首頁 > 市場調查報告書 > 消費品

旅遊

市場調查報告書

商品編碼

1554480

2024-2032 年日本探險旅遊市場報告（按類型、活動、年齡層、銷售管道和地區）

Japan Adventure Tourism Market Report by Type, Activity, Age Group, Sales Channel, and Region 2024-2032

出版日期: 2024年09月03日 | 出版商:

IMARC | 英文 120 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

預計 2024 年至 2032 年日本探險旅遊市場的成長率 (CAGR) 將達到 13.90%。該市場的推動因素包括國外旅遊活動的成長趨勢、提高可及性的重大技術改進以及吸引尋求獨一無二體驗的冒險旅行者的先進基礎設施。

日本探險旅遊市場分析：

主要市場促進因素：該市場由日本豐富的文化遺產、多樣化的消費者基礎和先進的基礎設施所驅動，吸引著尋求獨一無二的體驗的冒險旅行者。此外，政府的旅遊舉措以及戶外活動和健康旅行的日益普及也有助於市場的擴大。
主要市場趨勢：根據日本探險旅遊市場範圍，健行、騎自行車和生態旅遊等戶外活動的日益普及以及永續和體驗旅行的趨勢正在影響市場成長。此外，人們對人跡罕至的體驗的渴望日益成長，促使旅遊公司提供客製化的冒險項目。
競爭格局：日本主要的探險旅遊產業包括 Bamba Travel、Exodus Travels Limited、Intrepid Travel、INTRO Travel、Saiyu Travel Co., Ltd.、The Dragon Trip、World Expeditions Travel Group 等。
挑戰與機會：挑戰包括與環境相關的複雜性、偏遠地區基礎設施有限以及來自附近地區的競爭。此外，根據日本冒險旅遊的預測，在服務利基市場、利用技術提供更身臨其境的體驗以及與當地社區合作促進永續發展等方面都存在機會。

日本探險旅遊市場趨勢：

國內旅遊業的崛起

日本冒險旅遊市場的成長是由日本公民對國內冒險和獨特體驗的渴望所推動的。日本觀光局發布的調查顯示，預計2.73億人在日本國內旅遊。這相當於 2023 年相應數字的 97.2%，佔 2019 年總數的 93.6%。預計人均花費為43,200日元，是2023年花費金額的100.0%，是2019年花費總額的113.4%。國內旅行消費總額為 117,900 億日元，佔 2023 年消費總額的 97.1%。在日本阿爾卑斯山健行。因此，國內對探險旅遊的興趣有助於當地經濟並擴大日本的旅遊產品，使其成為國家長期旅遊計畫中可行的產業。

技術進步

根據日本探險旅遊市場洞察，探險旅遊業在科技的幫助下經歷了大幅成長。此外，由於智慧型手機應用程式、虛擬實境體驗和線上預訂平台等技術進步，尋求定位和參與冒險活動的遊客現在有了更簡單的方法。例如，根據IMARC Group的一份報告，日本線上住宿市場規模預計從 2024 年到 2032 年將呈現 7.56% 的年複合成長率(CAGR)。來的便利性計劃、安排和個性化他們的冒險經歷。同時，由於交通技術的發展，例如電動自行車和環保汽車，使旅行者能夠永續地訪問偏僻和環境脆弱的地方，對冒險旅行的需求也有所增加。

增加國際旅行活動

國際旅遊活動的增加極大地促進了日本冒險旅遊市場的成長。隨著全球旅行限制的放鬆和國際流動性恢復到大流行前的水平，日本渴望冒險和文化沉浸的外國遊客正在復甦。例如，根據《日本時報》報道，2023年，日本接待了2500萬遊客，這是自2019年以來的最高遊客數量。並顯著提振了日本經濟國家。日本國家旅遊局的資料顯示，訪日遊客人數較2022年的380萬人次大幅增加。因此，對旅遊推廣的各種投資也有助於提高國內外對日本冒險旅遊機會的認知，從而推動市場成長。

日本探險旅遊市場區隔：

IMARC Group提供了每個細分市場的主要趨勢的分析，以及 2024-2032 年國家和地區層面的預測。我們的報告根據類型、活動、年齡層和銷售管道對市場進行了分類。

按類型分類：

艱難的冒險
軟冒險

該報告根據類型提供了詳細的市場細分和分析。這包括硬冒險和軟冒險。

艱苦的冒險活動深受尋求刺激者和腎上腺素愛好者的歡迎，因為它們通常需要大量的體力、危險和專業知識。其中包括跳傘和蹦極等極限運動，以及攀岩和激流泛舟等戶外活動。此外，艱苦的冒險旅行者尋求能夠提供強烈腎上腺素激增和成功感的體驗，他們被在困難和苛刻的環境中突破自己的極限的挑戰和興奮所吸引，從而改變了日本冒險旅遊市場的前景。

軟冒險體驗吸引了許多人，因為它們提供了一種更悠閒和平易近人的冒險旅遊方式。例如，健行、動物探險、獨木舟和文化沉浸等軟冒險活動，強調發現、欣賞自然世界和跨文化交流。此外，雖然軟冒險遊客的目標是與自然世界和當地社區建立有意義的聯繫，但他們往往高度重視沉浸式體驗、環境永續性和個人發展機會。他們也希望在日本多采多姿的風景中進行難忘且有益的冒險，從而增加日本冒險旅遊的需求。

按活動分類：

陸上活動
水上活動
空中活動

報告還提供了基於活動的詳細市場細分和分析。這包括陸上活動、水上活動和空中活動。

陸上活動吸引了各種尋求刺激的人和環境愛好者。其中包括以日本多樣化的自然環境為基礎的活動，從騎山地自行車穿過古老的森林到徒步富士山崎嶇的山坡。冒險家可以享受攀岩、露營和動物狩獵等活動，這些活動適合經驗豐富的冒險家和初學者，他們希望在美麗的風景中尋求刺激，同時沉浸在國家的文化遺產中。

水上活動吸引冒險家探索和潛入日本令人驚嘆的海岸線的水生奇觀世界。此外，衝浪者湧向湘南和千葉等著名海灘尋找理想的波浪，而皮划艇愛好者則沿著沖繩和宮古島的原始海岸尋找僻靜的海灣和海蝕洞。此外，浮潛和水肺潛水可以讓您深入了解日本豐富多彩的水下生態系統，這裡充滿了多樣化的海洋生物和完美的珊瑚礁，使該地區成為寧靜度假和水上體驗的完美場所。

日本的空中冒險旅遊部門提供了欣賞該國令人驚嘆的自然美景的獨特視角。乘坐熱氣球飛越奈良老城和京都嵐山竹林等著名景點，從空中俯瞰日本的自然和文化財富。同時，滑翔傘和跳傘冒險活動以雄偉的山脈和廣闊的鄉村為背景，提供令人腎上腺素飆升的刺激體驗，吸引尋求刺激的遊客，他們希望翱翔到新的高度，從不同的角度體驗日本的風景。無論是探索陸地、潛入大海或翱翔天空，日本的冒險旅遊市場為各種類型的冒險家提供了無數的體驗。

按年齡層別分類：

30歲以下
30-41歲
42-49歲
50歲以上

該報告根據年齡層對市場進行了詳細的細分和分析。其中包括 30 歲以下、30-41 歲、42-49 歲以及 50 歲以上。

日本為 30 歲的年輕人提供刺激腎上腺素的活動，例如從歷史悠久的龍神橋上蹦極或在沖繩與鯨鯊一起潛水。他們尋求新奇和刺激，往往傾向於非傳統的冒險活動，這些冒險活動提供了值得在 Instagram 上分享的獨特時刻。同時，30-41 歲年齡層的人尋求冒險和文化沉浸的結合，選擇在中山道健行等體驗，同時享受傳統的日式旅館住宿。這些旅客重視能夠與日本豐富的遺產有更深入聯繫的體驗，同時滿足他們對冒險的渴望。

至於42-49歲年齡層的人，他們喜歡稍微輕鬆一點的冒險活動，例如騎自行車遊覽鄉村風景或探索鄉村隱密的溫泉。他們尋求興奮與平靜之間的平衡，通常優先考慮促進放鬆和恢復活力的體驗。此外，50 歲及以上的人群更喜歡悠閒的冒險活動，例如在國家公園中帶導遊的自然漫步或日本美食熱點的美食之旅。他們重視舒適、安全和豐富的文化，更喜歡能夠悠閒地品味日本之美的體驗，同時與志同道合的旅行者一起創造持久的回憶。

按銷售管道分類：

旅行社
直接的

報告還根據銷售管道對市場進行了詳細的細分和分析。這包括旅行社和直接旅行社。

冒險家透過旅行社尋求便利和專業知識來制定行程。他們依靠代理商的知識和人脈來獲得獨家體驗並確保旅程順利。這些旅客優先考慮無憂安排和個人化協助，重視由專業人員處理物流和預訂的便利性。

除此之外，直接部分還包括喜歡親自動手計劃冒險的冒險家。這些人優先考慮自主性和靈活性，並享受根據自己的喜好客製化旅行的自由。他們尋求與旅遊業者和服務提供者直接互動，利用線上平台和直接預訂來獲得廣泛的選擇，並可能透過繞過中介費用來節省成本。

按地區分類：

關東地區
關西/近畿地區
中部/中部地區
九州·沖繩地區
東北部地區
中國地區
北海道地區
四國地區

該報告也對該地區所有主要市場進行了全面分析，包括關東地區、關西/近畿地區、中部/中部地區、九州沖繩地區、東北地區、中國地區、北海道地區和四國地區。

以東京為中心的關東地區是日本繁華的冒險旅遊中心，以其豐富多彩的活動吸引尋求刺激的遊客。此外，從東京的城市探索和高科技體驗到富士山和日光國家公園等周邊地區的戶外探險，關東地區可以滿足各種類型的冒險家的需求。因此，主要參與者正在支持社區，以滿足由於旅行活動不斷成長而不斷成長的需求。除此之外，2023 年 7 月，總部位於東京品川的日本航空株式會社 (JAL) 與總部位於東京目黑的 Kammui Inc. 宣佈建立戰略合作夥伴關係，旨在促進航空業的發展入境優質探險旅遊市場。總體目標是振興當地社區並支持區域發展措施。

在關西/近畿地區，包括京都、大阪和奈良等城市，探險旅遊呈現出一種文化氣息。遊客可以探索古老的寺廟、參加傳統的茶道，甚至穿著和服度過一天，沉浸在日本豐富的歷史中。此外，該地區還提供戶外探險的機會，例如在紀伊山脈健行或沿著風景優美的路線騎自行車。

除此之外，中部/中部地區還擁有各種各樣的冒險旅遊機會，從崎嶇的日本阿爾卑斯山到寧靜美麗的日本鄉村。戶外運動愛好者紛紛前往立山黑部高山路線等目的地進行徒步旅行和雪上運動，而尋求文化體驗的人可以參觀高山等歷史悠久的城鎮或探索充滿藝術的金澤市。

除此之外，在九州沖繩地區，冒險旅遊呈現出熱帶氛圍，在沖繩群島上有潛水、浮潛和海灘活動的機會。同時，在九州大陸，遊客可以探索火山景觀，在溫泉中放鬆身心，並品嚐該地區獨特的美食。

東北地區為探險家提供了探索日本狂野一面的機會，這裡有崎嶇的海岸線、原始森林和高聳的山脈。此外，從北上河的激流漂流到山形古老的朝聖路線健行，東北將自然美景與戶外活動完美融合。

中國地區以其歷史古蹟和自然奇觀而聞名，提供冒險旅遊機會，包括徒步著名的島波海道自行車路線、探索宮島標誌性的嚴島神社以及驚嘆隱岐群島的崎嶇美景。

北海道是日本最北端的島嶼，全年都是冒險愛好者的天堂。在冬季，遊客湧入其世界一流的滑雪勝地，而夏季則提供了在廣闊的國家公園遠足、騎自行車和觀賞野生動物的機會。此外，北海道獨特的阿伊努文化為任何冒險體驗增添了豐富的文化維度。

四國地區擁有寧靜的氛圍和令人驚嘆的自然美景，非常適合那些尋求更人跡罕至的冒險之旅的人。遊客可以徒步四國朝聖之路，浸泡在僻靜的溫泉中，或探索風景如畫的海岸線，那裡點綴著迷人的漁村，為遠離喧囂的城市生活提供寧靜的場所。

（請注意，這只是關鍵參與者的部分列表，報告中提供了完整列表。）

目前，市場主要參與者正在實施擴大日本探險旅遊市場佔有率的策略。他們正在投資當地基礎設施並與國際旅行社合作以擴大市場範圍。他們專注於透過數位行銷策略推廣區域景點，並打造迎合不同喜好的客製化冒險套餐。此外，與政府旅遊計劃的合作有助於提高其在全球受眾中的知名度和可及性。例如，2023 年 9 月，以負責任旅遊承諾而聞名的 Intrepid Travel 宣布將推出 2024 年旅行系列，其中包括 100 多個新鮮行程，令人印象深刻。這些新旅程反映出我們有意轉向簡單而深刻的旅遊體驗，重新構想熱門目的地，並且更加強調當地沉浸感和變革性的邂逅。

日本探險旅遊市場新聞：

2023 年 7 月：日本航空 (JAL) 被選為日本北海道冒險旅行世界高峰會 (ATWS2023) 的首要合作夥伴，該高峰會被認為是全球冒險旅遊領域最大的活動。根據ATWS2023的贊助協議，日航積極宣傳冒險旅行的刺激，並透過機上雜誌和視訊節目突出當地導遊的努力。此外，日航也策劃了以阿伊努文化為中心的特別旅遊，展示北海道及其主辦地區的豐富遺產。作為主要合作夥伴，日航致力於將探險旅遊 (AT) 提升為日本旅遊業的重要部門。這為旅客提供了新穎的體驗價值，並促進了將永續發展目標（SDG）和區域資產融入旅遊業的舉措，以促進成長和永續性。
2024 年 3 月：Intrepid 連續第五次被 Fast Company 評為全球最具創新力的公司之一，突顯了其對創新的持續承諾。在旅遊、休閒和酒店類別中，Intrepid 因其開創性的碳標籤計劃而獲得認可。 2023 年，Intrepid 在其網站上的 500 多個旅行頁面上引入了碳標籤，提供了有關每位旅行者每天旅行產生的二氧化碳總排放量的寶貴資訊。該計劃旨在讓旅客深入了解其旅行選擇對環境的影響，體現了無畏號對永續發展和負責任旅遊的承諾。這項認可使 Intrepid 成為一家受人尊敬的公司，與 Google、Mattel 和 Matador Network 等行業巨頭齊名。
2024 年 5 月：Oku Japan 是一家總部位於京都的著名旅遊業者，專注於永續且豐富文化的旅行探險。該公司同樣重視支持其服務的社區以及參加其導遊和自助徒步旅行的旅行者。它包含了一系列社區會議，旨在使企業主能夠更自信地與英語使用者互動。這些課程涵蓋的主題包括讓參與者熟悉常用短語和了解文化細微差別，以有效地應對文化差異和規範。

本報告回答的關鍵問題：

到目前為止，日本探險旅遊市場表現如何，未來幾年又會如何表現？
COVID-19 對日本探險旅遊市場有何影響？
日本探險旅遊市場按類型分類是怎樣的？
日本探險旅遊市場依活動分類是怎樣的？
日本探險旅遊市場依年齡層分類是怎樣的？
日本探險旅遊市場的銷售管道細分是怎麼樣的？
日本探險旅遊市場價值鏈的各個階段是什麼？
日本探險旅遊市場的關鍵促進因素和挑戰是什麼？
日本探險旅遊市場的結構如何？
日本探險旅遊市場的競爭程度如何？

本報告回答的關鍵問題：

到目前為止，日本探險旅遊市場表現如何，未來幾年又會如何表現？
COVID-19 對日本探險旅遊市場有何影響？
日本探險旅遊市場按類型分類是怎樣的？
日本探險旅遊市場依活動分類是怎樣的？
日本探險旅遊市場依年齡層分類是怎樣的？
日本探險旅遊市場的銷售管道細分是怎麼樣的？
日本探險旅遊市場價值鏈的各個階段是什麼？
日本探險旅遊市場的關鍵促進因素和挑戰是什麼？
日本探險旅遊市場的結構如何？
日本探險旅遊市場的競爭程度如何？

