探險旅遊市場：現況分析與預測（2024-2032）

Adventure Tourism Market: Current Analysis and Forecast (2024-2032)

出版日期: 2024年07月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 144 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

由於企業併購的增加，探險旅遊市場預計將以 15%左右的速度穩定成長。例如，2024年6月，Yatra Online Limited收購了Adventure and Nature Network Private Limited（ANN）49%的股權。 Yatra Online Limited 尋求透過致力於特定細分市場來擴大其在冒險旅遊領域的足跡。線上網站的擴張和公司之間的策略聯盟等其他因素也將在預測期內推動市場成長。除此之外，冒險旅遊的可負擔性和可近性的提高也在穩步推動這個市場。

依類型劃分，市場分為硬性和軟性。2023年，由於對體力要求較低、但身臨其境且文化豐富的體驗的需求不斷增加，軟性細分市場主導了市場。該細分市場包括家庭、老年人和尋求冒險的旅行者，但要求低於先前的細分市場。歸類為軟性冒險旅行的產品包括野生動物探險、文化和美食之旅以及健康之旅。其中一些遭遇可能包括旅行者被帶到特定或偏僻的地點，體驗社區的某些儀式，或為殘疾人提供舒適的住宿等住宿，有些則包括冒險的方面，例如使用物質豐富的設施。軟冒險旅行領域穩步成長，主要是由於人們渴望更多地了解目的地及其文化。

依活動，市場分為陸基、水基和空基。預計在預測期內，空基市場將大幅成長。由於科技的進步、可及性的提高，以及最重要的是對新事物和不同事物的探索，空中活動領域成為探險旅遊中成長最快的領域。跳傘、滑翔傘、熱氣球中心、觀光直升機、飛機旅遊和租賃旅遊等其他活動也是探險旅遊活動的一部分，在世界各地越來越受歡迎。例如，2024年5月，無畏旅行推出了為印度東北部各邦和中部地區量身定制的探險套餐，生動地體驗印度豐富的文化遺產、野生動物和風景。因此，預計空中活動在預測期內將大幅成長。

根據旅行者類型，市場分為獨行旅行者、情侶、家庭和團體。2023年，集團細分市場佔據主導地位。由於多種因素的影響，探險旅遊市場的團體區隔市場快速成長。一個顯著的趨勢是人們越來越渴望與朋友、同事和親戚分享難忘的經驗。探險旅遊的社會組織改善了團體旅行的社交方面，為參與者提供安全和陪伴，特別是在前往困難地形時。旅遊業者和探險旅行社一直在提供專門的團體套餐，以滿足所有對徒步旅行、漂流、野生動物探險、文化旅遊和其他活動感興趣的遊客的需求。因此，到2023年，團體旅遊將在旅行者類型中佔據很大的市場佔有率。

為了更了解探險旅遊的市場導入，市場根據北美（美國、加拿大、北美其他地區）、歐洲（德國、法國、英國、西班牙、義大利、歐洲其他地區）、亞太地區（中國、日本、印度、亞太其他地區）和其他地區的全球影響力進行分析。由於新計劃的推出、公司併購擴張以及消費者對探險旅遊偏好的改變，預計北美在預測期內將出現強勁成長。例如，2021年 8月，總部位於紐西蘭皇后鎮的旅行社 Active Adventures 與總部位於蒙大拿州的美國公司 Austin Adventures 合併。推動該地區市場成長的其他因素包括冒險旅遊的承受能力和可及性的提高。因此，在這些地區中，預計北美在預測期內將出現最大的成長。

市場上營運的主要公司包括 Austin Adventures、Butterfield & Robinson、G Adventures、GEOGRAPHIC EXPEDITIONS, INC.、Intrepid Group Pty Limited、Mountain Travel Sobek、Discovery Nomads、ROW Adventures、TUI AG、Cox & Kings 等。

The adventure tourism segment's market is expanding steadily as the world gets more interested in activity-based and experience-seeking travel. It involves various activities like trekking, mountaineering, safaris, water sports, eco-tourism, and so on thus reaching out to the crowds as young as the millennial, Gen Z, and active aged population. Some of the critical drivers influencing this growth include increased disposable income, increasing trend of experience-seeking individualism, availability of better transportation and infrastructure, and increased sustainability consciousness. Tourist destinations are providing a variety of adventure specializations and are adopting technological advancements for more tourist satisfaction and improved health protocols.

The Adventure Tourism Market is expected to grow at a steady rate of around 15% owing to the rising company mergers and acquisitions. For instance, in June 2024, Yatra Online Limited acquired a 49% stake in Adventure and Nature Network Private Limited (ANN). Yatra Online Limited seeks to expand its footprint in adventure tourism by concentrating on specific segments. Other factors, including the expanding online websites and strategic partnerships between companies, drive the market's growth during the forecast period. Apart from this, improving the affordability and accessibility of adventure tourism is also driving this market steadily.

Based on the type, the market is bifurcated into hard and soft. The soft segment dominated the market in the year 2023 driven by increasing demand for less physically demanding yet immersive and culturally enriching experiences. This segment encompasses families, older people, and travelers in search of some adventure but with less extreme conditions than the previous segment. Products that fall under soft adventure travel include wildlife safaris, culture and food tours, and wellness tours. Some of these encounters happen to involve aspects of the adventurous kind, where tourists are taken through specific or isolated places wherein, they are taken through certain rites of the community, or physically endowed facilities like comfortable accommodation for the physically challenged among them. The segment of soft adventure travel is growing steadily and is mostly driven by the desire to learn more about a destination and its culture, the opportunities for further development for destinations or tourism operators are vast.

Based on activity, the market is segmented into land-based, water-based, and air-based. The air-based segment is expected to grow significantly in the forecast period. The air-based activity segment has been ranked to have expanded rapidly in adventure tourism due to the enhancement of technology, enhanced accessibility, and most importantly the quest for the new and different. Aerial adventures like skydives, paragliding, hot air balloon centers, scenic helicopter, and airplane tours, and rental and other winged tours form part of adventure tourism activities that have gained popularity in many places all over the world. For instance, in May 2024, Intrepid Travel, launched its adventure packages tailored for the north-eastern states and central India to provide a vibrant experience of the rich cultural heritage, wildlife, and scenic beauty of India. Thus, the air-based segment is expected to grow significantly in the forecast period among the activity.

Based on the type of traveler, the market is segmented into solo, couple, family, and group. The group segment dominated the market in the year 2023. The group segment in the adventure tourism market has been growing at a good pace owing to several factors. One notable trend is the emerging desire by people to communicate their memorable experiences to friends, kindred spirits, or relatives. The social organization of adventure tourism improves the social facet of group travel and provides participants with safety and companionship especially when it comes to traveling to difficult terrains. The tour operators and adventure travel agencies have brought into existence specialized group packages to fit all the travelers who are interested in different activities that are inclusive of trekking and rafting, wildlife safari, and cultural tours among others. Thus, the group segment held a significant market share in 2023 among the types of travelers.

For a better understanding of the market adoption of adventure tourism, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America is expected to grow at a significant rate in the forecast period due to new scheme launches, rising company expansions with mergers & acquisitions, and changes in consumer preferences for adventure tourism. For instance, in August 2021, Active Adventures, a tour operator based in Queenstown, New Zealand, merged with U.S.-based Austin Adventures of Montana. Other factors, such as the improvement in affordability and accessibility of adventure tourism, have pushed the region's market growth. Thus, amongst areas, North America is expected to grow at a significant rate in the forecast period.

Some of the major players operating in the market include Austin Adventures; Butterfield & Robinson; G Adventures; GEOGRAPHIC EXPEDITIONS, INC.; Intrepid Group Pty Limited; Mountain Travel Sobek; Discovery Nomads; ROW Adventures; TUI AG; Cox & Kings.

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Adventure Tourism Market
2.2. Research Methodology of the Adventure Tourism Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
- 3.2.1. Market Growth Intensity
3.3. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
- 4.7.1. Merger & Acquisition
- 4.7.2. Investment Scenario
- 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL ADVENTURE TOURISM MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY TYPE

7.1. Hard
7.2. Soft

8.MARKET INSIGHTS BY ACTIVITY

8.1. Land-based
8.2. Water-based
8.3. Air-based

9.MARKET INSIGHTS BY TYPE OF TRAVELERS

9.1. Solo
9.2. Couple
9.3. Family
9.4. Group

10.MARKET INSIGHTS BY BOOKING MODE

10.1. Direct
10.2. Travel Agent
10.3. Marketplace Booking

11.MARKET INSIGHTS BY REGION

11.1. North America
- 11.1.1. U.S.
- 11.1.2. Canada
- 11.1.3. Rest of North America
11.2. Europe
- 11.2.1. Germany
- 11.2.2. U.K.
- 11.2.3. France
- 11.2.4. Italy
- 11.2.5. Spain
- 11.2.6. Rest of Europe
11.3. Asia-Pacific
- 11.3.1. China
- 11.3.2. Japan
- 11.3.3. India
- 11.3.4. Rest of Asia-Pacific
11.4. Rest of World

12.VALUE CHAIN ANALYSIS

12.1. List of Market Participants

13.COMPETITIVE LANDSCAPE

13.1. Competition Dashboard
13.2. Competitor Market Positioning Analysis
13.3. Porter Five Forces Analysis

14.COMPANY PROFILES

14.1. Austin Adventures
- 14.1.1. Company Overview
- 14.1.2. Key Financials
- 14.1.3. SWOT Analysis
- 14.1.4. Product Portfolio
- 14.1.5. Recent Developments
14.2. Butterfield & Robinson
14.3. G Adventures
14.4. GEOGRAPHIC EXPEDITIONS, INC.
14.5. Intrepid Group Pty Limited
14.6. Mountain Travel Sobek
14.7. Discovery Nomads
14.8. ROW Adventures
14.9. TUI AG
14.10. Cox & Kings