Web內容管理市場規模、佔有率、成長分析、按產品類型、按部署模式、按架構、按最終用戶、按地區 - 產業預測，2024-2031年

2022年，網路內容管理的全球市場規模為 82.3億美元，從2023年的90.5億美元成長到2031年的298.8億美元，預計年複合成長率為2024-2031年。

隨著企業繼續優先考慮改善客戶體驗，全通路傳播策略的採用日益增加，大大推動了對先進內容管理系統的需求。這些系統，特別是網路內容管理解決方案，對於尋求有效吸引、參與、保留並最終培養客戶忠誠度的組織來說已經變得非常重要。人們越來越關注不同平台之間的無縫互動，需要一個能夠與現有基礎設施無縫整合的強大內容管理系統。此外，人工智慧和機器學習等顛覆性技術的引進預計將進一步加速這些系統的採用，為企業提供個人化客戶體驗和最佳化內容傳送的創新工具。這種轉變不僅凸顯了技術策略投資的重要性，也凸顯了企業改善溝通方式的必要性。因此，利用這些進步的公司有望提高客戶滿意度，提高客戶維繫，並在市場上獲得競爭優勢。全通路策略和尖端技術的整合標誌著客戶參與的變革時期，在未來幾年建立持久的關係並改善業務成果。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二級資料和一級資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 依細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 技術進步
• 監管環境
• 案例研究分析
• 客戶和購買標準分析
• PESTEL分析
• 總體經濟指標
• 市場吸引力指數
• 供應鏈分析
• 價格分析

網路內容管理市場規模：依產品類型及年複合成長率（2024-2031）

• 內容管理
• 數位資產管理
• 個性化和定位
• 網站開發與管理
• 工作流程管理
• 其他

網路內容管理市場規模：依部署模式及年複合成長率（2024-2031）

• 雲端
• 本地

網路內容管理市場規模：依架構及年複合成長率（2024-2031）

• Coupled
• Decoupled
• Headless
• Hybrid

網路內容管理市場規模：依最終用戶和年複合成長率（2024-2031）

• 公司
  • 媒體和娛樂
  • 零售與電子商務
  • 軟體和技術
  • 醫療保健和生命科學
  • BFSI
  • 旅行和招待
  • 政府
  • 教育
  • 其他公司
• 個人

網路內容管理市場規模：依地區及年複合成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東、非洲

競爭資訊

• 前5名企業比較
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 依細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• OpenAI
• Microsoft Corporation
• Adobe
• IBM
• Oracle
• EPi Server AB
• Vista Equity Partners
• Site core A/S
• Kentico Software sro
• RWS
• Upland software
• Hubspot
• HCL Technologies
• Lumen Technologies
• Automattic
• Bloomreach
• Crownpeak Technology Inc.
• Progress Software Corporation

結論和建議

Global Web Content Management Market size was valued at USD 8.23 billion in 2022 and is poised to grow from USD 9.05 billion in 2023 to USD 29.88 billion by 2031, growing at a CAGR of 15.4% in the forecast period (2024-2031).

As businesses continue to prioritize the enhancement of customer experiences, the adoption of omni-channel communication strategies is on the rise, significantly driving the demand for advanced content management systems. These systems, particularly web content management solutions, are becoming essential for organizations seeking to effectively engage, attract, and retain customers, ultimately fostering loyalty. The growing emphasis on seamless interaction across various platforms necessitates robust content management systems that can integrate smoothly with existing infrastructures. Moreover, the incorporation of disruptive technologies such as artificial intelligence and machine learning is expected to further accelerate the adoption of these systems, providing companies with innovative tools to personalize customer experiences and optimize content delivery. This shift not only highlights the importance of strategic investments in technology but also emphasizes the need for businesses to evolve their communication approaches. As a result, organizations that leverage these advancements are poised to enhance customer satisfaction, improve retention rates, and gain a competitive edge in the market. The convergence of omni-channel strategies with cutting-edge technologies signifies a transformative phase for customer engagement, setting the stage for lasting relationships and improved business outcomes in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Web Content Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Web Content Management Market Segmental Analysis

