in previous years to 35%, 35%, and 29% in 2024, showing the increasing growth opportunity of smart packaging.
  • Active packaging is increasingly gaining popularity in the industrial sector because it enhances product longevity and maintains quality standards. The food industry extensively utilizes active packaging to preserve perishable items and prevent spoilage. However, the growing costs associated with incorporating active packaging components, such as sorbents, into food products may hinder market growth in the future. For instance, in June 2023, cost efficiency was optimized by leveraging the benefits of FreshCase active vacuum packaging. FreshCase active packaging reduces costs and boosts profitability effectively. In response to the escalating expenses faced by processors, Amcor Limited's innovative solution enhances consumer appeal and maximizes profit margins per unit.

North America is Expected to Witness a Significant Market Growth

  • The region is expected to record significant growth. Consumers in the United States are increasingly demanding tech-savvy and value-added features such as freshness indicators, interactive packaging, and product authentication, which smart packaging provides.
  • With food safety being a top priority, especially in light of recent foodborne illness outbreaks, there is a growing demand for smart packaging solutions that offer real-time monitoring and traceability throughout the supply chain. The US Centers for Disease Control and Prevention (CDC) estimated that every year in the United States, 48 million (or 1 in 6) people get sick from a foodborne illness, 128 thousand are hospitalized because of a foodborne illness, and 3,000 people die from a foodborne illness.
  • Due to favorable regulatory conditions, a growing focus on sustainability, and the rising demand for active and intelligent packaging across various end-user industries, particularly food and healthcare, the smart packaging market in the United States has experienced substantial growth over the past few years.
  • According to the Food and Agriculture Organization of the United States, an estimated 133 billion pounds of food, worth USD 161 billion, is wasted yearly. Efforts to reduce food waste are multifaceted, including increased diversion of food to food banks, education and outreach, and efforts to standardize date markings on food labels. Further, reducing food waste using smart packaging is gaining significant traction in the United States.
  • Moreover, the growth of intelligent packaging in the food industry is significantly attributed to government efforts, as smart packaging can track the location and condition of food beyond reducing food waste or helping to ensure food safety. For instance, the US Department of Defense (DOD) and the Food and Drugs Association (FDA) have encouraged the use of RFID technology for supply chain management and the tracking and tracing of products requiring innovative packaging.
  • Technological advancements, such as sensors, RFID tags, and NFC (Near Field Communication), have made innovative packaging more accessible and cost-effective, driving its adoption across various industries in the United States. For instance, in February 2023, UPS invested USD 140 million in an initiative as it implemented the technology at its 940 remaining US buildings. The initiative entails affixing RFID tags to packages and equipping employees with wearable devices. This move aims to automate scans, minimize misloads, and expedite parcel processing within the delivery company's warehouses.
  • Companies are increasingly using smart packaging to differentiate their products in a competitive market, offering innovative features that enhance consumer experience and brand perception. For instance, in May 2023, Amcor PLC, a prominent global company specializing in sustainable packaging solutions, confirmed its acquisition of ModaSystems. ModaSystems, known for its advanced automated protein packaging machines, focuses on creating and servicing significant, customizable vacuum packaging systems tailored for the meat, poultry, and dairy sectors.

Smart Packaging Market Overview

The intensity of competitive rivalry in the smart packaging market is moderately high and is expected to remain the same during the forecast period. Some of the major players in the market are Sealed Air Corporation, Amcor PLC, Ball Corporation, BASF SE, and Huhtamaki OYJ. Players in the market are adopting strategies such as partnerships, innovations, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

  • January 2024: NPP acquired Active Packaging Limited, a supplier of flexible packaging materials to the food, horticultural, and industrial sectors throughout Ireland. This strategic move was designed to fuse the best of both companies, promising customers a broader spectrum of packaging solutions. The focus is on upholding shared values of quality, sustainability, and customer-centricity. Through this acquisition, NPP underscored its dedication to spearheading the packaging sector and adapting to its clientele's changing demands.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Impact of Key Macroeconomic Trends on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Advancement in Technology in Food Packaging for Quality Inspection
    • 5.1.2 Rising Awareness Regarding Food Safety
    • 5.1.3 Development in the Printing Industry Due to Various Applications of Smart Packaging
  • 5.2 Market Restraints
    • 5.2.1 High Costs Due to Initial Requirement

6 MARKET SEGMENTATION

  • 6.1 By Technology
    • 6.1.1 Active Packaging
    • 6.1.2 Intelligent Packaging
  • 6.2 By End-user Vertical
    • 6.2.1 Food
    • 6.2.2 Beverage
    • 6.2.3 Healthcare
    • 6.2.4 Personal Care
    • 6.2.5 Other End-user Verticals
  • 6.3 By Geography
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 Germany
      • 6.3.2.2 United Kingdom
      • 6.3.2.3 France
      • 6.3.2.4 Rest of Europe
    • 6.3.3 Asia-Pacific
      • 6.3.3.1 China
      • 6.3.3.2 Japan
      • 6.3.3.3 India
      • 6.3.3.4 Rest of Asia-Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Sealed Air Corporation
    • 7.1.2 Amcor PLC
    • 7.1.3 Ball corporation
    • 7.1.4 BASF SE
    • 7.1.5 Huhtamaki OYJ
    • 7.1.6 Stora Enso
    • 7.1.7 Avery Dennison Corporation
    • 7.1.8 Zebra Technologies Corporation
    • 7.1.9 3M Company
    • 7.1.10 International Paper Company

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET