市場調查報告書
商品編碼
1541492
2024-2032 年按組件、串流媒體類型、收入模式、最終用戶和地區分類的視訊串流市場報告Video Streaming Market Report by Component, Streaming Type, Revenue Model, End User, and Region 2024-2032 |
IMARC Group年,全球視訊串流市場規模達到 889 億美元。由於串流媒體功能的不斷增強、虛擬實境(VR)和擴增實境(AR)的不斷整合以改善用戶體驗以及行動裝置對串流媒體內容的利用率不斷提高,該市場正在經歷穩定成長。
市場成長與規模:在數位技術的日益採用和觀眾偏好變化的推動下,視訊串流市場正在經歷強勁成長。
主要市場促進因素:主要促進因素包括技術進步、觀眾行為向點播內容的轉變以及高速網路的普及。內容庫的擴張以及各大平台對原創內容製作的投資也是市場成長的重要貢獻者。
技術進步:網路技術的進步(例如 5G 的推出)正在增強串流功能,從而實現更流暢、更高解析度的內容。用於個人化推薦的雲端運算和人工智慧 (AI) 創新在改善用戶體驗方面發揮著至關重要的作用。
行業應用:視訊串流擴大應用於各個行業,用於企業培訓、教育內容、行銷和活動直播等目的,顯示其多功能性不斷增強。
主要市場趨勢:值得注意的趨勢包括原創內容製作、個人化使用者體驗以及擴增實境 (AR) 和虛擬實境 (VR) 等先進技術的整合。
地理趨勢:由於人們越來越關注增強內容製作和智慧型裝置的使用,北美在市場上佔據主導地位。然而,由於越來越關注迎合當地語言和偏好的內容,亞太地區正在成為一個快速成長的市場。
競爭格局:市場的特點是競爭激烈,主要參與者專注於創新、併購(M&A)以及擴大全球足跡。這些策略旨在實現投資組合多元化、滿足特定產業需求並應對市場挑戰。
挑戰與機會:視訊串流市場的挑戰包括應對不同的區域監管環境、管理不斷增加的內容製作成本以及在飽和市場中保持競爭力。儘管如此,進入新興市場、利用技術增強用戶體驗以及探索混合訂閱和廣告支援訂閱等新的收入模式預計將克服這些挑戰。
技術進步
視訊串流市場的主要驅動力之一是技術的快速進步。隨著網路速度的提高,特別是 5G 網路的推出,串流高品質視訊內容變得更加可行和高效。串流功能的增強可以提供更流暢的觀看體驗、減少緩衝和更高解析度的內容,這對於用戶滿意度至關重要。此外,雲端運算的進步使串流媒體平台能夠提供幾乎可以從任何地方存取的大量內容庫。這些技術改進不僅改善了使用者體驗,還實現了虛擬實境 (VR) 和擴增實境 (AR) 整合等創新功能,為沉浸式內容消費開闢了新途徑。
更改觀看者偏好
觀眾行為向點播娛樂的轉變是推動市場成長的重要因素。傳統的廣播電視 (TV) 正在逐漸被串流媒體服務取代,串流媒體服務提供了隨時隨地觀看內容的便利,不受固定時間表的限制。這種轉變在更喜歡串流媒體平台的年輕觀眾中尤其明顯,因為他們能夠個性化內容、提供多樣化的節目並整合社交媒體功能以獲得更具互動性的體驗。此外,行動裝置作為內容消費主要手段的崛起正在放大這一趨勢,因為串流媒體服務通常針對行動觀看進行最佳化,提供符合許多人現代行動生活方式的客製化使用者體驗。
內容庫和原創作品的擴展
內容庫的擴展和多樣化是支持市場成長的關鍵因素。串流媒體平台正在大力投資購買各種內容,包括國際電影和電視節目,以滿足不同口味的不同觀眾的需求。這種內容的全球化不僅吸引了更廣泛的受眾,而且有助於平台在競爭激烈的市場中脫穎而出。此外,對原創作品的大量投資正在成為許多串流媒體服務的策略重點。原創內容不僅可以作為吸引新訂閱者的獨特賣點,而且還可以透過提供在其他地方找不到的獨家、高品質內容來幫助保留現有訂閱者。這種原創內容製作的趨勢也鼓勵了行業的創新和創造力,導致廣受好評的系列和電影增加了這些平台的受歡迎程度。
混合動力車款越來越受歡迎
混合盈利模式將基於訂閱的計劃與廣告支援的內容相結合,迎合更廣泛的受眾群體。事實證明,這種方法可以有效地實現收入最大化。廣告支援的內容因其精確的定位能力而對廣告主特別有吸引力,這可以為串流媒體平台帶來更高的廣告參與度和收入。
採用個人化演算法
個人化演算法分析使用者行為、偏好和觀看歷史記錄,以提供量身定做的內容推薦。這提高了用戶參與度和滿意度,並降低了流失率。個人化在降低客戶流失率方面發揮著至關重要的作用。透過不斷向用戶提供相關且有吸引力的內容,串流媒體平台可以更長時間地保留訂閱者,從而實現收入最大化。
The global video streaming market size reached US$ 88.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 388.8 Billion by 2032, exhibiting a growth rate (CAGR) of 17.3% during 2024-2032. The market is experiencing steady growth driven by the growing enhancement in streaming capabilities, increasing integration of virtual reality (VR) and augmented reality (AR) to improve user experiences, and rising utilization of mobile devices for streaming content.
