2024-2032 年日本線上博彩市場報告（按遊戲類型（體育博彩、賭場等）、設備（桌上型電腦、行動裝置等）和地區）

2023 年，日本線上博彩IMARC Group規模達到 77 億美元。線上體育博彩和虛擬賭場的日益普及、技術和行動可訪問性的進步以及某些線上賭博活動的合法化是推動市場成長的關鍵因素。

網路賭博是指透過網路參與各種投注、遊戲活動的行為。它允許個人透過電腦、智慧型手機或其他支援網路的裝置存取的線上平台進行投注、玩賭場遊戲、撲克、賓果遊戲或參與體育博彩。玩家可以在機會或技巧遊戲中下注真實貨幣或虛擬貨幣，結果由隨機數產生器或真人賭場遊戲中的真人荷官決定。線上賭博提供了便利性和可及性，使人們能夠在家中舒適地或在旅途中享受賭博娛樂，但它也需要負責任的遊戲實踐，以防止潛在的成癮和經濟損失風險。

監管的放鬆和某些線上賭博活動的合法化促進了此類活動在日本的普及。此外，線上體育博彩和虛擬賭場在日本消費者中的日益普及正在對市場成長產生積極影響。除此之外，眾多技術進步，包括改進的行動可訪問性，使線上賭博變得更加方便，對更廣泛的受眾更具吸引力，從而推動了市場的成長。此外，一些公司為用戶提供透過行動應用程式玩真錢線上賭場遊戲的設施，這也促進了市場的成長。除此之外，可透過行動裝置輕鬆存取的線上賭博應用程式的開發是另一個主要的成長因素。此外，虛擬實境（VR）在賭博中的整合創造了環境模擬，從而改善了消費者體驗，也促進了市場的成長。其他因素，包括對智慧型手機的依賴日益增加、消費者可支配收入的增加以及線上賭博的出現，預計也將進一步推動市場發展。

日本線上博彩市場趨勢/促進因素：

加強合法化和監管發展

日本線上賭博活動的逐步合法化和監管的放鬆有助於推動市場成長。隨著政府擁抱潛在的經濟效益並滿足消費者對線上投注和遊戲選擇的需求，它為國內和國際營運商進入該市場打開了大門。這種有利的監管環境為營運商提供更廣泛的線上賭博服務、吸引更多玩家並刺激市場擴張提供了安全穩定的基礎。此外，隨著監管的明確性和消費者保護措施的到位，玩家在參與線上賭博活動時會感到更加自信和安全，從而培養信任感並鼓勵持續參與。

科技的快速進步

日本精通技術的人口迅速成長，先進技術不斷湧現，推動了線上賭博平台和服務的採用。高速網路的日益普及和智慧型手機的廣泛使用使線上賭博變得更加方便，對消費者也更具吸引力，使他們能夠隨時隨地享受投注和遊戲體驗。技術進步也豐富了線上賭博體驗，具有現場賭場遊戲、虛擬實境投注和個人化遊戲內容等互動和沈浸式功能。尖端技術和方便用戶使用介面的無縫整合提高了玩家的參與度和滿意度，對新手和經驗豐富的賭徒產生了強大的吸引力，最終推動了日本線上賭博市場的成長。

目錄

第1章：前言

第 2 章：範圍與方法

• 研究目的
• 利害關係人
• 數據來源
  • 主要來源
  • 二手資料
• 市場預測
  • 自下而上的方法
  • 自上而下的方法
• 預測方法

第 3 章：執行摘要

第 4 章：簡介

• 概述
• 主要行業趨勢

第 5 章：日本線上博弈市場

• 市場概況
• 市場表現
• COVID-19 的影響
• 市場預測

第 6 章：市場區隔：按遊戲類型

• 體育博彩
  • 市場趨勢
  • 主要類型
    • 足球
    • 賽馬
    • 電競
    • 其他
  • 市場預測
• 賭場
  • 市場趨勢
  • 主要類型
    • 真人娛樂場
    • 百家樂
    • 二十一點
    • 撲克
    • 老虎機
    • 其他
  • 市場預測
• 其他
  • 市場趨勢
  • 市場預測

第 7 章：市場區隔：按設備

• 桌面
  • 市場趨勢
  • 市場預測
• 移動的
  • 市場趨勢
  • 市場預測
• 其他
  • 市場趨勢
  • 市場預測

第 8 章：SWOT 分析

• 概述
• 優勢
• 弱點
• 機會
• 威脅

第 9 章：價值鏈分析

第 10 章：波特五力分析

• 概述
• 買家的議價能力
• 供應商的議價能力
• 競爭程度
• 新進入者的威脅
• 替代品的威脅

第 11 章：價格分析

第 12 章：政策與監管環境

第13章：競爭格局

• 市場結構
• 關鍵參與者
• 關鍵參與者簡介

The Japan online gambling market size reached US$ 7.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 12.6 Billion by 2032, exhibiting a growth rate (CAGR) of 5.5% during 2024-2032. The rising popularity of online sports betting and virtual casinos, advancements in technology and mobile accessibility, and legalization of certain online gambling activities, are among the key factors driving the market growth.

