市場調查報告書
商品編碼
1541125
2024-2032 年按元件、部署類型、組織規模、垂直產業和區域分類的 Web 內容管理市場報告Web Content Management Market Report by Component, Deployment Type, Organization Size, Vertical, and Region 2024-2032 |
IMARC Group年,全球網路內容管理市場規模達到 82 億美元。搜尋引擎最佳化 (SEO) 與 WCM 解決方案的日益整合、多個企業對自動化的廣泛需求以及新興的資訊科技 (IT) 產業,是推動 Web 內容管理市場成長的一些關鍵因素。
主要市場促進因素:由於快速數位化、智慧型手機的日益普及以及高速網路連線的日益普及,多種業務對自動化的廣泛需求正在推動市場成長。此外,隨著組織可用的數位管道數量不斷增加,WCM 解決方案的採用率大幅上升,這些解決方案提供了一個集中平台來管理跨多個管道的內容。
主要市場趨勢:持續的技術進步以及物聯網 (IoT)、人工智慧 (AI) 和雲端運算的出現預計將支援網路內容管理市場需求。此外,快速的都市化、激烈的商業競爭、不斷擴大的資訊科技(IT)產業以及廣泛的研發(R&D)活動也對市場產生有利的影響。
競爭格局:市場上一些知名的公司包括 Acquia Inc.、Adobe Inc.、Contentful Inc.、Crownpeak Technology Inc.、Episerver Inc.、e-Spirit AG (Adesso AG)、國際商業機器公司、微軟公司、 Oracle Corporation 、SDL Plc 和Sitecore Corporation A/S 等。
地理趨勢:根據網路內容管理市場動態,由於持續的技術進步、對個人化客戶體驗的需求不斷成長、眾多的法規遵循以及基於雲端的解決方案的日益採用,北美在市場上表現出明顯的主導地位。
挑戰與機會:將網路內容管理系統與現有基礎設施整合的複雜性以及日益嚴重的安全問題正在阻礙市場的成長。然而,對個人化、相關內容體驗不斷成長的需求推動了對 WCM 解決方案的投資,這些解決方案可根據使用者行為和偏好實現動態內容交付。
擴大轉向基於視訊的內容
向基於視訊的內容的不斷轉變正在顯著推動網路內容管理市場的發展。影片內容因其能夠有效地吸引觀眾並以視覺上引人注目的方式傳達訊息而變得越來越受歡迎。例如,根據 Social Shepherd 發表的一篇文章,到 2022 年,估計有 30 億網路用戶消費了影片內容。同樣,根據 Web FX 發布的另一篇文章,2024 年 1 月,54% 的電子郵件訂閱者更喜歡帶有視訊內容的電子郵件。此外,72%的消費者更喜歡透過影片了解產品和服務。 WCM 平台正在適應多種內容格式(包括影片),以滿足用戶偏好並增強參與度指標。這些因素正在支撐網路內容管理市場的收入。
智慧型手機用戶數量不斷增加
智慧型手機使用量的增加是推動網路內容管理市場成長的重要因素之一。例如,根據 Statista 的數據,2024 年至 2029 年間,全球智慧型手機用戶數量預計將增加 15 億(+30.6%)。智慧型手機用戶群預計將在 2029 年達到 64 億,達到新的峰值。此外,適合行動裝置的網站在行動搜尋結果中排名更高,促使組織最佳化其內容並透過 WCM 平台增強行動用戶體驗。這些因素進一步提高了網路內容管理市場佔有率。
技術進步
技術進步正在顯著推動網路內容管理市場的成長。人工智慧工具根據資料洞察和用戶互動生成文字、圖像和影片,協助內容創建,提高內容相關性和生產效率。此外,人工智慧演算法分析使用者行為和偏好,以提供個人化的內容推薦和體驗,提高用戶參與度和轉換率。例如,2023年10月,行銷資源管理和數位資產管理解決方案公司Aprimo將人工智慧納入其產品線的各個方面。該公司推出了多項尖端功能,透過根據個人喜好和行為量身定做的高度個人化的內容建議來提高客戶參與度。這些因素對網路內容管理市場預測有正面影響。
The global web content management market size reached US$ 8.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 27.9 Billion by 2032, exhibiting a growth rate (CAGR) of 14.1% during 2024-2032. The growing integration of search engine optimization (SEO) with WCM solutions, the widespread demand for automation across multiple businesses, and the emerging information technology (IT) industry, represent some of the key factors driving the web content management market growth.