Market Growth and Size: The video streaming market is experiencing robust growth, driven by the increasing adoption of digital technologies and changing viewer preferences.
Major Market Drivers: Key drivers include technological advancements, shifts in viewer behavior towards on-demand content, and the proliferation of high-speed internet. The expansion of content libraries and investment in original content production by major platforms are also significant contributors to market growth.
Technological Advancements: Advancements in internet technology, such as the roll-out of 5G, are enhancing streaming capabilities, enabling smoother and higher-resolution content. Innovations in cloud computing and artificial intelligence (AI) for personalized recommendations are playing a crucial role in improving user experiences.
Industry Applications: Video streaming is increasingly used in various industries for purposes like corporate training, educational content, marketing, and live broadcasting of events, indicating its growing versatility.
Key Market Trends: Notable trends include original content production, personalized user experiences, and integration of advanced technologies like augmented reality (AR) and virtual reality (VR).
Geographical Trends: North America dominates the market due to the rising focus on enhanced content production and the use of smart devices. However, Asia Pacific is emerging as a fast-growing market, driven by the increasing focus on content catering to local languages and preferences.
Competitive Landscape: The market is characterized by intense competition with key players focusing on innovation, mergers and acquisitions (M&A), and expanding their global footprint. These strategies aim to diversify portfolios, meet specific industry needs, and address the challenges of the market.
Challenges and Opportunities: Challenges in the video streaming market, include addressing diverse regional regulatory environments, managing increasing content production costs, and staying competitive in a saturated market. Nonetheless, tapping into emerging markets, leveraging technology for enhanced user experiences, and exploring new revenue models like hybrid and ad-supported subscriptions are projected to overcome these challenges.
Technological Advancements
One of the primary drivers of the video streaming market is the rapid advancement in technology. With increasing internet speeds, particularly the roll-out of 5G networks, streaming high-quality video content is becoming more feasible and efficient. This enhancement in streaming capabilities is allowing for smoother viewing experiences, reduced buffering, and higher-resolution content, which are vital for user satisfaction. Moreover, advancements in cloud computing are enabling streaming platforms to offer vast libraries of content that are accessible from virtually anywhere. These technological improvements are not only improving the user experience but also allowing for innovative features like virtual reality (VR) and augmented reality (AR) integrations, opening new avenues for immersive content consumption.
Changing Viewer Preferences
The shift in viewer behavior towards on-demand entertainment is a significant factor propelling the growth of the market. Traditional broadcast television (TV) is gradually losing ground to streaming services, which offer the convenience of watching content anytime, anywhere, without the constraints of a fixed schedule. This shift is particularly pronounced among younger audiences who prefer streaming platforms due to their ability to personalize content, offer diverse programming, and integrate social media features for a more interactive experience. Furthermore, the rise of mobile devices as a primary means of content consumption is amplifying this trend, as streaming services are often optimized for mobile viewing, offering a tailored user experience that aligns with the modern, on-the-go lifestyle of many people.
Expansion of Content Libraries and Original Productions
The expansion and diversification of content libraries are crucial factors supporting the market growth. Streaming platforms are investing heavily in acquiring a wide range of content, including international films and TV shows, to cater to diverse audiences with varied tastes. This globalization of content not only attracts a broader audience but also helps platforms to stand out in a competitive market. Additionally, significant investment in original productions is becoming a strategic priority for many streaming services. Original content not only serves as a unique selling point to attract new subscribers but also helps in retaining existing ones by offering exclusive, high-quality content that cannot be found elsewhere. This trend toward original content production is also encouraging innovation and creativity in the industry, leading to critically acclaimed series and movies that are increasing the popularity of these platforms.
Increasing Popularity of Hybrid Models
Hybrid monetization models combine subscription-based plans with ad-supported content, catering to a wider audience spectrum. This approach is proving to be effective in maximizing revenue. Ad-supported content is particularly attractive to advertisers due to its precise targeting capabilities, which result in higher ad engagement and revenue for streaming platforms.
Adoption of Personalization Algorithms
Personalization algorithms analyze user behavior, preferences, and viewing history to provide tailored content recommendations. This enhances user engagement and satisfaction, reducing churn rates. Personalization plays a crucial role in reducing churn rates. By continuously providing users with content, they find relevant and engaging, streaming platforms can retain subscribers for longer periods, thereby maximizing revenue.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, streaming type, revenue model, and end user.
Solution
IPTV
Over-the-top
Pay TV
Services
Consulting
Managed Services
Training and Support
Solution accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the component. This includes solution (IPTV, over-the-top, and pay TV) and services (consulting, managed services, and training and support). According to the report, solution represented the largest segment.
The solution segment comprises internet protocol television (IPTV), over-the-top (OTT) platforms, and pay TV. IPTV, delivered over a dedicated network, offers high-quality, reliable broadcast experiences, often with the ability to integrate interactive features and video-on-demand (VOD) services. OTT platforms, on the other hand, are gaining immense popularity by offering streaming services directly over the internet, bypassing traditional distribution channels. Pay TV still holds a significant market share, especially in regions with less developed internet infrastructure. It includes traditional cable and satellite television services, offering bundled content packages. The dominance of the solutions segment is attributed to the vast viewer base that prefers diverse and accessible content offerings provided by these platforms.
Services encompass various support and maintenance services that ensure the smooth functioning of streaming platforms. This includes content management, platform support, maintenance, and other technical services that are essential for providing a seamless streaming experience to the end-users. Additionally, this segment also covers consulting and training services for content creators and distributors, aiding them in effectively utilizing the streaming platforms and technologies.
Live/Linear Video Streaming
Non-Linear Video Streaming
Live/linear video streaming holds the largest share in the industry
A detailed breakup and analysis of the market based on the streaming type have also been provided in the report. This includes live/linear video streaming and non-linear video streaming. According to the report, live/linear video streaming accounted for the largest market share.
Live/linear video streaming refers to the real-time broadcasting of events or scheduled television content over the internet. This type of streaming is akin to traditional television (TV) broadcasts but delivered through internet protocols. The growing popularity of live streaming is driven by its ability to offer real-time engagement and immediacy, making it highly attractive for sports events, live concerts, news, and special live broadcasts. The increased adoption of this format by social media platforms and dedicated live-streaming services is propelling its growth. Additionally, the integration of interactive features like live chats and instant feedback is enhancing viewer engagement, making live/linear streaming a preferred choice for events requiring real-time participation.
Non-linear video streaming, on the other hand, allows users to access content on-demand, irrespective of a predefined broadcast schedule. This segment includes services that offer a library of content, including movies, TV shows, documentaries, and other videos, that users can watch at their convenience. The flexibility and control over the viewing experience offered by non-linear streaming is making it immensely popular, especially among audiences who prefer binge-watching and personalized content consumption.
Subscription
Transactional
Advertisement
Hybrid
Subscription represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the revenue model. This includes subscription, transactional, advertisement, and hybrid. According to the report, subscription represented the largest segment.
The subscription revenue model operates on a basis where users pay a recurring fee to access the content library of a platform. Its popularity stems from its value proposition of providing extensive content at a predictable cost, eliminating the need for individual purchases. Additionally, the recurrent revenue stream of the model provides platforms with a stable financial base, facilitating further investment in content acquisition and technology enhancements. This model appeals to people seeking a comprehensive and continuous entertainment experience without the interruption of advertisements.
