線上賭博市場規模、佔有率和成長分析（按類型、設備、組件和地區）- 2025-2032 年行業預測

預計到 2023 年全球線上賭博市場規模將達到 653 億美元，從 2024 年的 732 億美元成長到 2032 年的 1825.4 億美元，預測期內（2025-2032 年）的複合年成長率為 12.1%。

受網際網路可訪問性的提高以及公共和家庭中行動電話遊戲使用量的增加的推動，在線賭博市場正在經歷強勁成長。文化接受、支持線上賭博的法律體制、名人代言和企業贊助都在推動這項擴張。低成本行動應用程式的出現預計將推動市場成長。此外，包括線上賭場的興起在內的數位技術的進步也增強了人們對該行業的信心。虛擬實境（VR）等創新解決方案提供身臨其境型體驗，讓玩家即時與環境和其他使用者互動。這些技術進步不僅改善了音質和遊戲設計，還創造了新的成長機會並極大地豐富了整體賭博體驗。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

線上賭博市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 體育博彩
• 賭場
  • iSlots
  • iTable
  • iDealer
  • 其他 iCasino 遊戲
• 撲克
• 賓果
• 其他

線上賭博市場規模（按設備分類）及複合年成長率（2025-2032 年）

• 市場概況
• 桌面
• 智慧型手機
• 其他

線上賭博市場規模（按組成部分和複合年成長率） (2025-2032)

• 市場概況
• 軟體
• 服務

線上賭博市場規模（按地區分類）及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Flutter Entertainment（Ireland）
• Entain plc（UK）
• Bet365 Group Ltd（UK）
• Kindred Group（Sweden）
• 888 Holdings（Gibraltar）
• William Hill（UK）
• PointsBet Holdings Limited（Australia）
• DraftKings（US）
• Penn Entertainment（US）
• Caesars Entertainment, Inc.（US）
• MGM Resorts International（US）
• Rush Street Interactive（US）
• GAN Limited（UK）
• Playtech plc（Isle of Man）
• Evolution Gaming（Sweden）
• Scientific Games Corporation（US）
• Betsson AB（Sweden）

結論和建議

Global Online Gambling Market size was valued at USD 65.3 billion in 2023 and is poised to grow from USD 73.2 billion in 2024 to USD 182.54 billion by 2032, growing at a CAGR of 12.1% during the forecast period (2025-2032).

The Online Gambling market is experiencing robust growth fueled by increased mobile phone usage for gaming in both public and home settings, coupled with rising internet accessibility. Cultural acceptance, legal frameworks supporting online gambling, celebrity endorsements, and corporate sponsorships further drive this expansion. The availability of low-cost mobile applications is expected to accelerate market growth. Additionally, advancements in digital technology, including the rise of online casinos, enhance trust within the sector. Innovative solutions like virtual reality (VR) provide immersive experiences, allowing players to engage with environments and other users in real time. This technological evolution is not only improving sound quality and game design but also creating new growth opportunities, significantly enriching the overall gambling experience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Gambling market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Gambling Market Segments Analysis

Global Online Gambling Market is segmented by Type, Device, Component and region. Based on Type, the market is segmented into Sports Betting, Casinos, Poker, Bingo and Others. Based on Device, the market is segmented into Desktop, Mobile and Others. Based on Component, the market is segmented into Software and Services. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Online Gambling Market

The Global Online Gambling market is significantly driven by the growing adoption of digital and mobile payment options, which have streamlined transaction processes for users and online gamers alike. These online payment solutions not only offer a secure and reliable method for conducting financial transactions but also enhance their acceptance in the online gaming sector. As payment methods become more accessible and user-friendly, they encourage greater participation from players, leading to increased engagement within the gambling industry. This trend reflects a broader shift towards convenience and security in the digital landscape, further propelling the expansion of online gambling.

Restraints in the Global Online Gambling Market

As of October 2023, global online gambling remains subject to a complex web of regulations and restrictions, varying significantly across jurisdictions. Many countries enforce stringent laws to protect consumers and prevent issues like addiction and fraud, leading to legal gray areas for operators and players alike. Licensing requirements, age restrictions, and taxation policies further complicate the landscape, with some nations prohibiting online betting entirely while others embrace regulated markets. These disparities can impact accessibility, ensuring responsible gambling practices, and driving players towards unregulated sites, highlighting the ongoing challenge of creating a unified framework for safe, fair, and transparent online gambling worldwide.

Market Trends of the Global Online Gambling Market

The Global Online Gambling market is witnessing a robust trend towards technological innovation, with virtual gambling companies increasingly harnessing artificial intelligence (AI) to enhance user experiences. The integration of AI enables developers to analyze gaming preferences and player behavior effectively, allowing for personalized game recommendations that resonate with individual interests. This strategic investment in advanced technologies not only improves player engagement but also fosters customer loyalty in the highly competitive mobile gambling sector. As companies prioritize user-centric features and functionalities, they are likely to attract a broader audience, ultimately driving market growth and shaping the future landscape of online gaming.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Online Gambling Market Size by Type & CAGR (2025-2032)

• Market Overview
• Sports Betting
• Casinos
  • iSlots
  • iTable
  • iDealer
  • Other iCasino Games
• Poker
• Bingo
• Others

Global Online Gambling Market Size by Device & CAGR (2025-2032)

• Market Overview
• Desktop
• Mobile
• Others

Global Online Gambling Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services

Global Online Gambling Market Size & CAGR (2025-2032)

• North America (Type, Device, Component)
  • US
  • Canada
• Europe (Type, Device, Component)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Device, Component)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Device, Component)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Device, Component)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Flutter Entertainment (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Entain plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bet365 Group Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kindred Group (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 888 Holdings (Gibraltar)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Hill (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PointsBet Holdings Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DraftKings (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Penn Entertainment (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Caesars Entertainment, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGM Resorts International (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rush Street Interactive (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GAN Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Playtech plc (Isle of Man)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evolution Gaming (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scientific Games Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations