市場調查報告書
商品編碼
1541640
2024-2032 年運動太陽眼鏡市場報告(按類型(偏光、非偏光)、性別(男、女、中性)、配銷通路(超市和大賣場、專賣店、品牌專賣店、線上商店)和地區Sports Sunglasses Market Report by Type (Polarized, Non-Polarized), Gender (Male, Female, Unisex), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Brand Outlets, Online Stores), and Region 2024-2032 |
2023年全球運動太陽眼鏡IMARC Group規模達31億美元。戶外活動參與度的增加、電子商務領域的擴大以及戶外愛好者對眼睛保護重要性的認知不斷增強,主要推動了市場的成長。
主要市場促進因素:全球體育相關活動參與度的增加是推動市場成長的關鍵因素之一。此外,大眾對戶外運動安全意識的不斷提高也推動了市場的成長。
主要市場趨勢:各種產品創新,例如防碎、輕質聚碳酸酯和尼龍變體的推出,預計將推動市場成長。此外,消費者支出能力的不斷提高,以及對優質和品牌運動服的日益偏好,預計將增加運動太陽眼鏡市場的需求。
競爭格局:市場上一些知名的公司包括阿迪達斯公司、哥倫比亞運動服飾公司、迪卡儂公司、EssilorLuxottica SA、耐吉公司、PUMA SE、Rudy Project SpA、Safilo Group SpA 和 Under Armour Inc. 等。
地理趨勢:根據運動太陽眼鏡市場動態,北美地區主導整體市場。該地區參與戶外運動和娛樂活動的趨勢日益明顯。跑步、騎自行車、高爾夫、滑雪和水上運動等活動需要專門的眼鏡來提供保護,免受陽光、眩光和環境因素的影響,這推動了對運動太陽眼鏡的需求。
挑戰與機會:主要參與者之間的激烈競爭、需求波動和價格敏感度正在阻礙市場成長。然而,人們對紫外線防護和眼睛健康重要性的認知不斷增強,正在擴大運動太陽眼鏡的潛在客戶群。向消費者宣傳高品質戶外活動眼鏡的好處,為市場成長提供了許多機會。
對有害影響的認知不斷提高
消費者越來越意識到紫外線輻射對眼睛健康的有害影響。例如,根據約翰霍普金斯大學醫學院發表的一篇文章,紫外線照射會導致持續的後果,例如角膜損傷、白內障和黃斑部病變,最終會導致視力受損。紫外線損傷會導致乾燥、皺紋、明顯的皮膚皺紋、下垂、失去彈性和色素沉著不均勻。具有紫外線防護功能的運動太陽眼鏡對於降低白內障、黃斑部病變和光性角膜炎等眼部疾病的風險至關重要,從而推動了對防護眼鏡的需求。這些因素進一步推動運動太陽眼鏡市場的成長。
增加體育活動
隨著越來越多人從事跑步、騎乘、網球、滑雪、水上運動等的體育活動,對運動太陽眼鏡等專用裝備的需求也隨之增加。根據 SFIA 2021 年的資料,美國約有 2,262 萬人打網球。此外,各種遊戲在球迷中的受歡迎也激發了孩子們參與運動的熱情。運動太陽眼鏡對於提高表現、抵禦環境因素和提高安全性至關重要。這些因素進一步積極影響運動太陽眼鏡產業的預測。
技術進步
技術進步正在推動運動太陽眼鏡市場的成長。採用寶麗來鏡片可以減少來自水、雪和道路等表面的眩光,提高能見度並減少戶外活動時的眼睛疲勞。例如,2024 年 7 月,線上眼鏡零售商 Zenni Optical 與美國排球協會 (USAV) 及其最新大使合作,推出了創新的運動性能太陽眼鏡系列。這些眼鏡配備偏光鏡片,可減少閃亮物體的眩光,提高戶外活動的對比度和可見度,從而有助於提高運動太陽眼鏡的市場佔有率。
The global sports sunglasses market size reached US$ 3.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 4.0 Billion by 2032, exhibiting a growth rate (CAGR) of 2.7% during 2024-2032. The rising participation in outdoor activities, expanding e-commerce sector, and the growing awareness among outdoor enthusiasts regarding the importance of eye protection is primarily escalating the market growth.
Major Market Drivers: The increasing participation in sports-related activities across the globe is among the key factors driving the growth of the market. Moreover, the rising awareness among the masses regarding maintaining safety during outdoor sports is providing a thrust to the market growth.
Key Market Trends: Various product innovations, such as the launch of shatter-resistant and lightweight polycarbonate and nylon-based variants, are anticipated to propel the market growth. Moreover, the rising expenditure capacities of the consumers, along with the increasing preference for premium-quality and branded sportswear, are anticipated to escalate the sports sunglasses market demand.
Competitive Landscape: Some of the prominent companies in the market include Adidas AG, Columbia Sportswear Company, Decathlon S.A., EssilorLuxottica SA, NIKE Inc, PUMA SE, Rudy Project S.p.A., Safilo Group S.p.A., and Under Armour Inc., among many others.
Geographical Trends: According to the sports sunglasses market dynamics, North America region is dominating the overall market. There is a growing trend of participation in outdoor sports and recreational activities across the region. Activities such as running, cycling, golfing, skiing, and water sports require specialized eyewear that provides protection from sunlight, glare, and environmental elements, which are driving the demand for sports sunglasses.
Challenges and Opportunities: High competition among key players, fluctuation in demand, and price sensitivity are hampering the market growth. However, the increasing awareness of UV protection and the importance of eye health is expanding the potential customer base for sports sunglasses. Educating consumers about the benefits of high-quality eyewear for outdoor activities presents numerous opportunities for market growth.
Rising Awareness towards Harmful Effects
There is growing awareness among consumers about the harmful effects of UV radiation on eye health. For instance, according to an article published by Johns Hopkins Medicine, UV exposure can cause persistent consequences, such as corneal damage, cataracts, and macular degeneration, which can eventually lead to impaired eyesight. UV damage causes dryness, wrinkles, pronounced skin furrows, sagging, loss of elasticity, and uneven pigmentation. Sports sunglasses with UV protection capabilities are essential for reducing the risk of eye conditions, such as cataracts, macular degeneration, and photokeratitis, driving the demand for protective eyewear. These factors are further driving the sports sunglasses market growth.
Increasing Sports Activities
As more individuals engage in sports activities like running, cycling, tennis, skiing, and water sports, there is a corresponding increase in the demand for specialized equipment such as sports sunglasses. According to SFIA data for 2021, around 22.62 million individuals in the United States played tennis. Moreover, the popularity of various games among fans inspires children to participate in sports. Sports sunglasses are essential for enhancing performance, protecting against environmental elements, and improving safety. These factors are further positively influencing the sports sunglasses industry forecast.
Technological Advancements
Technological advancements are driving the growth of the sports sunglasses market. The adoption of polaroid lenses reduces glare from surfaces such as water, snow, and roads, enhancing visibility and reducing eye strain during outdoor activities. For instance, in July 2024, Zenni Optical, an online eyewear retailer, collaborated with USA Volleyball (USAV) and its latest ambassadors, to launch an innovative collection of Sports Performance Sunglasses. These glasses are equipped with polarized lenses that reduce glare from shiny objects, improving contrast and visibility for outdoor activities, thereby contributing to the sports sunglasses market share.
IMARC Group provides an analysis of the key trends in each segment of the global sports sunglasses market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, gender and distribution channel.
Polarized
Non-Polarized
Polarized holds the majority of the total market share
The report has provided a detailed breakup and analysis of the sports sunglasses market based on the type. This includes polarized, and non-polarized. According to the report, polarized holds the majority of the total market share.
According to the sports sunglasses market outlook, polarized lenses effectively reduce glare from reflective surfaces such as water, snow, and roads. This feature is particularly beneficial for athletes and outdoor enthusiasts engaged in activities like skiing, snowboarding, fishing, and water sports, where glare can impair vision and cause eye strain. For instance, in March 2023, Roshambo Eyewear, a manufacturer of children's eyewear, launched the Ludicrous Speed sports eyewear collection. The series included two styles: a kid's snow goggles line with magnetic lens shield attachments and a polarized wrap-around "blade" frame.
Male
Female
Unisex
Male currently exhibits a clear dominance in the market
A detailed breakup and analysis of the sports sunglasses market based on the gender has also been provided in the report. This includes male, female, and unisex. According to the report, male exhibits a clear dominance in the market.
As per the sports sunglasses market outlook, males have had higher participation rates in various sports and outdoor activities compared to females. This higher engagement in activities like cycling, running, skiing, golfing, and water sports drives the demand for sports-specific eyewear such as sunglasses. For instance, according to Statista, in 2023, male involvement in sports and other activities was 20.7% more than female participation (18%). Moreover, male consumers often prioritize performance and functionality when choosing sports sunglasses. They seek eyewear that enhances visibility, reduces glare, provides UV protection, and withstands the rigors of outdoor activities, aligning with their active lifestyles.
Supermarkets and Hypermarkets
Specialty Stores
Brand Outlets
Online Stores
Currently, specialty stores account for the largest market share
The report has provided a detailed breakup and analysis of the sports sunglasses market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, brand outlets, and online stores. According to the report, specialty stores account for the largest market share.
Specialty stores focus exclusively on sports and outdoor gear, including sports sunglasses. They often employ knowledgeable staff who can provide expert advice on product features, fit, and suitability for specific sports and activities. This expertise helps consumers make informed purchasing decisions, driving sales.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America currently dominates the global market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America currently dominates the global market.
According to the sports sunglasses market statistics, there is a rising trend of participation in outdoor sports and recreational activities across region. For instance, according to an article published by the Outdoor Industry Association, in 2022, the number of outdoor recreation participants increased by 2.3% to a record nearly 168 million, accounting for 55% of the U.S. population aged six and above. Moreover, activities such as running, cycling, skiing, golfing, and water sports require specialized eyewear that provides protection from sunlight, glare, and other environmental elements, thereby driving the demand for sports sunglasses.
Adidas AG
Columbia Sportswear Company
Decathlon S.A.
EssilorLuxottica SA
NIKE Inc
PUMA SE
Rudy Project S.p.A.
Safilo Group S.p.A.
Under Armour Inc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
July 2024: Zenni Optical, an online eyewear retailer, collaborated with USA Volleyball (USAV) and its latest ambassadors, launch an innovative collection of Sports Performance Sunglasses.
April 2024: Article One and Ciele Athletics collaborated to launch GTGlass 2.0. The GTGlass 2.0 has hexetate frames and CR-39 polarized lenses that efficiently filter damaging UVA/UVB rays while reducing road glare.
January 2024: VALLON Sunglasses launched Watchtowers, a modern eyewear for cycling.