Global Web Content Management Market is segmented by Product Type, by Deployment Mode, by Architecture, by End User and by Region. Based on Product Type, the market is segmented into Content Management, Digital Asset Management, Personalization & Targeting, Website Development & Management, Workflow Management, Others.. Based on Deployment Mode, the market is segmented into Cloud, On-Premises. Based on Architecture, the market is segmented into Coupled, Decoupled, Headless, Hybrid. Based on End User, the market is segmented into Enterprises, Individual. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Web Content Management Market

The Global Web Content Management market is being significantly driven by a transformative shift towards video-based content consumption. With the widespread availability of devices that facilitate digital access and the rapid growth of high-speed internet, consumers now enjoy unparalleled flexibility in accessing diverse media content, including information, entertainment, and social interaction, anytime and anywhere. In the United States, there has been a notable increase in digital media consumption, indicating a clear move away from traditional media channels. The rise of digital media platforms like Netflix, Hulu, Amazon, Apple TV, Roku, and Boxee has disrupted the conventional television landscape, fundamentally altering how audiences engage with content and leading to a demand for on-demand, varied viewing options that reflect changing consumer tastes.

Restraints in the Global Web Content Management Market

The Global Web Content Management market faces significant restraints, particularly concerning interoperability issues stemming from data integration challenges. Interoperability refers to the ability of software systems to work compatibly with other platforms, enabling users to easily share functionalities and data. This capability is crucial for effective communication across various external systems by standardizing interactions and reducing compatibility problems. In the context of content management systems, interoperability is essential for sourcing data from diverse external origins and delivering content seamlessly across multiple frontend applications. Furthermore, the quality and organization of data are vital elements of interoperability, ensuring information is accessible, comprehensible, and usable across a range of systems and applications.

Market Trends of the Global Web Content Management Market

The Global Web Content Management (WCM) market is witnessing a notable shift as organizations increasingly abandon traditional on-premise systems in favor of cloud-based solutions. This trend is driven by the inherent inefficiencies and resource burdens associated with on-premise systems, which often hinder the productivity of IT teams, content creators, and marketing professionals. As businesses seek enhanced flexibility, scalability, and cost-effectiveness, the migration to cloud-based WCM platforms is expected to accelerate. The rising demand for seamless content management and collaboration tools, coupled with the need for real-time updates and analytics, positions cloud-based WCM as the preferred choice for future-ready enterprises.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Market Attractiveness Index
• Supply Chain Analysis
• Pricing Analysis

Global Web Content Management Market Size by Product Type & CAGR (2024-2031)

• Content Management
• Digital Asset Management
• Personalization & Targeting
• Website Development & Management
• Workflow Management
• Others.

Global Web Content Management Market Size by Deployment Mode & CAGR (2024-2031)

• Cloud
• On-Premises

Global Web Content Management Market Size by Architecture & CAGR (2024-2031)

• Coupled
• Decoupled
• Headless
• Hybrid

Global Web Content Management Market Size by End User & CAGR (2024-2031)

• Enterprises
  • Media & Entertainment
  • Retail and E-Commerce
  • Software and Technology
  • Healthcare and Life Science
  • BFSI
  • Travel and Hospitality
  • Government
  • Education
  • Other Enterprises
• Individual

Global Web Content Management Market Size by Region & CAGR (2024-2031)

• North America, (by Product Type, by Deployment Mode, by Architecture, by End User)
  • US
  • Canada
• Europe, (by Product Type, by Deployment Mode, by Architecture, by End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Product Type, by Deployment Mode, by Architecture, by End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Product Type, by Deployment Mode, by Architecture, by End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Product Type, by Deployment Mode, by Architecture, by End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• OpenAI
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EPi Server AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vista Equity Partners
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Site core A/S
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kentico Software s.r.o.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RWS
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Upland software
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hubspot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lumen Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Automattic
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bloomreach
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crownpeak Technology Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Progress Software Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation