市場調查報告書
商品編碼
1541285
2024-2032 年防偽包裝市場報告(按技術(條碼、RFID、全像圖、標籤劑等)、功能類型、最終用途行業和地區)Anti-Counterfeit Packaging Market Report by Technology (Barcodes, RFID, Holograms, Taggants, and Others), Feature Type, End Use Industry, and Region 2024-2032 |
2023年全球防偽包裝市場規模達1,234億IMARC Group。越來越多的假冒事件、防偽包裝領域的新興技術進步以及主要市場參與者之間的併購(M&A)是推動市場發展的主要因素。
防偽包裝是指用於防止或阻止假冒和未經授權複製產品的包裝解決方案和技術。它涉及將安全功能、防篡改機制和獨特的識別標記融入包裝中,以確保所附產品的真實性和完整性。它透過採用先進的包裝技術和方法,打擊市場上假冒偽劣商品的氾濫,保護品牌聲譽,保障消費者安全,維護製造商的收入,防偽包裝旨在提供可見和隱蔽的特徵,使造假者難以為難。這些安全措施可協助消費者和監管機構識別正品,同時也讓公司在整個供應鏈中追蹤和追蹤其產品。
全球防偽包裝市場主要受到各行業防偽活動需求不斷成長的推動,包括藥品、食品和飲料(F&B)、消費性電子產品和奢侈品,這對堅固的防偽包裝產生了強勁的需求解決方案。此外,先進包裝技術和有效打擊假策略的廣泛採用也促進了市場的成長。此外,政府和監管機構嚴格的法規和智慧財產權執法推動了防偽包裝的採用,這是另一個主要的成長誘導因素。此外,對包含全像圖、防篡改標籤和獨特序列碼等認證功能的創新包裝解決方案的需求不斷成長,也推動了市場的成長。此外,消費者意識的增強和對正品的日益偏好也對市場產生了積極影響。
造假事件日益增多
假冒偽劣已成為一個普遍存在的全球問題,影響製藥、電子、化妝品和奢侈品等各個行業。假冒產品的增加給品牌所有者帶來了重大挑戰,隨著公司尋求有效措施來保護其產品和消費者,這推動了對防偽包裝解決方案的需求。此外,防偽包裝提供視覺提示和認證功能,有助於區分正品和假冒產品,使消費者能夠做出明智的購買決定並保護品牌完整性,這是另一個主要的成長誘導因素。此外,品牌所有者正在轉向防偽包裝解決方案來保護他們的產品和消費者,從而推動市場成長。此外,防偽包裝結合了各種視覺提示和認證功能,使消費者和當局更容易區分正品和假貨,從而促進了市場成長。
新興技術進步
技術進步對於防偽包裝解決方案的開發至關重要。此外,製造商正在將先進技術整合到包裝中,以增強安全性和身份驗證。例如,具有獨特圖案和全像特徵的防篡改標籤提供了明顯的篡改證據,使得更容易識別假冒產品,從而加速了市場成長。此外,快速響應(QR)碼和無線射頻識別(RFID)標籤的結合使消費者和供應鏈利益相關者能夠驗證真實性並追蹤產品的旅程,這是另一個主要的成長誘導因素。這些技術也為品牌所有者提供了對其供應鏈的寶貴見解,確保透明度和問責制,從而加快產品採用率。除此之外,視覺線索(例如全像標籤)的引入可以直接表明真實性,從而推動市場成長。除了這些特殊墨水(例如變色墨水或隱形墨水)之外,還提供僅在特定條件下可見的隱藏式身分驗證功能,從而增加了影響市場成長的額外安全層。
產業合作和夥伴關係
包裝公司、技術提供者和品牌所有者之間日益加強的合作和夥伴關係正在促進市場的成長。此外,協作允許將不同的安全功能和技術整合到包裝解決方案中,使造假者更難以複製或篡改影響市場成長的產品。此外,協作努力透過促進所有利害關係人(包括製造商、供應商、分銷商和監管機構)之間的資訊交流和合作來加強供應鏈安全。這些合作允許將不同的安全功能和技術整合到包裝解決方案中,並提供其獨特的功能,例如列印技術、身份驗證機製或序列化系統方面的專業知識。此外,他們還可以創建高度安全且造假者難以複製或篡改的包裝解決方案。例如,包裝公司可以與技術供應商合作,將獨特的全像標籤或防篡改密封件與嵌入式近場通訊 (NFC) 晶片整合,確保採用多層方法進行產品認證。
The global anti-counterfeit packaging market size reached US$ 123.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 315.1 Billion by 2032, exhibiting a growth rate (CAGR) of 10.7% during 2024-2032. The growing instances of counterfeiting, the emerging technological advancements in anti-counterfeit packaging, and mergers and acquisitions (M&A) among key market players are some of the major factors propelling the market.
Anti-counterfeit packaging refers to the packaging solutions and techniques employed to prevent or deter the counterfeiting and unauthorized replication of products. It involves incorporating security features, tamper-evident mechanisms, and unique identification markers into the packaging to ensure the authenticity and integrity of the enclosed products. It protects brand reputation, safeguard consumer safety, and preserve the revenue of manufacturers by combating the proliferation of counterfeit goods in the market by employing sophisticated packaging technologies and methods, anti-counterfeit packaging aims to provide visible and covert features that make it difficult for counterfeiters to reproduce or imitate the original packaging accurately. These security measures help consumers and regulatory authorities to identify genuine products, while also allowing companies to track and trace their products throughout the supply chain.
The global anti-counterfeit packaging market is primarily driven by the rising demand for counterfeit activities across various industries, including pharmaceuticals, food and beverages (F&B), consumer electronics, and luxury goods, which has created a strong demand for robust anti-counterfeit packaging solutions. Additionally, the widespread adoption of advanced packaging technologies and strategies to combat counterfeiting effectively is contributing to the market growth. Moreover, the stringent regulations and intellectual property rights enforcement by governments and regulatory bodies have propelled the adoption of anti-counterfeit packaging representing another major growth-inducing factor. Also, the escalating demand for innovative packaging solutions that incorporate authentication features such as holograms, tamper-evident labels, and unique serialization codes are propelling the market growth. Furthermore, the growing consumer awareness and the increasing preference toward genuine products have influenced the market positively.
The increasing instances of counterfeiting
Counterfeiting has become a pervasive global issue affecting various industries, including pharmaceuticals, electronics, cosmetics, and luxury goods. The rise in counterfeit products poses significant challenges for brand owners which is driving the demand for anti-counterfeit packaging solutions as companies seek effective measures to protect their products and consumers. Moreover, anti-counterfeit packaging provides visual cues and authentication features that help differentiate genuine products from counterfeit ones, enabling consumers to make informed purchasing decisions and protecting brand integrity representing another major growth-inducing factor. Furthermore, brand owners are turning to anti-counterfeit packaging solutions to protect their products and consumers propelling the market growth. Also, anti-counterfeit packaging incorporates various visual cues and authentication features that make it easier for consumers and authorities to distinguish genuine products from counterfeits augmenting the market growth.
The emerging technological advancements
Technological advancements are essential in the development of anti-counterfeit packaging solutions. In addition, manufacturers are integrating advanced technologies into the packaging to enhance security and authentication. For instance, tamper-evident labels with unique patterns and holographic features provide visible evidence of tampering, making it easier to identify counterfeit products which is accelerating the market growth. Moreover, the incorporation of quick response (QR) codes and radio frequency identification (RFID) tags allow consumers and supply chain stakeholders to verify the authenticity and track the product's journey representing another major growth-inducing factor. These technologies also provide brand owners with valuable insights into their supply chain, ensuring transparency and accountability accelerating the product adoption rate. Besides this, the introduction of visual cues, such as holographic labels, serve as an immediate indication of authenticity propelling the market growth. Along with these special inks, such as color-shifting or invisible inks, provide covert authentication features that are only visible under specific conditions, adding an extra layer of security influencing the market growth.
