市場調查報告書
商品編碼
1324346
2030 年互聯包裝市場預測:按類型、技術、最終用戶和地區分類的全球分析Connected Packaging Market Forecasts to 2030 - Global Analysis By Type, Technology (Near-Field Communication, Quick-Response Code, Radio Frequency Identification and Other Technologies), End User and By Geography |
根據 Stratistics MRC 的數據,2023 年全球互聯包裝市場規模將達到 465.9 億美元,預計到 2030 年將達到 754.5 億美元,預測期內年複合成長率為 7.1%。
通過掃描、觸摸和指向他們的設備,消費者可以將普通包裝轉變為數位體驗。這為企業與消費者互動並獲取有關消費者的寶貴資料開闢了一個全新的管道。這可以通過添加有趣的數位資產來實現,例如可以使用智慧手機鏡頭讀取的二維碼、AR(擴增實境)動畫、使用 NFC 技術的產品點擊以及圖像識別。每一種關聯體驗都為商家提供了一種全新的創新方式來提高客戶忠誠度,同時比以前更直接地傳達他們的資訊。
根據《全球有機貿易指南》,2016年美國有機包裝食品的消費額估計為149.6億美元,預計到2022年將超過210億美元。
通過讓您的客戶掃描鏈接產品上的序列化二維碼,您可以將他們引導至您的網站並提供更多資訊。我們將在我們的網站上發布食譜、影片、促銷和折扣。您還可以要求他們訂閱您的時事通訊並分享產品資訊,例如注意事項和過敏資訊。此外,還可以使用鏈接包獲取特定的人口統計資訊,例如客戶年齡、性別、地理分佈和產品偏好。
智慧包裝領域的公司面臨的最大挑戰是如何在不提高或降低客戶價格的情況下將昂貴的新技術融入包裝中。向客戶介紹此類包裝的優點以及為符合包裝法規的尖端感測器創建獨特的生產流程是額外的障礙。此外,消費者知識的缺乏預計將導致對這些智慧解決方案的興趣較低,從而進一步阻礙市場的成長。
互聯包裝使消費者能夠了解與您的品牌相關的資訊,包括永續性目標、採購資料、慈善事業和使命宣言。包括成分資訊,尤其是有關過敏的資訊。您還可以提供追蹤功能,幫助客戶了解其產品從農場或工廠到商店的整個過程。鑑於產品假冒的問題,聯動包裝可以讓客戶放心,他們購買的產品是正品,而且每個盒子的序列化二維碼都是完全唯一的,可以告訴你哪個批次、哪個工廠,甚至哪個工廠員工生產了特定的產品物品。
連接封裝的高實施成本是市場擴張的主要障礙。硬體、軟體和培訓成本相對傳統包裝系統較高。此外,人們對包裝操作中使用塑膠的眾多法律和要求的日益擔憂正在限制互聯包裝市場的成長。
互聯包裝市場受到了 COVID-19 的嚴重打擊。大流行初期出現了嚴重的供應鏈問題,導致製造業停止。 COVID-19 還對相關包裝行業產生了負面影響,導致銷售額減少。然而,隨著主要最終用途行業恢復營運,市場預計將復甦。在食品和飲料和飲料、化妝品/個人護理品和藥品等容器和內容物淨化非常重要的行業中,連續包裝將變得至關重要。
預計有源封裝領域將出現良好成長。這是因為活性包裝對於食品用途的好處包括延長食品的保存期限、減少食品廢棄物以及將食品配送到遠離原產地的地方。活性封裝包括發射器和吸收器系統:吸收器去除不需要的元素,例如氧氣、乙烯、過多的水分以及某些味道和氣味。另一方面,排放者釋放乙醇和二氧化碳等抗菌化學物質,推動市場成長。
食品和飲料行業預計在預測期內年複合成長率最高。另一個原因是消費者更喜歡吃保證新鮮的食品。這是互聯包裝的承諾。消費者也更喜歡隨手可得、隨手可得、保存期限長的食品。再次強調,精心包裝可以實現這一點。食品和飲料領域的大多數公司都在推廣使用互聯包裝,因為它有助於遵守最新嚴格的食品安全法規。
由於食品和飲料、製藥、汽車、物流和製造業等行業從經濟衰退中穩步復甦以及市場快速開拓,預計北美在預測期內將佔據最大的市場佔有率。消費者的消費能力預計將在預測期內增加,同時對該地區整體健康狀況改善的擔憂預計也會增加。美國已成為該領域智慧包裝的重要用戶,因為政府越來越有興趣從環境角度提高包裝品質。
預計亞太地區在預測期內復合年複合成長率最高。他們對食品的包裝方式很感興趣。他們還會詢問您這些產品採用什麼類型的包裝。總的想法是清潔包裝使食品更安全。這個地區的人們也變得越來越富有。另一個原因是亞洲人越來越喜歡以環保的方式包裝食品和藥品。
According to Stratistics MRC, the Global Connected Packaging Market is accounted for $46.59 billion in 2023 and is expected to reach $75.45 billion by 2030 growing at a CAGR of 7.1% during the forecast period. By scanning, touching, or pointing with their devices, consumers can turn ordinary packaging into a digital experience. This opens up a whole new channel for businesses to interact with consumers and get priceless data about them. This may be accomplished by including amusing digital material, such as QR codes that can be read with a smartphone camera, augmented reality animations, tapping a product with NFC technology, picture recognition, and more. Each linked experience offers merchants an entirely fresh innovative way to increase client loyalty while telling their message more directly than before.
