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1626621

全球智慧體育場市場規模：依組件、部署模式、應用、區域覆蓋範圍和預測

Global Smart Stadium Market Size By Component, By Deployment Mode, By Application, By Geographic Scope And Forecast

出版日期: 2024年10月13日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

智慧體育場市場規模及預測

智慧體育場市場規模預計在2024年達到 119.4億美元，在2031年達到 559億美元，2024年至2031年的年複合成長率為 21.29%。

智慧體育場結合創新技術，為球迷提供獨特、客製化的體驗。體育場館中使用科技正變得越來越普遍，因為它有助於改善整體觀眾體驗、增加參與度並最佳化營運。

這些體育場利用物聯網設備、巨量資料和高級分析技術來增強體育場體驗的各個方面。

對於愛好者來說，這包括流暢的售票系統、易於導航的行動應用、客製化的內容傳遞和即時比賽更新。

智慧體育場通常提供高速 Wi-Fi，讓球迷可以輕鬆地在社交媒體上分享他們的體驗並以創新的方式參與比賽。

智慧體育場優先考慮永續性和能源效率，實施智慧照明、氣候控制系統和再生能源，以最大限度地減少對環境的影響。

也利用配備人工智慧監控、臉部辨識和人群控制技術的最先進的安全系統來維護安全的環境。

這些體育場館配備了收集和分析大量資料的能力，以增強營運能力。

這包括管理觀眾流量、最佳化特許經營位置和預測維護要求等任務。

因此，這些球場不僅為球迷帶來了歡樂，也為營運商帶來了經濟效益。

智慧體育場的全球市場動態

影響全球智慧體育場市場的關鍵市場動態是：

主要市場驅動因子

資料驅動決策和即時分析的興起：體育場營運商日益利用即時分析來改善整體體育場管理並增強巨量資料時代的決策能力。透過收集和分析來自各種來源的資料，包括門票銷售、特許經營、觀眾流動和社交媒體，體育場可以改善球迷體驗、最佳化營運並客製化行銷策略。即時分析使體育場能夠進行動態調整，例如最佳化人員配置、管理人群流量和改善安全措施。

投資現代化和數位化體育場基礎設施：投資現代化和數位化體育場基礎設施正變得越來越流行，成為保持競爭優勢和為球迷提供創新體驗的一種方式。這包括實施數位票務系統、高速 Wi-Fi、智慧座位和非接觸式支付系統等先進技術。

透過實施最先進的監控系統來提高安全性：安全性和保障性在體育場館運作中變得越來越重要。智慧體育場將部署先進的監控系統，利用預測分析、人工智慧攝影機和臉部辨識等技術來改善安全協議。這些系統可以即時識別潛在危險，監控人群行為並對緊急情況做出快速反應。

5G 網路迅速擴張：5G 網路的推出改變智慧體育場市場，5G 網路提供更快、更可靠的連接。體育場將能夠容納大量透過 5G 技術連接的設備，實現無延遲的即時串流、高清視訊和擴增實境體驗。例如，2024年5月10日，東南亞首個5G全互聯工廠由Midea、AIS、China Unicom、Huawei聯合進行，為該地區智慧製造樹立了新標準。

主要問題

前期投資高：向智慧體育場的轉變需要在安全系統、連接解決方案和感測器等技術基礎設施上進行大量的前期投資。對許多組織，尤其是財務不穩定的組織來說，這種財務障礙是市場成長的重大障礙。

對資料隱私和安全的擔憂日益加劇：智慧體育場將收集大量觀眾的個人資料，引發對資料隱私和安全的擔憂。防止未經授權的入侵和存取的資料安全是一個主要問題，需要實施強有力的網路安全措施並阻礙市場採用。

主要趨勢

更重視提升球迷體驗：AR（擴增實境）、VR（虛擬實境）和高清顯示器等技術為觀眾提供了身臨其境、互動的觀看體驗。先進的資料分析和人工智慧將為支持者提供個人化服務，包括座位升級、客製化通知和客製化食品供應。

先進網路技術簡介：由於物聯網（IoT）設備的整合以及實現即時資料儲存和分析的連接能力的增強，智慧體育場市場蓬勃發展。結果是提高了營運效率和整體粉絲體驗。

對能源效率的關注日益增加：對能源效率的關注度不斷提高，推動了對智慧體育場館的需求。安裝節能的暖通空調和照明系統可降低營運成本並促進永續發展。此外，主要組織與其他利益相關者合作，以提高體育場的可持續性。

Rising Data-Driven Decision-Making and Real-Time Analytics: Stadium operators are progressively utilizing real-time analytics to improve overall stadium management and enhance decision-making in the era of big data. Stadiums can enhance the fan experience, optimize operations, and customize marketing strategies by accumulating and analyzing data from a variety of sources, including ticket sales, concession stands, crowd movement, and social media. Real-time analytics allow stadiums to make on-the-fly adjustments, such as optimizing personnel, managing crowd flow, or improving security measures.

