市場調查報告書
商品編碼
1617210
智慧包裝市場至2030年的預測:按類型、材料、應用和地區分類的全球分析Smart Packaging Market Forecasts to 2030 - Global Analysis By Type (Modified Atmosphere Packaging (MAP), Active Packaging and Intelligent Packaging), Material (Solid and Liquid), Application and By Geography |
根據Stratistics MRC預測,2024年全球智慧包裝市場規模將達262.1億美元,預計2030年將達到421.5億美元,預測期內年複合成長率為8.24%。
智慧包裝是一個術語,用於描述利用最尖端科技來改善產品功能、溝通和客戶影響的創意包裝解決方案。這些技術具有感測器、RFID(無線射頻識別)標籤和2D碼等功能,可實現溫度監控、庫存管理和即時追蹤,可確保新鮮度、提高客戶參與安全性並提供互動功能。
根據《MDPI Nanomaterials》發表的研究,將奈米材料納入食品包裝中可以顯著提高水和氧的阻隔性,在某些應用中將產品保存期限延長高達 50%。
客戶體驗和參與度
智慧包裝對於改善客戶體驗非常重要,因為它允許品牌透過 NFC 技術、RFID 標籤和 QR 碼等互動元素提供付加資訊和服務。此外,這些發展將使客戶能夠就產品可追溯性、客製化促銷、採購和永續性程序的全面細節等進行即時溝通。更具活力和教育性的媒體吸引了精通技術、注重體驗的消費者群,而包裝將透過這些技術以及有針對性的行銷和與消費者的更深入的互動來實現。
初始成本高
整合先進技術,例如 RFID 標籤、感測器和互動式包裝功能,通常需要大量的前期投資。這些成本可能會阻礙力缺乏資金實施此類解決方案的中小企業(SME)。智慧包裝技術的生產和實施成本,包括專用設備、基礎設施和軟體,可能是一個主要阻力,特別是在淨利率已經緊張的領域。此外,高昂的初始成本可能會減緩智慧包裝的採用,尤其是在消費者對價格敏感的市場中。
線上零售和電子商務的成長
隨著電子商務的發展,對包裝解決方案的需求不斷成長,以確保產品安全可靠地到達並改善客戶體驗。由於網路購物的成長,對能夠追蹤產品、防止損壞並提供產品來源和狀況透明度的包裝的需求量很大。貨物在供應鏈中的安全有效流動依賴於溫度監控、即時追蹤和防篡改包裝等智慧包裝解決方案。此外,智慧包裝也為電子商務平台提供協助,讓客戶可以使用條碼掃描和 RFID 標籤快速退貨和換貨。
市場區隔、競爭激烈
智慧包裝市場競爭激烈,許多企業在不同行業和地區爭奪市場佔有率。市場變得更加分散且難以駕馭,尤其是隨著新興企業和技術主導公司的新進業者不斷增加。由於有如此多的公司致力於類似的技術,例如 RFID、QR 碼和基於感測器的包裝,因此降低利潤率的價格競爭對該行業構成了威脅。此外,公司無法持續創新和差異化,尤其是在技術要求快速變化的市場中,可能會降低其競爭力。
COVID-19 大流行對智慧包裝市場產生了重大影響,既有正面的影響,也有負面的影響。一方面,疫情增加了對衛生和非接觸式包裝解決方案的需求,幫助智慧包裝技術提高了安全性和可追溯性,特別是在食品配送、製藥和電子商務等行業,促進了智慧包裝技術的採用。溫度敏感包裝、RFID 標籤和 QR 碼的使用範圍不斷擴大,以確保貨物在運輸過程中的完整性和安全性。然而,疫情造成的供應鏈中斷、材料短缺和計劃延遲暫時減緩了市場擴張。
預計固態區隔在預測期內將是最大的
由於其對各種應用的適應性和效率,固態細分市場預計將主導智慧包裝市場。由於其輕量、防潮和環保的特性,該細分市場在2020年的收益中處於領先地位,並且預計將繼續保持這一動力。由於製藥業對固態包裝材料的偏好,對錠劑和膠囊的需求不斷增加。此外,印刷技術的改進將進一步促進固態市場的成長,印刷技術可以在包裝上實現優質品牌和圖形,對企業和消費者都有吸引力。
預估電子商務領域在預測期間內年複合成長率最高
在預測期內,智慧包裝市場的最高年複合成長率預計將出現在電子商務領域。推動該成長的關鍵因素是網路購物的快速成長,需要創意的包裝解決方案來提高消費者滿意度和產品安全性。 RFID 標籤和2D碼是智慧包裝技術的範例,可輕鬆地即時追蹤和監控貨運,確保貨物以最佳狀態送達。此外,消費者對包裝的便利性和永續性的偏好不斷成長,進一步推動了智慧包裝解決方案在電子商務領域的採用。
智慧包裝市場預計將由北美地區主導。對創新包裝解決方案的需求受到多種因素的推動,包括強大的零售基礎設施、消費者在包裝商品上的高支出以及嚴格的食品安全法規。美國和加拿大各終端用戶行業的領先公司對尖端智慧包裝技術進行重大投資,以改善用戶體驗並確保產品完整性。此外,該地區在這個新興市場中的主導地位也是技術創新和創意包裝材料的結果,預計在預測期內智慧包裝應用將進一步成長和開發。
由於電子商務的快速成長以及消費者對創意包裝選擇的需求不斷成長,亞太地區預計將在智慧包裝市場中擁有最高的年複合成長率。智慧型手機和網路存取的普及改善了網路購物體驗,並需要高效的包裝來確保產品在運輸過程中的完整性和安全性,這是該成長的關鍵驅動力。此外,智慧包裝解決方案的開發也支持該地區對永續性和創新的關注,例如使用 RFID 和 QR 碼進行追蹤和客戶互動。
According to Stratistics MRC, the Global Smart Packaging Market is accounted for $26.21 billion in 2024 and is expected to reach $42.15 billion by 2030 growing at a CAGR of 8.24% during the forecast period. Smart packaging is a term used to describe creative packaging solutions that use cutting-edge technologies to improve the product's functionality, communication, and impact on customers. It has features like sensors, RFID (Radio Frequency Identification) tags, and QR codes that allow for temperature monitoring, inventory control, and real-time tracking, these technologies guarantee freshness, increase product security, and improve customer engagement with interactive features.
