查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1540834

2024-2032 年按組件、部署模式、組織規模、應用程式、最終用戶和區域分類的社交媒體分析市場報告

Social Media Analytics Market Report by Component, Deployment Mode, Organization Size, Application, End User, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 148 Pages | 商品交期: 2-3個工作天內

價格

2023 年，全球社群IMARC Group分析市場規模達到 114 億美元。推動資料分析以增強決策流程的需求不斷成長，各種社交媒體平台的利用率不斷提高，以及越來越注重對客戶詢問、投訴和反饋的快速有效響應以保持正面形象，這些都是推動這一趨勢的主要因素。

社群媒體分析 (SMA) 是一種收集、分析和解釋來自各種社群媒體平台的資料的工具，以獲得有關受眾行為、參與度和趨勢的寶貴見解。它包括追蹤指標，例如按讚、分享、評論和追蹤者成長，以衡量社交媒體行銷活動和策略的有效性。它依靠演算法和資料視覺化技術將原始資料轉換為可操作的資訊，幫助企業和組織做出明智的決策。由於它允許公司開展線上業務並保持競爭力，全球對 SMA 的需求正在不斷成長。

目前，SMA 的採用越來越多，因為它允許公司透過檢查資料模式和情緒分析來客製化內容和參與策略，這正在促進市場的成長。除此之外，對 SMA 的需求不斷成長，因為它是有效線上行銷和品牌管理的關鍵組成部分，這提供了積極的市場前景。與此一致的是，人們對社群媒體洞察力的日益關注，因為它們對公司的產品開發很有價值，正在推動市場成長。除此之外，人工智慧（AI）和機器學習（ML）的進步提高了社群媒體分析工具的準確性和效率，這有助於市場成長。此外，影響力行銷在全球範圍內的日益普及正在加強市場的成長。此外，由於 SMA 提供即時監控功能，對 SMA 的需求不斷成長，正在支持市場成長。

社群媒體分析市場趨勢/促進因素：

社群媒體平台的使用率不斷提高

由於世界各地大眾擴大使用手機，社群媒體平台的使用率不斷上升，推動了市場的成長。這個龐大的用戶群每天都會產生大量資料，包括文字、圖像和影片。據此，企業分析這些資料以獲得有關客戶偏好、行為和情緒的有價值的資訊。除此之外，SMA 允許公司有效地檢查資料。這些見解可以指導產品開發、行銷策略和客戶參與工作，從而提供積極的市場前景。因此，了解使用者趨勢和行為對於保持競爭優勢變得至關重要。

對資料分析以增強決策過程的需求不斷成長

資料分析對 SMA 的需求不斷成長，支撐著市場的成長。此外，公司也越來越依賴資料分析來改善決策流程。 SMA 在從社群媒體資料中提供可行的見解方面發揮著至關重要的作用，這對市場產生了積極的影響。此外，企業可以追蹤關鍵績效指標 (KPI)，例如參與率、覆蓋率和轉換率。除此之外，這些見解對於最佳化行銷策略、了解客戶情緒以及使產品或服務與市場需求保持一致非常寶貴。據此，它使企業能夠完善策略，更有效地分配資源，並最終提高獲利能力。

日益需要改善客戶服務

由於改善客戶服務的需求不斷增加，SMA 的採用率不斷上升，這推動了市場的成長。與此一致的是，快速的數位化使客戶能夠更好地獲取資訊和選擇，從而提高他們的要求。除此之外，社群媒體和線上平台為人們提供了公開且有影響力的聲音。在社群媒體上分享的一次負面經驗可能會迅速損害公司的聲譽。因此，企業優先考慮對客戶詢問、投訴和回饋進行快速有效的回應，以保持正面形象。公司正在利用增強的技術來收集和分析資料，使他們能夠了解客戶的需求、偏好和痛點。

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 數據來源
    • 主要來源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球社群媒體分析市場

  • 市場概況
  • 市場表現
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：按組成部分

  • 解決方案
    • 市場趨勢
    • 市場預測
  • 服務
    • 市場趨勢
    • 市場預測

第 7 章：市場區隔：依部署模式

  • 本地
    • 市場趨勢
    • 市場預測
  • 基於雲端
    • 市場趨勢
    • 市場預測

第 8 章：市場區隔：依組織規模

  • 中小企業
    • 市場趨勢
    • 市場預測
  • 大型企業
    • 市場趨勢
    • 市場預測

第 9 章：市場區隔：按應用

  • 客戶區隔與目標定位
    • 市場趨勢
    • 市場預測
  • 競爭對手基準化分析
    • 市場趨勢
    • 市場預測
  • 多通路行銷活動管理
    • 市場趨勢
    • 市場預測
  • 客戶行為分析
    • 市場趨勢
    • 市場預測
  • 行銷管理
    • 市場趨勢
    • 市場預測

第 10 章：市場區隔：依最終用戶

  • BFSI
    • 市場趨勢
    • 市場預測
  • 媒體與娛樂
    • 市場趨勢
    • 市場預測
  • 旅遊和酒店業
    • 市場趨勢
    • 市場預測
  • 資訊科技和電信
    • 市場趨勢
    • 市場預測
  • 零售
    • 市場趨勢
    • 市場預測
  • 衛生保健
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測

第 11 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場趨勢
    • 市場細分：按國家/地區
    • 市場預測

第 12 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 13 章：價值鏈分析

第 14 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 15 章：價格分析

第16章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Adobe Inc.
    • Brandwatch (Cision US Inc.)
    • Clarabridge
    • Hootsuite Inc.
    • International Business Machines Corporation
    • NetBase Quid
    • Oracle Corporation
    • Salesforce.com, inc.
    • SAP SE
    • SAS Institute Inc.
Product Code: SR112024A4282

The global social media analytics market size reached US$ 11.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 76.2 Billion by 2032, exhibiting a growth rate (CAGR) of 22.8% during 2024-2032. The growing demand for data analytics for enhanced decision-making processes, rising utilization of various social media platforms, and increasing focus on quick and effective responses to customer inquiries, complaints, and feedback to maintain a positive image are some of the major factors propelling the market.

Social media analytics (SMA) is a tool that collects, analyzes, and interprets data from various social media platforms to gain valuable insights into audience behavior, engagement, and trends. It comprises tracking metrics, such as likes, shares, comments, and follower growth, to measure the effectiveness of social media marketing campaigns and strategies. It relies on algorithms and data visualization techniques to transform raw data into actionable information that helps businesses and organizations make informed decisions. As it allows companies to make an online presence and stay competitive, the demand for SMA is rising across the globe.

At present, the increasing adoption of SMA, as it allows companies to tailor their content and engagement strategies by examining data patterns and sentiment analysis, is bolstering the growth of the market. Besides this, the growing demand for SMA, as it is a critical component of effective online marketing and brand management, is offering a positive market outlook. In line with this, rising concerns about social media insights, as they are valuable for product development in a firm, are propelling the market growth. Apart from this, advancements in artificial intelligence (AI) and machine learning (ML) improve the accuracy and efficiency of social media analytics tools, which is contributing to the market growth. Furthermore, the rising popularity of influencer marketing around the world is strengthening the market growth. Moreover, the escalating demand for SMA, as it offers real-time monitoring capabilities, is supporting the market growth.

Social Media Analytics Market Trends/Drivers:

Growing utilization of social media platforms

The rising utilization of social media platforms due to the increasing adoption of mobile phones among the masses around the world is contributing to the growth of the market. This immense user base generates a vast amount of data daily, comprising text, images, and videos. In line with this, businesses analyze these data to gain valuable information about customer preferences, behaviors, and sentiments. Apart from this, SMA allows companies to examine the data efficiently. These insights can guide product development, marketing strategies, and customer engagement efforts, which is offering a positive market outlook. As a result, staying informed about user trends and behaviors is becoming essential for maintaining a competitive edge.

Rising demand for data analytics for enhanced decision-making process

The escalating demand for SMA for data analytics is supporting the growth of the market. In addition, companies are increasingly relying on data analytics to improve their decision-making processes. SMA plays a vital role in providing actionable insights from social media data, which is positively influencing the market. Moreover, businesses can track key performance indicators (KPIs), such as engagement rates, reach, and conversion rates. Apart from this, these insights are invaluable for optimizing marketing strategies, understanding customer sentiment, and aligning products or services with market demands. In line with this, it enables businesses to refine their strategies, allocate resources more effectively, and, ultimately increase profitability.

Increasing need to improve customer services

The rising adoption of SMA due to the increasing need to improve customer service is contributing to the growth of the market. In line with this, rapid digitalization allows customers with greater access to information and choices, making them more demanding. Apart from this, social media and online platforms are giving people a public and influential voice. A single negative experience shared on social media can quickly damage the reputation of a company. Thus, businesses are prioritizing quick and effective responses to customer inquiries, complaints, and feedback to maintain a positive image. Companies are leveraging enhanced technologies to gather and analyze data, enabling them to understand customer needs, preferences, and pain points.

Social Media Analytics Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on component, deployment mode, organization size, application, and end user.

Breakup by Component:

Solutions

Services

Solutions account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the component. This includes solutions and services. According to the report, solutions represented the largest segment. SMA solutions comprise the software and platforms that businesses use to gather, process, and analyze data from various social media channels. Solutions often come in the form of cloud-based software as a service (SaaS) platform, which offers scalability and accessibility for businesses of all sizes. These tools typically include features, such as data collection, sentiment analysis, trend identification, and reporting. They enable organizations to extract meaningful insights from the vast amounts of social media data generated daily. Businesses rely on these solutions to track key performance metrics, measure the impact of marketing campaigns, understand customer sentiment, and make data-driven decisions.

Breakup by Deployment Mode:

On-premises

Cloud-based

On-premises hold the largest share in the industry

A detailed breakup and analysis of the market based on the deployment mode has also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises accounted for the largest market share. On-premises refers to the installation and operation of the analytics software within the physical infrastructure of a company, such as servers and data centers, rather than using cloud-based solutions. It offers organizations greater control and customization over their SMA processes. In addition, it is particularly preferred by businesses with stringent data security and compliance requirements, as it allows them to keep sensitive data within their own network. On-premises also caters to businesses with significant existing information technology (IT) infrastructure investments.

Breakup by Organization Size:

Small and Medium Enterprises

Large Enterprises

Large enterprises represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes small and medium enterprises and large enterprises. According to the report, large enterprises represented the largest segment. Large enterprises are often defined by their extensive workforce, substantial revenue, and global reach. These organizations have complex social media footprints, with multiple brands, products, and customer segments to manage. For large enterprises, SMA enables them to gain comprehensive insights into the diverse audiences they engage with across various social media platforms. It assists in monitoring brand reputation, tracking competitors, and assessing market trends on a large scale. Besides this, it facilitates data-driven decision-making, allowing these enterprises to optimize marketing campaigns, enhance customer engagement, and allocate resources effectively.

Breakup by Application:

Customer Segmentation and Targeting

Competitor Benchmarking

Multichannel Campaign Management

Customer Behavioral Analysis

Marketing Management

Customer segmentation and targeting exhibit a clear dominance in the market

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes customer segmentation and targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, and marketing management. According to the report, customer segmentation and targeting accounted for the largest market share. Customer segmentation and targeting are vital strategies for businesses aiming to tailor their marketing efforts to specific customer groups effectively. Businesses can identify and categorize their audience into distinct segments based on demographics, behaviors, interests, and preferences by analyzing social media data. It allows companies to gain a deeper understanding of their customer base, helping them create more personalized and relevant content and offerings. Moreover, SMA provides valuable insights into consumer sentiment, allowing businesses to know how customers feel about their products or services.

