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衣服眼鏡

市場調查報告書

商品編碼

1664827

運動太陽眼鏡市場機會、成長動力、產業趨勢分析和 2024 - 2032 年預測

Sports Sunglasses Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032

出版日期: 2024年12月02日 | 出版商:

Global Market Insights Inc. | 英文 180 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2023 年全球運動太陽眼鏡市場價值為 33.4 億美元，預計 2024 年至 2032 年期間的複合年成長率為 6.6%。太陽眼鏡的技術進步，包括增強的紫外線防護和提高的耐用性，進一步刺激了市場的需求。

影響市場的一個顯著趨勢是人們對偏光鏡片的偏好日益成長，因為它可以顯著提高視覺清晰度並減少眩光。這些鏡片因其能夠最大限度地減少眼睛疲勞並提高性能而特別受到戶外運動愛好者的青睞。此外，隨著消費者環保意識的增強，該行業正在經歷向環保材料的轉變，促使製造商探索永續的生產選擇。

市場範圍
起始年份	2023
預測年份	2024-2032
起始值	33.4 億美元
預測值	61.9 億美元
複合年成長率	6.6%

市場按類型分為偏光太陽眼鏡和非偏光太陽眼鏡。偏光太陽眼鏡由於其能夠提高戶外可視度、減少眼睛疲勞，因此銷量顯著成長。它們的日益普及反映了消費者對功能增強的高階、高性能產品的日益關注。製造商正在加入防刮、防霧塗層和先進的紫外線防護等功能來滿足這一需求，從而推動該領域的擴張。

在分銷通路方面，市場分為大賣場/超市、專門店、品牌店和線上平台。大賣場和超市在 2023 年佔據了約 36.4% 的市場佔有率，預計從 2024 年到 2032 年的複合年成長率為 7.4%。此外，這些門市的促銷活動、折扣和獨家系列也增強了它們的主導地位。同時，由於購物更加便利以及產品種類更加豐富，線上平台正以預測期內 6.7% 的複合年成長率不斷發展。

美國引領北美運動太陽眼鏡市場，2023 年價值為 9.456 億美元，預計到 2032 年複合年成長率為 7.3%。製造商正在利用創新設計、輕質材料和環保生產方法來滿足不斷變化的消費者期望，而策略行銷努力正在提高品牌知名度和忠誠度。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 中斷
- 未來展望
- 製造商
- 經銷商
供應商概況
利潤率分析
技術概覽
重要新聞及舉措
監管格局
衝擊力
- 成長動力
  - 戶外運動和休閒活動越來越受歡迎
  - 太陽眼鏡技術的進步
  - 對環保和永續材料的需求不斷成長
- 產業陷阱與挑戰
  - 成熟企業與新創企業之間競爭激烈
  - 原料成本波動和供應鏈中斷
成長潛力分析
消費者購買行為分析
波特的分析
PESTEL 分析

第4章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按類型，2021-2032 年

主要趨勢
偏振
非極化

第 6 章：市場估計與預測：按應用，2021 年至 2032 年

主要趨勢
戶外運動和旅遊
水上運動
滑雪運動
其他

第 7 章：市場估計與預測：按最終用途，2021-2032 年

主要趨勢
男性
女性
男女通用的

第 8 章：市場估計與預測：按配銷通路，2021-2032 年

主要趨勢
線上
大賣場/超市
專賣店
品牌專賣店
線上

第 9 章：市場估計與預測：按地區，2021 年至 2032 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
亞太地區
- 中國
- 日本
- 印度
- 韓國
- 澳洲
- 馬來西亞
- 印尼
拉丁美洲
- 巴西
- 墨西哥
中東及非洲
- 阿拉伯聯合大公國
- 沙烏地阿拉伯
- 南非

第10章：公司簡介

Adidas Group
Christopher Cloos
Columbia Sportswear Company
Decathlon Group
EssilorLuxottica Group
Liberty Sports Inc.
Nike Inc.
Panda Optics
POC Sports
Rudy Project SpA
Safilo Group SpA
Taizhou Baiyu Eyewear Co. Ltd.
Titan Company Limited
Under Armour Inc.
Yiwu Conchen Glasses Co. Ltd.

簡介目錄

Product Code: 12466

The Global Sports Sunglasses Market was valued at USD 3.34 billion in 2023 and is projected to grow at a CAGR of 6.6% from 2024 to 2032. This growth is driven by the rising participation in outdoor sports and recreational activities, alongside increased awareness about the importance of eye protection. Technological advancements in sunglasses, including enhanced UV protection and improved durability, are further fueling demand in the market.

A notable trend shaping the market is the growing preference for polarized lenses, which significantly improve visual clarity and reduce glare. These lenses are especially favored by outdoor enthusiasts for their ability to minimize eye strain and enhance performance. Additionally, the industry is witnessing a shift toward eco-friendly materials as consumers become more environmentally conscious, prompting manufacturers to explore sustainable production options.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$3.34 Billion
Forecast Value	$6.19 Billion
CAGR	6.6%

The market is segmented by type into polarized and non-polarized sunglasses. Polarized sunglasses have experienced notable growth due to their ability to improve visibility and reduce eye fatigue in outdoor settings. Their increasing adoption reflects the growing consumer focus on premium, high-performance products that enhance functionality. Manufacturers are incorporating features such as scratch resistance, anti-fog coatings, and advanced UV protection to cater to this demand, thereby driving the segment's expansion.

In terms of distribution channels, the market is divided into hypermarkets/supermarkets, specialty stores, brand outlets, and online platforms. Hypermarkets and supermarkets accounted for approximately 36.4% of the market share in 2023 and are expected to grow at a CAGR of 7.4% from 2024 to 2032. The convenience of offering diverse brands and styles in one location has made this channel a preferred choice for consumers. Additionally, promotional campaigns, discounts, and exclusive collections in these outlets have contributed to their dominance. Meanwhile, online platforms are gaining traction with a projected CAGR of 6.7% during the forecast period, driven by the ease of shopping and access to a wider product range.

The United States leads the North America sports sunglasses market, valued at USD 945.6 million in 2023 and anticipated to grow at a CAGR of 7.3% through 2032. Lifestyle shifts and growing awareness of eye health have fueled demand for advanced eyewear solutions. Manufacturers are leveraging innovative designs, lightweight materials, and environmentally friendly production methods to meet evolving consumer expectations, while strategic marketing efforts are enhancing brand recognition and loyalty.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Technological overview
3.5 Key news & initiatives
3.6 Regulatory landscape
3.7 Impact forces
- 3.7.1 Growth drivers
  - 3.7.1.1 Increasing popularity of outdoor sports and recreational activities
  - 3.7.1.2 Advancements in sunglass technology
  - 3.7.1.3 Growing demand for eco-friendly and sustainable materials
- 3.7.2 Industry pitfalls & challenges
  - 3.7.2.1 High competition among established and new players
  - 3.7.2.2 Fluctuating raw material costs and supply chain disruptions
3.8 Growth potential analysis
3.9 Consumer buying behavior analysis
3.10 Porter’s analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021-2032 (USD Million) (Thousand Units)

5.1 Key trends
5.2 Polarized
5.3 Non-polarized

Chapter 6 Market Estimates & Forecast, By Application, 2021-2032 (USD Million) (Thousand Units)

6.1 Key trends
6.2 Outdoor sporting and traveling
6.3 Water sports
6.4 Ski sports
6.5 Others

Chapter 7 Market Estimates & Forecast, By End Use, 2021-2032 (USD Million) (Thousand Units)

7.1 Key trends
7.2 Male
7.3 Female
7.4 Unisex

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Million) (Thousand Units)

8.1 Key trends
8.2 Online
8.3 Hypermarket/supermarket
8.4 Specialty store
8.5 Brand outlets
8.6 Online

Chapter 9 Market Estimates & Forecast, By Region, 2021-2032 (USD Million) (Thousand Units)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Malaysia
- 9.4.7 Indonesia
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
9.6 MEA
- 9.6.1 UAE
- 9.6.2 Saudi Arabia
- 9.6.3 South Africa