According to a study published in MDPI Nanomaterials, the incorporation of nanomaterials into food packaging significantly improves barrier properties against water and oxygen, enhancing product shelf life by up to 50% in certain applications.
Customer experience and engagement
Smart packaging is essential for improving the customer experience because it enables brands to offer information and services with added value through interactive elements like NFC technology, RFID tags, and QR codes. Additionally, these developments make it possible to communicate with customers in real time about things like product traceability, customized promotions, and comprehensive details about sourcing and sustainability procedures. A more dynamic and educational medium that appeals to the tech-savvy, experience-driven consumer base, packaging is made possible by these technologies, which also allow for targeted marketing and deeper consumer engagement.
High starting expenses
Advanced technology integration, such as RFID tags, sensors, and interactive packaging features, frequently requires a large upfront investment. For small and medium-sized businesses (SMEs), who might lack the funds to implement these solutions, these expenses could be a deterrent. Particularly in sectors with already narrow profit margins, the production and deployment costs of smart packaging technologies, such as specialized equipment, infrastructure, and software, can be a major turnoff. Furthermore, smart packaging adoption may be slowed by this high upfront cost, particularly in markets where consumers are price-sensitive.
Growth of online retail and e-commerce
The need for packaging solutions that guarantee products arrive safely, securely, and in a condition that improves the customer experience is growing along with e-commerce. Packaging that can track products, prevent damage, and provide transparency about the product's origin and condition is in high demand due to the growth of online shopping. The safe and effective flow of goods through the supply chain depends on smart packaging solutions like temperature monitoring, real-time tracking, and tamper-proof packaging. Moreover, smart packaging also helps e-commerce platforms by enabling customers to quickly return or exchange items using barcode scanning and RFID tags.
Market fragmentation and intense competition
The market for smart packaging is getting more and more competitive, with many businesses fighting for market share in various industries and geographical areas. The market is now more fragmented and difficult to navigate due to the growing number of new entrants, particularly from startups and tech-driven businesses. Price wars, which can reduce profit margins, are a threat to the industry because so many companies are working on similar technologies like RFID, QR codes, and sensor-based packaging. Additionally, a company's competitive position may suffer if it is unable to consistently innovate or differentiate, particularly in a market where technological demands are changing quickly.
The COVID-19 pandemic significantly impacted the smart packaging market, both positively and negatively. On the one hand, the pandemic fuelled the adoption of smart packaging technologies that improve safety and traceability by increasing demand for hygienic and contactless packaging solutions, particularly in industries like food delivery, pharmaceuticals, and e-commerce. The use of temperature-sensitive packaging, RFID tags, and QR codes has grown in order to guarantee the integrity and security of goods while they are being transported. However, supply chain interruptions, material shortages, and postponed projects brought on by the pandemic momentarily slowed market expansion.
The Solid segment is expected to be the largest during the forecast period
The solid segment is projected to be dominated the smart packaging market due to its adaptability and efficiency across a range of uses. Because of its lightweight, moisture-resistant, and eco-friendly qualities, this market segment led in revenue in 2020 and is expected to continue to do so. The demand for pills and capsules is increased by the pharmaceutical industry's preference for solid packaging materials. Moreover, the growth of the solid segment is further bolstered by improvements in printing technology that enable premium branding and graphics on packaging, which appeal to both businesses and consumers.
The E-commerce segment is expected to have the highest CAGR during the forecast period
Over the course of the forecast period, the smart packaging market's highest CAGR is anticipated to be seen in the e-commerce segment. The main factor driving this growth is the quick rise of internet shopping, which necessitates creative packaging solutions that boost consumer satisfaction and product safety. RFID tags and QR codes are examples of smart packaging technologies that make it easier to track and monitor shipments in real time, guaranteeing that goods arrive in the best possible condition. Additionally, the increasing consumer preference for convenience and sustainability in packaging is further propelling the adoption of smart packaging solutions within the e-commerce sector.
The market for smart packaging is expected to be dominated by the North American region. The demand for innovative packaging solutions is fueled by a number of factors, including a robust retail infrastructure, high consumer spending on packaged goods, and stringent food safety regulations. Major corporations from a wide range of end-user industries in the US and Canada have made large investments in state-of-the-art smart packaging technologies, which improve user experience and guarantee product integrity. Furthermore, the region's dominant position in this expanding market is also a result of its technological innovations and creative packaging materials, and throughout the forecast period, there is anticipated to be further growth and development in smart packaging applications.
Due to the quick growth of e-commerce and rising consumer demand for creative packaging options, the Asia-Pacific region is projected to have the highest CAGR in the smart packaging market. The widespread use of smartphones and internet access, which improves online shopping experiences and calls for efficient packaging that guarantees product integrity and safety during transit, is a major factor in this growth. Moreover, the development of smart packaging solutions is also aided by the region's emphasis on sustainability and technological innovations, such as the use of RFID and QR codes for tracking and customer interaction.
Key players in the market
Some of the key players in Smart Packaging market include Ball Corporation, Dupont De Nemours Inc., Zebra Technologies Corporation, 3M Company, Linde plc, Multisorb Technologies Inc., American Thermal Instruments (ATI), BASF SE, Sonoco Products Company, Amcor PLC, Smurfit Kappa Group plc, Crown Holdings Inc., Berry Global Inc., Avery Dennison Corporation and Sysco Corporation.
In November 2024, Amcor plc announced that it entered a definitive merger agreement with Berry Global Group, Inc. BERY. This deal boosts AMCR's growth strategy by focusing the company's portfolio on faster growing, better margin categories.
In October 2024, Ball Container LLC has reached an agreement with the U.S. Department of Labor (DOL) to settle hiring discrimination allegations. The investigation began after the DOL's Federal Contract Compliance Programs was conducting a routine compliance review and discovered that from February 1, 2020, through January 31, 2021, Ball Container discriminated against 192 Black applicants for production technician positions at the Rome, Georgia, facility.
In June 2024, DuPont announced it has signed an agreement to acquire Donatelle Plastics Incorporated, a leading medical device contract manufacturer specializing in the design, development and manufacture of medical components and devices. The transaction is expected to close in the third quarter 2024, subject to satisfaction of customary closing conditions and receipt of regulatory approvals.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.