Breakup by End User:

BFSI

Media and Entertainment

Travel and Hospitality

IT and Telecom

Retail

Healthcare

Others

Retail dominates the market

The report has provided a detailed breakup and analysis of the market based on the end user. This includes BFSI, media and entertainment, travel and hospitality, IT and telecom, retail, healthcare, and others. According to the report, retail represented the largest segment. The retail industry relies on customer engagement and understanding consumer preferences. SMA aids in understanding customer behavior and sentiment by analyzing social media conversations, reviews, and comments. This information is valuable for product development, inventory management, and marketing strategies. In addition, retailers use SMA to monitor their brand reputation and track competitor activities. Apart from this, it allows retailers to quickly address issues and capitalize on positive feedback by staying informed about what customers are saying about their products and services.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest social media analytics market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America held the biggest market share due to the presence of many social media companies. Additionally, the growing demand for data-driven decision-making is offering a positive market outlook. Apart from this, the rising adoption of SMA for understanding customer behavior is contributing to the growth of the market. In addition, the increasing popularity of improved customer engagement is propelling market growth.

Competitive Landscape:

Key players are continuously collecting and aggregating data from various social media platforms, including text, images, videos, and user interactions. They are employing web scraping and application programming interface (API) integrations to ensure comprehensive data coverage. In addition, many companies are investing in advanced analytics and artificial intelligence (AI) capabilities, such as sentiment analysis, natural language processing (NLP), and machine learning (ML) algorithms to extract meaningful insights from the data. Apart from this, major manufacturers are offering customization options to cater to the specific needs of different industries and businesses, such as customized dashboards, reports, and metrics, that help clients get the most relevant insights.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Adobe Inc.

Brandwatch (Cision US Inc.)

Clarabridge

Hootsuite Inc.

International Business Machines Corporation

NetBase Quid

Oracle Corporation

Salesforce.com, inc.

SAP SE

SAS Institute Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Recent Developments:

In March 2022, Brandwatch, the world's premier social suite, entered into a definitive agreement to acquire Paladin, a comprehensive influencer marketing platform. It enables complete, end-to-end influencer marketing functionality within the Brandwatch suite, and more ways for brands to build meaningful connections with consumers.

In September 2021, International Business Machines Corporation (IBM) launched a new AI and automation capabilities in IBM Watson Assistant designed to make it easier for businesses to create enhanced customer service experiences across any channel - phone, web, SMS and any messaging platform.

In June 2022, Adobe introduced new services in Adobe Analytics which would help brands to unify data and insights across all media types, such as the metaverse and streaming media.

Key Questions Answered in This Report:

  • How has the global social media analytics market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global social media analytics market?
  • What is the impact of each driver, restraint, and opportunity on the global social media analytics market?
  • What are the key regional markets?
  • Which countries represent the most attractive social media analytics market?
  • What is the breakup of the market based on the component?
  • Which is the most attractive component in the social media analytics market?
  • What is the breakup of the market based on the deployment mode?
  • Which is the most attractive deployment mode in the social media analytics market?
  • What is the breakup of the market based on the organization size?
  • Which is the most attractive organization size in the social media analytics market?
  • What is the breakup of the market based on the application?
  • Which is the most attractive application in the social media analytics market?
  • What is the breakup of the market based on the end user?
  • Which is the most attractive end user in the social media analytics market?
  • What is the competitive structure of the global social media analytics market?
  • Who are the key players/companies in the global social media analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Social Media Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Solutions
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment Mode

  • 7.1 On-premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Organization Size

  • 8.1 Small and Medium Enterprises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Large Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Customer Segmentation and Targeting
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Competitor Benchmarking
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Multichannel Campaign Management
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Customer Behavioral Analysis
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Marketing Management
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by End User