The transactional revenue model, also known as pay-per-view or video on demand (VOD), involves people paying for individual pieces of content. This model is particularly popular for new releases, special events, or premium content that is not available in subscription-based libraries. It offers flexibility to viewers who prefer not to commit to a regular subscription and instead pay only for what they watch. This model is often favored for specific types of content, such as movies shortly after their theatrical release or exclusive sporting events.
The advertisement-based model is where content is provided free to people but with embedded advertisements. It is particularly appealing to a segment of viewers who are more price-sensitive and willing to trade their time watching ads for free access to content. This model benefits advertisers by offering targeted advertising opportunities, and platforms gain through ad revenues.
The hybrid revenue model combines elements of subscription, transactional, and advertisement models. This model offers flexibility and has been gaining traction as it caters to diverse preferences and maximizes revenue streams for providers. It is exemplified by platforms that offer different tiers of subscriptions, where higher tiers provide ad-free experiences or additional content access.
Personal
Commercial
Personal exhibits a clear dominance in the market
A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes personal and commercial. According to the report, personal accounted for the largest market share.
The personal segment includes individual viewers who use video streaming services for entertainment and personal use. This segment's dominance is driven by the growing demand for on-demand entertainment, facilitated by the widespread availability of high-speed internet and the proliferation of smart devices like smartphones, tablets, and smart TVs. Personal users typically subscribe to or use video streaming platforms to access a wide range of content, including movies, TV shows, documentaries, and user-generated content. The appeal of this segment lies in the convenience, flexibility, and personalized content it offers, allowing users to watch their preferred content anytime and anywhere.
The commercial segment of the video streaming market includes businesses and organizations that utilize streaming services for various professional purposes. This can range from corporate training and educational content to marketing and advertising efforts using video platforms. Additionally, the commercial segment encompasses the use of streaming services for public broadcasts, live events, conferences, and professional content distribution.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest video streaming market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The North America cloud backup market is largely characterized by high penetration rates of streaming services, driven by the presence of major players. The rising focus on content diversification and original production is strengthening the market growth. Technological advancements and high internet speeds support the consumption of high-definition and 4K content. The trend towards cord-cutting, where people move away from traditional cable television (TV) to online streaming options, is also prominent in this region. Additionally, there is an increasing interest in niche and specialized streaming services catering to specific interests or demographics.
Asia Pacific stands as another key region in the market, driven by the region's investments in efficient mobile streaming. The region is characterized by a diverse range of content preferences, leading to a mix of local and international content offerings.
Europe maintains a strong presence in the market, with a focus on providing comprehensive on-demand entertainment, along with high-speed internet.
Latin America exhibits growing potential in the cloud backup market, fueled by increasing demand for affordable streaming options among the masses.
The Middle East and Africa region shows a developing market for video streaming, primarily driven by the growing demand for video streaming services, influenced by a young population and increasing internet and smartphone penetration.
Key players in the video streaming market are actively engaging in strategies to enhance user experience and expand their market presence. This includes investing heavily in original content production to offer exclusive and diverse programming, which is crucial for attracting and retaining subscribers. Additionally, top companies are leveraging advanced technologies like artificial intelligence (AI) and machine learning (ML) for personalized content recommendations, improving user engagement. There's also a focus on expanding global reach, with platforms increasingly offering content tailored to regional tastes and languages. Partnerships with content creators, telecom operators, and hardware manufacturers are common to enhance distribution and accessibility. Moreover, top companies are experimenting with different pricing models and subscription plans to cater to a broader range of viewers, including offering ad-supported versions or mobile-only subscriptions in price-sensitive markets. This multifaceted approach reflects the dynamic and competitive nature of the video streaming industry.
Akamai Technologies Inc.
Amazon Inc.
Brightcove Inc.
Comcast Corporation
Google LLC (Alphabet Inc)
Hulu LLC (The Walt Disney Company)
Iflix (Tencent Holdings Ltd.)
International Business Machines Corporation
Kaltura Inc.
Microsoft Corporation
Netflix Inc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
May 203: Hulu LLC announced the addition of new channels to its core Live TV lineup, including PBS kids, local PBS affiliates, and Magnolia Network.
June 2021: Kaltura Inc. was selected by Canada's NREN Partners as Education Video Cloud Provider of Choice to offer Online Learning Solutions for Schools across Canada