市場調查報告書
商品編碼
1386038
全球智慧包裝市場:按類型、最終用途、地區、機會、預測,2016-2030 年Global Smart Packaging Market Assessment, By Type [Active Packaging, Intelligent Packaging, Others], By End-use [Food and Beverage, Healthcare, Automotive, Personal Care, Logistics, Others], By Region, Opportunities, and Forecast, 2016-2030F |
全球智慧包裝市場規模預計將從 2022 年的 347 億美元增至 2030 年的 614.3 億美元。 2023年至2030年的預測期間,複合年增長率預計將大幅成長7.4%。
產品包裝與產品本身一樣重要,多年來產品的包裝方式已經改變了。 市場成長是由技術創新、綠色解決方案、消費者參與需求以及電子商務的興起所推動的。 科技在日常生活中發揮著重要作用,許多品牌都在產品包裝中利用它來提供更多功能並提高客戶參與度。 全球智慧包裝市場代表了產品包裝方式的變革性演變,融合了尖端技術和傳統包裝功能。
實體包裝和數位互動的整合為企業提供動態體驗、確保真實性和收集即時數據見解開闢了新途徑。 在技□□術創新驅動的時代,智慧包裝處於重新定義產品包裝概念的革命的前沿。
智慧包裝是品牌透過個人化體驗建立和加強客戶參與度的有效方式。 智慧包裝可以提供二維碼或 NFC 標籤等互動元素,消費者可以掃描這些元素來存取其他產品資訊、促銷活動和相關內容。 擴增實境(AR)在全球智慧包裝市場越來越受歡迎,因為它允許消費者存取客製化內容、促銷和使用說明,將包裝變成互動接觸點。
互聯包裝為消費者互動提供了無數的可能性,包括資訊、娛樂以及成為忠誠度計劃的一部分。 快速存取數位說明使品牌能夠了解客戶的使用模式,例如運輸、準備、劑量和處置,使產品更易於使用。 讓使用者更輕鬆地訂購、重新訂購和退貨,從而獲得更順暢的消費體驗。
全球智慧包裝市場正在影響世界各地的各個產業。 從快速消費品到醫療保健、汽車到物流,全球智慧包裝市場正成為各行業品牌收集數據的重點關注點,以確保產品安全、延長其使用壽命並獲得更深入的見解。 在食品和飲料行業,智慧包裝使用感測器來監測溫度和濕度,以保持整個供應鏈的食品安全和新鮮度。 在物流行業,智慧包裝透過即時監控和警報潛在的盜竊或遺失來提高安全性,企業可以為包裝配備感測器,以保持理想的庫存水平,可以減少缺貨。
本報告研究了全球智慧包裝市場,並提供了市場概述,包括按類型、最終用途、地區和參與市場的公司概況劃分的趨勢。
Global smart packaging market is expected to reach USD 61.43 billion by 2030 from USD 34.7 billion in 2022. The market is displaying a remarkable growth rate that is forecasted to be 7.4% compounded annually for the forecast period between 2023 and 2030.
The packaging of a product holds as much importance as the product itself, and the way products have been packaged over the years is changing. The market growth is driven by technological innovation, eco-friendly solutions, consumer demand for engagement and the rise of e-commerce. Technology plays an important part in everyday life, and many brands are leveraging technology in product packaging to provide more functionality and increase customer engagement. The global smart packaging market represents a transformative evolution in the way products are packaged, offering a blend of cutting-edge technology and traditional packaging functionality.
The convergence of physical packaging and digital interaction has opened new avenues for businesses to provide dynamic experiences, ensure authenticity, and gather real-time data insights. In an era driven by technological innovation, smart packaging stands at the forefront of a revolution that has redefined the concept of product packaging.
Smart packaging is an efficient way for brands to build and enhance customer engagement through personalized experiences. Smart packaging can offer interactive elements like QR codes or NFC tags that consumers can scan to access additional product information, promotions, or related content. Augmented Reality (AR) is becoming popular in the global smart packaging market as its features allow consumers to access tailored content, promotions and usage instructions, and transform packaging into interactive touchpoints.
With connected packaging, there are countless possibilities for consumer interaction, whether informative, entertaining, or a part of a loyalty program. Quick access to digital instructions help brands to understand customers' usage patterns of shipping, preparation, dosage, and disposal, and makes the products easier to use. For a smoother consumer experience, it makes ordering, reordering, and returning easier for the user.
Tetra Pak, a significant food processing and packaging firm, has added an entertaining and engaging smart packaging experience to its cartons for a top European fruit juice producer to inform and motivate its customers. The creative technology studio Appetite Creative and Tetra Pak worked together to design the feature.
McDonald's oversees approx. 38,000 restaurants in more than 100 nations and thousands of suppliers. To assure ingredient availability, reduce supply chain disruptions, and safeguard its commitment to food safety and ethical sourcing, the company uses real-time supply chain monitoring.
The global smart packaging market has made its impact across industries, all over the world. From FMCG to healthcare and from automotive to logistics, the global smart packaging market is playing a vital role for various brands, across industries, in keeping the product safe, extending its life and gathering data to get deeper insights. In the food and beverage industry, using sensors, smart packaging monitors temperature and humidity, ensuring that food goods stay safe and fresh throughout the supply chain. In logistics, smart packaging improves security by enabling real-time monitoring and alarms for potential theft or loss and businesses can maintain ideal inventory levels and decrease stockouts with the aid of sensors in packaging.
EVERTHNG company has developed the "Product Cloud" system , encompassing the entire lifecycle from sourcing, manufacturing, distribution, retail, and consumption, to recycling. Noteworthy brands such as Mondelez, Unilever, Coca-Cola, LVMH, and Diageo have embraced EVERTHNG's intelligent packaging solutions.
Real-time insights about the movements of products are being made possible in large part by smart packaging. Brands can monitor temperature, humidity, and location by integrating GPS tracking and sensors, guaranteeing that items are kept in ideal conditions throughout the supply chain. In the global smart packaging market, tracking and transparency has become an important aspect of smart packaging, such as product's journey from the starting point to the endpoint can be traced.
This kind of packaging tracks a product's travel through the supply chain using RFID tags or other tracking tools. The supply chain's effectiveness can be increased, and theft can be avoided with the use of this information. Real-time tracking and monitoring capabilities are provided by smart packaging systems, improving visibility across the supply chain. It results in improved inventory management, decreased waste, and simplified logistics processes.
The rise of e-commerce and growth in online sales channels is one of the primary reasons why the global smart packaging market is growing as the growth of online shopping has heightened the importance of packaging. As smart packaging's capabilities closely match the requirements and expectations of online retailers and consumers, e-commerce and smart packaging have developed a symbiotic relationship.
Smart packaging can provide e-commerce companies with tools to enhance customer experiences, gather feedback, and facilitate returns. QR codes NFC tags, and other interactive elements on packaging allow consumers to access product information, promotions, and related content, creating a personalized and memorable experience. The e-commerce sector is concerned about counterfeit goods. Customers have options to confirm the legitimacy of their purchases to smart packaging solutions with anti-counterfeiting features, which increases customer faith in the platform.
The COVID-19 pandemic had a significant impact on the global smart packaging market, influencing trends and developments in several different industries. As smart packaging market is dependent on other industries, the demand smart packaging solutions reduced due to restrictions and lockdowns. As the pandemic hit, the demand for personal care products, automotive, food and beverage declined and the subsequent demand for smart packaging decreased. However, as the demand for pharmaceuticals and healthcare products increased, the global smart packaging market showed positive impact. As the world's economy rebounded, the demand for smart packaging increased across the industries. Changed consumer behavior pushed the market further, like Smart packaging, with its QR codes and NFC technology, offering touchless ways to access information and interact with products. The pandemic led to the expansion of online shopping, which had a huge demand for smart packaging solutions.
Over the years, the global smart packaging market has expanded significantly with a positive outlook. The global smart packaging market is anticipated to grow steadily for the forecast period, catering to various industries across regions all over the globe. The market is expected to gain most in the Asia-Pacific, as India and China have huge population size as well as growing incomes with urbanization. Factors such as increased consumer demand for interactive experiences, advancements in IoT technology, and a growing emphasis on sustainability and supply chain optimization have prompted many businesses to invest in smart packaging. Significant smart packaging is not limited to big business houses, but to SMEs as well.
Key players are likely to continue investing in research and development to offer innovative solutions that cater to various industries needs and address evolving consumer expectations.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.
By Region Map-Market Size (USD Billion) & Growth Rate (%), 2022