市場調查報告書
商品編碼
1541170
2024-2032 年 AR/VR 晶片市場報告(按晶片類型、設備類型、最終用戶和地區分類)AR/VR Chip Market Report by Chip Type, Device Type, End User, and Region 2024-2032 |
2023年全球AR/VR晶片IMARC Group規模達44億美元。全球遊戲和娛樂產業產品使用量的增加、智慧型手機和其他設備中游戲功能的增加以及教育產業晶片需求的成長是推動 AR/VR 晶片市場的一些因素。
主要市場促進因素:對令人驚嘆的遊戲體驗不斷成長的需求以及 AR/VR 在醫療保健領域的日益普及是主要的市場促進因素。
主要市場趨勢:人工智慧和機器學習演算法的日益整合是主要市場趨勢之一。
地理趨勢:在行動遊戲產業不斷擴張的推動下,亞太地區正在主導市場。亞太地區 (APAC) 引領全球行動遊戲市場,2023 年營收佔總營收的 64%。
競爭格局:Advanced Micro Devices Inc.、Broadcom Inc. 和 Intel Corporation 是主要的市場參與者。
挑戰與機會:高昂的製造成本為市場帶來了許多挑戰。生產製程的快速創新是AR/VR晶片市場佔有率的機會。
各行業產品需求不斷增加
擴增實境和虛擬實境解決方案在民航、國防與安全、醫療保健、數位製造、教育和娛樂等各個產業中廣泛應用。然而,擴增實境和虛擬實境市場的知名企業預計將專注於推出特定行業的解決方案,以擴大其在採礦、石油和天然氣以及運輸等各個行業的影響力。 AR/VR 技術在工業、教育、醫療保健和娛樂等多個領域的採用不斷成長。隨著AR和VR在多個行業的應用不斷成長,專用晶片的需求預計將增加,AR/VR晶片市場也將成長。
遊戲領域對 AR/VR 晶片的需求不斷成長
在整個預測期內,對擴增實境和虛擬實境遊戲的需求將會增加,這將有助於增加 AR/VR 晶片的市場價值。過去幾年,遊戲玩家數量顯著成長。擴增實境和虛擬實境技術最受歡迎的用途之一是視訊遊戲。使用可行的增強和基於虛擬實境的解決方案,智慧型手機製造公司還將額外的遊戲功能融入其手機中,以改善整體用戶介面體驗並在市場上保持領先於競爭對手。此外,由於擴增實境和虛擬實境使用技術支援的平台來模仿現實世界的設置,因此它們為培訓和技能開發提供了有用且經濟高效的替代方案。
AR/VR 技術創新
根據AR/VR市場報告,增強和虛擬實境技術可用於協作研討會、會議、公開講座、軍事訓練、航空訓練、護理和醫療專業培訓以及自學程序。此外,可以看出,大公司正在優先考慮產品創新,並繼續在產品開發上投入資金,以提供更好的產品或服務。此外,包括數位製造、醫療保健、教育、娛樂、軍事和安全以及民航在內的眾多行業都嚴重依賴 AR/VR 技術。領先的產業競爭對手正集中精力推出行業特定解決方案並開發尖端技術,從而推動AR/VR晶片需求。
IMARC Group提供了每個細分市場的主要趨勢分析,以及 2024-2032 年全球、區域和國家層面的預測。我們的報告根據晶片類型、設備類型和最終用戶對市場進行了分類。
處理器IC
使用者介面 IC
電源管理晶片
處理器IC主導市場
該報告根據晶片類型對市場進行了詳細的細分和分析。這包括處理器 IC、用戶介面 IC 和電源管理 IC。根據該報告,處理器 IC 佔據了最大的市場。
處理器 IC 在 AR/VR 晶片市場收入中佔據主導地位。與其他嵌入式系統相比,這些晶片提供的功能使其極其高效,從而推動了該領域的擴張。用於電源管理 (IC) 的積體電路存在於自動操作的商品和小工具中,包括嵌入式系統、植入體內的醫療設備、智慧電器、遙控器和汽車引擎控制系統。較小的微控制器由相同的組件組成,因此系統成本較低,因為單一晶片由所有重要組件組成,包括記憶體、中央處理單元 (CPU) 和輸入/輸出周邊設備。這降低了製造成本並提高了效率,這對 AR/VR 晶片市場概況有利。
頭戴式顯示器
手勢追蹤設備
投影機和顯示牆
抬頭顯示器
手持裝置
頭戴式顯示器佔據最大市場佔有率
報告中也根據設備類型提供了詳細的市場區隔和分析。這包括頭戴式顯示器、手勢追蹤設備、投影機和顯示牆、平視顯示器和手持設備。報告顯示,頭戴式顯示器佔據最大的市場佔有率。
根據AR/VR晶片市場研究,頭戴式顯示器正在主導市場。無需改變正常視角即可向使用者顯示資訊或資料的透明顯示器稱為頭戴式顯示器、視覺顯示器或 HUD。軍隊和警察廣泛使用頭戴式顯示器,這推動了市場的擴張。另一方面,在整個預測期內,平視顯示器領域的複合年成長率將是最快的。這是因為它的特性可以讓消費者不間斷地檢視資料。
賭博
娛樂和媒體
航太和國防
衛生保健
其他
遊戲在市場上佔有最大佔有率
報告還提供了基於最終用戶的詳細市場細分和分析。這包括遊戲、娛樂和媒體、航空航太和國防、醫療保健等。報告顯示,遊戲佔據了最大的市場佔有率。
AR/VR晶片市場研究報告顯示,此市場以遊戲領域為主。在千禧世代中,採用虛擬和擴增實境技術的電子遊戲很受歡迎。透過數位平台,借助 AR/VR 技術,消費者可以體驗現實生活中的遊戲世界。因此,生產商高度重視其產品的 AR/VR 相容性。遊戲產業對 AR/VR 晶片日益成長的需求、基於增強和虛擬實境的解決方案的可承受性以及該技術在一系列應用中的快速採用是 AR/VR 晶片市場的促進因素。
北美洲
美國
加拿大
亞太
中國
日本
印度
韓國
澳洲
印尼
其他
歐洲
德國
法國
英國
義大利
西班牙
俄羅斯
其他
拉丁美洲
巴西
墨西哥
其他
中東和非洲
亞太地區引領市場,佔據最大的AR/VR晶片市場佔有率
市場研究報告還對所有主要區域市場進行了全面分析,其中包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告顯示,亞太地區佔據最大的市場佔有率。
該市場由亞太地區主導。該地區的主導地位源於其重視使用虛擬實境技術進行消費者線上學習、醫療和培訓。此外,重要的是,像印度這樣的國家即將將新技術引入一系列產業,這表明在整個預測期內,亞太地區的 AR/VR 晶片市場可能會出現更快的成長速度。該地區的發展得益於政府、物流、住宅和商業以及交通等許多部門採用現代技術。光纖電纜和數位服務的日益普及進一步擴大了 AR/VR 晶片的市場前景。
The global AR/VR chip market size reached US$ 4.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 21.7 Billion by 2032 exhibiting a growth rate (CAGR) of 18.81% during 2024-2032. The rising product use in the gaming and entertainment industries across the globe, the rising number of gaming features in smartphones and other devices, and the growing chip demand in the education industry are some of the factors propelling the AR/VR chip market.
Major Market Drivers: The increasing demand for amazing gaming experiences and the rising adoption of AR/VR in healthcare sector are some of the major market drivers.
Key Market Trends: The increasing integration of AI and machine learning algorithms is one of the key market trends.
Geographical Trends: Asia Pacific is dominating the market, driven by the expanding mobile gaming industry. The Asia-Pacific (APAC) region led the global mobile gaming market and generated 64% of total revenue in 2023.
Competitive Landscape: Advanced Micro Devices Inc., Broadcom Inc., and Intel Corporation are some of the key market players.
Challenges and Opportunities: High manufacturing costs are posing many challenges for the market. Rapid innovation in production processes is an opportunity for the AR/VR chip market share.
Increasing product demand in various industries
Augmented and virtual reality solutions find high usage in various industries such as civil aviation, defense & security, healthcare, digital manufacturing, education, and entertainment. However, prominent players operating in the augmented and virtual reality market are projected to concentrate on the introduction of industry-specific solutions to expand their presence across various industries such as mining, oil & gas, and transportation. The adoption of AR/VR technology is growing in several sectors, such as industry, education, healthcare, and entertainment. With the growing application of AR and VR across multiple industries, specialized chips are expected to see a rise in demand and AR/VR chip market growth.
Rising demand for AR/VR chips in the gaming sector
Throughout the projected period, there will be a rise in demand for augmented and virtual reality-based games, which will contribute to the AR/VR chip market value. The population of gamers has grown significantly in the last several years. One of the most popular uses of augmented and virtual reality technologies is in video games. Using workable augmented and virtual reality-based solutions, smartphone manufacturing companies are also incorporating extra gaming capabilities into their handsets to improve the overall user interface experience and stay ahead of their competitors in the market. Furthermore, as augmented and virtual reality use technology-enabled platforms to imitate real-world settings, they offer a helpful, cost-effective substitute for training and skill development.
Technological Innovations in AR/VR
According to the AR/VR market report, augmented and virtual reality technology can be used for collaborative seminars, meetings, public lectures, military training, aviation training, nursing and medical professional training, and self-learning procedures. Additionally, it is seen that major companies are prioritizing product innovation by continuing to spend on product development to provide better products or services. Additionally, a wide range of industries, including digital manufacturing, healthcare, education, entertainment, military and security, and civil aviation, rely significantly on AR/VR technologies. Leading industry rivals are concentrating on launching industry-specific solutions and developing cutting-edge technologies, thus driving AR/VR chip demand.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on chip type, device type, and end user.
Processor ICs
User Interface ICs
Power Management IC
Processor ICs dominate the market
The report has provided a detailed breakup and analysis of the market based on the chip type. This includes processor ICs, user interface ICs, and power management IC. According to the report, processor ICs represented the largest segment.
Processor ICs are dominating the AR/VR chip market revenue. The features offered by these chips have made them extremely efficient in comparison to other embedded systems, which has fueled the segment's expansion. Integrated circuits for power management (ICs) are found in automatic-operating goods and gadgets, including embedded systems, medical devices implanted in the body, smart appliances, remote controls, and automotive engine control systems. Smaller microcontrollers consist of the same and result in lower system costs as a single chip consists of all the vital components, including memory, a central processing unit (CPU), and input/output peripherals. This results in reduced manufacturing costs and improved efficiency which proves beneficial for the AR/VR chip market overview.
Head Mounted Display
Gesture Tracking Device
Projector and Display Wall
Head Up Display
Handheld Device
Head mounted display holds the largest share in the market
A detailed breakup and analysis of the market based on the device type have also been provided in the report. This includes head mounted display, gesture tracking device, projector and display wall, head up display, and handheld device. According to the report, head mounted display accounted for the largest market share.
According to AR/VR chip market research, head mounted display is dominating the market. A transparent display that shows information or data to the user without requiring them to change their normal viewing angles is called a head mounted display, or heads-up display, or HUD. The military and police use head-mounted displays extensively, which fuels the market's expansion. On the other side, throughout the course of the forecast period, the head-up display segment would see the fastest CAGR growth. This is explained by its characteristics, which let consumers view data without being interrupted.
Gaming
Entertainment and Media
Aerospace and Defense
Healthcare
Others
Gaming holds the maximum share in the market
A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes gaming, entertainment and media, aerospace and defense, healthcare, and others. According to the report, gaming accounted for the largest market share.
The AR/VR chip market research report shows that the market is dominated by the gaming sector. Among millennials, electronic games that work with virtual and augmented reality technologies are popular. Through a digital platform, consumers can experience the gaming world in real life thanks to AR/VR technology. Consequently, producers have placed a high priority on the AR/VR compatibility of their goods. The gaming industry's increasing need for AR/VR chips, the affordability of augmented and virtual reality-based solutions, and the technology's quick adoption across a range of applications are driving factors in the AR/VR chip market.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific leads the market, accounting for the largest AR/VR chip market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The market is being dominated by Asia Pacific. The dominance of this region stems from its emphasis on using virtual reality technology for consumer online learning, medical care, and training. Moreover, it is significant that nations like India are about to introduce new technologies into a range of industries, suggesting that the Asia Pacific area would probably witness a quicker rate of growth in the AR/VR chip market throughout the forecast period. The region has grown as a result of modern technology being adopted by many sectors, including government, logistics, residential and commercial, and transportation. The increased adoption of fiber optic cables and digital services has expanded the AR/VR chip market outlook further.
Advanced Micro Devices Inc.
Broadcom Inc.
Intel Corporation
MediaTek Inc.
Nvidia Corporation
Qualcomm Incorporated
Spectra7 Microsystems
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
The reports discuss both organic and inorganic growth methods along with significant advances in the AR and VR chip market. Many businesses are concentrating on organic growth tactics including product releases, approvals, and other methods like patents and events. The market saw partnerships and collaborations as well as acquisitions as inorganic growth tactics. For instance, Infosys and NVIDIA partnered to develop generative AI solutions to increase productivity across a range of industries. As part of the partnership, 50,000 Infosys staff members will receive AI training from NVIDIA at a new facility. The market participants' consumer base and business have grown as a result of these actions. Due to the growing demand for AR and VR chips in the global industry, market participants in the AR and VR chip sectors are expected to have profitable growth prospects in the future.
April 16, 2024: Advanced Micro Devices Inc. expanded the commercial AI PC portfolio to deliver leadership performance across professional mobile and desktop systems.
April 9, 2024: Broadcom and Google Cloud announced an expanded partnership to help accelerate innovation for enterprises.
April 23, 2024: Intel announced its plans for an initial investment of more than $20 billion in the construction of two new leading-edge chip factories in Licking County, Ohio.