全球眼動追蹤市場研究報告 - 2023 年至 2030 年產業分析、規模、佔有率、成長、趨勢與預測

預計到 2030 年，全球眼動追蹤市場的市場規模將從 2022 年的 589.56 萬美元達到近 3,895.35 萬美元，2023-2030 年研究期間複合年成長率為 25.5%。

眼球追蹤使用感測器技術來檢測人們的存在並即時識別他們正在看什麼。該技術將眼球運動解碼為資料流，其中包含瞳孔位置、每隻眼睛的注視向量和注視點等資訊。安裝在頭部並連接到電腦的眼動儀可用於收集眼動追蹤資料。這些設備記錄眨眼、凝視和忽略等動作，以及學生對各種刺激的可見反應。廣泛應用於智慧、安全系統。

市場動態：

航空航太和軍事領域擴大採用眼動追蹤技術，這是推動眼動追蹤市場的主要因素。穿戴式和智慧技術投資的增加有助於產業不斷擴張。由於眼動追蹤系統用於國防和軍事領域，各國政府增加了對該領域的投資，刺激了未來幾年的市場成長。眼動追蹤技術在認知系統、電玩遊戲和測謊系統等各種應用中的使用不斷增加，推動了市場的蓬勃發展。擴增實境 (AR) 和虛擬實境 (VR) 設備因其改善使用者體驗的能力而越來越受歡迎。將眼動追蹤技術融入 AR/VR 頭盔和 PC 中，為此技術提供了新的應用。

研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外，這些工具也對全球眼動追蹤市場的各個細分市場進行了包容性評估。眼動追蹤產業的成長和趨勢為這項研究提供了整體方法。

區域分析：

本節涵蓋區域前景，重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲眼動追蹤市場當前和未來的需求。此外，該報告重點關注所有主要地區各個應用領域的需求、估計和預測。

該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。眼動追蹤市場的主要參與者包括Tobii（瑞典）、SR Research（加拿大）、Seeing Machine（澳洲）、Smart Eye（瑞典）、EyeTech Digital Systems（美國）、EyeTracking（美國）。本節包含競爭格局的整體視圖，包括各種策略發展，例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。

如果您有任何客製化要求，請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。

目錄

第一章：前言

• 報告說明
  • 客觀的
  • 目標受眾
  • 獨特的銷售主張 (USP) 和產品
• 研究範圍
• 研究方法論
  • 市場研究過程
  • 市場研究方法論

第 2 章：執行摘要

• 市場亮點
• 全球市場概況

第 3 章：眼球追蹤 - 產業分析

• 簡介 - 市場動態
• 市場促進因素
• 市場限制
• 機會
• 產業動態
• 波特五力分析
• 市場吸引力分析
  • 按產品提供的市場吸引力分析
  • 按追蹤類型進行的市場吸引力分析
  • 市場吸引力分析：依應用分類
  • 按垂直領域分類的市場吸引力分析
  • 市場吸引力分析：按地區

第 4 章：價值鏈分析

• 價值鏈分析
• 原料分析
  • 原料清單
  • 原料廠商清單
  • 主要原物料價格走勢
• 潛在買家名單
• 行銷管道
  • 直效行銷
  • 間接行銷
  • 行銷通路發展趨勢

第 5 章：COVID-19 爆發的影響分析

第 6 章：全球眼動追蹤市場分析：依產品分類

• 按產品分類概述
• 歷史和預測數據
• 按產品分析
• 硬體
• 軟體
• 研究與諮詢服務

第 7 章：全球眼球追蹤市場分析：按追蹤類型

• 按追蹤類型概述
• 歷史和預測數據
• 按追蹤類型分析
• 遠端追蹤
• 行動追蹤

第 8 章：全球眼動追蹤市場分析：依應用分類

• 概述：按應用
• 歷史和預測數據
• 分析：按應用
• 輔助溝通
• 人類行為與市場研究
• 其他

第 9 章：全球眼球追蹤市場分析：按垂直領域

• 按垂直領域概述
• 歷史和預測數據
• 垂直分析
• 零售及廣告
• 消費性電子產品
• 醫療保健和研究實驗室
• 政府、國防和航太
• 汽車與運輸
• 其他

第 10 章：全球眼球追蹤市場分析：依地理位置

• 區域展望
• 介紹
• 北美銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 北美按細分市場銷售分析
  • 北美按國家銷售分析
  • 美國銷售分析
  • 加拿大銷售分析
  • 墨西哥銷售分析
• 歐洲銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 歐洲按細分市場銷售分析
  • 歐洲按國家銷售分析
  • 英國銷售分析
  • 法國銷售分析
  • 德國銷售分析
  • 義大利銷售分析
  • 俄羅斯銷售分析
  • 歐洲其他地區銷售分析
• 亞太地區銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 亞太地區按細分市場銷售分析
  • 亞太地區國家/地區銷售分析
  • 中國銷售分析
  • 印度銷售分析
  • 日本銷售分析
  • 韓國銷售分析
  • 澳洲銷售分析
  • 亞太地區其他地區銷售分析
• 拉丁美洲銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 拉丁美洲按細分市場銷售分析
  • 拉丁美洲按國家銷售分析
  • 巴西銷售分析
  • 阿根廷銷售分析
  • 秘魯銷售分析
  • 智利銷售分析
  • 拉丁美洲其他地區銷售分析
• 中東和非洲銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 中東和非洲按細分市場銷售分析
  • 中東和非洲國家銷售分析
  • 沙烏地阿拉伯銷售分析
  • 阿拉伯聯合大公國銷售分析
  • 以色列銷售分析
  • 南非銷售分析
  • 中東其他地區和非洲銷售分析

第 11 章：眼球追蹤公司的競爭格局

• 眼動追蹤市場競爭
• 夥伴關係/協作/協議
• 併購
• 新產品發布
• 其他發展

第 12 章：公司簡介

• 公司股份分析
• 市場集中度
• Tobii (Sweden)
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• SR Research (Canada)
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Seeing Machine (Australia)
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Smart Eye (Sweden)
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• EyeTech Digital Systems (US)
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• EyeTracking (US)
• 公司簡介
• 公司收入
• 產品
• 最近的發展

注意 - 在公司概況中，財務詳細資訊和近期發展視情況而定，或者如果是私人公司，則可能不包括在內

The global demand for Eye Tracking Market is presumed to reach the market size of nearly USD 3895.35 MN by 2030 from USD 589.56 MN in 2022 with a CAGR of 25.5% under the study period 2023 - 2030.

Eye tracking uses a sensor technology to detect a person's presence and identifies what they are looking at in real-time. The technology decodes eye movements into a data stream that contains information such as pupil position, the gaze vector for each eye, and the gaze point. An eye tracker installed on the head & connected to the computer can be used to collect eye-tracking data. These devices keep track of actions that include blinking, staring, and ignoring, as well as the pupil's visible reaction to various stimuli. It is widely used in intelligence and security systems.

MARKET DYNAMICS:

The growing adoption of eye-tracking technology in the aerospace and military sectors is the leading factor driving the eye tracking market. Increasing industry expansion is being aided by increased investments in wearable and smart technologies. Since the eye tracking system is used in the defense and military sector, governments have increased their investment in the area, spurring market growth in the upcoming years. The rising use of eye-tracking technology in various applications, including cognitive systems, video games, and lie-detection systems, is booming market expansion. Augmented reality (AR) & virtual reality (VR) devices are gaining popularity because of their ability to improve user experiences. The incorporation of eye-tracking technologies into AR/VR headgear and PCs offers up new applications for the technology.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of eye tracking. The growth and trends of eye tracking industry provide a holistic approach to this study.

MARKET SEGMENTATION:

This section of the eye tracking market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Offering

• Hardware
• Software
• Research & Consulting Services

By Tracking Type

• Remote Tracking
• Mobile Tracking

By Application

• Assistive Communication
• Human Behavior & Market Research
• Others

By Vertical

• Retail & Advertisement
• Consumer Electronics
• Healthcare & Research Labs
• Government, Defense, And Aerospace
• Automotive & Transportation
• Others

REGIONAL ANALYSIS:

This section covers the regional outlook, which accentuates current and future demand for the Eye Tracking market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the eye tracking market include Tobii (Sweden), SR Research (Canada), Seeing Machine (Australia), Smart Eye (Sweden), EyeTech Digital Systems (US), EyeTracking (US). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

TABLE OF CONTENTS

1 . PREFACE

• 1.1. Report Description
  • 1.1.1. Objective
  • 1.1.2. Target Audience
  • 1.1.3. Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1. Market Research Process
  • 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3 . EYE TRACKING - INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Offering
  • 3.7.2 Market Attractiveness Analysis By Tracking Type
  • 3.7.3 Market Attractiveness Analysis By Application
  • 3.7.4 Market Attractiveness Analysis By Vertical
  • 3.7.5 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1. List of Raw Materials
  • 4.2.2. Raw Material Manufactures List
  • 4.2.3. Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1. Direct Marketing
  • 4.4.2. Indirect Marketing
  • 4.4.3. Marketing Channel Development Trend

5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK

6 . GLOBAL EYE TRACKING MARKET ANALYSIS BY OFFERING

• 6.1 Overview by Offering
• 6.2 Historical and Forecast Data
• 6.3 Analysis by Offering
• 6.4 Hardware Historic and Forecast Sales by Regions
• 6.5 Software Historic and Forecast Sales by Regions
• 6.6 Research & Consulting Services Historic and Forecast Sales by Regions

7 . GLOBAL EYE TRACKING MARKET ANALYSIS BY TRACKING TYPE

• 7.1 Overview by Tracking Type
• 7.2 Historical and Forecast Data
• 7.3 Analysis by Tracking Type
• 7.4 Remote Tracking Historic and Forecast Sales by Regions
• 7.5 Mobile Tracking Historic and Forecast Sales by Regions

8 . GLOBAL EYE TRACKING MARKET ANALYSIS BY APPLICATION

• 8.1 Overview by Application
• 8.2 Historical and Forecast Data
• 8.3 Analysis by Application
• 8.4 Assistive Communication Historic and Forecast Sales by Regions
• 8.5 Human Behavior & Market Research Historic and Forecast Sales by Regions
• 8.6 Others Historic and Forecast Sales by Regions

9 . GLOBAL EYE TRACKING MARKET ANALYSIS BY VERTICAL

• 9.1 Overview by Vertical
• 9.2 Historical and Forecast Data
• 9.3 Analysis by Vertical
• 9.4 Retail & Advertisement Historic and Forecast Sales by Regions
• 9.5 Consumer Electronics Historic and Forecast Sales by Regions
• 9.6 Healthcare & Research Labs Historic and Forecast Sales by Regions
• 9.7 Government, Defense, And Aerospace Historic and Forecast Sales by Regions
• 9.8 Automotive & Transportation Historic and Forecast Sales by Regions
• 9.9 Others Historic and Forecast Sales by Regions

10 . GLOBAL EYE TRACKING MARKET ANALYSIS BY GEOGRAPHY

• 10.1. Regional Outlook
• 10.2. Introduction
• 10.3. North America Sales Analysis
  • 10.3.1. Overview, Historic and Forecast Data Sales Analysis
  • 10.3.2. North America By Segment Sales Analysis
  • 10.3.3. North America By Country Sales Analysis
  • 10.3.4. United State Sales Analysis
  • 10.3.5. Canada Sales Analysis
  • 10.3.6. Mexico Sales Analysis
• 10.4. Europe Sales Analysis
  • 10.4.1. Overview, Historic and Forecast Data Sales Analysis
  • 10.4.2. Europe by Segment Sales Analysis
  • 10.4.3. Europe by Country Sales Analysis
  • 10.4.4. United Kingdom Sales Analysis
  • 10.4.5. France Sales Analysis
  • 10.4.6. Germany Sales Analysis
  • 10.4.7. Italy Sales Analysis
  • 10.4.8. Russia Sales Analysis
  • 10.4.9. Rest Of Europe Sales Analysis
• 10.5. Asia Pacific Sales Analysis
  • 10.5.1. Overview, Historic and Forecast Data Sales Analysis
  • 10.5.2. Asia Pacific by Segment Sales Analysis
  • 10.5.3. Asia Pacific by Country Sales Analysis
  • 10.5.4. China Sales Analysis
  • 10.5.5. India Sales Analysis
  • 10.5.6. Japan Sales Analysis
  • 10.5.7. South Korea Sales Analysis
  • 10.5.8. Australia Sales Analysis
  • 10.5.9. Rest Of Asia Pacific Sales Analysis
• 10.6. Latin America Sales Analysis
  • 10.6.1. Overview, Historic and Forecast Data Sales Analysis
  • 10.6.2. Latin America by Segment Sales Analysis
  • 10.6.3. Latin America by Country Sales Analysis
  • 10.6.4. Brazil Sales Analysis
  • 10.6.5. Argentina Sales Analysis
  • 10.6.6. Peru Sales Analysis
  • 10.6.7. Chile Sales Analysis
  • 10.6.8. Rest of Latin America Sales Analysis
• 10.7. Middle East & Africa Sales Analysis
  • 10.7.1. Overview, Historic and Forecast Data Sales Analysis
  • 10.7.2. Middle East & Africa by Segment Sales Analysis
  • 10.7.3. Middle East & Africa by Country Sales Analysis
  • 10.7.4. Saudi Arabia Sales Analysis
  • 10.7.5. UAE Sales Analysis
  • 10.7.6. Israel Sales Analysis
  • 10.7.7. South Africa Sales Analysis
  • 10.7.8. Rest Of Middle East And Africa Sales Analysis

11 . COMPETITIVE LANDSCAPE OF THE EYE TRACKING COMPANIES

• 11.1. Eye Tracking Market Competition
• 11.2. Partnership/Collaboration/Agreement
• 11.3. Merger And Acquisitions
• 11.4. New Product Launch
• 11.5. Other Developments

12 . COMPANY PROFILES OF EYE TRACKING INDUSTRY

• 12.1. Company Share Analysis
• 12.2. Market Concentration Rate
• 12.3. Tobii (Sweden)
  • 12.3.1. Company Overview
  • 12.3.2. Company Revenue
  • 12.3.3. Products
  • 12.3.4. Recent Developments
• 12.4. SR Research (Canada)
  • 12.4.1. Company Overview
  • 12.4.2. Company Revenue
  • 12.4.3. Products
  • 12.4.4. Recent Developments
• 12.5. Seeing Machine (Australia)
  • 12.5.1. Company Overview
  • 12.5.2. Company Revenue
  • 12.5.3. Products
  • 12.5.4. Recent Developments
• 12.6. Smart Eye (Sweden)
  • 12.6.1. Company Overview
  • 12.6.2. Company Revenue
  • 12.6.3. Products
  • 12.6.4. Recent Developments
• 12.7. EyeTech Digital Systems (US)
  • 12.7.1. Company Overview
  • 12.7.2. Company Revenue
  • 12.7.3. Products
  • 12.7.4. Recent Developments
• 12.8. EyeTracking (US)
  • 12.8.1. Company Overview
  • 12.8.2. Company Revenue
  • 12.8.3. Products
  • 12.8.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies

LIST OF TABLES

• Market Snapshot
• Drivers : Impact Analysis
• Restraints : Impact Analysis
• List of Raw Material
• List of Raw Material Manufactures
• List of Potential Buyers
• Analysis by Offering (Thousand Units and USD MN)
• Hardware Market Sales by Geography (Thousand Units and USD MN)
• Software Market Sales by Geography (Thousand Units and USD MN)
• Research & Consulting Services Market Sales by Geography (Thousand Units and USD MN)
• Analysis Market by Tracking Type (Thousand Units and USD MN)
• Remote Tracking Market Sales by Geography (Thousand Units and USD MN)
• Mobile Tracking Market Sales by Geography (Thousand Units and USD MN)
• Analysis by Application (Thousand Units and USD MN)
• Assistive Communication Market Sales by Geography (Thousand Units and USD MN)
• Human Behavior & Market Research Market Sales by Geography (Thousand Units and USD MN)
• Others Market Sales by Geography (Thousand Units and USD MN)
• Analysis by Vertical (Thousand Units and USD MN)
• Retail & Advertisement Market Sales by Geography (Thousand Units and USD MN)
• Consumer Electronics Market Sales by Geography (Thousand Units and USD MN)
• Healthcare & Research Labs Market Sales by Geography (Thousand Units and USD MN)
• Government, Defense, And Aerospace Market Sales by Geography (Thousand Units and USD MN)
• Automotive & Transportation Market Sales by Geography (Thousand Units and USD MN)
• Others Market Sales by Geography (Thousand Units and USD MN)
• Global Eye Tracking Market Sales by Geography (Thousand Units and USD MN)
• North America Market Analysis (Thousand Units and USD MN)
• United State Market Analysis (Thousand Units and USD MN)
• Canada Market Analysis (Thousand Units and USD MN)
• Mexico Market Analysis (Thousand Units and USD MN)
• Europe Market Analysis (Thousand Units and USD MN)
• Europe Market Estimate by Country (Thousand Units and USD MN)
• United Kingdom Market Analysis (Thousand Units and USD MN)
• France Market Analysis (Thousand Units and USD MN)
• Germany Market Analysis (Thousand Units and USD MN)
• Italy Market Analysis (Thousand Units and USD MN)
• Russia Market Analysis (Thousand Units and USD MN)
• Spain Market Analysis (Thousand Units and USD MN)
• Rest of Europe Market Analysis (Thousand Units and USD MN)
• Asia Pacific Market Analysis (Thousand Units and USD MN)
• China Market Analysis (Thousand Units and USD MN)
• Japan Market Analysis (Thousand Units and USD MN)
• India Market Analysis (Thousand Units and USD MN)
• South Korea Market Analysis (Thousand Units and USD MN)
• Australia Market Analysis (Thousand Units and USD MN)
• Rest of Asia Pacific Market Analysis (Thousand Units and USD MN)
• Latin America Market Analysis (Thousand Units and USD MN)
• Brazil Market Analysis (Thousand Units and USD MN)
• Argentina Market Analysis (Thousand Units and USD MN)
• Peru Market Analysis (Thousand Units and USD MN)
• Chile Market Analysis (Thousand Units and USD MN)
• Rest of Latin America Market Analysis (Thousand Units and USD MN)
• Middle East & Africa Market Analysis (Thousand Units and USD MN)
• Saudi Arabia Market Analysis (Thousand Units and USD MN)
• UAE Market Analysis (Thousand Units and USD MN)
• Israel Market Analysis (Thousand Units and USD MN)
• South Africa Market Analysis (Thousand Units and USD MN)
• Rest of Middle East and Africa Market Analysis (Thousand Units and USD MN)
• Partnership/Collaboration/Agreement
• Mergers And Acquisition

LIST OF FIGURES

• Research Scope of Eye Tracking Report
• Market Research Process
• Market Research Methodology
• Global Eye Tracking Market Size, by Region (Thousand Units and USD MN)
• Porters Five Forces Analysis
• Market Attractiveness Analysis by Offering
• Market Attractiveness Analysis by Tracking Type
• Market Attractiveness Analysis by Application
• Market Attractiveness Analysis by Vertical
• Market Attractiveness Analysis by Region
• Value Chain Analysis
• Global Market Analysis by Offering (Thousand Units and USD MN)
• Hardware Market Sales by Geography (Thousand Units and USD MN)
• Software Market Sales by Geography (Thousand Units and USD MN)
• Research & Consulting Services Market Sales by Geography (Thousand Units and USD MN)
• Global Market Analysis by Tracking Type (Thousand Units and USD MN)
• Remote Tracking Market Sales by Geography (Thousand Units and USD MN)
• Mobile Tracking Market Sales by Geography (Thousand Units and USD MN)
• Global Market Analysis by Application (Thousand Units and USD MN)
• Assistive Communication Market Sales by Geography (Thousand Units and USD MN)
• Human Behavior & Market Research Market Sales by Geography (Thousand Units and USD MN)
• Others Market Sales by Geography (Thousand Units and USD MN)
• Global Market Analysis by Vertical (Thousand Units and USD MN)
• Retail & Advertisement Market Sales by Geography (Thousand Units and USD MN)
• Consumer Electronics Market Sales by Geography (Thousand Units and USD MN)
• Healthcare & Research Labs Market Sales by Geography (Thousand Units and USD MN)
• Government, Defense, And Aerospace Market Sales by Geography (Thousand Units and USD MN)
• Automotive & Transportation Market Sales by Geography (Thousand Units and USD MN)
• Others Market Sales by Geography (Thousand Units and USD MN)
• Global Market Sales (Thousand Units and USD MN)
• North America Market Sales (Thousand Units and USD MN)
• Europe Market Sales (Thousand Units and USD MN)
• Asia Pacific Market Sales (Thousand Units and USD MN)
• Latin America Market Sales (Thousand Units and USD MN)
• Middle East & Africa Market Sales (Thousand Units and USD MN)
• Recent Development in Industry
• Top Company Market Share Analysis

Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.