30歲以下
- 概述
- 歷史與當前市場趨勢（2018-2023）
- 市場預測（2024-2032）
30-41歲
- 概述
- 歷史與當前市場趨勢（2018-2023）
- 市場預測（2024-2032）
42-49歲
- 概述
- 歷史與當前市場趨勢（2018-2023）
- 市場預測（2024-2032）
50歲以上
- 概述
- 歷史與當前市場趨勢（2018-2023）
- 市場預測（2024-2032）

第 9 章：日本探險旅遊市場 - 細分：依銷售管道

旅行社
- 概述
- 歷史與當前市場趨勢（2018-2023）
- 市場預測（2024-2032）
直接的
- 概述
- 歷史與當前市場趨勢（2018-2023）
- 市場預測（2024-2032）

第 10 章：日本探險旅遊市場 - 細分：按地區

關東地區
- 概述
- 歷史與當前市場趨勢（2018-2023）
- 市場區隔：按類型
- 市場區隔：依活動
- 市場區隔：依年齡段
- 市場區隔：按銷售管道
- 關鍵參與者
- 市場預測（2024-2032）
關西/近畿地區
- 概述
- 歷史與當前市場趨勢（2018-2023）
- 市場區隔：按類型
- 市場區隔：依活動
- 市場區隔：依年齡段
- 市場區隔：按銷售管道
- 關鍵參與者
- 市場預測（2024-2032）
中部/中部地區
- 概述
- 歷史與當前市場趨勢（2018-2023）
- 市場區隔：按類型
- 市場區隔：依活動
- 市場區隔：依年齡段
- 市場區隔：按銷售管道
- 關鍵參與者
- 市場預測（2024-2032）
九州·沖繩地區
- 概述
- 歷史與當前市場趨勢（2018-2023）
- 市場區隔：按類型
- 市場區隔：依活動
- 市場區隔：依年齡段
- 市場區隔：按銷售管道
- 關鍵參與者
- 市場預測（2024-2032）
東北部地區
- 概述
- 歷史與當前市場趨勢（2018-2023）
- 市場區隔：按類型
- 市場區隔：依活動
- 市場區隔：依年齡段
- 市場區隔：按銷售管道
- 關鍵參與者
- 市場預測（2024-2032）
中國地區
- 概述
- 歷史與當前市場趨勢（2018-2023）
- 市場區隔：按類型
- 市場區隔：依活動
- 市場區隔：依年齡段
- 市場區隔：按銷售管道
- 關鍵參與者
- 市場預測（2024-2032）
北海道地區
- 概述
- 歷史與當前市場趨勢（2018-2023）
- 市場區隔：按類型
- 市場區隔：依活動
- 市場區隔：依年齡段
- 市場區隔：按銷售管道
- 關鍵參與者
- 市場預測（2024-2032）
四國地區
- 概述
- 歷史與當前市場趨勢（2018-2023）
- 市場區隔：按類型
- 市場區隔：依活動
- 市場區隔：依年齡段
- 市場區隔：按銷售管道
- 關鍵參與者
- 市場預測（2024-2032）

第 11 章：日本探險旅遊市場 - 競爭格局

概述
市場結構
市場參與者定位
最佳制勝策略
競爭儀表板
公司評估象限

第 12 章：關鍵參與者簡介

Bamba Travel

Business Overview
Services Offered
Business Sbntrategies
SWOT Analysis
Major News and Events

Exodus Travels Limited

Business Overview
Services Offered
Business Strategies
SWOT Analysis
Major News and Events

Intrepid Travel

Business Overview
Services Offered
Business Strategies
SWOT Analysis
Major News and Events

INTRO Travel

Business Overview
Services Offered
Business Strategies
SWOT Analysis
Major News and Events

Saiyu Travel Co., Ltd.

Business Overview
Services Offered
Business Strategies
SWOT Analysis
Major News and Events

The Dragon Trip

Business Overview
Services Offered
Business Strategies
SWOT Analysis
Major News and Events

World Expeditions Travel Group

Business Overview
Services Offered
Business Strategies
SWOT Analysis
Major News and Events

請注意，這只是關鍵參與者的部分列表，報告中提供了完整列表。

第 13 章：日本探險旅遊市場 - 產業分析

促進因素、限制因素和機會
- 概述
- 促進要素
- 限制
- 機會
波特五力分析
- 概述
- 買家的議價能力
- 供應商的議價能力
- 競爭程度
- 新進入者的威脅
- 替代品的威脅
價值鏈分析

第 14 章：附錄

簡介目錄

Product Code: SR112024A18920

The Japan adventure tourism market is projected to exhibit a growth rate (CAGR) of 13.90% during 2024-2032. The market is driven by the growing trend of foreign travel activities, substantial technical improvements improving accessibility, and an and sophisticated infrastructure that draws adventure travelers looking for one-of-a-kind experiences.

Japan Adventure Tourism Market Analysis:

Major Market Drivers: The market is driven by the rich cultural legacy of Japan, varied consumer base, and sophisticated infrastructure that draws adventure travelers looking for one-of-a-kind experiences. In addition, government tourism initiatives and the rising popularity of outdoor activities and wellness travel also contribute to the expansion of market.
Key Market Trends: As per the Japan adventure tourism market scope, the growing popularity of outdoor activities such as hiking, cycling, and ecotourism and the trend toward sustainable and experience travel is influencing the market growth. Additionally, the growing desire for experiences off the beaten path is pushing tour companies to provide customized adventure programs.
Competitive Landscape: Some of the major Japan adventure tourism industry include Bamba Travel, Exodus Travels Limited, Intrepid Travel, INTRO Travel, Saiyu Travel Co., Ltd., The Dragon Trip, World Expeditions Travel Group, among many others.
Challenges and Opportunities: Challenges include complications associated with the environment, limited infrastructure in isolated regions, and competition from nearby locations. Moreover, as per the Japan adventure tourism forecast opportunities are found in serving niche markets, utilizing technology to provide more immersive experiences, and working with local communities to promote sustainable development.

Japan Adventure Tourism Market Trends:

Rising Domestic Tourism

The Japan adventure tourism market growth is driven by the desire of Japanese citizens for adventure and distinctive experiences within their nation. According to a survey released by the Japan Tourist Bureau, 273 million people are estimated to travel domestically in Japan. This amounts to 97.2% of the equivalent 2023 figure and 93.6% of the 2019 total. An estimated ¥43,200 will be spent on average per traveler, which is 100.0% of the amount spent in 2023 and 113.4% of the total sum spent in 2019. These figures indicate that high prices are anticipated to be steady throughout the year. At ¥11,790 billion, the total amount consumed on domestic travel accounts for 97.1% of the total amount spent in 2023. Also, social movements that prioritize experiences above regulatory possessions inspire individuals to assist in a variety of daring and exciting activities, such as surfing in Okinawa or trekking in the Japanese Alps. As a result, domestic interest in adventure tourism contributes to local economies and broadens Japan's tourist offers, making it a viable industry in the nation's long-term tourism plan.

Technological Advancements

As per the Japan adventure tourism market insights, the adventure tourism sector has experienced substantial growth with the aid of technology. Additionally, tourists seeking to locate and partake in adventure activities now have an easier way due to technology advancements like smartphone applications, virtual reality experiences, and online booking platforms. For instance, according to a report by IMARC Group Japan online accommodation market size is anticipated to demonstrate a compound annual growth rate (CAGR) of 7.56% from 2024 to 2032. This increase may be ascribed to the easy accessibility due to the technology offering travelers to plan, schedule, and personalize their adventure experiences. Along with this, the need for adventure travel has also increased owing to the developments in transportation technology, such as electric bicycles and environmentally friendly cars, which allow travelers to visit isolated and environmentally delicate locations sustainably.

Increasing International Travel Activities

The increasing international travel activities significantly contribute to the growth of Japan's adventure tourism market. As global travel restrictions ease and international mobility returns to pre-pandemic levels, Japan is experiencing a resurgence in foreign visitors eager for adventure and cultural immersion. For instance, in 2023, as per the JAPAN TIMES, Japan recorded 25 million visitors, its highest number of visitors since 2019. This rise was ascribed to the weakening of the yen, which attracted post-pandemic tourists and significantly boosted the economy of the nation. As per the data from the Japan National Tourism Organization, there was a sharp increase in the number of visitors arriving from 3.8 million in 2022. In addition, December had the highest number of international visitors surpassing 2 million visits for the seventh consecutive month. Thus, various investment in tourism promotion also contributes to the rising awareness of Japan's adventure tourism opportunities domestically and internationally, driving market growth.

Japan Adventure Tourism Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2024-2032. Our report has categorized the market based on type, activity, age group, and sales channel.

Breakup by Type:

Hard Adventure
Soft Adventure

The report has provided a detailed breakup and analysis of the market based on the type. This includes hard adventure and soft adventure.

Hard adventure activities are popular among thrill-seekers and adrenaline aficionados, as they usually require a great degree of physical effort, danger, and expertise. These include extreme sports like skydiving and bungee jumping, and outdoor pursuits like climbing and white-water rafting. Moreover, hard adventure travelers seek experiences that provide a strong surge of adrenaline and a sense of success, and they are drawn to the challenge and excitement of pushing their limitations in difficult and demanding surroundings, thus changing Japan adventure tourism market outlook.

Soft adventure experiences are appealing to numerous individuals, as they provide a more laid-back and approachable approach to adventure tourism. For instance, hiking, animal safaris, kayaking, and cultural immersions are some soft adventure activities that emphasize discovery, appreciation of the natural world, and cross-cultural exchanges. Additionally, while aiming to forge meaningful connections with the natural world and local communities, soft adventure tourists often place a high value on immersive experiences, environmental sustainability, and chances for personal development. They also aim to have memorable and rewarding adventures in the varied scenery of Japan, increasing Japan adventure tourism demand.

Breakup by Activity:

Land-based Activity
Water-based Activity
Air-based Activity

A detailed breakup and analysis of the market based on the activity have also been provided in the report. This includes land-based activity, water-based activity, and air-based activity.

Land-based activities draw in diverse thrill-seekers and environment enthusiasts. This includes activities that are firmly based in the diverse natural settings of Japan, from riding mountain bikes through old forests to trekking the rough slopes of Mount Fuji. Adventurers may enjoy activities like rock climbing, camping, and animal safaris, which cater to experienced adventurers and beginners looking for an adrenaline rush among beautiful scenery, while also immersing themselves in the nation's cultural legacy.

Water-based activities entice adventurers to explore and dive into a world of aquatic wonders with Japan's stunning coastline. Additionally, surfers swarm to famous beaches like Shonan and Chiba in search of the ideal wave while kayakers seek secluded coves and sea caves along the untamed shores of Okinawa and Miyakojima. Moreover, snorkeling and scuba diving offer insights into Japan's colorful underwater ecosystems, brimming with diverse marine life and immaculate coral reefs, which make this area perfect for tranquil getaways and aquatic experiences.

Japan's air-based adventure tourism sector provides an exceptional viewpoint of the stunning natural beauty of the nation. A hot air balloon flight over famous sites like the old city of Nara and Kyoto's Arashiyama Bamboo Grove offers an aerial perspective of Japan's natural and cultural riches. Meanwhile, paragliding and skydiving adventures offer adrenaline-pumping thrills against the backdrop of majestic mountains and sprawling countryside, attracting thrill-seekers looking to soar to new heights and experience Japan's landscapes from a different angle. Whether exploring the land, diving into the sea, or soaring through the sky, Japan's adventure tourism market offers a myriad of experiences for adventurers of all types.

Breakup by Age Group:

Below 30 Years
30-41 Years
42-49 Years
50 Years and Above

The report has provided a detailed breakup and analysis of the market based on the age group. This includes below 30 years, 30-41 years, 42-49 years, and 50 years and above.

30-year-olds, Japan offers adrenaline-pumping activities like bungee jumping off the historic Ryujin Bridge or diving with whale sharks in Okinawa. They seek novelty and thrills, often gravitating toward unconventional adventures that offer unique Instagram-worthy moments. Meanwhile, individuals between the 30-41 age bracket seek a blend of adventure and cultural immersion, opting for experiences like hiking the Nakasendo Trail while indulging in traditional ryokan stays. These travelers value experiences that provide a deeper connection to Japan's rich heritage while satisfying their thirst for adventure.

As for the 42-49 age group, they prefer slightly more relaxed adventures such as cycling tours through rural landscapes or exploring hidden hot springs in the countryside. They seek a balance between excitement and serenity, often prioritizing experiences that promote relaxation and rejuvenation. Furthermore, the 50 and above segment favors leisurely-paced adventures like guided nature walks in national parks or culinary tours through Japan's gastronomic hotspots. They value comfort, safety, and cultural enrichment, preferring experiences that allow them to savor Japan's beauty at a leisurely pace while creating lasting memories with like-minded travelers.

Breakup by Sales Channel:

Travel Agent
Direct

A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes travel agents and direct.

Adventurers seek convenience and expertise in crafting their itineraries through travel agents. They rely on the knowledge and connections of agents to access exclusive experiences and ensure a smooth journey. These travelers prioritize hassle-free arrangements and personalized assistance, valuing the convenience of having professionals handle logistics and bookings.

Besides this, the direct segment comprises adventurers who prefer a hands-on approach to planning their adventures. These individuals prioritize autonomy and flexibility, relishing the freedom to customize their trips according to their preferences. They seek direct interaction with tour operators and service providers, leveraging online platforms and direct bookings to access a wide range of options and potentially save costs by bypassing intermediary fees.

Breakup by Region:

Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region

The report has also provided a comprehensive analysis of all the major markets in the region, which include Kanto region, Kansai/Kinki region, Central/ Chubu region, Kyushu-Okinawa region, Tohoku region, Chugoku region, Hokkaido region, and Shikoku region.

The Kanto region, centered around Tokyo, is a bustling hub of adventure tourism in Japan, attracting thrill-seekers with its diverse range of activities. Additionally, from urban exploration and high-tech experiences in Tokyo to outdoor adventures in the surrounding areas like Mount Fuji and Nikko National Park, the Kanto region offers something for every type of adventurer. Hence, key players are supporting communities with their increasing needs due to growing travel activities. Besides this, in July 2023, Japan Airlines Co., Ltd. (JAL), headquartered in Shinagawa, Tokyo, and Kammui Inc., under the leadership of based in Meguro, Tokyo, unveiled a strategic partnership aimed at fostering the growth of the inbound premium adventure tourism market. The overarching objective is to rejuvenate local communities and bolster regional development initiatives.

In the Kansai/Kinki region, which includes cities like Kyoto, Osaka, and Nara, adventure tourism takes on a cultural flair. Travelers can immerse themselves in the rich history of Japan by exploring ancient temples, participating in traditional tea ceremonies, or even dressing in kimono for a day. Additionally, this region also offers opportunities for outdoor adventures such as hiking in the Kii Mountains or cycling along scenic routes.

Besides this, the Central/Chubu region boasts a diverse array of adventure tourism opportunities, ranging from the rugged Japanese Alps to the serene beauty of the Japanese countryside. Outdoor enthusiasts flock to destinations like the Tateyama Kurobe Alpine Route for hiking and snow sports, while those seeking cultural experiences can visit historic towns like Takayama or explore the art-filled city of Kanazawa.

Apart from this, in the Kyushu-Okinawa region, adventure tourism takes on a tropical vibe, with opportunities for diving, snorkeling, and beach activities on the islands of Okinawa. Meanwhile, on the mainland of Kyushu, visitors can explore volcanic landscapes, relax in hot springs, and sample the region's unique cuisine.

The Tohoku region offers adventure seekers a chance to explore Japan's wild side, with rugged coastlines, pristine forests, and towering mountains. In addition, from white-water rafting in the Kitakami river to hiking the ancient pilgrimage routes of Yamagata, Tohoku provides a perfect blend of natural beauty and outdoor excitement.

The Chugoku region, known for its historic sites and natural wonders, offers adventure tourism opportunities that include hiking the famous Shimanami Kaido cycling route, exploring the iconic Itsukushima Shrine on Miyajima Island, and marveling at the rugged beauty of the Oki Islands.

Hokkaido, Japan's northernmost island, is a haven for adventure enthusiasts year-round. In winter, visitors flock to its world-class ski resorts, while summer offers opportunities for hiking, cycling, and wildlife watching in its vast national parks. Additionally, Hokkaido's unique Ainu culture adds an enriching cultural dimension to any adventure experience.

The Shikoku region, with its tranquil atmosphere and stunning natural beauty, is perfect for those seeking a more off-the-beaten-path adventure. Travelers can hike the Shikoku Pilgrimage trail, soak in secluded hot springs, or explore the picturesque coastline dotted with charming fishing villages, offering a serene escape from the hustle and bustle of urban life.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have been provided. Some of the major market players in the Japan adventure tourism industry include Bamba Travel, Exodus Travels Limited, Intrepid Travel, INTRO Travel, Saiyu Travel Co., Ltd., The Dragon Trip, and World Expeditions Travel Group.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

At present, key players in the market are implementing strategies to expand Japan adventure tourism market share. They are investing in local infrastructure and partnering with international travel agencies to broaden market reach. They focus on promoting regional attractions through digital marketing strategies and creating tailored adventure packages that cater to diverse preferences. Additionally, collaborations with government tourism initiatives help amplify their visibility and accessibility to a global audience. For instance, in September 2023, Intrepid Travel, renowned for its commitment to responsible tourism, announced that it will unveil its 2024 trip collection, featuring an impressive array of over 100 fresh itineraries. These new journeys reflect a deliberate pivot toward uncomplicated yet profound travel experiences, reimagining popular destinations with a stronger emphasis on local immersion and transformative encounters.

Japan Adventure Tourism Market News:

July 2023: Japan Airlines (JAL) was selected as the premier partner for the Adventure Travel World Summit Hokkaido Japan (ATWS2023), recognized as the largest event in Adventure Tourism globally. Under the sponsorship agreement for ATWS2023, JAL actively promoted the thrill of adventure travel and highlighted the endeavors of local guides through inflight magazines and video programs. Moreover, JAL curated special tours centered around the Ainu culture, showcasing the rich heritage of Hokkaido, and the hosting region. As the leading partner, JAL is committed to elevating adventure tourism (AT) as a vital sector within Japan's tourism industry. This offers travelers novel experiential value and also fosters initiatives that integrate sustainable development goals (SDGs) and regional assets into tourism, to foster growth and sustainability.
March 2024: Intrepid has been named one of the World's Most Innovative Companies for the fifth consecutive time by Fast Company, underscoring its ongoing commitment to innovation. In the travel, leisure, and hospitality categories, Intrepid received recognition for its pioneering carbon labeling program. In 2023, Intrepid introduced carbon labels to over 500 trip pages on its website, providing valuable information on the total CO2 emissions generated per traveler per day of the trip. This initiative was designed to empower travelers with insights into the environmental impact of their travel choices, reflecting Intrepid's commitment to sustainability and responsible tourism. The recognition places Intrepid in an esteemed company alongside industry giants such as Google, Mattel, and Matador Network.
May 2024: Oku Japan, a prominent tour operator headquartered in Kyoto, specializes in sustainable and culturally enriching travel adventures. The company places equal emphasis on supporting the communities it serves and the travelers who participate in its guided and self-guided walking tours. It incorporated a range of community sessions aimed at empowering business owners to interact more confidently with English speakers. These sessions cover topics such as familiarizing participants with common phrases and understanding cultural nuances to effectively navigate cultural differences and norms.

Key Questions Answered in This Report:

How has the Japan adventure tourism market performed so far, and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan adventure tourism market?
What is the breakup of the Japan adventure tourism market on the basis of type?
What is the breakup of the Japan adventure tourism market on the basis of activity?
What is the breakup of the Japan adventure tourism market on the basis of age group?
What is the breakup of the Japan adventure tourism market on the basis of sales channels?
What are the various stages in the value chain of the Japan adventure tourism market?
What are the key driving factors and challenges in the Japan adventure tourism market?
What is the structure of the Japan adventure tourism market, and who are the key players?
What is the degree of competition in the Japan adventure tourism market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Adventure Tourism Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Adventure Tourism Market Landscape

5.1 Historical and Current Market Trends (2018-2023)
5.2 Market Forecast (2024-2032)

6 Japan Adventure Tourism Market - Breakup by Type

6.1 Hard Adventure
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2018-2023)
- 6.1.3 Market Forecast (2024-2032)
6.2 Soft Adventure
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2018-2023)
- 6.2.3 Market Forecast (2024-2032)

7 Japan Adventure Tourism Market - Breakup by Activity

7.1 Land-based Activity
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2018-2023)
- 7.1.3 Market Forecast (2024-2032)
7.2 Water-based Activity
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2018-2023)
- 7.2.3 Market Forecast (2024-2032)
7.3 Air-based Activity
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2018-2023)
- 7.3.3 Market Forecast (2024-2032)

8 Japan Adventure Tourism Market - Breakup by Age Group

8.1 Below 30 Years
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2018-2023)
- 8.1.3 Market Forecast (2024-2032)
8.2 30-41 Years
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2018-2023)
- 8.2.3 Market Forecast (2024-2032)
8.3 42-49 Years
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2018-2023)
- 8.3.3 Market Forecast (2024-2032)
8.4 50 Years and Above
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2018-2023)
- 8.4.3 Market Forecast (2024-2032)

9 Japan Adventure Tourism Market - Breakup by Sales Channel

9.1 Travel Agent
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2018-2023)
- 9.1.3 Market Forecast (2024-2032)
9.2 Direct
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2018-2023)
- 9.2.3 Market Forecast (2024-2032)

