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市場調查報告書
商品編碼
1662889
2030 年處方太陽眼鏡市場預測:按鏡片類型、鏡片材質、鏡框材質、鏡框樣式、視力矯正、分銷管道和地區進行全球分析Prescription Sunglass Market Forecasts to 2030 - Global Analysis By Lens Type, Lens Material, Frame Material, Frame Style, Vision Correction, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,全球處方太陽眼鏡市場規模預計在 2024 年達到 72 億美元,到 2030 年將達到 107 億美元,預測期內的複合年成長率為 6.8%。
處方太陽眼鏡是一種具有濾光、防紫外線和視力矯正功能的專用眼鏡產品。太陽眼鏡框架內建有特殊的處方鏡片,可保護配戴者的眼睛免受有害紫外線的傷害,同時確保清晰的視野。這些眼鏡消除了在普通眼鏡和太陽眼鏡之間交替使用的需要,使其特別適合駕駛、運動和戶外活動。
根據視力委員會 2022 年的一項調查,40 歲以上的成年人佔處方眼鏡消費者的 60%。
眼部疾病增多
螢幕時間的增加和數位設備的使用導致全球視力障礙病例的增加。此外,人們對紫外線防護及其在預防白內障和黃斑部病變等疾病方面的作用的認知不斷提高,進一步推動了需求。處方太陽眼鏡既能矯正視力,又能防紫外線,滿足積極生活方式人士的需求,同時解決日益嚴重的健康問題。
與替代品的競爭
夾式太陽眼鏡和變色鏡片等替代品的出現,限制了處方太陽眼鏡市場的發展。對於已經配戴處方眼鏡的消費者來說,這些選擇通常更實惠且更方便。此外, LASIK等矯正眼科手術的進步也徹底減少了對處方眼鏡的依賴。這些因素導致潛在客戶不再購買處方太陽眼鏡,儘管其具有功能優勢,但仍限制了市場的成長。
電子商務的興起
線上平台為消費者提供便利、有競爭力的價格以及更多元的產品。虛擬試戴工具等技術進步讓顧客直覺地看到鏡架戴上後的效果,從而改善了網路購物體驗。這一趨勢對於年輕且精通科技的人尤其有吸引力,並有助於推動實體店有限的地區的市場滲透。
仿冒品
仿冒品損害了消費者信任和品牌聲譽,對處方太陽眼鏡市場構成了重大威脅。這些仿冒品通常不符合安全標準,缺乏適當的紫外線防護和耐用性。網路市場仿冒品的氾濫,不僅影響合法製造商的收益,也對消費者的健康構成風險。
新冠疫情擾亂了供應鏈,減少了眼鏡零售商的客流量,並對處方太陽眼鏡的銷售產生了負面影響。然而,隔離期間看螢幕時間的增加導致眼睛疲勞相關問題激增,從而增加了對矯正眼鏡產品的需求。在此期間,電子商務成為重要的銷售管道,虛擬試穿技術也開始流行。隨著限制措施的放寬和戶外活動的恢復,對結合視力矯正和紫外線防護的處方太陽眼鏡的需求增加。
預計在預測期內,單一焦點部分將是最大的。
單焦點眼鏡預計將在預測期內佔據最大的市場佔有率,因為它廣泛用於矯正近視和遠視等特定視力問題。這些鏡片可在單一距離內提供清晰的視野,非常適合戶外駕駛或閱讀等日常活動。由於價格便宜、使用簡便,受到那些尋求有效解決個人視力問題的消費者的青睞。
預計預測期內線上通路將以最高的複合年成長率成長。
由於消費者對便利購物體驗的偏好日益增加,預計預測期內線上通路部分將呈現最高的成長率。電子商務平台提供豐富的產品選擇、有競爭力的價格以及虛擬試穿等簡化決策的高級功能。線上管道對於尋求個人化選擇和無縫送貨服務的年輕群體尤其有吸引力。此外,智慧型手機和網路的廣泛使用正在加速這一趨勢。
在預測期內,北美預計將佔據最大的市場佔有率,因為它擁有較高的可支配收入和支援眼保健解決方案的先進醫療保健基礎設施。該地區人口老化,與老齡化相關的視力問題發病率不斷增加,大大增加了對處方太陽眼鏡的需求。此外,人們日益增強的紫外線防護意識和強大的零售網路確保了該地區的銷售穩定成長。
由於人口眾多且兒童和青少年近視盛行率不斷上升,預計亞太地區在預測期內將呈現最高的複合年成長率。都市化和可支配收入的增加正在推動中國和印度等國家對高品質眼鏡產品解決方案的需求。該地區的電子商務平台正在迅速擴張,進一步改善了處方太陽眼鏡的取得管道,支持了市場的強勁成長。
According to Stratistics MRC, the Global Prescription Sunglass Market is accounted for $7.2 billion in 2024 and is expected to reach $10.7 billion by 2030 growing at a CAGR of 6.8% during the forecast period. Prescription sunglasses are specialty eyewear with light-filtering, UV protection, and vision correction features. They have specialized prescription lenses built into the frames of sunglasses, protecting users' eyes from damaging UV rays while enabling clear vision. These glasses eliminate the need to alternate between regular glasses and sunglasses, which are especially useful for driving, sports, and outdoor activities.
According to the Vision Council's 2022 study, adults over the age of 40 make up 60% of the consumer base for prescription glasses.
Growing prevalence of eye disorders
Rising screen time and digital device usage have escalated cases of visual impairments globally. Additionally, heightened awareness about UV protection and its role in preventing conditions like cataracts and macular degeneration further boosts demand. Prescription sunglasses offer both vision correction and UV protection, catering to the needs of individuals with active lifestyles while addressing growing health concerns.
Competition from alternatives
The availability of alternatives, such as clip-on sunglasses or photochromic lenses, poses a restraint to the prescription sunglass market. These options are often more affordable and convenient for consumers who already wear prescription glasses. Additionally, advancements in corrective eye surgeries like LASIK have reduced the reliance on prescription eyewear altogether. Such factors divert potential customers away from prescription sunglasses, limiting market growth despite their functional advantages.
E-commerce expansion
Online platforms offer consumers convenience, competitive pricing, and access to a wide variety of products. Technological advancements like virtual try-on tools enhance the online shopping experience by allowing customers to visualize how frames will look on them. This trend is particularly appealing to younger, tech-savvy demographics and facilitates market penetration into regions with limited access to physical retail stores.
Counterfeit products
Counterfeit products pose a significant threat to the prescription sunglass market by undermining consumer trust and brand reputation. These fake products often fail to meet safety standards, lacking proper UV protection and durability. The proliferation of counterfeits in online marketplaces not only affects legitimate manufacturers' revenues but also risks consumer health.
The COVID-19 pandemic disrupted supply chains and reduced foot traffic in optical retail stores, negatively impacting sales of prescription sunglasses. However, increased screen time during lockdowns led to a surge in eye strain-related issues, driving demand for corrective eyewear. E-commerce emerged as a crucial channel for sales during this period, with virtual try-on technologies gaining popularity. As restrictions eased, outdoor activities resumed, boosting demand for prescription sunglasses that combine vision correction with UV protection.
The single vision segment is expected to be the largest during the forecast period
The single vision segment is expected to account for the largest market share during the forecast period due to its widespread use for correcting specific vision issues like myopia or hyperopia. These lenses provide clear vision at a single distance, making them ideal for daily activities such as driving or reading outdoors. Their affordability and simplicity contribute to their popularity among consumers seeking effective solutions for individual visual impairments.
The online channels segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online channels segment is predicted to witness the highest growth rate due to increasing consumer preference for convenient shopping experiences. E-commerce platforms offer extensive product ranges, competitive pricing, and advanced features like virtual try-ons that simplify decision-making. Online channels are particularly appealing to younger demographics seeking personalized options and seamless delivery services. Additionally, the growing adoption of smartphones and internet penetration further accelerates this trend.
During the forecast period, the North America region is expected to hold the largest market share due to high disposable incomes and advanced healthcare infrastructure supporting eye care solutions. The region's aging population contributes significantly to demand for prescription sunglasses as age-related vision impairments rise. Additionally, increased awareness about UV protection and strong retail networks ensure steady sales growth in this region.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR owing to its large population base and rising prevalence of myopia among children and young adults. Urbanization and increasing disposable incomes drive demand for high-quality eyewear solutions in countries like China and India. The rapid expansion of e-commerce platforms in this region further enhances accessibility to prescription sunglasses, supporting robust market growth.
Key players in the market
Some of the key players in Prescription Sunglass Market include EssilorLuxottica SA, Safilo Group SpA, Zeiss Group, Maui Jim, Marchon Eyewear, De Rigo Vision, Warby Parker, Zenni Optical, Rodenstock GmbH, CooperVision Limited, Specsavers Optical Group, Silhouette International, Johnson & Johnson Vision Care, Fielmann AG, Marcolin Group, Charmant Group, Oakley and VSP Global.
In January 2025, ATP is proud to announce Polaroid Eyewear as the ATP Tour's Official Eyewear Partner, through 2027. The iconic brand will activate at a selection of ATP Tour events and has announced top ATP player Lorenzo Musetti as Polaroid Eyewear Ambassador for 2025.
In January 2024, for the first time, EssilorLuxottica will exhibit at the Consumer Electronics Show (CES) in Las Vegas January 9-12 2024, showcasing the Company's bold moves in consumer technology.
In February 2023, Barrow, the Italian brand devoted to digital natives launched in 2020 by a team of creative talents with an international background in fashion and the digital sphere, announces its debut in the eyewear sector alongside the De Rigo Group, one of the world leaders in this field.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.