Industry collaboration and partnerships
The increasing collaboration and partnerships among packaging companies, technology providers, and brand owners are contributing to the market growth. In addition, collaboration allows the integration of diverse security features and technologies into packaging solutions, making it more challenging for counterfeiters to replicate or tamper with products influencing the market growth. Furthermore, collaborative efforts strengthen supply chain security by promoting information exchange and cooperation among all stakeholders, including manufacturers, suppliers, distributors, and regulatory authorities. These collaborations allow for the integration of diverse security features and technologies into packaging solutions with their unique capabilities to the table, such as expertise in printing technologies, authentication mechanisms, or serialization systems. Also, they can create packaging solutions that are highly secure and difficult for counterfeiters to replicate or tamper with. For instance, a packaging company may collaborate with a technology provider to integrate unique holographic labels or tamper-evident seals with embedded near-field communication (NFC) chips, ensuring a multi-layered approach to product authentication.
IMARC Group provides an analysis of the key trends in each segment of the global anti-counterfeit packaging market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on technology, feature type, and end use industry.
Barcodes
RFID (Radio-Frequency Identification)
Holograms
Taggants
Others
RFID currently dominates the market
The report has provided a detailed breakup and analysis of the market based on technology. This includes barcodes, radio-frequency identification (RFID), holograms, taggants, and others. According to the report, radio-frequency identification (RFID) represented the largest segment.
RFID technology utilizes radio waves to transfer data between a tag or label attached to a product and a reader device. It offers several advantages for anti-counterfeit measures, such as enhanced product tracking, authentication, and real-time monitoring capabilities contributing to the market growth. Moreover, its ability to provide a unique identification code for each product allows manufacturers, retailers, and consumers to track and authenticate products throughout the supply chain representing another major growth-inducing factor. Also, RFID tags can store large amounts of data, enabling detailed product information, such as manufacturing details, batch numbers, and expiration dates, to be securely embedded in the tag, providing a positive thrust to the market growth. Furthermore, RFID technology offers real-time monitoring and tracking capabilities, allowing manufacturers to detect and respond to any unauthorized handling or tampering of their products which helps prevent counterfeiting, diversion, and illicit trade activities propelling the market growth. Apart from this, RFID technology also provides operational benefits such as improved inventory management, supply chain visibility, and streamlined logistics. These advantages make it an attractive choice for companies across various industries, including pharmaceuticals, consumer goods, electronics, and automotive, among others.
Overt Features
Covert Features
Overt features represent the largest segment
The report has provided a detailed breakup and analysis of the market based on the feature type. This includes overt features and covert features. According to the report, overt features represented the largest segment.
Overt features are easily identifiable visual elements incorporated into the packaging to provide visible indications of authenticity and act as deterrents to counterfeiting. These features are designed to be easily recognized by consumers, supply chain participants, and regulatory authorities, helping them quickly distinguish genuine products from counterfeit ones. In addition, it typically includes elements such as holograms, security labels, embossing, unique designs, special inks, and tamper-evident features contributing to the market growth. These features are often integrated into product packaging in a way that makes them difficult to replicate, ensuring the integrity of the product and protecting consumers from counterfeit goods. Moreover, overt features are effective in establishing trust, enhancing brand reputation, and enabling swift identification of counterfeit products influencing market growth. Also, the growing popularity of overt features offering visible assurance of product authenticity among actively seeking consumers is augmenting the market growth. Furthermore, regulatory bodies and brand owners are also advocating for the use of overt features to combat counterfeiting creating a positive market outlook.
Food and Beverage
Healthcare
Automotive
Consumer Electronics
Others
Healthcare sector holds the largest share in the market
A detailed breakup and analysis of the market based on the end use industry has also been provided in the report. This includes food and beverage, healthcare, automotive, consumer electronics, and others. According to the report, healthcare accounted for the largest market share.
The healthcare industry encompasses pharmaceuticals, medical devices, and healthcare products, all requiring stringent measures to prevent counterfeiting and ensure patient safety.
Counterfeit pharmaceuticals pose a significant threat to public health, as they may contain incorrect ingredients, incorrect dosage levels, or even harmful substances. To combat this issue, the healthcare industry has been actively adopting anti-counterfeit packaging solutions featuring solutions such as unique identification codes, tamper-evident seals, and track-and-trace technologies to ensure the authenticity and traceability of products throughout the supply chain contributing to the market growth. Moreover, the stringent regulations imposed by regulatory authorities, such as the food and drug administration (FDA) and the European medicines agency (EMA), further drive the demand for anti-counterfeit packaging in the healthcare sector. These regulations require pharmaceutical companies to implement serialization and track-and-trace systems to prevent the entry of counterfeit drugs into the market. Additionally, the growing awareness among consumers about the risks associated with counterfeit healthcare products led to an increasing preference for authentic and safe products. This, in turn, has prompted manufacturers to invest in anti-counterfeit packaging solutions to build trust and ensure product integrity propelling the market growth.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the majority of the market share.
North America has a robust regulatory framework and stringent laws regarding counterfeit products, which has led to increased adoption of anti-counterfeit packaging solutions by manufacturers. The presence of organizations such as the Food and Drug Administration (FDA) in the United States ensuring strict compliance and enforcement of anti-counterfeit measures is influencing the market growth. Moreover, various technologically advanced packaging industries in North America, known for their innovative packaging solutions including sophisticated anti-counterfeit technologies such as RFID tags, holograms, tamper-evident labels, and track-and-trace systems are providing a positive thrust to the market growth. These technologies provide enhanced security and authentication features, making it difficult for counterfeiters to replicate or tamper with products. Furthermore, the growing consumer awareness and demand for genuine and authentic products across North America is propelling market growth. Consumers are becoming more vigilant about the products they purchase and are willing to pay a premium for authentic and safe goods leading to increased adoption of anti-counterfeit packaging by brand owners to safeguard their products and protect their brand reputation.
At presents, key players in the market are implementing various strategies to strengthen their position and maintain a competitive edge. They are investing in research and development (R&D) activities to enhance their anti-counterfeit packaging solutions. Moreover, they are establishing strategic partnerships and collaborations with other industry stakeholders. This includes partnering with packaging technology providers, brand owners, government agencies, and industry associations. Besides this, they are aiming to offer numerous anti-counterfeit packaging solutions to cater to diverse industry needs. They expand their product portfolios to include various packaging formats, security features, and authentication technologies. This allows them to serve different sectors and address specific requirements effectively, strengthening their market presence.
3M Company
Alpvision SA
Applied DNA Sciences Inc.
Authentix Inc. (Blue Water Energy LLP)
Avery Dennison Corporation
CCL Industries Inc.
DuPont
Savi Technology Inc. (Lockheed Martin)
SICPA Holding SA
SML Group
Zebra Technologies
In July 2021, Authentix acquired Strategic IP Information Pte Ltd (SIPI), an online brand and content rights protection provider, expanding Authentix's portfolio of digital security technologies to comprise online anti-counterfeiting and content rights solutions and increasing the scope of offerings for brand protection clients.
In 2022, 3M Company has established the new 3M Verify platform to report potential counterfeit 3M products, building on the success of its anti-counterfeit efforts during the COVID-19 pandemic by expanding its counterfeit reporting process to include all products made by the company.
In February 2022, CCL Industries announced that it has now become members of the International Anticounterfeiting Coalition (IACC). Joining IACC brings CCL Design Authentication into the Global Brand Protection community, to offer expertise in the fight against counterfeit to brand owners, law enforcement and governments.