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1541452

2024-2032 年按類型、組件、位置、應用和區域分類的眼動追蹤市場報告

Eye Tracking Market Report by Type, Component, Location, Application, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 146 Pages | 商品交期: 2-3個工作天內

價格

IMARC Group年，全球眼動追蹤市場規模達到 11.271 億美元。眼動追蹤技術與虛擬實境（VR）和擴增實境（AR）平台的整合、醫療保健領域產品利用率的提高以及研發活動投資的增加推動了市場的發展。

眼動追蹤市場分析：

主要市場促進因素：穿戴式科技的進步、輔助通訊設備需求的增加、消費性電子產品、醫療保健應用的使用不斷增加以及人機互動的增強推動了眼動追蹤市場。此外，眼動追蹤在市場研究和廣告分析中的日益普及正在推動市場擴張。

主要市場趨勢：眼動追蹤與虛擬實境(VR) 和擴增實境(AR) 應用的整合是眼動追蹤需求不斷升級的一個重要因素，同時開發了更準確、更經濟的眼動追蹤解決方案以供更廣泛的採用。眼動追蹤技術在使用者體驗研究和認知工作量評估中的使用越來越多也值得注意。

地理趨勢：北美是最大的市場，因為其先進的技術基礎設施、大量的研發投資、各行業的高採用率以及主要市場參與者的強大影響力。該地區強勁的醫療保健和汽車行業進一步鞏固了其市場主導地位。

競爭格局：一些主要的眼動追蹤公司包括 Ergoneers GmbH、Eyegaze Inc.、EyeTech Digital Systems Inc.、EyeTracking Inc.、Gazepoint Research Inc.、iMotions A/S、Mirametrix Inc.、Seeing Machines、Smart Eye AB、SR Research Ltd 和Tobii AB 等。

挑戰與機會：挑戰包括高成本和隱私問題，而機會則在於擴大遊戲、汽車、醫療診斷和教育領域的應用，推動創新和市場成長。技術提供者和最終用戶之間不斷成長的夥伴關係和協作也創造了新的市場機會。

眼動追蹤市場趨勢：

與虛擬和擴增實境整合

眼動追蹤技術擴大與虛擬實境 (VR) 和擴增實境 (AR) 平台整合，以增強用戶體驗和互動。這種整合可以在遊戲、培訓和模擬應用程式中提供更身臨其境和響應更快的環境。例如，眼動追蹤支援 VR 中的注視點渲染，將處理能力集中在使用者的直接視線上，從而顯著提高圖形效能並減少延遲。根據國際數據公司 (IDC) 的報告，到 2023 年，全球 AR/VR 支出預計將達到 1,600 億美元，這表明這些平台內的眼動追蹤技術擁有龐大的市場。這一成長是由於 VR/AR 在外科手術培訓的醫療保健、虛擬試穿的零售以及互動式學習體驗的教育等領域的廣泛使用所推動的。

醫療保健應用的進步

眼動追蹤技術在醫療保健領域的診斷和治療應用中越來越受歡迎。它用於評估神經系統狀況、追蹤認知發展以及幫助腦損傷患者康復。例如，眼球追蹤可以透過分析眼球運動模式來幫助檢測阿茲海默症的早期跡象。美國國立衛生研究院 (NIH) 強調，眼動追蹤已成為了解自閉症譜系障礙 (ASD) 患者視覺注意力和認知功能的重要工具。該技術使醫療保健提供者能夠提供更個人化的治療計劃並改善患者的治療結果。隨著全球神經系統疾病盛行率的增加，醫療保健領域對眼動追蹤解決方案的需求預計將會上升，這為該領域的創新和發展提供了重大機會。

消費性電子產品領域的擴張

消費性電子市場正在見證眼球追蹤技術的應用激增，特別是在智慧型手機、平板電腦和筆記型電腦等設備中。眼動追蹤透過實現免持控制、改善殘障人士的可訪問性以及提供新的內容消費方式來增強用戶互動。例如，基於凝視的滾動和眼控導航等功能正變得越來越普遍。此外，國家電信和資訊管理局報告稱，行動寬頻的使用對於未來至關重要，全球行動裝置的使用量將大幅增加。人們對智慧家庭設備和穿戴式裝置日益成長的興趣進一步推動了這一趨勢，其中眼動追蹤在創建更直覺和方便用戶使用的介面方面可以發揮至關重要的作用。隨著消費者對更智慧、反應速度更快的設備的需求不斷成長，眼動追蹤市場前景良好，這表明眼動追蹤技術將成為下一代消費性電子產品的標準功能。

眼動追蹤市場區隔：

IMARC Group提供了每個細分市場的主要趨勢分析，以及 2024-2032 年全球、區域和國家層面的預測。我們的報告根據類型、組件、位置和應用對市場進行了分類。

按類型分類：

眼附著追蹤

光學追蹤

眼電圖

光學追蹤佔據大部分市場佔有率

該報告根據類型提供了詳細的市場細分和分析。這包括眼附著追蹤、光學追蹤和眼電描記術。根據該報告，光學追蹤佔據了最大的細分市場。

光學追蹤因其高精度且在各種設備中廣泛應用，增強了用戶體驗和可訪問性，成為眼動追蹤市場中最大的細分市場。該技術對於免持控制和互動特別有效。根據 World Metrics 的數據，2013 年全球各種智慧型手機用戶超過 16 億，並且還在持續成長，這表明消費性電子產品中先進眼動追蹤功能的市場正在不斷成長。這些眼球追蹤市場動態進一步推動了光學追蹤技術在智慧型設備中的採用，並促進了該行業的成長。

按組件分類：

硬體

軟體

硬體佔據產業最大佔有率

報告還提供了基於組成部分的詳細市場細分和分析。這包括硬體和軟體。報告顯示，硬體佔據了最大的市場佔有率。

由於專用相機、感測器和處理器在準確捕捉和分析眼球運動方面發揮重要作用，硬體是眼球追蹤市場中最大的組成部分。這些組件擴大整合到消費性電子產品中，推動了該領域的成長。據ResearchGate稱，2020年全球智慧型手機保有量預計為56.45億部，發展中國家的智慧型手機保有量持續增加，這意味著智慧型手機的使用量顯著增加，凸顯了對支援眼動追蹤等先進功能的複雜硬體的需求不斷成長。這一趨勢強調了硬體在增強眼動追蹤系統功能和效能方面的至關重要性。

按地點分類：

偏僻的

移動的

遠端代表領先的細分市場

該報告根據地點提供了詳細的市場細分和分析。這包括遠程和移動。根據該報告，遠端代表了最大的部分。

在可用性測試、市場研究和虛擬實境方面的廣泛應用的推動下，遠端細分市場是眼動追蹤市場中最大的部分，佔 2021 年眼動追蹤市場收入的 62% 以上。美國政府強調廣泛使用遠端眼動追蹤進行遠端通訊和協作，這在冠狀病毒 (COVID-19) 大流行期間變得越來越重要。該技術無需實體附件即可提供對用戶行為的詳細洞察，使其成為醫療保健、零售和消費性電子等各個領域的理想選擇。這種廣泛的採用凸顯了該領域的主導地位並預計將持續成長。

按應用分類：

衛生保健

零售

研究

汽車

消費性電子產品

其他

醫療保健在市場上表現出明顯的主導地位

報告還提供了基於應用程式的詳細市場細分和分析。這包括醫療保健、零售、研究、汽車、消費性電子產品等。報告顯示，醫療保健佔據了最大的市場佔有率。

根據眼動追蹤市場研究報告，醫療保健是最大的細分市場，因其在診斷和治療神經和精神疾病方面的廣泛應用而受到推動。 2021年，醫療保健佔超過25%的市場。眼動追蹤技術有助於研究和治療自閉症、注意力不足過動症和阿茲海默症等疾病，為患者行為和認知功能提供重要見解。美國國立衛生研究院 (NIH) 表示，眼動追蹤在醫學研究和遠距醫療中的日益融合進一步支持了其成長。該技術能夠提供非侵入性、精確的診斷並增強患者護理，凸顯了其在眼動追蹤市場的領先地位。

按地區分類：

北美洲

美國

加拿大

亞太

中國

日本

印度

韓國

澳洲

印尼

其他

歐洲

德國

法國

英國

義大利

西班牙

俄羅斯

其他

拉丁美洲

巴西

墨西哥

其他

中東和非洲

北美市場領先，佔據最大的眼動追蹤市場佔有率

該報告還對所有主要區域市場進行了全面分析，其中包括北美（美國和加拿大）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告稱，北美是眼球追蹤最大的區域市場。

根據眼動追蹤市場洞察，北美是眼動追蹤市場最大的地區，這得益於廣泛的研發活動以及醫療保健、汽車和消費性電子等各領域的高採用率。北美佔據了最大的市場佔有率，其中美國由於智慧感測器和非接觸式生物識別系統的廣泛使用而處於領先地位。美國國立衛生研究院 (NIH) 強調眼動追蹤技術在醫學研究和診斷中的重要作用，進一步推動了該地區的需求。這種強大的基礎設施，加上不斷的技術進步，鞏固了北美在眼動追蹤市場的主導地位。

競爭格局：

市場研究報告也對市場競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。眼動追蹤產業的一些主要市場參與者包括 Ergoneers GmbH、Eyegaze Inc.、EyeTech Digital Systems Inc.、EyeTracking Inc.、Gazepoint Research Inc.、iMotions A/S、Mirametrix Inc.、Seeing Machines、Smart Eye AB、 SR Research Ltd. 和Tobii AB。

（請注意，這只是關鍵參與者的部分列表，報告中提供了完整列表。）

眼動追蹤市場競爭激烈，Tobii AB、Smart Eye AB 和 Seeing Machines 等主要參與者在技術創新和市場覆蓋範圍方面處於領先地位。 Ergoneers GmbH 和 Eyegaze Inc. 分別專注於汽車和輔助通訊領域的專業應用。 EyeTech Digital Systems Inc. 和 EyeTracking Inc. 為研究和可用性測試提供多功能解決方案。 Gazepoint Research Inc. 為學術用途提供經濟高效的系統。最近，他們贊助了2024年ACM眼動追蹤研究與應用研討會（ETRA），這是該領域的領先會議，強調他們致力於支持眼動追蹤技術的前沿研究和應用。 iMotions A/S 將眼動追蹤與生物辨識感測器整合在一起，形成綜合研究平台。 Mirametrix Inc. 增強消費性電子產品中的使用者互動。 SR Research Ltd. 在科學研究應用領域表現突出，為眼動追蹤市場的顯著成長做出了貢獻。

眼動追蹤市場新聞：

2024 年 3 月，中國智慧型手機巨頭榮耀推出了名為「Magic Capsule」的 AI 視覺追蹤功能，讓用戶可以透過查看螢幕來控制智慧型手機。該技術可以區分掃視和有意的注視，從而使手機無需觸摸即可執行操作。

2024 年 2 月，Lumen Research 獲得了眼動追蹤資料收集平台的專利，使其能夠透過行動和桌面裝置上的網路攝影機收集網頁上的興趣點。

本報告回答的關鍵問題

  • 2023年全球眼動追蹤市場規模有多大
  • 2024-2032年全球眼動追蹤市場的預期成長率是多少
  • COVID-19 對全球眼動追蹤市場有何影響
  • 推動全球眼動追蹤市場的關鍵因素是什麼
  • 全球眼動追蹤市場按類型分類是怎樣的
  • 基於組件的全球眼動追蹤市場區隔如何
  • 基於位置的全球眼動追蹤市場有何細分
  • 基於應用的全球眼動追蹤市場區隔如何
  • 全球眼動追蹤市場的重點區域有哪些
  • 10. 全球眼動追蹤市場的主要參與者/公司有哪些？

