市場調查報告書
商品編碼
1541309
2024-2032 年智慧體育場市場報告(按組件、部署模型、應用程式和區域)Smart Stadium Market Report by Component, Deployment Model, Application, and Region 2024-2032 |
2023年全球智慧體育場館IMARC Group規模達89億美元。推動市場發展的因素有很多,包括對球迷體驗增強的日益關注、5G 技術等先進網路技術的引入、各種體育賽事的受歡迎以及對能源效率的日益關注。
主要市場促進因素:主要市場促進因素之一包括投資和合作夥伴關係。此外,人們越來越注重提高營運效率,這是一個促進成長的因素。
主要市場趨勢:對粉絲體驗增強的日益關注和先進網路技術的引入是市場的主要趨勢。
地理趨勢:根據報告,歐洲表現出明顯的主導地位,由於擁有完善的技術基礎設施,佔據了最大的市場佔有率。
競爭格局:智慧體育場產業的多家公司包括思科系統公司、GP智慧體育場、霍尼韋爾國際公司、華為技術有限公司、英特爾公司、國際商業機器公司、江森自控國際公司、NEC公司、恩智浦半導體公司、施耐德電機 SE、Tech Mahindra Limited(馬恆達集團)、Telefonaktiebolaget LM Ericsson 等。
挑戰與機會:高昂的初始投資以及資料安全和隱私問題是一些主要的市場挑戰。儘管如此,對智慧票務解決方案的需求不斷成長以及對資料分析和洞察力的日益關注代表了市場的關鍵機會。
日益關注增強粉絲體驗
擴增實境(AR)、虛擬實境(VR)和高清顯示器等技術為粉絲提供身臨其境的互動觀看體驗。先進的資料分析和人工智慧為球迷提供個人化服務,例如客製化通知、座位升級和客製化食品產品。 2023 年 3 月 23 日,Evolv Technology 宣布已被任命為 NFL 匹茲堡鋼人隊主場 Acrisure 體育場的官方球迷放映提供商。 Evolv 最先進的 Evolv Express(R) 安檢解決方案位於 Acrisure 體育場最繁忙的大門,可在許多球迷進入場館時對其進行安檢。 Acrisure 體育場也舉辦音樂會和其他活動。 Evolv Express 使用強大的感測器技術和人工智慧,以前所未有的數量和速度提供更安全、更準確的威脅偵測。粉絲們走過時並不總是停下來或打開袋子。 Evolv 的技術使安全官員能夠區分威脅和人們口袋和包包中攜帶的日常物品,從而減少排長隊,並允許客人直接進入體育場,而無需侵入性安全體驗。
先進網路技術介紹
物聯網(IoT)設備的整合和增強的連接性可以實現即時資料收集和分析,提高營運效率和球迷體驗,從而推動智慧體育場市場的成長。此外,在體育場館中部署 5G 網路可以實現更快、更可靠的連接,從而增強 AR 和 VR 等高科技解決方案的使用。 2024年5月10日,美的、AIS、中國聯通、華為聯合落地東南亞首個5G全連網工廠,樹立了該地區智慧製造新標準。此次合作標誌著 5G 時代的新里程碑,提高了複雜生產流程的效率、安全性和自動化。透過美的春武里工業園區5G網路全面覆蓋及5G+工業網際網路平台,各生產環節透過5G終端無縫連接,讓機器運轉更加快速。
能源效率問題日益嚴重
對能源效率的日益關注正在刺激對智慧體育場的需求。節能照明以及暖氣、通風和空調 (HVAC) 系統可降低營運成本並促進永續發展。此外,太陽能板等再生能源的整合有助於實現體育場館的永續發展目標。此外,主要公司正在與其他參與者合作,以提高體育場館的永續性。例如,2024 年 2 月 23 日,Orange Business 與思科合作共同創新了一項解決方案。位於法國南部馬賽的 Orange Velodrome 體育場可容納 67,000 人,是 Orange 的重要技術測試平台。除了提供公共Wi-Fi網路外,該體育場還用作5G服務和應用的現場實驗平台。它現在是檢查能源效率的重要場所。該公司希望增強體育場的永續性並減少碳足跡。
IMARC Group提供了每個細分市場的主要趨勢分析,以及 2024-2032 年全球、區域和國家層面的預測。我們的報告根據組件、部署模型和應用程式對市場進行了分類。
軟體
服務
軟體佔大部分市場佔有率
該報告根據組成部分提供了詳細的市場細分和分析。這包括軟體和服務。根據該報告,軟體佔據了最大的部分。
軟體解決方案分析粉絲行為並幫助個人化服務和行銷策略,從而提高粉絲滿意度和收入。此外,整合社交媒體平台的軟體解決方案使球迷能夠分享他們的經驗並參與球隊和活動。除此之外,資料分析軟體還可以幫助體育場營運商監控和最佳化營運,從人群管理到特許銷售,確保高效管理。此外,軟體驅動的人工智慧監控系統透過監控人群行為、偵測異常情況和預防潛在威脅來增強安全性。
本地
基於雲端
本地部署佔產業最大佔有率
報告還提供了基於部署模型的詳細市場細分和分析。這包括本地和基於雲端的。報告顯示,本地部署佔據了最大的市場佔有率。
本地解決方案使體育場營運商能夠完全控制其資料,確保更高層級的安全性和隱私性。它們允許進行廣泛的客製化,以滿足各個體育場館的特定需求和要求,從而實現量身定做的解決方案。透過本地部署,資料保留在體育場的基礎設施內,從而降低了洩漏風險並確保遵守資料保護法規。此外,本地解決方案可以幫助體育場營運商遵守當地和國際法規,因為他們可以更好地控制資料儲存和處理。
數位內容管理
數位看板
影音管理
其他
體育場館及公安
視訊監控
網路安全
緊急和災害管理
實體安全資訊管理
安全掃描、影像和金屬檢測
其他
建築自動化管理
停車管理系統
能源管理系統
設施管理系統
活動管理
活動行銷與管理
票務管理
勞動力管理
人群管理
網管
其他
建築自動化管理代表領先的細分市場
該報告根據應用程式提供了詳細的市場細分和分析。這包括數位內容管理(數位看板、音訊和視訊管理等)、體育場館和公共安全(視訊監控、網路安全、緊急和災難管理、實體安全資訊管理、安全掃描、成像和金屬檢測等)、建築自動化管理(停車管理系統、能源管理系統和設施管理系統)、活動管理(活動行銷和管理、票務管理和勞動力管理)、人群管理、網路管理等。根據該報告,建築自動化管理代表了最大的部分。
建築自動化管理系統提供了一個集中平台來控制照明、暖通空調和能源管理等各種體育場館營運,從而實現精簡高效的營運。自動執行照明調節、溫度控制和能源分配等日常任務可減少人工干預和營運成本。智慧建築管理系統透過根據即時佔用情況和天氣狀況調整照明、暖氣和冷氣來最佳化能源使用,從而顯著節省能源。這些系統透過減少碳足跡並確保遵守環境法規,幫助體育場實現永續發展目標。
北美洲
美國
加拿大
亞太
中國
日本
印度
韓國
澳洲
印尼
其他
歐洲
德國
法國
英國
義大利
西班牙
俄羅斯
其他
拉丁美洲
巴西
墨西哥
其他
中東和非洲
歐洲市場領先,佔據最大的智慧體育場市場佔有率
該報告還對所有主要區域市場進行了全面分析,其中包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告稱,歐洲是智慧體育場最大的區域市場。
歐洲擁有完善的技術基礎設施,有利於先進智慧體育場解決方案的實施。該地區高水準的創新和研發 (R&D) 投資有助於體育場館採用尖端技術。此外,體育俱樂部、科技公司和管理機構之間的合作促進了創新智慧體育場解決方案的發展。 2023 年 8 月 15 日,位於都柏林 Lansdowne 路的新 Aviva 體育場由工程師 Kentz Ireland Ltd 代表愛爾蘭橄欖球聯盟和愛爾蘭足球協會開發。它可容納 50,000 名觀眾,他們可以享受安全可靠的體驗,並將干擾和不便降至最低。江森自控被選為場館提供解決方案,將消防和生活系統與閉路電視、門禁控制和入侵警報整合在一起,並透過體育場的資訊技術 (IT) 基礎設施進行連接。
市場研究報告也對市場競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。智慧體育場產業的一些主要市場參與者包括思科系統公司、GP智慧體育場、霍尼韋爾國際公司、華為技術有限公司、英特爾公司、國際商業機器公司、江森自控國際、NEC公司、恩智浦半導體NV、施耐德電機SE、Tech Mahindra Limited(馬恆達集團)和Telefonaktiebolaget LM Ericsson。
(請注意,這只是關鍵參與者的部分列表,報告中提供了完整列表。)
市場上的主要參與者正在開發和增強其技術,以改善粉絲體驗和營運效率。他們正在與各個體育場館和體育組織合作,部署先進的解決方案並提供即時資料分析。例如,2023 年 9 月 12 日,JIG-SAW 和 Climatec, LLC。合作使用 JIG-SAW 物聯網技術將聖地牙哥教士隊的主場 Petco Park 改造成一個互聯的智慧場館。透過此次合作,JIG-SAW 和 Climatec 將實現體育場的完全可見性和控制,使 Petco Park 成為球迷和教士隊的終極體育體驗。
2023 年 2 月 15 日:富士通和 EintrachtTech GmbH 的數位中心「Arena of IoT」合作,作為聯合計畫的一部分,提高德意志銀行公園體育場管理的永續性。該數位中心開發了歐洲體育界最雄心勃勃的物聯網生態系統。 Mainova AG 的現有感測器解決方案已經評估了體育場訓練場和綠地情況下的資料,並透過遠端廣域網路 (LoRaWAN) 閘道器傳輸數據。
The global smart stadium market size reached US$ 8.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 43.2 Billion by 2032, exhibiting a growth rate (CAGR) of 18.7% during 2024-2032. There are various factors that are driving the market, which include rising focus on fan experience enhancement, introduction of advanced network technologies such as (5G) technology, popularity of various sports events, and increasing energy-efficiency concerns.
Major Market Drivers: One of the key market drivers includes investments and partnerships. Moreover, there is an increase in the focus on enhancing operational efficiency, which is acting as a growth-inducing factor.
Key Market Trends: The rising focus on fan experience enhancement and the introduction of advanced network technologies are the main trends in the market.
Geographical Trends: As per the report, Europe exhibits a clear dominance, accounting for the biggest market share due to the presence of well-established technological infrastructure.
Competitive Landscape: Various companies in the smart stadium industry are Cisco Systems Inc., GP Smart Stadium, Honeywell International Inc., Huawei Technologies Co. Ltd., Intel Corporation, International Business Machines Corporation, Johnson Controls International, NEC Corporation, NXP Semiconductors N.V., Schneider Electric SE, Tech Mahindra Limited (Mahindra Group), Telefonaktiebolaget LM Ericsson., among many others.
Challenges and Opportunities: High initial investment and data security and privacy concerns are some major market challenges. Nonetheless, the increasing need for smart ticketing solutions and the rising focus on data analytics and insights represent key opportunities in the market.
Rising Focus on Fan Experience Enhancement
Technologies like augmented reality (AR), virtual reality (VR), and high-definition displays provide fans with immersive and interactive viewing experiences. Advanced data analytics and AI enable personalized services for fans such as tailored notifications, seat upgrades, and customized food product offerings. On 23 March 2023 , Evolv Technology announced that it has been named the Official Fan Screening Provider of Acrisure Stadium, home of the NFL's Pittsburgh Steelers. Evolv's state-of-the-art Evolv Express(R) screening solution is located at Acrisure Stadium's busiest gates, screening many fans as they enter the venue. Acrisure Stadium hosts concerts and other events as well. Evolv Express uses powerful sensor technology with AI to provide safer and more accurate threat detection at unprecedented volume and speed. Fans walk through without always stopping or having to open bags. Evolv's technology allows security officials to differentiate between threats and the everyday items people carry in their pockets and bags, which reduces long lines and allows guests to make their way directly into the stadium without invasive security experiences.
Introduction of Advanced Network Technologies
The integration of the Internet of Things (IoT) devices and enhanced connectivity allows for real time data collection and analysis, improving operational efficiency and fan experience, which is impelling the smart stadium market growth. Moreover, the deployment of 5G networks in stadiums enables faster and more reliable connectivity, enhancing the use of high-tech solutions like AR and VR. On 10 May 2024 , Midea, AIS, China Unicom, and Huawei jointly implemented the first 5G fully connected factory in Southeast Asia, setting a new standard for smart manufacturing in the region. This collaboration marks a new milestone in the 5G era, enhancing efficiency, safety, and automation in complex production processes. Harnessing the comprehensive 5G network coverage of the Midea Industrial Park in Chonburi and a 5G+ industrial Internet platform, each production phase is seamlessly connected through 5G terminals to enable faster machine operation.
Increasing Energy-Efficiency Concerns
The rising focus on energy-efficiency is catalyzing the demand for smart stadiums. Energy-efficient lighting and heating, ventilation, and air conditioning (HVAC) systems reduce operational costs and promote sustainability. In addition, the integration of renewable energy sources such as solar panels, contributes to the sustainability goals of stadiums. Furthermore, key companies are partnering with other players to improve the sustainability of their stadiums. For example, on 23 February 2024 , Orange Business co-innovated a solution in partnership with Cisco. The 67,000 capacity Orange Velodrome stadium, located in Marseille, in the south of France, is an important technology testbed for Orange. As well as providing a public Wi-Fi network, the stadium is also used as a live experimentation platform for 5G services and applications. It is now serving as a key venue to examine energy efficiency. The company is looking to enhance sustainability in the stadium and reduce its carbon footprint.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, deployment model, and application.
Software
Services
Software accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the component. This includes software and services. According to the report, software represented the largest segment.
Software solutions analyze fan behavior and help in personalizing services and marketing strategies, thereby increasing fan satisfaction and revenue. Moreover, software solutions that integrate social media platforms enable fans to share their experiences and engage with teams and events. Besides this, data analytics software helps stadium operators monitor and optimize operations, ranging from crowd management to concession sales, ensuring efficient management. Furthermore, software-driven AI surveillance systems enhance security by monitoring crowd behavior, detecting anomalies, and preventing potential threats.
On-premises
Cloud-based
On-premises hold the largest share of the industry
A detailed breakup and analysis of the market based on the deployment model have also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises accounted for the largest market share.
On-premises solutions provide stadium operators with full control over their data, ensuring higher levels of security and privacy. They allow for extensive customization to meet the specific needs and requirements of individual stadiums, enabling tailored solutions. With on-premises deployment, data remains within the stadium's infrastructure, reducing the risk of breaches and ensuring compliance with data protection regulations. Furthermore, on-premises solutions help stadium operators comply with local and international regulations, as they have greater control over data storage and processing.
Digital Content Management
Digital Signage
Audio and Video Management
Others
Stadium and Public Security
Video Surveillance
Cybersecurity
Emergency and Disaster Management
Physical Security Information Management
Security Scanning, Imaging and Metal Detection
Others
Building Automation Management
Parking Management Systems
Energy Management Systems
Facility Management Systems
Event Management
Event Marketing and Management
Ticketing Management
Workforce Management
Crowd Management
Network Management
Others
Building automation management represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the application. This includes digital content management (digital signage, audio and video management, and others), stadium and public security (video surveillance, cybersecurity, emergency and disaster management, physical security information management, security scanning, imaging and metal detection, and others), building automation management (parking management systems, energy management systems, and facility management systems), event management (event marketing and management, ticketing management, and workforce management), crowd management, network management, and others. According to the report, building automation management represented the largest segment.
Building automation management systems provide a centralized platform to control various stadium operations such as lighting, HVAC, and energy management, leading to streamlined and efficient operations. Automating routine tasks like lighting adjustments, temperature control, and energy distribution reduces manual intervention and operational costs. Smart building management systems optimize energy usage by adjusting lighting, heating, and cooling based on real time occupancy and weather conditions, leading to significant energy savings. These systems help stadiums achieve sustainability goals by reducing their carbon footprint and ensuring compliance with environmental regulations.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Europe leads the market, accounting for the largest smart stadium market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe represents the largest regional market for smart stadium.
Europe has a well-established technological infrastructure, which facilitates the implementation of advanced smart stadium solutions. High levels of innovation and investment in research and development (R&D) efforts in the region contribute to the adoption of cutting-edge technologies in stadiums. Moreover, collaborations between sports clubs, technology companies, and governing authorities foster the development of innovative smart stadium solutions. On 15 August 2023, the new Aviva Stadium at Lansdowne Road, Dublin, was developed by engineers Kentz Ireland Ltd on behalf of the Irish Rugby Football Union and the Football Association of Ireland. It has a capacity for 50,000 spectators who can enjoy a safe and secure experience with minimum intrusion and inconvenience. Johnson Controls was selected to provide a solution for the venue that integrates fire and life systems with CCTV, access control, and intruder alarms, linked by the stadium's information technology (IT) infrastructure.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the smart stadium industry include Cisco Systems Inc., GP Smart Stadium, Honeywell International Inc., Huawei Technologies Co. Ltd., Intel Corporation, International Business Machines Corporation, Johnson Controls International, NEC Corporation, NXP Semiconductors N.V., Schneider Electric SE, Tech Mahindra Limited (Mahindra Group), and Telefonaktiebolaget LM Ericsson.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Key players in the market are developing and enhancing their technologies to improve fan experience and operational efficiency. They are collaborating with various stadiums and sports organizations to deploy their advanced solutions and provide real time data analytics. For instance, on 12 September 2023, JIG-SAW and Climatec, LLC. partnered to transform Petco Park, home of the San Diego Padres, into a connected and intelligent venue using JIG-SAW IoT technology. Through this collaboration, JIG-SAW and Climatec will enable complete visibility and control of the stadium to make Petco Park the definitive sports experience for fans and the Padres.
15 February 2023: Fujitsu and EintrachtTech GmbH's digital center "Arena of IoT" partnered to increase sustainability in stadium management at Deutsche Bank Park as part of a joint project. The digital center develops the most ambitious IoT ecosystem in European sports. An existing sensor solution from Mainova AG already evaluates data at the stadium on the condition of training pitches and green areas, transmitting it via a long-range wide area network (LoRaWAN) gateway.