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市場調查報告書

商品編碼

1554581

2024-2032 年日本線上博彩市場報告（按遊戲類型（體育博彩、賭場等）、設備（桌上型電腦、行動裝置等）和地區）

Japan Online Gambling Market Report by Game Type (Sports Betting, Casino, and Others), Device (Desktop, Mobile, and Others), and Region 2024-2032

出版日期: 2024年09月03日 | 出版商:

IMARC | 英文 115 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄圖表

2023 年，IMARC Group線上博彩市場規模達到 77 億美元。線上體育博彩和虛擬賭場的日益普及、技術和行動可訪問性的進步以及某些線上賭博活動的合法化是推動市場成長的關鍵因素。

網路賭博是指透過網路參與各種投注、遊戲活動的行為。它允許個人透過電腦、智慧型手機或其他支援網路的裝置存取的線上平台進行投注、玩賭場遊戲、撲克、賓果遊戲或參與體育博彩。玩家可以在機會或技巧遊戲中下注真實貨幣或虛擬貨幣，結果由隨機數產生器或真人賭場遊戲中的真人荷官決定。線上賭博提供了便利性和可及性，使人們能夠在家中舒適地或在旅途中享受賭博娛樂，但它也需要負責任的遊戲實踐，以防止潛在的成癮和經濟損失風險。

監管的放鬆和某些線上賭博活動的合法化促進了此類活動在日本的普及。此外，線上體育博彩和虛擬賭場在日本消費者中的日益普及正在對市場成長產生積極影響。除此之外，眾多技術進步，包括改進的行動可訪問性，使線上賭博變得更加方便，對更廣泛的受眾更具吸引力，從而推動了市場的成長。此外，一些公司為用戶提供透過行動應用程式玩真錢線上賭場遊戲的設施，這也促進了市場的成長。除此之外，可透過行動裝置輕鬆存取的線上賭博應用程式的開發是另一個主要的成長因素。此外，虛擬實境（VR）在賭博中的整合創造了環境模擬，從而改善了消費者體驗，也促進了市場的成長。其他因素，包括對智慧型手機的依賴日益增加、消費者可支配收入的增加以及線上賭博的出現，預計也將進一步推動市場發展。

日本線上博彩市場趨勢/促進因素：

加強合法化和監管發展

日本線上賭博活動的逐步合法化和監管的放鬆有助於推動市場成長。隨著政府擁抱潛在的經濟效益並滿足消費者對線上投注和遊戲選擇的需求，它為國內和國際營運商進入該市場打開了大門。這種有利的監管環境為營運商提供更廣泛的線上賭博服務、吸引更多玩家並刺激市場擴張提供了安全穩定的基礎。此外，隨著監管的明確性和消費者保護措施的到位，玩家在參與線上賭博活動時會感到更加自信和安全，從而培養信任感並鼓勵持續參與。

科技的快速進步

日本精通技術的人口迅速成長，先進技術不斷湧現，推動了線上賭博平台和服務的採用。高速網路的日益普及和智慧型手機的廣泛使用使線上賭博變得更加方便，對消費者也更具吸引力，使他們能夠隨時隨地享受投注和遊戲體驗。技術進步也豐富了線上賭博體驗，具有現場賭場遊戲、虛擬實境投注和個人化遊戲內容等互動和沈浸式功能。尖端技術和方便用戶使用介面的無縫整合提高了玩家的參與度和滿意度，對新手和經驗豐富的賭徒產生了強大的吸引力，最終推動了日本線上賭博市場的成長。

關東地區
- 市場趨勢
- 市場預測
近畿地區
- 市場趨勢
- 市場預測
中部/中部地區
- 市場趨勢
- 市場預測
九州·沖繩地區
- 市場趨勢
- 市場預測
東北部地區
- 市場趨勢
- 市場預測
中國地區
- 市場趨勢
- 市場預測
北海道地區
- 市場趨勢
- 市場預測
四國地區
- 市場趨勢
- 市場預測

第 9 章：SWOT 分析

概述
優勢
弱點
機會
威脅

第 10 章：價值鏈分析

第 11 章：波特五力分析

概述
買家的議價能力
供應商的議價能力
競爭程度
新進入者的威脅
替代品的威脅

第 12 章：價格分析

第 13 章：政策與監管環境

第14章：競爭格局

市場結構
關鍵參與者
關鍵參與者簡介

簡介目錄圖表

Product Code: SR112024A3875

The Japan online gambling market size reached US$ 7.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 12.6 Billion by 2032, exhibiting a growth rate (CAGR) of 5.5% during 2024-2032. The rising popularity of online sports betting and virtual casinos, advancements in technology and mobile accessibility, and legalization of certain online gambling activities, are among the key factors driving the market growth.

Online gambling refers to the practice of participating in various betting and gaming activities over the internet. It allows individuals to place bets, play casino games, poker, bingo, or engage in sports betting through online platforms accessible via computers, smartphones, or other internet-enabled devices. Players can wager real money or virtual currency on games of chance or skill, and the outcomes are determined by random number generators or live dealers in the case of live casino games. Online gambling provides convenience and accessibility, enabling people to enjoy gambling entertainment from the comfort of their homes or on the go, but it also requires responsible gaming practices to prevent potential risks of addiction and financial loss.

The easing of regulations and the legalization of certain online gambling activities has contributed to their uptake in Japan. Moreover, the rising popularity of online sports betting and virtual casinos among Japanese consumers is positively influencing the market growth. Apart from this, numerous technological advancements, including improved mobile accessibility, have made online gambling more convenient and attractive to a broader audience, thereby propelling the market growth. Additionally, several companies offering users with the facility of playing online casino games for real money through mobile apps has catalyzed the market growth. Besides this, the development of online gambling applications that can be easily accessed through mobile devices is another major growth-inducing factor. Furthermore, the integration of virtual reality (VR) in gambling creating the simulation of surroundings, thus improving the consumer experience is contributing to the market growth. Other factors, including rising reliance on smart phones, inflating consumer disposable incomes, and the advent of online gambling are also anticipated to drive the market further.

Japan Online Gambling Market Trends/Drivers:

Increasing legalization and regulatory developments

The progressive legalization and relaxation of regulations surrounding online gambling activities in Japan have been instrumental in driving the market growth. As the government embraces the potential economic benefits and addresses consumer demand for online betting and gaming options, it opens doors for both domestic and international operators to enter the market. This favorable regulatory environment provides a secure and stable foundation for operators to offer a wider array of online gambling services, attracting more players and stimulating market expansion. Additionally, with regulatory clarity and consumer protection measures in place, players feel more confident and secure when participating in online gambling activities, fostering a sense of trust and encouraging sustained engagement.

Rapid Technological Advancements

Japan's rapidly expanding tech-savvy population and the proliferation of advanced technologies have propelled the adoption of online gambling platforms and services. The increasing accessibility of high-speed internet and the widespread use of smartphones have made online gambling more convenient and attractive to consumers, enabling them to enjoy betting and gaming experiences on the go. Technological advancements have also enriched the online gambling experience, with interactive and immersive features like live casino games, virtual reality betting, and personalized gaming content. This seamless integration of cutting-edge technology and user-friendly interfaces enhances player engagement and satisfaction, establishing a strong appeal for both novice and seasoned gamblers, ultimately fueling the growth of the online gambling market in Japan.

Japan Online Gambling Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Japan online gambling market report, along with forecasts at the country and regional levels from 2024-2032. Our report has categorized the market based on game type and device.

Breakup by Game Type:

Sports Betting
- Football
- Horse Racing
- E-Sports
- Others
Casino
- Live Casino
- Baccarat
- Blackjack
- Poker
- Slots
- Others
Others

Sports betting (horse racing) represents the most popular game type

The report has provided a detailed breakup and analysis of the market based on the game type. This includes sports betting (football, horse racing, e-sports, and others), casino (live casino, baccarat, blackjack, poker, slots, and others), and others. According to the report, sports betting (horse racing) represented the largest segment.

Sports betting, particularly in horse racing, plays a crucial role in driving the Japan online gambling market. Horse racing is deeply ingrained in Japanese culture and has a long history of popularity and excitement. The online platform offers a convenient and accessible way for enthusiasts to place bets on their favorite horse races from the comfort of their homes or on the go. Furthermore, the widespread adoption of advanced technologies and mobile accessibility further accelerates the adoption of online horse race betting, attracting a broader audience. With the easing of regulations surrounding online gambling, Japanese consumers can now enjoy a wide range of betting options and interactive features on reputable online platforms. Apart from this, rising thrill of horse race betting, coupled with the convenience and innovations of the online gambling market, contributes significantly to the market's growth and continued expansion in Japan.

Breakup by Device:

Desktop
Mobile
Others

Desktop accounts for the majority of the market share

A detailed breakup and analysis of the market based on the device has also been provided in the report. This includes desktop, mobile, and others. According to the report, the desktop accounted for the largest market share.

Desktop as a device plays a significant role in driving the Japan online gambling market. Despite the rise of mobile devices, desktop computers remain popular among Japanese consumers, providing a larger screen size and enhanced user experience for online gambling activities. The desktop platform offers a stable and reliable environment for accessing various online gambling websites and platforms, ensuring smooth gameplay and uninterrupted betting experiences. This is particularly important for complex casino games or live betting, where a larger screen allows players to enjoy the intricacies and details of the games.

Moreover, desktop computers offer better processing power and internet connectivity, enabling seamless streaming of live casino games and facilitating multiple betting actions simultaneously. As a result, the continued usage of desktop devices in the Japan online gambling market maintains a significant influence, appealing to a wide range of players seeking immersive and high-quality gambling experiences.

Breakup by Region:

Kanto Region
Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region

Kanto region exhibits a clear dominance in the market

A detailed breakup and analysis of the Japan online gambling market has been provided based on region. This includes Kanto, Kinki, Central/Chubu, Kyushu-Okinawa, Tohoku, Chugoku, Hokkaido, and Shikoku region. According to the report, Kanto accounted for the largest market share.

The Kanto region, encompassing Tokyo and its surrounding prefectures, plays a pivotal role in favoring the growth of the Japan online gambling market. As the economic and cultural center of the country, Kanto hosts a large and diverse population with significant disposable income, contributing to a robust consumer base for online gambling services. The region's technological advancement and high internet penetration further propel the demand for online gambling platforms and innovations. Moreover, Kanto's progressive stance towards regulations and its growing acceptance of online gambling as a form of entertainment create a favorable environment for operators to establish a presence and attract players. The region's vibrant lifestyle and bustling urban centers also contribute to the popularity of online gambling, as residents seek convenient and accessible ways to indulge in betting and gaming activities. As the economic and cultural powerhouse of Japan, the Kanto region continues to drive the online gambling market in Japan, shaping its dynamic landscape.

Competitive Landscape:

The key players in the market have made several innovations and advancements to meet the evolving demands of consumers and businesses. Market players have integrated blockchain technology and cryptocurrencies. This disruptive trend aims to enhance transparency, security, and efficiency in online transactions, ensuring a fair and tamper-proof gambling experience for players. Blockchain-powered platforms offer decentralized systems that eliminate the need for intermediaries, providing faster payment processing and reducing transaction fees. Additionally, the use of cryptocurrencies as betting currencies allows for increased privacy and anonymity, attracting a broader range of players. Furthermore, key players have introduced smart contract enable automated and trustless execution of wagers, ensuring that payouts are automatically processed based on predefined conditions.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.

Key Questions Answered in This Report

1. What was the size of the Japan online gambling market in 2023?
2. What is the expected growth rate of the Japan online gambling market during 2024-2032?
3. What are the key factors driving the Japan online gambling market?
4. What has been the impact of COVID-19 on the Japan online gambling market?
5. What is the breakup of the Japan online gambling market based on the game type?
6. What is the breakup of the Japan online gambling market based on the device?
7. What are the key regions in the Japan online gambling market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Japan Online Gambling Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Game Type

6.1 Sports Betting
- 6.1.1 Market Trends
- 6.1.2 Major Types
  - 6.1.2.1 Football
  - 6.1.2.2 Horse Racing
  - 6.1.2.3 E-Sports
  - 6.1.2.4 Others
- 6.1.3 Market Forecast
6.2 Casino
- 6.2.1 Market Trends
- 6.2.2 Major Types
  - 6.2.2.1 Live Casino
  - 6.2.2.2 Baccarat
  - 6.2.2.3 Blackjack
  - 6.2.2.4 Poker
  - 6.2.2.5 Slots
  - 6.2.2.6 Others
- 6.2.3 Market Forecast
6.3 Others
- 6.3.1 Market Trends
- 6.3.2 Market Forecast

7 Market Breakup by Device

7.1 Desktop
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Mobile
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Others
- 7.3.1 Market Trends
- 7.3.2 Market Forecast

8 Market Breakup by Region

8.1 Kanto Region
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Kinki Region
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Central/ Chubu Region
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
8.4 Kyushu-Okinawa Region
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
8.5 Tohoku Region
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
8.6 Chugoku Region
- 8.6.1 Market Trends
- 8.6.2 Market Forecast
8.7 Hokkaido Region
- 8.7.1 Market Trends
- 8.7.2 Market Forecast
8.8 Shikoku Region
- 8.8.1 Market Trends
- 8.8.2 Market Forecast

9 SWOT Analysis

9.1 Overview
9.2 Strengths
9.3 Weaknesses
9.4 Opportunities
9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes

12 Price Analysis

13 Policy and Regulatory Landscape

14 Competitive Landscape

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players

簡介目錄圖表

List of Figures

Figure 1: Japan: Online Gambling Market: Major Drivers and Challenges
Figure 2: Japan: Online Gambling Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Japan: Online Gambling Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Japan: Online Gambling Market: Breakup by Game Type (in %), 2023
Figure 5: Japan: Online Gambling Market: Breakup by Device (in %), 2023
Figure 6: Japan: Online Gambling Market: Breakup by Region (in %), 2023
Figure 7: Japan: Online Gambling (Sports Betting) Market: Sales Value (in Million US$), 2018 & 2023
Figure 8: Japan: Online Gambling (Sports Betting) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 9: Japan: Online Gambling (Casino) Market: Sales Value (in Million US$), 2018 & 2023
Figure 10: Japan: Online Gambling (Casino) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: Japan: Online Gambling (Other Game Types) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Japan: Online Gambling (Other Game Types) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Japan: Online Gambling (Desktop) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Japan: Online Gambling (Desktop) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: Japan: Online Gambling (Mobile) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Japan: Online Gambling (Mobile) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: Japan: Online Gambling (Other Devices) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: Japan: Online Gambling (Other Devices) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Kanto Region: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Kanto Region: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Kinki Region: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: Kinki Region: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: Central/ Chubu Region: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: Central/ Chubu Region: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: Kyushu-Okinawa Region: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: Kyushu-Okinawa Region: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: Tohoku Region: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: Tohoku Region: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: Chugoku Region: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: Chugoku Region: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: Hokkaido Region: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Hokkaido Region: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: Shikoku Region: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: Shikoku Region: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: Japan: Online Gambling Industry: SWOT Analysis
Figure 36: Japan: Online Gambling Industry: Value Chain Analysis
Figure 37: Japan: Online Gambling Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Japan: Online Gambling Market: Key Industry Highlights, 2023 and 2032
Table 2: Japan: Online Gambling Market Forecast: Breakup by Game Type (in Million US$), 2024-2032
Table 3: Japan: Online Gambling Market Forecast: Breakup by Device (in Million US$), 2024-2032
Table 4: Japan: Online Gambling Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 5: Japan: Online Gambling Market: Competitive Structure
Table 6: Japan: Online Gambling Market: Key Players

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