本報告回答的關鍵問題

  • 2023 年全球眼動追蹤市場規模有多大？ 2024-2032年全球眼動追蹤市場的預期成長率是多少？
  • COVID-19 對全球眼動追蹤市場有何影響？
  • 推動全球眼球追蹤市場的關鍵因素是什麼？
  • 全球眼動追蹤市場按類型分類是怎樣的？
  • 基於組件的全球眼動追蹤市場的詳細情形如何？
  • 全球眼動追蹤市場基於位置的詳細情形如何？
  • 基於應用的全球眼動追蹤市場的詳細情形如何？
  • 全球眼動追蹤市場的重點區域有哪些？
  • 全球眼球追蹤市場的主要參與者/公司有哪些？

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 數據來源
    • 主要來源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球眼動追蹤市場

  • 市場概況
  • 市場表現
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：按類型

  • 眼附著追蹤
    • 市場趨勢
    • 市場預測
  • 光學追蹤
    • 市場趨勢
    • 市場預測
  • 眼電圖
    • 市場趨勢
    • 市場預測

第 7 章：市場區隔：按組成部分

  • 硬體
    • 市場趨勢
    • 市場預測
  • 軟體
    • 市場趨勢
    • 市場預測

第 8 章：市場區隔：依地點

  • 偏僻的
    • 市場趨勢
    • 市場預測
  • 移動的
    • 市場趨勢
    • 市場預測

第 9 章：市場區隔：按應用

  • 衛生保健
    • 市場趨勢
    • 市場預測
  • 零售
    • 市場趨勢
    • 市場預測
  • 研究
    • 市場趨勢
    • 市場預測
  • 汽車
    • 市場趨勢
    • 市場預測
  • 消費性電子產品
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測

第 10 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場趨勢
    • 市場細分：按國家/地區
    • 市場預測

第 11 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 12 章：價值鏈分析

第 13 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 14 章：價格分析

第15章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Ergoneers GmbH
    • Eyegaze Inc.
    • EyeTech Digital Systems Inc.
    • EyeTracking Inc.
    • Gazepoint Research Inc.
    • iMotions A/S
    • Mirametrix Inc.
    • Seeing Machines
    • Smart Eye AB
    • SR Research Ltd.
    • Tobii AB
Product Code: SR112024A3846

The global eye tracking market size reached US$ 1,127.1 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 8,077.6 Million by 2032, exhibiting a growth rate (CAGR) of 23.7% during 2024-2032. The market is propelled by the integration of eye tracking technology with virtual reality (VR) and augmented reality (AR) platforms, increasing product utilization in the healthcare sector, and rising investments in research and development activities.

Eye Tracking Market Analysis:

Major Market Drivers: The eye tracking market is driven by advancements in wearable technology, increased demand for assistive communication devices, growing use in consumer electronics, healthcare applications, and enhanced human-computer interactions. Additionally, the rising popularity of eye-tracking in market research and advertising analytics is fueling market expansion.

Key Market Trends: Integration of eye tracking with virtual reality (VR) and augmented reality (AR) applications is a prominent factor escalating the eye tracking demand, along with the development of more accurate and affordable eye tracking solutions for broader adoption. The increasing use of eye-tracking technology in user experience research and cognitive workload assessment is also notable.

Geographical Trends: North America is the largest segment due to its advanced technology infrastructure, significant investments in research and development, high adoption rates in various industries, and a strong presence of key market players. The region's robust healthcare and automotive sectors further contribute to its market dominance.

Competitive Landscape: Some of the major eye tracking companies include Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd. and Tobii AB, among many others.

Challenges and Opportunities: Challenges include high costs and privacy concerns, while opportunities lie in expanding applications in gaming, automotive, medical diagnostics, and education sectors, driving innovation and market growth. Growing partnerships and collaborations among technology providers and end-users are also creating new market opportunities.

Eye Tracking Market Trends:

Integration with Virtual and Augmented Reality

Eye-tracking technology is increasingly being integrated with virtual reality (VR) and augmented reality (AR) platforms to enhance user experience and interaction. This integration allows for more immersive and responsive environments in gaming, training, and simulation applications. For instance, eye-tracking enables foveated rendering in VR, which focuses processing power on the user's direct line of sight, significantly improving graphical performance and reducing latency. According to a report by the International Data Corporation (IDC), the global spending on AR/VR is expected to reach $160 billion by 2023, indicating a substantial market for eye-tracking technology within these platforms. This growth is driven by the expanding use of VR/AR in sectors such as healthcare for surgical training, in retail for virtual try-ons, and in education for interactive learning experiences.

Advancements in Healthcare Applications

Eye-tracking technology is gaining traction in healthcare for diagnostic and therapeutic applications. It is used in assessing neurological conditions, tracking cognitive development, and aiding in the rehabilitation of patients with brain injuries. For example, eye-tracking can help detect early signs of Alzheimer's disease by analyzing eye movement patterns. The National Institutes of Health (NIH) highlights that eye-tracking has become a valuable tool in understanding the visual attention and cognitive functions in patients with autism spectrum disorders (ASD). This technology enables healthcare providers to offer more personalized treatment plans and improve patient outcomes. As the prevalence of neurological disorders increases globally, the demand for eye-tracking solutions in healthcare is projected to rise, offering significant opportunities for innovation and development in this field.

Expansion in Consumer Electronics

The consumer electronics market is witnessing a surge in the incorporation of eye-tracking technology, particularly in devices such as smartphones, tablets, and laptops. Eye-tracking enhances user interaction by enabling hands-free control, improving accessibility for individuals with disabilities, and providing new ways for content consumption. For instance, features like gaze-based scrolling and eye-controlled navigation are becoming more common. Additionally, the National Telecommunications and Information Administration reports that mobile broadband usage is vital for the future, with a significant rise in mobile device usage globally. This trend is further bolstered by the growing interest in smart home devices and wearables, where eye-tracking can play a crucial role in creating more intuitive and user-friendly interfaces. With the growing consumer demand for smarter and more responsive devices, there has been a favorable eye tracking market outlook that indicates that eye-tracking technology is set to become a standard feature in the next generation of consumer electronics.

Eye Tracking Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, component, location, and application.

Breakup by Type:

Eye Attached Tracking

Optical Tracking

Electrooculography

Optical tracking accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes eye attached tracking, optical tracking, and electrooculography. According to the report, optical tracking represented the largest segment.

Optical tracking was the largest segment in the eye-tracking market due to its high precision and widespread application in various devices, enhancing user experience and accessibility. This technology is particularly effective for hands-free control and interaction. According to World Metrics, various smartphone users worldwide exceeded 1.6 billion in 2013 and continues to rise, indicating a growing market for advanced eye-tracking features in consumer electronics. These eye tracking market dynamics further fuel the adoption of optical tracking technology in smart devices and enhance the industry's growth.

Breakup by Component:

Hardware

Software

Hardware holds the largest share of the industry

A detailed breakup and analysis of the market based on the component have also been provided in the report. This includes hardware and software. According to the report, hardware accounted for the largest market share.

Hardware was the largest segment by component in the eye-tracking market due to the essential role of specialized cameras, sensors, and processors in capturing and analyzing eye movements accurately. The increasing integration of these components into consumer electronics drives the segment's growth. According to ResearchGate, smartphone ownership in 2020 was estimated to be 5.645 billion worldwide, and smartphone ownership is continuously increasing in developing countries which signifies that smartphone usage has significantly increased, highlighting the rising demand for sophisticated hardware that supports advanced features like eye-tracking. This trend underscores the critical importance of hardware in enhancing the functionality and performance of eye-tracking systems.