10 Japan Adventure Tourism Market - Breakup by Region

10.1 Kanto Region
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2018-2023)
- 10.1.3 Market Breakup by Type
- 10.1.4 Market Breakup by Activity
- 10.1.5 Market Breakup by Age Group
- 10.1.6 Market Breakup by Sales Channel
- 10.1.7 Key Players
- 10.1.8 Market Forecast (2024-2032)
10.2 Kansai/Kinki Region
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2018-2023)
- 10.2.3 Market Breakup by Type
- 10.2.4 Market Breakup by Activity
- 10.2.5 Market Breakup by Age Group
- 10.2.6 Market Breakup by Sales Channel
- 10.2.7 Key Players
- 10.2.8 Market Forecast (2024-2032)
10.3 Central/ Chubu Region
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2018-2023)
- 10.3.3 Market Breakup by Type
- 10.3.4 Market Breakup by Activity
- 10.3.5 Market Breakup by Age Group
- 10.3.6 Market Breakup by Sales Channel
- 10.3.7 Key Players
- 10.3.8 Market Forecast (2024-2032)
10.4 Kyushu-Okinawa Region
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2018-2023)
- 10.4.3 Market Breakup by Type
- 10.4.4 Market Breakup by Activity
- 10.4.5 Market Breakup by Age Group
- 10.4.6 Market Breakup by Sales Channel
- 10.4.7 Key Players
- 10.4.8 Market Forecast (2024-2032)
10.5 Tohoku Region
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2018-2023)
- 10.5.3 Market Breakup by Type
- 10.5.4 Market Breakup by Activity
- 10.5.5 Market Breakup by Age Group
- 10.5.6 Market Breakup by Sales Channel
- 10.5.7 Key Players
- 10.5.8 Market Forecast (2024-2032)
10.6 Chugoku Region
- 10.6.1 Overview
- 10.6.2 Historical and Current Market Trends (2018-2023)
- 10.6.3 Market Breakup by Type
- 10.6.4 Market Breakup by Activity
- 10.6.5 Market Breakup by Age Group
- 10.6.6 Market Breakup by Sales Channel
- 10.6.7 Key Players
- 10.6.8 Market Forecast (2024-2032)
10.7 Hokkaido Region
- 10.7.1 Overview
- 10.7.2 Historical and Current Market Trends (2018-2023)
- 10.7.3 Market Breakup by Type
- 10.7.4 Market Breakup by Activity
- 10.7.5 Market Breakup by Age Group
- 10.7.6 Market Breakup by Sales Channel
- 10.7.7 Key Players
- 10.7.8 Market Forecast (2024-2032)
10.8 Shikoku Region
- 10.8.1 Overview
- 10.8.2 Historical and Current Market Trends (2018-2023)
- 10.8.3 Market Breakup by Type
- 10.8.4 Market Breakup by Activity
- 10.8.5 Market Breakup by Age Group
- 10.8.6 Market Breakup by Sales Channel
- 10.8.7 Key Players
- 10.8.8 Market Forecast (2024-2032)

11 Japan Adventure Tourism Market - Competitive Landscape

11.1 Overview
11.2 Market Structure
11.3 Market Player Positioning
11.4 Top Winning Strategies
11.5 Competitive Dashboard
11.6 Company Evaluation Quadrant

12 Profiles of Key Players

12.1 Bamba Travel
- 12.1.1 Business Overview
- 12.1.2 Services Offered
- 12.1.3 Business Sbntrategies
- 12.1.4 SWOT Analysis
- 12.1.5 Major News and Events
12.2 Exodus Travels Limited
- 12.2.1 Business Overview
- 12.2.2 Services Offered
- 12.2.3 Business Strategies
- 12.2.4 SWOT Analysis
- 12.2.5 Major News and Events
12.3 Intrepid Travel
- 12.3.1 Business Overview
- 12.3.2 Services Offered
- 12.3.3 Business Strategies
- 12.3.4 SWOT Analysis
- 12.3.5 Major News and Events
12.4 INTRO Travel
- 12.4.1 Business Overview
- 12.4.2 Services Offered
- 12.4.3 Business Strategies
- 12.4.4 SWOT Analysis
- 12.4.5 Major News and Events
12.5 Saiyu Travel Co., Ltd.
- 12.5.1 Business Overview
- 12.5.2 Services Offered
- 12.5.3 Business Strategies
- 12.5.4 SWOT Analysis
- 12.5.5 Major News and Events
12.6 The Dragon Trip
- 12.6.1 Business Overview
- 12.6.2 Services Offered
- 12.6.3 Business Strategies
- 12.6.4 SWOT Analysis
- 12.6.5 Major News and Events
12.7 World Expeditions Travel Group
- 12.7.1 Business Overview
- 12.7.2 Services Offered
- 12.7.3 Business Strategies
- 12.7.4 SWOT Analysis
- 12.7.5 Major News and Events

Please note that this is only a partial list of the key players, and the complete list is provided in the report.

13 Japan Adventure Tourism Market - Industry Analysis

13.1 Drivers, Restraints, and Opportunities
- 13.1.1 Overview
- 13.1.2 Drivers
- 13.1.3 Restraints
- 13.1.4 Opportunities
13.2 Porters Five Forces Analysis
- 13.2.1 Overview
- 13.2.2 Bargaining Power of Buyers
- 13.2.3 Bargaining Power of Suppliers
- 13.2.4 Degree of Competition
- 13.2.5 Threat of New Entrants
- 13.2.6 Threat of Substitutes
13.3 Value Chain Analysis