![]() |
市場調查報告書
商品編碼
1496797
探險旅遊市場:按類型、活動、通路分類 - 2024-2030 年全球預測Adventure Tourism Market by Type (Hard, Soft), Activity (Air-based Activity, Land-based Activity, Water-based Activity), Distribution Channel - Global Forecast 2024-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
預計2023年探險旅遊市場規模為6,098.9億美元,預估2024年將達6,698.5億美元,2030年將達1,3945.2億美元,複合年成長率為12.54%。
探險旅遊是探索和旅行到偏遠和異國風情調的目的地,並要求旅行者期待意想不到的事情。隨著旅客尋求與典型海灘度假不同的假期,冒險旅遊越來越受歡迎。探險旅遊還包括在假期期間參與具有挑戰性的體驗,例如登山、遠足、滑翔傘、蹦極、漂流和攀岩。健身和戶外活動的趨勢,加上全球可支配收入的增加,正在推動探險旅遊市場的成長。然而,不可預測的天氣條件和與探險活動相關的高成本可能會嚴重阻礙探險旅遊市場的成長。此外,政府促進旅遊業的舉措和社交媒體影響力的出現預計將為市場提供成長機會。
主要市場統計 | |
---|---|
基準年[2023] | 6098.9億美元 |
預測年份 [2024] | 6698.5億美元 |
預測年份 [2030] | 1,394,520 百萬美元 |
複合年成長率(%) | 12.54% |
區域洞察
在美洲,美國和加拿大是探險旅遊的主要市場。這些國家的多樣化景觀,從落基山脈到大峽谷,使它們成為探險家的有吸引力的目的地。消費者趨勢青睞永續和負責任的旅行體驗,並強調當地文化和環保做法。對國家公園和保護區的投資以及獨特的當地體驗的開拓正在推動該地區的市場成長。歐洲、中東、非洲市場狀況多元。歐洲擁有熱門的探險旅遊目的地,例如瑞士阿爾卑斯山的滑雪場、地中海的水上運動場以及各種健行路線。非洲提供狩獵、登山、乞力馬扎羅和沙漠探險等活動。中東透過沙漠探險、紅海潛水和山地健行等活動吸引冒險家。該地區提供各種冒險活動,可滿足各種興趣和偏好。在亞太地區,中國、日本和印度等國家服務龐大的國內市場和國際遊客。中國經濟的快速成長帶動了出境觀光的成長,中國遊客擴大尋求海外冒險體驗。日本融合了傳統文化和自然景觀,而印度則以其喜馬拉雅探險和野生動物之旅而聞名。該地區的探險旅遊正在蓬勃發展,人們對健康養生和探險活動相結合的渴望日益成長。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在冒險旅遊市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對探險旅遊市場中供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭力的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對冒險旅遊市場當前地位的全面評估使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[193 Pages Report] The Adventure Tourism Market size was estimated at USD 609.89 billion in 2023 and expected to reach USD 669.85 billion in 2024, at a CAGR 12.54% to reach USD 1,394.52 billion by 2030.
Adventure tourism involves exploring and traveling to remote and exotic destinations, where the traveler should expect the unexpected. Adventure tourism is gaining popularity as travelers seek unusual holidays, unlike typical beach vacations. Adventure tourism includes challenging experiences during the vacation, such as mountaineering expeditions, trekking, paragliding, bungee jumping, rafting, and rock climbing. The growing trend for fitness and outdoor activities, coupled with rising disposable incomes globally, has encouraged the growth of the adventure tourism market. However, unpredictable weather conditions and high costs associated with adventure activities can significantly hamper the growth of the adventure tourism market. Furthermore, the government initiatives to promote tourism and the emergence of social media influence are expected to offer growth opportunities for the market.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 609.89 billion |
Estimated Year [2024] | USD 669.85 billion |
Forecast Year [2030] | USD 1,394.52 billion |
CAGR (%) | 12.54% |
Regional Insights
In the Americas, the United States and Canada are prominent players in adventure tourism. The diverse landscapes, from the Rocky Mountains to the Grand Canyon, make these countries attractive destinations for adventure seekers. Consumer trends prefer sustainable and responsible travel experiences, emphasizing local culture and eco-friendly practices. Investment in national parks and protected areas, as well as the development of unique local experiences, are driving the market growth in the region. The adventure tourism market in Europe, the Middle East, and Africa showcases a diverse landscape. Europe boasts popular adventure destinations such as the Swiss Alps for skiing, the Mediterranean for water sports, and various trekking routes. Africa offers safaris, mountain climbing, Kilimanjaro, and desert expeditions. The Middle East attracts adventure seekers with activities such as desert safaris, diving in the Red Sea, and mountain trekking. This region presents various adventurous activities catering to different interests and preferences. In Asia Pacific, countries including China, Japan, and India cater to a large domestic market and international visitors. China's rapid economic growth has increased outbound tourism, with Chinese tourists seeking adventure experiences abroad. Japan offers a blend of traditional culture and natural landscapes, while India is known for its Himalayan adventures and wildlife tours. Adventure tourism in this region is growing rapidly, with an increasing desire for health and wellness retreats intertwined with adventure activities.
Market Insights
The market dynamics represent an ever-changing landscape of the Adventure Tourism Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Adventure Tourism Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Adventure Tourism Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Kerala Tourism to Launch 'Helitaxi' Project to Boost Adventure Tourism
Kerala Tourism is set to enhance its adventure tourism appeal by launching an innovative Heli taxi service. This initiative aims to provide a thrilling and efficient mode of transport for tourists seeking to explore the diverse and rugged landscape of the region. With the Heli taxi project, travelers will have the opportunity to experience breathtaking aerial views and quick access to remote and picturesque locations, thus significantly enriching their travel experience. [Published On: 2023-12-29]
Italian startup WeRoad Raises EUR 18 Million to Scale Millennial Adventure Travel
Italian startup WeRoad received EUR 18 million in funding, earmarked to elevate the company's presence within the burgeoning millennial adventure travel segment. Specializing in curating unique group travels, WeRoad connects like-minded individuals in their 20s and 30s passionate about exploring new destinations and cultural experiences. This capital influx is anticipated to bolster WeRoad's market reach expansion as the company aligns with the growing trend of experiential travel favored by younger demographics. [Published On: 2023-11-28]
TourRadar Adds 2 Partners for Organized Adventure Tours
TourRadar, a premier online multi-day tour marketplace, partnered strategically with two additional companies to bolster its group adventure tours segment. These collaborations aim to provide consumers with a more expansive selection of curated group travel experiences that cater to the growing interest in adventure tourism. [Published On: 2023-10-02]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Adventure Tourism Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Adventure Tourism Market, highlighting leading vendors and their innovative profiles. These include Abercrombie & Kent Group of Companies S.A., Austin Adventures, Inc. by Active Adventures, Butterfield & Robinson Inc., Contiki, Discovery Nomad, Exodus Travels Limited, Explore Worldwide Ltd, G Adventures, HolidayPirates Limited, International Expeditions, Intrepid Group Ltd., Intrepid Travel by Intrepid Group Pty Limited, KE Adventure Travel, Mountain Travel Sobek, National Geographic Partners, LLC, Natural Habitat Adventures, REI Adventures, Row Adventure, TourRadar GmbH, Travel Talk Adventures LTD., TUI Group, Undiscovered Mountains, WeRoad, and Zegrahm Expeditions.
Market Segmentation & Coverage