Breakup by Location:

Remote

Mobile

Remote represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the location. This includes remote and mobile. According to the report, remote represented the largest segment.

The remote segment was the largest in the eye-tracking market, accounting for over 62% of the eye tracking market revenue in 2021, driven by its broad applications in usability testing, market research, and virtual reality. The U.S. government emphasizes the extensive use of remote eye tracking for remote communication and collaboration, which became increasingly vital during the coronavirus (COVID-19) pandemic. The technology's ability to provide detailed insights into user behavior without requiring physical attachments makes it ideal for various sectors, including healthcare, retail, and consumer electronics. This widespread adoption underscores the segment's dominance and projected continued growth.

Breakup by Application:

Healthcare

Retail

Research

Automotive

Consumer Electronics

Others

Healthcare exhibits a clear dominance in the market

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes healthcare, retail, research, automotive, consumer electronics, and others. According to the report, healthcare accounted for the largest market share.

As per the eye tracking market research report, the healthcare was the largest segment driven by its extensive applications in diagnosing and treating neurological and psychiatric conditions. In 2021, healthcare accounted for over 25% of the market share. Eye tracking technology aids in the study and treatment of conditions like autism, ADHD, and Alzheimer's, providing critical insights into patient behavior and cognitive functions. According to the National Institutes of Health (NIH), the increasing integration of eye tracking in medical research and telemedicine further supports its growth. This technology's ability to offer non-invasive, precise diagnostics and enhance patient care underscores its leading position in the eye tracking market.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest eye tracking market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for eye tracking.

According to the eye tracking market insights, North America was the largest region in the eye tracking market, driven by extensive research and development activities and high adoption across various sectors, including healthcare, automotive, and consumer electronics. North America accounted for the largest market share, with the U.S. leading due to the widespread use of smart sensors and contactless biometric systems. The National Institutes of Health (NIH) emphasizes the significant role of eye-tracking technology in medical research and diagnostics, further boosting its demand in the region. This robust infrastructure, coupled with continuous technological advancements, has solidified North America's dominant position in the eye tracking market.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the eye tracking industry include Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd., and Tobii AB.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

The eye tracking market is highly competitive, with key players such as Tobii AB, Smart Eye AB, and Seeing Machines leading in technological innovation and market reach. Ergoneers GmbH and Eyegaze Inc. focus on specialized applications in automotive and assistive communication, respectively. EyeTech Digital Systems Inc. and EyeTracking Inc. offer versatile solutions for research and usability testing. Gazepoint Research Inc. provides cost-effective systems for academic use. Recently, they sponsored the 2024 ACM Symposium on Eye Tracking Research & Applications (ETRA), a leading conference in the field, emphasizing their commitment to supporting cutting-edge research and applications in eye-tracking technology. While iMotions A/S integrates eye tracking with biometric sensors for comprehensive research platforms. Mirametrix Inc. enhances user interaction in consumer electronics. SR Research Ltd. is prominent in scientific research applications, contributing to significant eye tracking market growth.

Eye Tracking Market News:

In March 2024, Chinese smartphone goliath Honor introduced an AI vision tracking feature called 'Magic Capsule,' allowing users to control their smartphones by looking at the screen. The technology can distinguish between a glance and an intentional look, allowing the phone to act without needing touch.

In February 2024, Lumen Research won a patent for its eye-tracing data collection platform, enabling it to collect points of interest on web pages via webcams on mobile and desktop devices.