Online gambling refers to the practice of participating in various betting and gaming activities over the internet. It allows individuals to place bets, play casino games, poker, bingo, or engage in sports betting through online platforms accessible via computers, smartphones, or other internet-enabled devices. Players can wager real money or virtual currency on games of chance or skill, and the outcomes are determined by random number generators or live dealers in the case of live casino games. Online gambling provides convenience and accessibility, enabling people to enjoy gambling entertainment from the comfort of their homes or on the go, but it also requires responsible gaming practices to prevent potential risks of addiction and financial loss.

The easing of regulations and the legalization of certain online gambling activities has contributed to their uptake in Japan. Moreover, the rising popularity of online sports betting and virtual casinos among Japanese consumers is positively influencing the market growth. Apart from this, numerous technological advancements, including improved mobile accessibility, have made online gambling more convenient and attractive to a broader audience, thereby propelling the market growth. Additionally, several companies offering users with the facility of playing online casino games for real money through mobile apps has catalyzed the market growth. Besides this, the development of online gambling applications that can be easily accessed through mobile devices is another major growth-inducing factor. Furthermore, the integration of virtual reality (VR) in gambling creating the simulation of surroundings, thus improving the consumer experience is contributing to the market growth. Other factors, including rising reliance on smart phones, inflating consumer disposable incomes, and the advent of online gambling are also anticipated to drive the market further.

Japan Online Gambling Market Trends/Drivers:

Increasing legalization and regulatory developments

The progressive legalization and relaxation of regulations surrounding online gambling activities in Japan have been instrumental in driving the market growth. As the government embraces the potential economic benefits and addresses consumer demand for online betting and gaming options, it opens doors for both domestic and international operators to enter the market. This favorable regulatory environment provides a secure and stable foundation for operators to offer a wider array of online gambling services, attracting more players and stimulating market expansion. Additionally, with regulatory clarity and consumer protection measures in place, players feel more confident and secure when participating in online gambling activities, fostering a sense of trust and encouraging sustained engagement.

Rapid Technological Advancements

Japan's rapidly expanding tech-savvy population and the proliferation of advanced technologies have propelled the adoption of online gambling platforms and services. The increasing accessibility of high-speed internet and the widespread use of smartphones have made online gambling more convenient and attractive to consumers, enabling them to enjoy betting and gaming experiences on the go. Technological advancements have also enriched the online gambling experience, with interactive and immersive features like live casino games, virtual reality betting, and personalized gaming content. This seamless integration of cutting-edge technology and user-friendly interfaces enhances player engagement and satisfaction, establishing a strong appeal for both novice and seasoned gamblers, ultimately fueling the growth of the online gambling market in Japan.

Japan Online Gambling Industry Segmentation:

Breakup by Game Type:

Sports Betting

Football

Horse Racing

E-Sports

Others

Casino

Live Casino

Baccarat

Blackjack

Poker

Slots

Others

Others

Sports betting (horse racing) represents the most popular game type

Sports betting, particularly in horse racing, plays a crucial role in driving the Japan online gambling market. Horse racing is deeply ingrained in Japanese culture and has a long history of popularity and excitement. The online platform offers a convenient and accessible way for enthusiasts to place bets on their favorite horse races from the comfort of their homes or on the go. Furthermore, the widespread adoption of advanced technologies and mobile accessibility further accelerates the adoption of online horse race betting, attracting a broader audience. With the easing of regulations surrounding online gambling, Japanese consumers can now enjoy a wide range of betting options and interactive features on reputable online platforms. Apart from this, rising thrill of horse race betting, coupled with the convenience and innovations of the online gambling market, contributes significantly to the market's growth and continued expansion in Japan.

Breakup by Device:

Desktop

Mobile

Others

Desktop accounts for the majority of the market share

Desktop as a device plays a significant role in driving the Japan online gambling market. Despite the rise of mobile devices, desktop computers remain popular among Japanese consumers, providing a larger screen size and enhanced user experience for online gambling activities. The desktop platform offers a stable and reliable environment for accessing various online gambling websites and platforms, ensuring smooth gameplay and uninterrupted betting experiences. This is particularly important for complex casino games or live betting, where a larger screen allows players to enjoy the intricacies and details of the games.

Moreover, desktop computers offer better processing power and internet connectivity, enabling seamless streaming of live casino games and facilitating multiple betting actions simultaneously. As a result, the continued usage of desktop devices in the Japan online gambling market maintains a significant influence, appealing to a wide range of players seeking immersive and high-quality gambling experiences.

Competitive Landscape:

The key players in the market have made several innovations and advancements to meet the evolving demands of consumers and businesses. Market players have integrated blockchain technology and cryptocurrencies. This disruptive trend aims to enhance transparency, security, and efficiency in online transactions, ensuring a fair and tamper-proof gambling experience for players. Blockchain-powered platforms offer decentralized systems that eliminate the need for intermediaries, providing faster payment processing and reducing transaction fees. Additionally, the use of cryptocurrencies as betting currencies allows for increased privacy and anonymity, attracting a broader range of players. Furthermore, key players have introduced smart contract enable automated and trustless execution of wagers, ensuring that payouts are automatically processed based on predefined conditions.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.

Key Questions Answered in This Report

• 1. What was the size of the Japan online gambling market in 2023?
• 2. What is the expected growth rate of the Japan online gambling market during 2024-2032?
• 3. What are the key factors driving the Japan online gambling market?
• 4. What has been the impact of COVID-19 on the Japan online gambling market?
• 5. What is the breakup of the Japan online gambling market based on the game type?
• 6. What is the breakup of the Japan online gambling market based on the device?
• 7. What are the key regions in the Japan online gambling market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Japan Online Gambling Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Game Type

• 6.1 Sports Betting
  • 6.1.1 Market Trends
  • 6.1.2 Major Types
    • 6.1.2.1 Football
    • 6.1.2.2 Horse Racing
    • 6.1.2.3 E-Sports
    • 6.1.2.4 Others
  • 6.1.3 Market Forecast
• 6.2 Casino
  • 6.2.1 Market Trends
  • 6.2.2 Major Types
    • 6.2.2.1 Live Casino
    • 6.2.2.2 Baccarat
    • 6.2.2.3 Blackjack
    • 6.2.2.4 Poker
    • 6.2.2.5 Slots
    • 6.2.2.6 Others
  • 6.2.3 Market Forecast
• 6.3 Others
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Device

• 7.1 Desktop
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Mobile
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Others
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 SWOT Analysis

• 8.1 Overview
• 8.2 Strengths
• 8.3 Weaknesses
• 8.4 Opportunities
• 8.5 Threats

9 Value Chain Analysis

10 Porters Five Forces Analysis

• 10.1 Overview
• 10.2 Bargaining Power of Buyers
• 10.3 Bargaining Power of Suppliers
• 10.4 Degree of Competition
• 10.5 Threat of New Entrants
• 10.6 Threat of Substitutes

11 Price Analysis

12 Policy and Regulatory Landscape

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players

List of Figures

• Figure 1: Japan: Online Gambling Market: Major Drivers and Challenges
• Figure 2: Japan: Online Gambling Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Japan: Online Gambling Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Japan: Online Gambling Market: Breakup by Game Type (in %), 2023
• Figure 5: Japan: Online Gambling Market: Breakup by Device (in %), 2023
• Figure 6: Japan: Online Gambling (Sports Betting) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 7: Japan: Online Gambling (Sports Betting) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 8: Japan: Online Gambling (Casino) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 9: Japan: Online Gambling (Casino) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 10: Japan: Online Gambling (Other Game Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Japan: Online Gambling (Other Game Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Japan: Online Gambling (Desktop) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Japan: Online Gambling (Desktop) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Japan: Online Gambling (Mobile) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Japan: Online Gambling (Mobile) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Japan: Online Gambling (Other Devices) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Japan: Online Gambling (Other Devices) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Japan: Online Gambling Industry: SWOT Analysis
• Figure 19: Japan: Online Gambling Industry: Value Chain Analysis
• Figure 20: Japan: Online Gambling Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Japan: Online Gambling Market: Key Industry Highlights, 2023 and 2032
• Table 2: Japan: Online Gambling Market Forecast: Breakup by Game Type (in Million US$), 2024-2032
• Table 3: Japan: Online Gambling Market Forecast: Breakup by Device (in Million US$), 2024-2032
• Table 4: Japan: Online Gambling Market: Competitive Structure
• Table 5: Japan: Online Gambling Market: Key Players