According to the Global Organic Trade Guide, the consumption of organic packaged foods in the United States was estimated to be worth USD 14.96 billion in 2016, and it is expected to have surpassed USD 21 billion in 2022.
One may direct customers to website to provide further information by having them scan the serialised QR codes on a linked product. Post recipes, videos, promotions, or discounts from website. In addition, one may ask them to sign up for newsletter or share product information with them, such as usage guidelines and allergy information. Moreover, one can get specific demographic information about customers, like their age, gender, geographic distribution, and product preferences, using linked packaging.
The largest difficulty confronting firms in the field of smart packaging is figuring out how to put pricey new technology into the packaging without raising or cutting customer prices. Educating customers about the advantages of this kind of packaging and creating unique production processes for cutting-edge sensors that can adhere to packaging rules are additional obstacles. Additionally, it is projected that the lack of consumer knowledge, which is producing a lack of interest in these smart solutions, will further impede the market's rise.
With the help of connected packaging consumers can be provided with any brand-related information they would be interested in, such as sustainability objectives, sourcing data, charitable endeavours, and corporate principles. Include ingredient information, especially information about allergies. In order for customers to understand about the product's journey from the farm, or plant, to the shop, may also offer track and trace features. Given that product counterfeiting is a rising issue, linked packaging may reassure customers that the item they're purchasing is authentic and can communicate which batch, plant, and even which plant employee generated a certain product since each serialised QR code is absolutely unique for each box.
The high implementation costs for linked packaging are a major barrier to market expansion. Hardware, software, and training expenses are comparatively more expensive than those for conventional packaging systems. Additionally, growing worries about numerous laws & requirements for the usage of plastic in the packaging business are limiting the growth of the connected packaging market.
The market for linked packaging suffered from COVID-19. Early on in the pandemic, significant supply chain problems that caused manufacturing to stop were seen. The COVID-19 had negative effects on the linked packaging sector as well, which decreased sales. Leading end-use industries are expected to restart operations, though, and the market should rebound. The linked packaging industry will become essential across certain industries, including as food and beverage, cosmetics and personal care, and pharmaceuticals, as a result of a growing emphasis on decontaminating containers and the items within.
The active packaging segment is estimated to have a lucrative growth, due to an increased shelf-life for food goods, which translates into a later expiry date, a decrease in food waste, and distribution further from the place of origin are all benefits of active packaging for food applications. Active packaging that includes emitter and absorber systems: Absorbers get rid of undesirable elements including oxygen, ethylene, too much moisture, and certain tastes and odours. On the other hand, emitters release anti-microbial chemicals like ethanol and carbon dioxide which drive the growth of the market.
The food & beverages segment is anticipated to witness the highest CAGR growth during the forecast period, more people throughout the world want to eat food that they are aware is healthy. The second is that consumers prefer eating food that is assured to be fresh. This is a promise made by connected packaging. They also like to buy food that is always available, always accessible, and has a long shelf life. Once more, careful packing may make this happen. Since it makes it easier for them to comply with the most recent and stringent food safety laws, the majority of enterprises in the food and beverage segment are driven to use connected packaging.
North America is projected to hold the largest market share during the forecast period owing to the steady recovery from the recession and quick development in sectors including food and beverage, pharmaceuticals, automotive, logistics, and manufacturing. Consumer spending power is likely to increase throughout the projection period, while worries about enhancing the region's general health are anticipated to develop. Due to the government's increased attention on improving packaging quality in terms of environmental friendliness in the nation, the United States is a significant user of smart packaging in this area.
Asia Pacific is projected to have the highest CAGR over the forecast period, owing to individuals are starting to care much more about their health. They are inquisitive about how their food is packaged. They also ask what kind of packaging these items come in. The general belief is that clean packaging makes food safer as well. People are also becoming affluent in this area. Another reason in this is the rising preference of Asians for their food and drugs to be packaged in environmentally friendly ways.
Some of the key players profiled in the Connected Packaging Market include:, BALL CORPORATION, Amcor plc, 3M, Temptime Corporation, CONSTANTIA FLEXIBLES, Klockner Pentaplast, Graham Packaging Company, Avery Dennison Corporation, Emerson Electric Co, American Thermal Instruments, BASF SE, International Paper, R.R. Donnelley and Sons Company, Thin Film Electronics ASA, Huhtamaki, Stora Enso, Tetra Pak and Westrock Company
In March 2023, Amcor, a company that creates and manufactures environment-friendly packaging solutions, announced a joint research project agreement with NfiniteNanotechnology Inc. to validate the application of Nfinite's nanocoating technology to improve packaging that can be recycled and composted.
In January 2023, Avery Dennison announced a major investment to expand its manufacturing capacity in the Americas region by constructing a new manufacturing facility in Queretaro, Mexico.
In April 2021, Stora Enso introduced the world's first sustainable RFID for microwave-safe use. It is the first paper-based RFID tag and helps in item-level tagging and ready-made meals.