探險旅遊市場規模、佔有率和成長分析（按活動、旅行者、預訂方法、年齡、地區）：產業預測（2024-2031）

2022年全球探險旅遊市場規模為6,900億美元，從2023年的7,524億美元成長到2031年的1,4,239億美元，複合年成長率預計為8.3%。

由於越來越多的消費者更喜歡體驗式旅行而不是傳統度假，全球冒險旅遊市場正在經歷顯著成長。旅行者越來越被遠足、徒步旅行和極限運動等身臨其境型活動所吸引，以尋求個人發展和改變。社群媒體發揮關鍵作用，它允許個人共用他們獨特的冒險經歷並激勵其他人也這樣做。在新興國家，隨著基礎設施的發展開闢了以前無法進入的地區，人們的興趣正在飆升。此外，環保的戶外活動正在吸引具有環保意識的遊客，並為創新的綠色綠色措施鋪平道路。大流行後，遊客轉向安全的國內冒險活動，開始接受結合刺激和放鬆的活動，凸顯了冒險旅遊中健康和保健趨勢的相互交織。

目錄

介紹

• 分析目的
• 市場範圍
• 定義

分析方法

• 資訊採購
• 次要/主要資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 市場概況及展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及前景

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考慮因素

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場魅力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 專利分析

全球探險旅遊市場規模/複合年成長率：依活動分類（2024-2031）

• 市場概況
• 難的
• 柔軟的
  • 營
  • 打獵
  • 遠足
• 其他

全球探險旅遊市場規模/複合年成長率：依旅行者分類（2024-2031）

• 市場概況
• 單人
• 夫妻
• 家庭
• 團體

全球探險旅遊市場規模/複合年成長率：按預訂方式分類（2024-2031）

• 市場概況
• 直接預訂
• 旅行社
• 市場（電子市場）預約

全球探險旅遊市場規模/複合年成長率：依年齡分類（2024-2031）

• 市場概況
• 25歲以下
• 25-40歲
• 41-50歲
• 51-60歲
• 61-70歲
• 71歲以上

全球探險旅遊市場規模/複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要企業採取的策略
• 近期市場趨勢
• 主要企業市場佔有率（2023年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• 耐吉公司（美國）
• Fanatics, Inc.（美國）
• 阿迪達斯（德國）
• 彪馬SE（德國）
• 新時代（美國）
• 47 品牌（美國）
• Under Armour, Inc.（美國）
• 迪克體育用品（美國）
• Sports Direct International plc（英國）
• VF 公司（美國）
• 蓋子（美國）
• 永遠收藏品（美國）
• 世界之巔（美國）
• 米切爾和內斯（美國）
• Ryderwear (Australia)
• JD Sports Fashion plc（英國）
• Foot Locker, Inc.（美國）
• 希貝特體育公司（美國）
• 狂熱集團（美國）
• 東方競技（美國）

結論和建議

Global Adventure Tourism Market size was valued at USD 690 billion in 2022 and is poised to grow from USD 752.4 billion in 2023 to USD 1423.9 billion by 2031, growing at a CAGR of 8.3% during the forecast period (2024-2031).

The global adventure tourism market is experiencing significant growth, driven by a rising consumer preference for experiential travel over traditional vacations. Travelers are increasingly drawn to immersive activities like hiking, trekking, and extreme sports, seeking self-improvement and change. Social media plays a pivotal role, as individuals share their unique adventures, inspiring others to explore. Emerging economies are seeing a surge in interest, bolstered by improved infrastructure that opens previously inaccessible regions. Additionally, eco-friendly outdoor activities are attracting environmentally conscious tourists, paving the way for innovative green initiatives. Post-pandemic, there's a shift towards safe domestic adventures, with travelers embracing activities that combine excitement with relaxation, highlighting the intertwining of health and wellness trends within adventure tourism.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Adventure Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Adventure Tourism Market Segmental Analysis

Global Adventure Tourism Market is segmented by Activity, Traveller, Booking, Age and Region. Based on Activity, the market is segmented into Hard, Soft (Camping, Hunting, Hiking), Others. Based on Traveller, the market is segmented into Solo, Couples, Family, Group. Based on Booking, the market is segmented into Direct Booking, Travel Agent, Marketplace Booking. Based on Age, the market is segmented into Below 25 years, 25-40 years, 41-50 years, 51-60 years, 61-70 years, above 71 years. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Adventure Tourism Market

One of the primary factors propelling the growth of the global adventure tourism market is the rising interest in experiential travel. Modern travelers increasingly seek meaningful and engaging experiences, desiring trips that go beyond mere sightseeing and offer active involvement and purpose. Adventure tourism appeals significantly to passionate travelers by providing unique opportunities to connect with diverse cultures, appreciate breathtaking environments, and achieve personal challenges. These immersive experiences are cherished for their ability to create lasting memories and transformative personal journeys, making adventure tourism an appealing choice for those eager to explore the world in a more impactful way.

Restraints in the Global Adventure Tourism Market

The global adventure tourism market faces significant restraints primarily due to safety concerns associated with various activities such as extreme sports, trekking, and diving. These activities inherently involve physical risks that can deter potential participants, particularly families and older individuals. As a result, the apprehension surrounding safety may inhibit their willingness to engage in adventure tourism, despite a burgeoning interest in such experiences. This cautious mentality limits the segment's growth potential, as the fear of potential injuries or accidents might overshadow the overall demand for adventurous pursuits in diverse locations around the world.

Market Trends of the Global Adventure Tourism Market

The Global Adventure Tourism market is witnessing a significant shift towards sustainable practices, driven by heightened environmental consciousness among travelers. Tourists are increasingly favoring eco-friendly options, such as eco-lodges, carbon-neutral tours, and wildlife conservation initiatives. This trend reflects a broader consumer preference for experiences that minimize ecological impact while maximizing adventure. Moreover, travel companies are responding by innovating their offerings to incorporate sustainable methodologies, enhancing their appeal to eco-minded consumers. This growing demand for responsible travel not only contributes to the preservation of natural landscapes but also fuels growth in the adventure tourism sector, making sustainability a core market trend moving forward.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Adventure Tourism Market Size by Activity & CAGR (2024-2031)

• Market Overview
• Hard
• Soft
  • Camping
  • Hunting
  • Hiking
• Others

Adventure Tourism Market Size by Traveller & CAGR (2024-2031)

• Market Overview
• Solo
• Couples
• Family
• Group

Adventure Tourism Market Size by Booking & CAGR (2024-2031)

• Market Overview
• Direct Booking
• Travel Agent
• Marketplace Booking

Adventure Tourism Market Size by Age & CAGR (2024-2031)

• Market Overview
• Below 25 years
• 25-40 years
• 41-50 years
• 51-60 years
• 61-70 years
• Above 71 years

Adventure Tourism Market Size & CAGR (2024-2031)

• North America (Activity, Traveller, Booking, Age)
  • US
  • Canada
• Europe (Activity, Traveller, Booking, Age)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (Activity, Traveller, Booking, Age)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (Activity, Traveller, Booking, Age)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Activity, Traveller, Booking, Age)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Nike, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fanatics, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PUMA SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Era (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 47 Brand (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DICK's Sporting Goods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sports Direct International plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lids (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forever Collectibles (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Top of the World (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitchell & Ness (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ryderwear (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD Sports Fashion plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foot Locker, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hibbett Sports, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Fanatics Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eastern Athletic (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation