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市場調查報告書
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1621920

2024 - 2032 年太陽眼鏡市場機會、成長動力、產業趨勢分析與預測

Sunglasses Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 240 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在人們對眼睛健康和保護的日益重視的推動下，到 2023 年，全球太陽眼鏡市場價值將達到 244 億美元，預計在預測期內將以 3.6% 的複合年成長率成長。隨著越來越多的消費者優先考慮紫外線防護，對有效阻擋有害射線的太陽眼鏡的需求也隨之增加。為了滿足這一需求，製造商正在開發具有增強的紫外線阻擋能力和減少眩光的鏡片，以吸引注重健康的買家，他們青睞優質且經過認證的眼鏡，以獲得最大的安全性和舒適性。太陽眼鏡已從簡單的功能性物品轉變為必不可少的時尚宣言，品牌紛紛推出新設計以跟上不斷變化的趨勢。

受社交媒體、流行文化和季節性時尚轉變的影響，品牌不斷以現代風格、顏色和材料更新其產品。尋求獨特、高品質眼鏡的消費者越來越被這些潮流驅動的產品所吸引，這些產品鼓勵了整個行業的創新並推動了整體市場的成長。電子商務的興起對於擴大太陽眼鏡的購買範圍至關重要，因為線上平台提供了傳統商店並不總是提供的選擇。線上購物的便利性以及虛擬試穿和詳細產品描述等功能使消費者更容易做出明智的購買。

品牌也採用全通路零售策略，融合線上線下體驗，以更符合顧客的喜好。這種方法尤其引起了年輕買家的共鳴，他們欣賞在數位購物和麵對面購物選項之間進行選擇的靈活性。從產品類型來看，市場分為偏光太陽眼鏡和非偏光太陽眼鏡，其中偏光太陽眼鏡佔據最大市場佔有率，2023年營收達139億美元。內，隨著越來越多的消費者認知到偏光鏡片的優點，包括減少眩光和增強紫外線防護。這些品質在戶外活動中尤其受到重視，進一步鞏固了偏光太陽眼鏡作為許多人的首選。

市場範圍
開始年份 2023年
預測年份 2024-2032
起始值 244億美元
預測值 335 億美元
複合年成長率 3.6%

線下配銷通路仍佔據主導地位，佔市場佔有率的77.5%，預計複合年成長率為3.7%。實體店提供許多消費者尋求的觸覺購物體驗，提供試穿產品、評估其舒適度以及諮詢知識淵博的銷售人員的能力。對店內體驗的重視促進了線下市場在市場上的持續強勢。在北美，由於對高品質、時尚前衛眼鏡的強勁需求，美國引領該地區的太陽眼鏡市場，到 2023 年將佔據 73.9% 的佔有率。

美國市場的成長得益於人們對紫外線防護和眼睛健康意識的增強，以及滿足不同消費者喜好的完善零售網路。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 干擾
    • 未來展望
    • 製造商
    • 經銷商
  • 供應商格局
  • 利潤率分析
  • 消費者行為分析
  • 重要新聞和舉措
  • 監管環境
  • 衝擊力
    • 成長動力
      • 消費者越來越重視眼睛健康和紫外線防護
      • 時尚和生活方式的吸引力不斷成長
      • 電子商務與全通路零售的擴張
    • 產業陷阱與挑戰
      • 競爭激烈且市場飽和
      • 經濟敏感度和可支配所得波動
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第 4 章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章：太陽眼鏡市場估計與預測：按類型，2021-2032 年

  • 主要趨勢
  • 偏振
  • 非偏光

第 6 章：太陽眼鏡市場估計與預測：按鏡框材料分類，2021-2032 年

  • 主要趨勢
  • 塑膠
  • 金屬
  • 其他

第 7 章：太陽眼鏡市場估計與預測：按鏡片材料分類，2021-2032 年

  • 主要趨勢
  • CR-39（烯丙基二甘醇碳酸酯）
  • 聚碳酸酯
  • 聚氨酯
  • 其他（玻璃等）

第 8 章：太陽眼鏡市場估計與預測：按最終用途，2021-2032 年

  • 主要趨勢
  • 男士
  • 女性
  • 男女通用的
  • 孩子們

第 9 章：太陽眼鏡市場估計與預測：按價格，2021-2032

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第 10 章：太陽眼鏡市場估計與預測：按配銷通路，2021-2032

  • 主要趨勢
  • 線上
  • 離線

第 11 章：太陽眼鏡市場估計與預測：按地區分類，2021-2032 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 印尼
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第 12 章：公司簡介

  • De Rigo Vision
  • Essilor International
  • Fielmann
  • Johnson & Johnson Vision Care
  • Luxottica Group
  • LVMH Moet Hennessy Louis Vuitton
  • Marchon Eyewear
  • Marcolin
  • Maui Jim
  • Michael Kors Holdings
  • Oakley
  • Quay Australia
  • Safilo Group
  • Warby Parker
  • Zenni Optical
簡介目錄
Product Code: 12063

The Global Sunglasses Market, valued at USD 24.4 billion in 2023, is projected to grow at a CAGR of 3.6% during the forecast period, fueled by an increasing emphasis on eye health and protection. As more consumers prioritize UV protection, demand has risen for sunglasses that effectively block harmful rays. To meet this need, manufacturers are developing lenses with enhanced UV-blocking capabilities and glare reduction, attracting health-conscious buyers who favor premium and certified eyewear for maximum safety and comfort. Sunglasses have transformed from simple functional items into essential fashion statements, with brands introducing new designs to keep pace with evolving trends.

Influenced by social media, pop culture, and seasonal fashion shifts, brands are continuously refreshing their offerings with modern styles, colors, and materials. Consumers looking for unique, high-quality eyewear are increasingly drawn to these trend-driven products, which encourage innovation across the industry and drive overall market growth. The rise of e-commerce has been pivotal to expanding access to a broader range of sunglasses, as online platforms provide options that are not always available in traditional stores. The convenience of shopping online, along with features like virtual try-ons and detailed product descriptions, has made it easier for consumers to make informed purchases.

Brands are also embracing omnichannel retail strategies, merging online and offline experiences to better cater to customer preferences. This approach has particularly resonated with younger buyers, who appreciate the flexibility of choosing between digital and in-person shopping options. In terms of product type, the market is divided into polarized and non-polarized segments, with polarized sunglasses holding the largest market share, garnering USD 13.9 billion in revenue in 2023. This segment is expected to grow at a CAGR of 3.5% over the forecast period, as more consumers recognize the benefits of polarized lenses, including glare reduction and enhanced UV protection. These qualities are especially valued during outdoor activities, further cementing polarized sunglasses as the preferred choice for many.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$24.4 Billion
Forecast Value$33.5 Billion
CAGR3.6%

The offline distribution channel remains dominant, accounting for 77.5% of the market share, and is projected to grow at a CAGR of 3.7%. Physical stores provide the tactile shopping experience many consumers seek, offering the ability to try on products, assess their comfort, and consult knowledgeable sales staff. This emphasis on the in-store experience has contributed to the offline segment's continued strength in the market. In North America, the United States leads the region's sunglasses market, holding a 73.9% share in 2023, driven by a strong demand for high-quality, fashion-forward eyewear.

The U.S. market's growth is supported by increasing awareness of UV protection and eye health, coupled with a well-established retail network that caters to diverse consumer preferences.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Consumer behavior analysis
  • 3.5 Key news & initiatives
  • 3.6 Regulatory landscape
  • 3.7 Impact forces
    • 3.7.1 Growth drivers
      • 3.7.1.1 Rising consumer focus on eye health and UV protection
      • 3.7.1.2 Growing fashion and lifestyle appeal
      • 3.7.1.3 Expansion of e-commerce and omnichannel retailing
    • 3.7.2 Industry pitfalls & challenges
      • 3.7.2.1 High competition and market saturation
      • 3.7.2.2 Economic sensitivity and fluctuating disposable income
  • 3.8 Growth potential analysis
  • 3.9 Porter's analysis
  • 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Sunglasses Market Estimates & Forecast, By Type, 2021-2032 (USD Billion)

  • 5.1 Key trends
  • 5.2 Polarized
  • 5.3 Non-Polarized

Chapter 6 Sunglasses Market Estimates & Forecast, By Frame Material, 2021-2032 (USD Billion)

  • 6.1 Key trends
  • 6.2 Plastic
  • 6.3 Metal
  • 6.4 Others

Chapter 7 Sunglasses Market Estimates & Forecast, By Lens Material, 2021-2032 (USD Billion)

  • 7.1 Key trends
  • 7.2 CR-39 (Allyl Diglycol Carbonate)
  • 7.3 Polycarbonate
  • 7.4 Polyurethane
  • 7.5 Others (Glass, etc.)

Chapter 8 Sunglasses Market Estimates & Forecast, By End Use, 2021-2032 (USD Billion)

  • 8.1 Key trends
  • 8.2 Men
  • 8.3 Women
  • 8.4 Unisex
  • 8.5 Children

Chapter 9 Sunglasses Market Estimates & Forecast, By Price, 2021-2032 (USD Billion)

  • 9.1 Key trends
  • 9.2 Low
  • 9.3 Medium
  • 9.4 High

Chapter 10 Sunglasses Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion)

  • 10.1 Key trends
  • 10.2 Online
  • 10.3 Offline

Chapter 11 Sunglasses Market Estimates & Forecast, By Region, 2021-2032 (USD Billion)

  • 11.1 Key trends
  • 11.2 North America
    • 11.2.1 U.S.
    • 11.2.2 Canada
  • 11.3 Europe
    • 11.3.1 UK
    • 11.3.2 Germany
    • 11.3.3 France
    • 11.3.4 Italy
    • 11.3.5 Spain
    • 11.3.6 Russia
  • 11.4 Asia Pacific
    • 11.4.1 China
    • 11.4.2 India
    • 11.4.3 Japan
    • 11.4.4 South Korea
    • 11.4.5 Australia
    • 11.4.6 Indonesia
  • 11.5 Latin America
    • 11.5.1 Brazil
    • 11.5.2 Mexico
    • 11.5.3 Argentina
  • 11.6 MEA
    • 11.6.1 South Africa
    • 11.6.2 Saudi Arabia
    • 11.6.3 UAE

Chapter 12 Company Profiles

  • 12.1 De Rigo Vision
  • 12.2 Essilor International
  • 12.3 Fielmann
  • 12.4 Johnson & Johnson Vision Care
  • 12.5 Luxottica Group
  • 12.6 LVMH Moet Hennessy Louis Vuitton
  • 12.7 Marchon Eyewear
  • 12.8 Marcolin
  • 12.9 Maui Jim
  • 12.10 Michael Kors Holdings
  • 12.11 Oakley
  • 12.12 Quay Australia
  • 12.13 Safilo Group
  • 12.14 Warby Parker
  • 12.15 Zenni Optical