Investments in the Modernization and Digitization of Stadium Infrastructure: Investing in the modernization and digitalization of stadium infrastructures is becoming increasingly popular as a means of maintaining a competitive advantage and providing fans with innovative experiences. This encompasses the implementation of sophisticated technologies such as digital ticketing systems, high-speed Wi-Fi, smart seating, and contactless payment systems.

Increasing Safety and Security by Implementing State-of-the-Art Surveillance Systems: Security and safety have become increasingly important in stadium operations, particularly in response to the growing apprehensions regarding large-scale events. Smart stadiums are implementing sophisticated surveillance systems that capitalize on technologies such as predictive analytics, AI-powered cameras, and facial recognition to improve security protocols. These systems can identify potential hazards in real time, monitoring crowd behavior, and promptly responding to emergencies.

Rapidly Expanding 5G Network: The smart stadium market is being transformed by the deployment of 5G networks, which offer more reliable and quicker connectivity. Stadiums can accommodate an extensive array of connected devices with 5G technology, which facilitates real-time streaming, high-definition video, and augmented reality experiences without latency delays. For instance, on 10 May 2024, the first 5G entirely connected factory in Southeast Asia was jointly implemented by Midea, AIS, China Unicom, and Huawei, thereby establishing a new standard for smart manufacturing in the region.

Key Challenges:

High Initial Investment: The transition to a smart stadium requires a substantial initial investment in technology infrastructure, including security systems, connection solutions, and sensors. This financial barrier is a significant impediment to market growth for numerous organizations, particularly those that are lesser or less financially stable.

Rising Data Privacy and Security Concerns: The collection of vast quantities of personal data from attendees by smart stadiums has raised concerns about data privacy and security. The security of this data against intrusions and unauthorized access is a significant concern, necessitating the implementation of robust cybersecurity measures and impeding market adoption.

Key Trends

Increasing Attention to the Improvement of the Fan Experience: Immersive and interactive viewing experiences are offered to viewers by technologies such as augmented reality (AR), virtual reality (VR), and high-definition displays. Personalized services for supporters, including seat upgrades, tailored notifications, and customized food product offerings, are made possible by advanced data analytics and AI.

Introduction of Advanced Network Technologies: The smart stadium market is experiencing growth due to the integration of Internet of Things (IoT) devices and improved connectivity, which enables the accumulation and analysis of real-time data. This has resulted in an improvement in operational efficiency and the overall fan experience.

Increasing Energy Efficiency Concerns: The demand for smart stadiums is being fueled by the increasing emphasis on energy efficiency. Operational expenses are diminished and sustainability is encouraged through the implementation of energy-efficient HVAC and lighting systems. Additionally, significant organizations are collaborating with other stakeholders to enhance the sustainability of their stadiums.

Global Smart Stadium Market Regional Analysis

Here is a more detailed regional analysis of the global smart stadium market:

Europe

The Europe region captured a sophisticated revenue share of global smart stadium market in 2023

The growth is attributable to the increasing demand for a more immersive viewing experience and the growing integration of social media with stadium technologies.

The stadium proprietors are being compelled to implement intelligent solutions to comply with stringent regulations that guarantee public safety during sporting events.

For instance, in March 2022, Real Madrid entered a multiyear partnership with Cisco Systems, Inc. This partnership will result in the installation of the Santiago Bernabeu Stadium's largest Wi-Fi 6 stadium network, which will render it one of the most technologically advanced sporting venues.

Asia-Pacific

Asia Pacific to grow at a robust CAGR during the forecast period.

The ongoing digitalization of sports, the increasing penetration of smart technologies to host major tournaments by a variety of sports organizations, and the emergence of professional competitions in the region are all contributing to the development of the market.

Numerous nations, including China, India, Singapore, Australia, and Japan, are expressing a preference for the renovation of existing stadiums and the construction of new ones.

Global Smart Stadium Market: Segmentation Analysis

The Global Smart Stadium Market is segmented based on Component, Deployment Type, Applications, And Geography.

Smart Stadium Market, By Component

Software
Services

Based on Component, the Global Smart Stadium Market is bifurcated into Software and Services. In 2023, the software segment holds a revenue share the global smart stadium market. All stadium proprietors and spectators would derive substantial advantages from digital transformation. The smart stadium concept has the potential to incorporate a variety of technologies, including the management of parking spaces, the upgrading of seats, the management of tickets, and the management of crowds. Additionally, it encompasses a variety of features, such as food ordering, closet restroom queues, social media updates, emergency and incident response management, Wi-Fi networks, merchandise purchasing, smart lighting, and integrated security systems.

Smart Stadium Market, By Deployment Type

On-Premises
Cloud-Based

Based on Deployment Type, the Global Smart Stadium Market is bifurcated into On-Premises and Cloud-Based. In 2023, the on-premises segment holds a significant revenue share of global smart stadium market. Smart Stadiums are outfitted with a multitude of cameras, sensors, and digital signs that are connected to servers and wireless and wireline networks. It aids in the provision of real-time data to security personnel who are responsible for monitoring the activities of the gathering.

Smart Stadium Market, By Application

Digital Content Management
Stadium and Public Security
Building Automation Management
Event Management
Crowd Management
Network Management
Others

Based on Application, the market is segmented into Digital Content Management, Stadium & Public Security, Building Automation Management, Event Management, Crowd Management, Network Management, and Others. The stadium and public security segment is anticipated to experience the highest compound annual growth rate (CAGR) in the smart stadium market due to the growing concern for the safety and security of attendees, personnel, and assets at large-scale sporting and entertainment events. Stadiums are investing significantly in advanced surveillance systems, access control technology, biometric verification, and incident response solutions in response to the increasing number of attendees and the growing complexity of security risks. These technologies not only facilitate the efficient administration of emergencies but also prevent unauthorized access and potential threats, thereby enhancing the overall safety of the stadium environment.

Smart Stadium Market, By Geography

Europe
Asia Pacific
North America
Rest of the world

Based on Geography, the Global Smart Stadium Market is classified into Europe, Asia Pacific, North America, and the Rest of the world. The Europe region captured a sophisticated revenue share of global smart stadium market in 2023 because of the increasing demand for a more immersive viewing experience and the growing integration of social media with stadium technologies. The stadium proprietors are being compelled to implement intelligent solutions to comply with stringent regulations that guarantee public safety during sporting events. For instance, in March 2022, Real Madrid entered a multiyear partnership with Cisco Systems, Inc. This partnership will result in the installation of the Santiago Bernabeu Stadium's largest Wi-Fi 6 stadium network, which will render it one of the most technologically advanced sporting venues.

Key Players

The "Global Smart Stadium Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are IBM, Cisco Systems, Intel, Huawei, Johnson Controls, NEC Corporation, Schneider Electric, Tech Mahindra, Ericsson, NTT Communications, Siemens, Honeywell, Verizon, AT&T, Vodafone, T-Mobile, Telefonica and VIX Technology.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Smart Stadium Market Key Developments

In September 2023, JIG-SAW partnered with Climatec to implement Smart Stadium technology for the San Diego Padres in Major League Baseball (MLB). Climatec will be instrumental in providing support for JIG-SAW's IoT technology during the design, deployment, and service phases.
In February 2023, Fujitsu and Eintracht formed a partnership to develop sustainable stadium management solutions that integrated technologies such as IoT-based sensors, AI implementation, and efficient queue management.
In January 2023, Schneider Electric acquired AVEVA, a consulting firm that specializes in information technology. The comprehensive digital transformation of clients' operations is facilitated by the collaboration between these two companies.

1 INTRODUCTION OF GLOBAL SMART STADIUM MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL SMART STADIUM MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL SMART STADIUM MARKET, BY COMPONENT

5.1 Overview
5.2 Software
5.3 Services

6 GLOBAL SMART STADIUM MARKET, BY APPLICATION

6.1 Overview
6.2 Digital Content Management
6.3 Stadium and Public Security
6.4 Building Automation Management
6.5 Event Management
6.6 Crowd Management
6.7 Network Management
6.8 Others

7 GLOBAL SMART STADIUM MARKET, BY DEPLOYMENT TYPE

7.1 Overview
7.2 On-Premises
7.3 Cloud-Based

8 GLOBAL SMART STADIUM MARKET, BY GEOGRAPHY

8.1 Overview
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 U.K.
- 8.3.3 France
- 8.3.4 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 Rest of Asia Pacific
8.5 Rest of the World
- 8.5.1 Latin America
- 8.5.2 Middle East and Africa

9 GLOBAL SMART STADIUM MARKET COMPETITIVE LANDSCAPE

9.1 Overview
9.2 Company Market Ranking
9.3 Key Development Strategies

10 COMPANY PROFILES

10.1 IBM
- 10.1.1 Overview
- 10.1.2 Financial Performance
- 10.1.3 Product Outlook
- 10.1.4 Key Developments
10.2 Cisco Systems
- 10.2.1 Overview
- 10.2.2 Financial Performance
- 10.2.3 Product Outlook
- 10.2.4 Key Developments
10.3 Huawei
- 10.3.1 Overview
- 10.3.2 Financial Performance
- 10.3.3 Product Outlook
- 10.3.4 Key Developments
10.4 Johnson Controls
- 10.4.1 Overview
- 10.4.2 Financial Performance
- 10.4.3 Product Outlook
- 10.4.4 Key Developments
10.5 NEC Corporation
- 10.5.1 Overview
- 10.5.2 Financial Performance
- 10.5.3 Product Outlook
- 10.5.4 Key Developments
10.6 T-Mobile
- 10.6.1 Overview
- 10.6.2 Financial Performance
- 10.6.3 Product Outlook
- 10.6.4 Key Developments
10.7 Intel
- 10.7.1 Overview
- 10.7.2 Financial Performance
- 10.7.3 Product Outlook
- 10.7.4 Key Developments
10.8 Ericsson
- 10.8.1 Overview
- 10.8.2 Financial Performance
- 10.8.3 Product Outlook
- 10.8.4 Key Developments
10.9 NTT Communications
- 10.9.1 Overview
- 10.9.2 Financial Performance
- 10.9.3 Product Outlook
- 10.9.4 Key Developments
10.10 Siemens
- 10.10.1 Overview
- 10.10.2 Financial Performance
- 10.10.3 Product Outlook
- 10.10.4 Key Developments