  • 10.1 BFSI
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Media and Entertainment
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Travel and Hospitality
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 IT and Telecom
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Retail
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Healthcare
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Others
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Adobe Inc.
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
      • 16.3.1.3 Financials
      • 16.3.1.4 SWOT Analysis
    • 16.3.2 Brandwatch (Cision US Inc.)
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
    • 16.3.3 Clarabridge
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
    • 16.3.4 Hootsuite Inc.
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 International Business Machines Corporation
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 Financials
      • 16.3.5.4 SWOT Analysis
    • 16.3.6 NetBase Quid
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
    • 16.3.7 Oracle Corporation
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
      • 16.3.7.3 Financials
      • 16.3.7.4 SWOT Analysis
    • 16.3.8 Salesforce.com, inc.
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
      • 16.3.8.3 Financials
      • 16.3.8.4 SWOT Analysis
    • 16.3.9 SAP SE
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 SAS Institute Inc.
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
      • 16.3.10.3 SWOT Analysis

List of Figures

  • Figure 1: Global: Social Media Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: Social Media Analytics Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Social Media Analytics Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Social Media Analytics Market: Breakup by Component (in %), 2023
  • Figure 5: Global: Social Media Analytics Market: Breakup by Deployment Mode (in %), 2023
  • Figure 6: Global: Social Media Analytics Market: Breakup by Organization Size (in %), 2023
  • Figure 7: Global: Social Media Analytics Market: Breakup by Application (in %), 2023
  • Figure 8: Global: Social Media Analytics Market: Breakup by End User (in %), 2023
  • Figure 9: Global: Social Media Analytics Market: Breakup by Region (in %), 2023
  • Figure 10: Global: Social Media Analytics (Solutions) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Social Media Analytics (Solutions) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Social Media Analytics (Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Social Media Analytics (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Social Media Analytics (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Social Media Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Social Media Analytics (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Social Media Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Social Media Analytics (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Social Media Analytics (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Social Media Analytics (Large Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Social Media Analytics (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Social Media Analytics (Customer Segmentation and Targeting) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Social Media Analytics (Customer Segmentation and Targeting) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Social Media Analytics (Competitor Benchmarking) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Social Media Analytics (Competitor Benchmarking) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Social Media Analytics (Multichannel Campaign Management) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Social Media Analytics (Multichannel Campaign Management) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Social Media Analytics (Customer Behavioral Analysis) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Social Media Analytics (Customer Behavioral Analysis) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Social Media Analytics (Marketing Management) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Social Media Analytics (Marketing Management) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: Social Media Analytics (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Social Media Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: Social Media Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: Social Media Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: Social Media Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: Social Media Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Global: Social Media Analytics (IT and Telecom) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Global: Social Media Analytics (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Global: Social Media Analytics (Retail) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Global: Social Media Analytics (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Global: Social Media Analytics (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Global: Social Media Analytics (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Global: Social Media Analytics (Other End Users) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Global: Social Media Analytics (Other End Users) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: North America: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: North America: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: United States: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: United States: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Canada: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Canada: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: Asia-Pacific: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: Asia-Pacific: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: China: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: China: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Japan: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Japan: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: India: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: India: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: South Korea: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: South Korea: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Australia: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Australia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Indonesia: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Indonesia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Others: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Europe: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Europe: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Germany: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Germany: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: France: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: France: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: United Kingdom: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: United Kingdom: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Italy: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Italy: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: Spain: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: Spain: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Russia: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: Russia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Others: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: Latin America: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 85: Latin America: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 86: Brazil: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 87: Brazil: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 88: Mexico: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 89: Mexico: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 90: Others: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 91: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 92: Middle East and Africa: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 93: Middle East and Africa: Social Media Analytics Market: Breakup by Country (in %), 2023
  • Figure 94: Middle East and Africa: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 95: Global: Social Media Analytics Industry: SWOT Analysis
  • Figure 96: Global: Social Media Analytics Industry: Value Chain Analysis
  • Figure 97: Global: Social Media Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Social Media Analytics Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Social Media Analytics Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 3: Global: Social Media Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2024-2032
  • Table 4: Global: Social Media Analytics Market Forecast: Breakup by Organization Size (in Million US$), 2024-2032
  • Table 5: Global: Social Media Analytics Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 6: Global: Social Media Analytics Market Forecast: Breakup by End User (in Million US$), 2024-2032
  • Table 7: Global: Social Media Analytics Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 8: Global: Social Media Analytics Market: Competitive Structure
  • Table 9: Global: Social Media Analytics Market: Key Players