線上賭博：市場佔有率分析、行業趨勢/統計、成長預測（2024-2029）

線上博弈市場規模預計到 2024 年為 932.6 億美元，預計到 2029 年將達到 1532.1 億美元，在預測期內（2024-2029 年）複合年成長率為 10.44%。

世界上很大一部分人口現在可以上網。根據通訊（ITU）的數據，2022年全球網路用戶數為53億。這是線上賭博服務在全球廣泛流行的主要因素之一。隨著智慧型手機的普及，使用行動應用程式的彩票遊戲數量也不斷增加，為最終用戶提供了在自己的空間內賭博的便利和舒適。賭場賭博因其使用方便和最佳的用戶體驗而成為成長最快的賭博類別之一。為了滿足不同玩家的興趣，線上賭博平台提供了老虎機、撲克、體育博彩等多種遊戲。

體育博彩在亞太地區很受歡迎。此外，基於抽獎和刮刮卡的即時遊戲越來越受歡迎，尤其是在歐洲國家，這對所研究市場的成長產生了積極影響。根據歐洲遊戲和博彩協會的數據，2022 年歐洲線上博彩總獎金為 293 億歐元。隨著虛擬實境和區塊鏈的出現，各公司都致力於推動創新平台，以滿足客戶的要求和需求，並在市場上獲得競爭優勢。例如，2023年7月，Kindred在美國賓州推出了自己的科技平台。該公司在 Kindred 平台上提供 Unibet 賭場和體育博彩應用程式的存取。

線上博弈市場趨勢

各種贊助和便利的支付方式推動市場

隨著行動電話、網路和便利的線上付款閘道的普及，線上賭博服務變得很容易獲得。此外，線上投注主要在線上體育類別中增加，尤其是在世界盃和歐洲錦標賽等足球賽事中。許多線上運動博彩公司贊助不同的球隊作為其行銷策略的一部分，或收購或合併多家公司以進行策略擴張。例如，2022年9月，BC.GAME與阿根廷足球協會簽署贊助協議。

阿根廷隊在卡達舉行的 FIFA 世界盃比賽期間獲得了 BC.GAME 的支持。線上賭場營運商還贊助電影、電視節目和串流媒體內容來宣傳其品牌並吸引觀眾。足球錦標賽和賽馬比賽等重大體育賽事是在線博彩營運商宣傳和吸引體育博彩玩家的理想平台。例如，2022 年 12 月，全球領先的線上博弈和遊戲品牌 Betway 與在南非舉辦的 Twenty20專利權特許錦標賽 SA20 簽署了多年冠名贊助協議。

北美是一個快速成長的市場

美國目前的線上博彩法律體制只允許在內華達州、賓州和新澤西州獲得許可的博彩公司合法運作。賓州是第四個也是最大的線上賭博合法化和監管州。新澤西州有許多不同類型的線上賭場、體育博彩和體育博彩應用程式。新澤西州博彩執法部門監督和管理新澤西州的線上博彩網站。

我們許可網站、收取稅金以及測試和核准遊戲。新澤西州是美國最大的受監管線上賭博市場。加拿大是一個沒有線上賭博法規的國家。墨西哥打算審查其賭博法並規範線上賭博行業，使其與其他地區的賭博行業保持一致。因此，北美國家及其州的線上賭博合法化預計將進一步推動市場。

擴增實境(AR) 和虛擬實境 (VR) 等技術進步正在融入線上遊戲體驗中，以提高玩家參與度。由於智慧型手機和平板電腦的普及，行動賭博急劇增加。例如，根據國家統計和地理研究所的數據，2022年墨西哥行動電話用戶數將達到9,308萬人。

線上賭博行業概述

線上賭博市場高度分散，由區域和全球參與者組成。主要企業包括： Bet365、Entain PLC、888 Holding PLC、Flutter Entertainment PLC、Kindred Group PLC 等

其他福利：

• Excel 格式的市場預測 (ME) 表
• 3 個月分析師支持

目錄

第1章簡介

• 研究假設和市場定義
• 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

• 市場促進因素
  • 積極的廣告和促銷活動
  • 安全、加密和串流技術的進步
• 市場限制因素
  • 監管和法律挑戰
• 波特五力分析
  • 新進入者的威脅
  • 買家/消費者的議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭公司之間敵對關係的強度

第5章市場區隔

• 遊戲類型
  • 體育博彩
    • 足球
    • 賽馬
    • 網球
    • 其他
  • 賭場
    • 真人賭場
    • 百家樂
    • 黑傑克
    • 撲克
    • 投幣口
    • 其他
  • 抽籤
  • 答對了
• 最終用戶
  • 桌面
  • 移動的
• 地區
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
    • 其他北美地區
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 瑞典
    • 西班牙
    • 義大利
    • 其他歐洲國家
  • 亞太國家
    • 大洋洲國家
    • 其他亞太地區
  • 世界其他地區
    • 南美洲
    • 中東/非洲

第6章 競爭狀況

• 玩家採取的策略
• 市場佔有率分析
• 公司簡介
  • Betsson AB
  • 888 Holdings PLC
  • Kindred Group PLC
  • Entain PLC
  • Bet365
  • Flutter Entertainment PLC
  • 22bet
  • Mgm Resorts International
  • Draftkings Inc.
  • Super Group（sghc Limited）

第7章 市場機會及未來趨勢

The Online Gambling Market size is estimated at USD 93.26 billion in 2024, and is expected to reach USD 153.21 billion by 2029, growing at a CAGR of 10.44% during the forecast period (2024-2029).

Nowadays, a large portion of the global population has access to the Internet. According to the International Telecommunication Union (ITU), the number of internet users globally was 5,300 million in 2022. This represents one of the primary factors behind the immense popularity of online gambling services worldwide. The increased penetration of smartphones further leads to an increase in several mobile application-based lottery games as they provide end-users the convenience and comfort of gambling within their own space. Casino gambling has been one of the rapidly growing gambling categories, owing to the convenience of usage and optimal user experience. To meet different player interests, online gambling platforms provide various games, such as slots, poker, and sports betting.

Sports betting is popular in the Asia-Pacific region. Moreover, there has been a rise in the popularity of draw-based and scratch-off instant games, especially across European countries, which positively impacts the growth of the market studied. Online gambling gross win in Europe was EUR 29.3 billion in 2022, according to the European Gaming & Betting Association. With the advent of virtual reality and blockchain, various companies are focusing on advancing innovative platforms to cater to the requirements and needs of customers and achieve a competitive edge in the market. For instance, in July 2023, Kindred launched a proprietary tech platform in Pennsylvania, United States. The company offers access to Unibet Casino and Sportsbook apps on the Kindred platform.

Online Gambling Market Trends

Various Sponsorships and Convenient Payment Options Driving the Market

The increased penetration of mobile phones, the Internet, and convenient online payment gateways have made online gambling services easily accessible. Moreover, online betting is predominantly rising in the online sports category, especially in football events like the FIFA World Cup and the European championships. Many online sports betting companies are sponsoring different teams as a part of their marketing strategy and acquiring or merging with several companies for strategic expansions, for instance, in September 2022, BC.GAME signed a sponsorship agreement with the Argentine Football Association.

The Argentine team had BC.GAME's support during the FIFA World Cup matches in Qatar. Operators of online casinos also sponsor films, television programs, or streaming content to promote their brands and attract viewers. Major athletic events, such as football championships and horse racing contests, are ideal platforms for online gambling businesses to advertise and attract sports bettors. For instance, in December 2022, leading global online betting and gaming brand Betway signed a multi-year title sponsorship with SA20, a Twenty20 franchise cricket tournament in South Africa.

North America is the Fastest-Growing Market

The current legislative framework for online betting in the United States allows only bookmakers licensed in Nevada, Pennsylvania, and New Jersey to operate legally, as these are the three states where online betting is regulated. Pennsylvania is the fourth and biggest state to legalize and regulate online gambling. New Jersey has various types of online casinos, sportsbooks, and sports betting apps. New Jersey's Division of Gaming Enforcement oversees and holds New Jersey's online gaming sites.

It handles site licensing, tax revenue collection, and game testing and approval. New Jersey is the largest market for regulated online gambling in the United States. Canada is an unregulated country in terms of online gaming. Mexico is reviewing its gambling laws, intending to regulate the online gambling sector to align with the rest of the region's gambling industry. Therefore, the increasing regularization of online gambling in North American countries and their respective states is expected to drive the market further.

Technology advancements, such as augmented reality (AR) and virtual reality (VR), are incorporated into online gaming experiences to increase player engagement. Mobile gambling has increased dramatically due to the widespread use of smartphones and tablets, which enable bets to be placed at any time and almost anywhere. For instance, the number of mobile phone users in Mexico was 93.08 million in 2022, according to the National Institute of Statistics and Geography.

Online Gambling Industry Overview

The online gambling market is highly fragmented and comprises regional and global players. Key players such as Bet365, Entain PLC, 888 Holding PLC, Flutter Entertainment PLC, and Kindred Group PLC dominate the market. Major players are focusing on mergers and acquisitions, partnerships, and product innovations to expand their presence in the market. They also compete on various factors, including offerings, quality of gambling content, user experience, brand equity, personalized payoffs, and access to multiple platforms. Apart from this, advanced distribution networks and manufacturing expertise give an upper edge to players to expand their range of products globally.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
  • 4.1.1 Aggressive Advertisement And Promotional Activities
  • 4.1.2 Advancement In Security, Encryption, And Streaming Technology
• 4.2 Market Restraints
  • 4.2.1 Regulatory and Legal Challenges
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 Game Type
  • 5.1.1 Sports Betting
    • 5.1.1.1 Football
    • 5.1.1.2 Horse Racing
    • 5.1.1.3 Tennis
    • 5.1.1.4 Other Sports
  • 5.1.2 Casino
    • 5.1.2.1 Live Casino
    • 5.1.2.2 Baccarat
    • 5.1.2.3 Blackjack
    • 5.1.2.4 Poker
    • 5.1.2.5 Slots
    • 5.1.2.6 Others Casino Games
  • 5.1.3 Lottery
  • 5.1.4 Bingo
• 5.2 End User
  • 5.2.1 Desktop
  • 5.2.2 Mobile
• 5.3 Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
  • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Sweden
    • 5.3.2.5 Spain
    • 5.3.2.6 Italy
    • 5.3.2.7 Rest of Europe
  • 5.3.3 Asia-Pacific
    • 5.3.3.1 Oceanic Countries
    • 5.3.3.2 Rest of Asia-Pacific
  • 5.3.4 Rest of the World
    • 5.3.4.1 South America
    • 5.3.4.2 Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Strategies Adopted by Players
• 6.2 Market Share Analysis
• 6.3 Company Profiles
  • 6.3.1 Betsson AB
  • 6.3.2 888 Holdings PLC
  • 6.3.3 Kindred Group PLC
  • 6.3.4 Entain PLC
  • 6.3.5 Bet365
  • 6.3.6 Flutter Entertainment PLC
  • 6.3.7 22bet
  • 6.3.8 Mgm Resorts International
  • 6.3.9 Draftkings Inc.
  • 6.3.10 Super Group (sghc Limited)

7 MARKET OPPORTUNITIES AND FUTURE TRENDS