Major Market Drivers: The widespread demand for automation across multiple businesses, owing to rapid digitization, the growing popularity of smartphones, and the increasing penetration of high-speed internet connectivity, is driving the market growth. Moreover, with the rising number of digital channels available to organizations, there has been a considerable rise in the uptake of WCM solutions that provide a centralized platform for managing content across multiple channels.
Key Market Trends: Continual technological advancements and the emergence of the Internet of Things (IoT), artificial intelligence (AI) and cloud computing are anticipated to support the web content management market demand. In addition, rapid urbanization, intensive business competition, the expanding information technology (IT) industry, and extensive research and development (R&D) activities, are also impacting the market favorably.
Competitive Landscape: Some of the prominent companies in the market include Acquia Inc., Adobe Inc., Contentful Inc., Crownpeak Technology Inc., Episerver Inc., e-Spirit AG (Adesso AG), International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SDL Plc, and Sitecore Corporation A/S, among many others.
Geographical Trends: According to the web content management market dynamics, North America exhibits a clear dominance in the market owing to ongoing technological advancements, rising demand for personalized customer experiences, numerous regulatory compliances, and the growing adoption of cloud-based solutions.
Challenges and Opportunities: The complexity of integrating the web content management system with existing infrastructure and the rising security concerns are hampering the market growth. However, the growing demand for personalized, relevant content experiences drives investment in WCM solutions that enable dynamic content delivery based on user behavior and preferences.
Increasing Shift Towards Video-Based Content
The rising shift towards video-based content is significantly driving the web content management market. Video content has become increasingly popular due to its effectiveness in engaging audiences and conveying information in a visually compelling manner. For instance, according to an article published by Social Shepherd, in 2022, an estimated three billion internet users consumed video content. Similarly, according to another article published by Web FX, in January 2024, 54% of email subscribers prefer emails with video content. Also, 72% of consumers prefer to learn about products and services through video. WCM platforms are adapting to accommodate diverse content formats, including videos, to meet user preferences and enhance engagement metrics. These factors are bolstering the web content management market revenue.
Rising Number of Smartphone Users
The rising usage of smartphones is one of the significant factors driving the growth in the web content management market. For instance, according to Statista, between 2024 and 2029, the global number of smartphone users was expected to increase by 1.5 billion (+30.6%). The smartphone user base was expected to reach 6.4 billion, marking a new peak in 2029. Smartphone users access websites and consume content on the go, driving the demand for WCM solutions that deliver fast-loading, mobile-friendly content. Moreover, mobile-friendly websites rank higher in mobile search results, prompting organizations to optimize their content and enhance mobile user experience through WCM platforms. These factors are further contributing to the web content management market share.
Technological Advancements
Technological advancements are prominently driving the growth of the web content management market. AI tools assist in content creation by generating text, images, and videos based on data insights and user interactions, enhancing content relevance and production efficiency. Moreover, AI algorithms analyze user behavior and preferences to deliver personalized content recommendations and experiences, improving user engagement and conversion rates. For instance, in October 2023, Aprimo, a marketing resource management and digital asset management solutions company, incorporated artificial intelligence into every aspect of its product line. The business launched several cutting-edge features to enhance customer engagement through highly personalized content suggestions, tailored to individual preferences and behaviors. These factors are positively influencing the web content management market forecast.
IMARC Group provides an analysis of the key trends in each segment of the global web content management market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on component, deployment type, organization size and vertical.
Solutions
Services
Services represented the largest segment
The report has provided a detailed breakup and analysis of the web content management market based on the component. This includes solutions and services. According to the report, services represented the largest segment.
According to the web content management market outlook, organizations seek expertise in assessing their content management needs, defining requirements, and formulating strategies for WCM implementations. WCM vendors offer consulting services to help organizations assess their needs, define requirements, and plan WCM implementations. For instance, in March 2023, Newgen Software, a low code-based digital transformation provider launched Newgen OmniDocs Contextual Content services Platform that integrates with Salesforce Sales Cloud, allowing user to manage, control, share, and utilize organizational unit.
On-premises
Cloud-based
Cloud-based accounted for the largest market share
A detailed breakup and analysis of the web content management market based on the deployment type has also been provided in the report. This includes on-premises and cloud-based. According to the report, cloud-based type accounted for the largest market share.
According to the web content management market overview, cloud-based WCM platforms provide scalable resources that can easily accommodate fluctuating website traffic and content demands. Organizations can scale up or down resources based on their needs without the constraints of physical infrastructure. Moreover, they offer accessibility from anywhere with an internet connection, facilitating remote work and collaboration among dispersed teams.
Large Enterprises
Small and Medium Enterprises
Large enterprises represented the largest segment
The report has provided a detailed breakup and analysis of the web content management market based on the organization size. This includes large enterprises and small and medium enterprises. According to the web content management market report, large enterprises exhibit a clear dominance in the market.
Large enterprises often have extensive and diverse digital presence across multiple regions and languages, requiring robust WCM solutions to manage complex content and user interactions. Moreover, websites of large enterprises typically experience high traffic volumes, necessitating scalable WCM platforms capable of handling large amounts of concurrent users and content updates.
BFSI
IT and Telecom
Retail
Education
Government
Healthcare
Media and Entertainment
Travel and Hospitality
Others
Media and entertainment hold the leading position in the market
A detailed breakup and analysis of the web content management market based on the vertical has also been provided in the report. This includes BFSI, IT and telecom, retail, education, government, healthcare, media and entertainment, travel and hospitality and others. According to the report, media and entertainment hold the leading position in the market.
Media and entertainment companies produce and distribute diverse multimedia content, including videos, images, articles, and interactive experiences. WCM systems tailored for media enable efficient management, storage, and delivery of such content across multiple channels. Moreover, WCM platforms in media prioritize delivering seamless and engaging user experiences across websites, mobile apps, and digital platforms. Personalization features help tailor content recommendations and interactions based on user preferences and behaviors. For instance, in April 2024, FilmLight, known for its grading system Baselight, launched Nara, a content management system that gives media professionals, including post-production facilities and VFX firms, instant access to material from anywhere in the world, easing workflows, collaboration, and review procedures. Similarly, in October 2023, CoreMedia, a web content management (WCM) business, launched a new solution specifically designed for the media and entertainment industries. The CoreMedia Solution, for media and entertainment purposes, is a comprehensive WCM solution that enables broadcasters, publishers, and media portal providers to design and provide highly optimized and contextual online experiences for their target consumers.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America accounts for the largest market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for web content management.
According to the web content management market statistics, some of the factors driving the North America web content management market included the growing smartphone users, continual technological advancements, intensive business competition, etc. Many businesses across various industries in the region are undergoing digital transformation efforts. This includes upgrading their websites and digital platforms to enhance customer experience, improve operational efficiency, and stay competitive in the digital age. For instance, according to Statista, approximately 60% of small and medium-sized business owners in the United States intend to invest in a new website or update an existing one. Moreover, there is an increasing demand for personalized user experiences across digital channels. Web content management play a crucial role in enabling organizations to deliver targeted content and personalized recommendations based on user behavior and preferences.
Acquia Inc.
Adobe Inc.
Contentful Inc.
Crownpeak Technology Inc.
Episerver Inc.
e-Spirit AG (Adesso AG)
International Business Machines Corporation
Microsoft Corporation
Oracle Corporation
SDL Plc
Sitecore Corporation A/S
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
June 2024: Adobe launched Adobe Content Hub, which is integrated with Adobe Experience Manager (AEM) Assets and improves digital asset management (DAM) capabilities.
July 2024: Minesoft launched a brand-new website, which was designed and constructed by The SEO Works' award-winning web team.
April 2024: FilmLight, known for its grading system Baselight, launched Nara, a content management system that gives media professionals, including post-production facilities and VFX firms, instant access to material from anywhere in the world, easing workflows, collaboration, and review procedures.
October 2023: CoreMedia, a web content management (WCM) business, launched a new solution specifically designed for the media and entertainment industries.