Key Questions Answered in This Report

  • 1. What was the size of the global eye tracking market in 2023?
  • 2. What is the expected growth rate of the global eye tracking market during 2024-2032?
  • 3. What has been the impact of COVID-19 on the global eye tracking market ?
  • 4. What are the key factors driving the global eye tracking market ?
  • 5. What is the breakup of the global eye tracking market based on the type ?
  • 6. What is the breakup of the global eye tracking market based on the component ?
  • 7. What is the breakup of the global eye tracking market based on the location ?
  • 8. What is the breakup of the global eye tracking market based on the application ?
  • 9. What are the key regions in the global eye tracking market ?
  • 10. Who are the key players/companies in the global eye tracking market ?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Eye Tracking Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Eye Attached Tracking
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Optical Tracking
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Electrooculography
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Component

  • 7.1 Hardware
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Software
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Location

  • 8.1 Remote
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Mobile
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Healthcare
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Retail
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Research
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Automotive
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Consumer Electronics
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Others
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Ergoneers GmbH
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Eyegaze Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 EyeTech Digital Systems Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 EyeTracking Inc.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Gazepoint Research Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 iMotions A/S
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Mirametrix Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Seeing Machines
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
    • 15.3.9 Smart Eye AB
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
    • 15.3.10 SR Research Ltd.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Tobii AB
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials

List of Figures

  • Figure 1: Global: Eye Tracking Market: Major Drivers and Challenges
  • Figure 2: Global: Eye Tracking Market: Sales Value (in Million US$), 2018-2023
  • Figure 3: Global: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 4: Global: Eye Tracking Market: Breakup by Type (in %), 2023
  • Figure 5: Global: Eye Tracking Market: Breakup by Component (in %), 2023
  • Figure 6: Global: Eye Tracking Market: Breakup by Location (in %), 2023
  • Figure 7: Global: Eye Tracking Market: Breakup by Application (in %), 2023
  • Figure 8: Global: Eye Tracking Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Eye Tracking (Eye Attached Tracking) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Eye Tracking (Eye Attached Tracking) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Eye Tracking (Optical Tracking) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Eye Tracking (Optical Tracking) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Eye Tracking (Electrooculography) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Eye Tracking (Electrooculography) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Eye Tracking (Hardware) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Eye Tracking (Hardware) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Eye Tracking (Software) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Eye Tracking (Software) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Eye Tracking (Remote) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Eye Tracking (Remote) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Eye Tracking (Mobile) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Eye Tracking (Mobile) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Eye Tracking (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Eye Tracking (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Eye Tracking (Retail) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Eye Tracking (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Eye Tracking (Research) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Eye Tracking (Research) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Eye Tracking (Automotive) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Eye Tracking (Automotive) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Eye Tracking (Consumer Electronics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Eye Tracking (Consumer Electronics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Eye Tracking (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Eye Tracking (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: North America: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: North America: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: United States: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: United States: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Canada: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Canada: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Asia-Pacific: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Asia-Pacific: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: China: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: China: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Japan: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Japan: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: India: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: India: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: South Korea: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: South Korea: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Australia: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Australia: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Indonesia: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Indonesia: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Others: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Others: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Europe: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Europe: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Germany: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Germany: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: France: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: France: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: United Kingdom: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: United Kingdom: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Italy: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Italy: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Spain: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Spain: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Russia: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Russia: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Others: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Others: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Latin America: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Latin America: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Brazil: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Brazil: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Mexico: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Mexico: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Others: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Others: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Middle East and Africa: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Middle East and Africa: Eye Tracking Market: Breakup by Country (in %), 2023
  • Figure 83: Middle East and Africa: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: Global: Eye Tracking Industry: SWOT Analysis
  • Figure 85: Global: Eye Tracking Industry: Value Chain Analysis
  • Figure 86: Global: Eye Tracking Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Eye Tracking Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Eye Tracking Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 3: Global: Eye Tracking Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 4: Global: Eye Tracking Market Forecast: Breakup by Location (in Million US$), 2024-2032
  • Table 5: Global: Eye Tracking Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 6: Global: Eye Tracking Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Eye Tracking Market: Competitive Structure
  • Table 8: Global: Eye Tracking Market: Key Players